Indian connected lifestyle brand Noise has announced its association with SBI Card for the newly launched ‘SBI Card PULSE’, first-of-its-kind fitness & wellness-focused credit card. Through this credit card, the cardholders can avail the benefits such as Noise ColorFit Pulse Smartwatch, one-year complimentary Netmeds First membership, rewards and offers. The customers can register for the card on the SBI Card website.

The fitness & wellness-centric card is specially designed and introduced for relentless fitness enthusiasts who never compromise with their health. The ‘SBI Card PULSE cardholders will get a Noise ColorFit Pulse Smartwatch worth Rs 4,999 as a welcome gift further to the payment of the enrollment fees. The customers can avail Annual Fee Reversal by spending Rs 2 lakhs within a year. The smartwatch has a 1.4-inch full-touchscreen and offers every essential health, fitness and lifestyle features. It is equipped with complete health-suite features such as a heart rate monitor, SpO2 monitor, 8 sport modes, IP68 water-resistance, sleep monitoring, and compatibility with the NoiseFit application. The

Amit Khatri, Co-founder, Noise, said, “We are delighted to have partnered with SBI for this first-of-its-kind card that is pivoted to provide health and wellness benefits to fitness fanatics. We, at Noise, have been taking several initiatives to become the true health partners of our Noisemakers who never compromised with their health. Today, people are looking for a complete health suite in a single offering. With this newly introduced ‘Pulse’ card, we intend to extend a seamless experience to more individuals across the nation. We are glad to provide Noise ColorFit Pulse as a welcome gift to the cardholders and hope to have a long-term partnership with SBI Card.”

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According to Rama Mohan Rao Amara, Managing Director and CEO at SBI Card, “There has been an increased consciousness around the need to maintain a healthy lifestyle. At SBI Card, we have observed that health and wellness has emerged as one of the key spend categories for customers. Amidst the growing awareness for the need to stay fit, we believe that this is the most opportune time to introduce a well thought through product in the form of ‘SBI Card PULSE’. The unique credit card is tailored to address the increasing need of our customers around fitness and wellness, as they aspire for a healthier lifestyle. In fact, as an industry-first initiative, we are delighted to have a leading wearable watch brand like Noise onboard with us to offer our cardholders Noise ColorFit Pulse Smartwatch. Since wearable devices have become an integral part of consumers’ fitness regime today, we are sure that this will further support our customers to attain their fitness and health aspirations.”

Recently, Noise has become India’s no.1 wearable watch brand for the 6th consecutive as per the latest 3Q21 report by IDC. The company further intends to introduce innovative and tech-forward products and venture into strategic partnerships.

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