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Soundcore launches Saina Nehwal special edition ‘Life Note E’ TWS with 50% more bass

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Soundcore by Anker announced the launch of its Saina Nehwal special edition TWS – Life Note E. The truly wireless earbuds come at a pocket-friendly price of Rs 2,799 and now available on a launch price offer i.e. Rs 1,999. The product is paired with several key functionalities, including 32h playtime, 3 EQ modes, and big bass. Life Note E TWS with 18 months warranty is available on Flipkart.

Life Note E true wireless earbuds come with oversized triple-layer 10mm drivers, to fuel powerful sound with 50% more bass for a mesmerizing listening experience. It also comes with the unique and signature 3 EQ Modes – Soundcore Signature, the default EQ that delivers well-balanced sound with realistic mids, soaring treble and rich bass, while Bass Booster enhances bass-heavy music by over 50%, and Podcast makes voices stand out clearly. To switch to a different mode, quickly press the right earbud 3 times and enjoy music, videos or more.

Soundcore Life Note E is equipped with an AI Algorithm to enhance voice pick up and ensure seamless calls. The ergonomically designed earbuds come with snug & secure fit that lets the user feel the music and never the weight of the earbuds. The tiny true wireless earbuds weigh just 0.16oz (4.6g), which is 10% lighter than standard earbuds. They’re so small and lightweight that they feel practically weightless when in use. The earbuds come with a carrying case that acts as a portable charger that extends the playback time of the earbuds by up to 32 hours, i.e., 4X times its normal capacity. The earbuds deliver up to 8 hours of music with a single charge.

Also Read: VideoMeet makes Diwali celebrations special with alluring offers

Saina Nehwal – Indian Professional Badminton Player, said, “I am very overwhelmed and thrilled to launch my first signature audio collection with one of the most loved audio brands of India – Soundcore by Anker. The product Life Note E resonates with today’s generation needs. It comes with new, fresh, and exciting power-packed features with no compromise on style. Easy on the pocket and heavy on tech, this product with Soundcore shall be a game-changer for the industry.”

Life Note E true wireless earbuds ensure one-step pairing and a single earbud mode & the latest Bluetooth 5.2 technology for an ultra-stable connection. The earbuds are IPX5 water-resistant, making them ideal for a variety of uses.

VideoMeet makes Diwali celebrations special with alluring offers

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Team My Mobile
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VideoMeet has decided to make Diwali celebrations of their user base filled with adornment by offering new custom designs, filled with animated Diyas and glitters feature. The application provides avenues to celebrate Diwali digitally with friends, family, and co-workers, thus making it more fun. For establishing smooth and engaging non-verbal communication, wide arrays of reactions are also added by the app.

The Made in India video-conferencing application has always been prepared to amaze its users with its frequent feature upgrade. On this special occasion of Diwali, VideoMeet has come up with unlimited recording and playback features for users to record their cheerful and light-hearted moments. The application has also added custom designs with full event production supported by animated Diyas and Glitter for creating festive aura, thus a unique interface of “Diwali Celebration Space” for each user will be created that will witness them enjoying the festival virtually with their near and dear ones.

VideoMeet is also offering these interactive services at incredible prices with long-term membership benefits specially curated for the new users. The features are available to new users, once they create an account on VideoMeet for free, whereas the paid subscribers have full access to the new and advanced features subjected to their plans. An online free training session is also being exclusively provided by the application for getting users accustomed to the new features & method on apps, thus resolving the feature-related queries initiated from users’ end.

Also Read: TCL lights up the festival month with ‘TCL Diwali Dhamaka’ offerings

Ajay Data, Founder, VideoMeet said, “Diwali is all about family gathering and parties. On this Diwali, we are offering new features in our app to make users’ Digital Diwali more bright and joyful. These features are available for Pan India VideoMeet’s users. Soon, we are hoping to hit the target of 5 Lakh app users with these experiential features. We’ve already boarded several clients for collaboration with us and more are in pipeline.”

TCL lights up the festival month with ‘TCL Diwali Dhamaka’ offerings

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Team My Mobile
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With the festival of lights just around the corner, TCL has come up with an exciting festive affair, ‘TCL Diwali Dhamaka’, to brighten the mood of customers. It is a four-week event that has already commenced on October 18 and will run until November 12. The event is divided into three electrifying activities: TCL Wish & Win, TCL Diwali Star Card & Live streaming with Jannat & Siddharth and TCL YouBuyWePay lucky draw.

TCL Wish & Win is a website engagement activity where users can put their Diwali wishes on the Wish & Win page. They can also ask their friends and loved ones to light up diyas for them. Those with the most genuine wishes and the highest number of diyas will get a chance to win TCL Mini LED TV, AC and earphones.

TCL Wish & Win social media campaign (TCL Diwali Star Card) is another online activity, where users are required to find twenty TCL Diwali Star Cards hidden in creatives that the brand shall be posting. In phase 2, users will have to drop their wishes for XYZ TCL gift post in the comment box and explain why they want that particular gift. In the next step, two popular KOLs will select a few lucky users and connect with them via a video call on TCL TV to grant their wishes by giving away TCL tabs, earphones and gift vouchers.

Also Read: ‘Daiwa-li Smart Utsav Offers’ goes live by Daiwa, for its range of Smart TVs in India

In TCLYouBuyWePay lucky draw, lucky users can get their hands on TCL’s Mini LED, Video Call QLED, Video Call 4K TVs and smart ACs every week. All they need to is buy any TCL product either online (by clicking on or offline (scan the QR code on store standee, fill in the invoice and submit). It is an automated selection process via non-human intervention and TCL will announce winners on TCL website and social media handles every week. This is for the first time TCL is hosting lucky draw on both online and offline channels.

Justin Zhong, Marketing Head, TCL India said, “Diwali is a huge festival for Indians, where people worship ceremonies of Lakshmi, light fireworks, decorate their homes with diyas and Rangoli. However, apart from these activities, they also do a lot of shopping during this festive season. At TCL, we are striving to make this celebration worthy and rewarding for our customers. Through our ‘TCL Diwali Dhamaka’ campaign, not only are we making smart TVs and gadgets accessible at affordable price points but we are also transforming the entire shopping journey by adding exciting elements to it. We hope our customers will love these offerings and have a good time by participating in this event.”

User retention still a challenge for Indian video sharing apps: Bolo Live CEO

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Team My Mobile
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India’s move to ban dozens of Chinese apps has found favor among local start-ups, some of whom have seen an upsurge of active participation from users. One of them is a social Live Streaming App called Bolo Live, formerly known as Bolo Indya. The homegrown app is getting immense popularity among Indians and currently has crossed 10 Lakhs of download on Google Play Store. Varun Saxena, CEO and Founder of Bolo Live, spoke to Shweta Srivastava about the rise of short-form video platforms in India, his plans to take the app ahead, and more. Excerpts from his interview:

What’s the idea behind changing brand name to ‘Bolo Live’ from Bolo Indya?

Name change is in sync with our plans to go global. We already have close to 7% of our paying users from outside India, who come to the platform in order to appreciate Indian talent across genres that is live streaming on Bolo Live.

We strongly believe in taking Indian talent global and the name change helps us to penetrate global markets where our primary target is Middle East, South East Asia and North American emerging economies. We have already seeing a further increase in our global traction post the name change.

BOLO LIVE

How has been the people`s response so far and what’s your expansion plan to make Bolo Live large?

We today have over 1.5 million captive audience which comes to the platform to witness over 1 lakh live streamers across genres. Time spent by users on the app is close to 57 min on a daily basis already while live streamers spend close to 2 hours daily on the platform. Our top live streamers are making north of INR 90,000 already on the platform.

We see this as a good start for the first made in India social live streaming platform like us that comes at the intersection of UGC live streaming, gamification and micro transactions.

Do rural and regional areas also form a large user base for your app?

Close to 37% of our users are from Tier 3 and 4 cities of the country. Live streams happen in multilingual format where in addition to main regional languages, hyperlocal languages of Haryanvi, Rajasthani and Bhojpuri are also often used by the live streamers to connect with the audience from the respective regions.

What’s your view about the surge in Indian video-sharing apps after the country bans Chinese apps and what would happen once the ban is lifted?

There was a huge gap in the video sharing platform immediately after the ban of Chinese apps and some of the Indian apps have been able to successfully fill that gap in terms of attracting the creator side. User retention still remains the challenge for Indian video sharing apps and I am sure all the platforms are building in their own way to address this challenge as well.

If and when the ban is lifted, I believe that Indian apps would have created their own place in the heart of users and it will not be a cakewalk at the time of comeback for Chinese apps.

There are already many established apps and video sharing platforms, how does your app stand out among other platforms? What’s the USP of Bolo Live app?

USP of Bolo Live is the way it is enabling content creators to leverage active engagement of live streaming and be able to monetize their captive audience through micro transactions on the platform while watching their live streams. This positions Bolo Live at the unique intersection of UGC Live streaming, gamification and micro transactions.

In one line, making Bolo Live Indian Twitch for Non Gamers.

We already have over 50K live streamers who are monetizing on the platform, and the top earners are making north of INR 90,000 per month from the platform.

Typical short video apps do not provide such opportunities to every content creator from day 1 of joining the platform.

Social media commentary is mostly negative in terms of nature. Many popular apps like Instagram and Twitter are coming with new features to stop the online abuse, what’s your strategy to curb the hate messages on your platform?

BOLO LIVE

We being a live streaming platform adopt a multi-pronged approach, and with a very active involvement of community in the same. Most of the popular live streamers have moderators appointed from captive and trusted audience base as well to curb any such messages from the audience side, in addition to tech algorithms which are regularly enhanced by Machine Learning to identify and curb such messages.

In case a live streamer adopts to such an act, users can report the live streamer and if it is found that the report was a valid one, live streamer may be penalized with a temporary to a permanent ban basis the case’s seriousness. In addition, we also have in house moderation team which keeps doing random visits on live streams to identify any unwarranted messages being given in live streams which might not be in sync with community guidelines.

Is there a plan to take Bolo Live app outside India?

We already have close to 7% of our paying users coming from outside India. Countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction.

We will soon be going to South East Asia and North America for live streamers and them to earn through Made in India app, Bolo Live.

We look forward to create world’s largest active engagement and behavioral science driven entertainment platform from India, with love for the globe.

Brief us about your marketing plans

We are continuously experimenting on different user acquisition and branding channels, and you will soon start seeing us actively visible on multiple platforms – be it online, OTT, print or using cricket as a medium.

Also Read: Online gaming industry is multiplying and spreading across the landscape: Baazi Games Co-Founder

Tell us about Bolo Live app’s monetization model?

Our model is based on gamification and is very simple for users to understand.

Users purchase in-app currency of diamonds through actual micro transactions on the platform. These diamonds are used to give gifts to live streamers during their broadcasts. These gifts get stored in streamer’s wallet in form of beans (1:1 diamond to bean ratio) and these beans can be redeemed as actual cash to bank account through UPI or Paytm wallet by the live streamers. Platform takes a small fee at the time of redemption by the live streamer.

Similarly, there are multiple gamified hooks for non-streamer audience too for using the diamonds within the app to participate in multiple engagement activities, or to win beans by participating in in-app contests from time to time.

What is making you hopeful for 2022?

More trust on online platforms for online micro transactions, faith on people we meet online and openness in sharing appreciation for content creators by Gen-Z and millennials is what excites us for 2022.

Our users love to spend time on internet and they like to do that while actively engaging with people they meet online, make friend and bring the entire social dynamics of an offline town onto an online platform, and this is what makes us hopeful for 2022, not only from userbase growth perspective, but from high stickiness and retention of users.

‘Daiwa-li Smart Utsav Offers’ goes live by Daiwa, for its range of Smart TVs in India

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Team My Mobile
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Homegrown Indian consumer electronic brand Daiwa kicks off its ‘Daiwa-li Smart Utsav Offers’ for the upcoming festive season. The special prices and attractive deals are available on its range of TVs which includes LED TVs and Smart TVs starting from 60cm (24-inch) to 140cm (55-inch), including the newly launched 126cm (50-inch) 4K UHD Smart TV powered by webOS TV. The users can also enjoy the mega benefit of 10 months zero percent interest on EMI schemes with Bajaj Finserv. The offer is valid till November 15, 2021.

The Daiwa festive Sale has already gone live across India’s offline channel, including 1000+ Touchpoints across 250+ cities. Furthermore, all the Daiwa TVs (32-inch and above) shall come with a 1+1 year free extended warranty on panel. The consumers can avail of the offer by registering their product on My Daiwa App or Booking Installation through Daiwa Customer Care. Along with the above offers, there are multiple discounts and offers available across the retail outlets.

Also Read: Globus Infocom unveils new product “Network Management Software Solution”

Arjun Bajaj – CEO and Founder, Daiwa TV, said, “The festive period is when most of the consumers are looking forward to upgrading their homes. The Daiwa-li Smart Utsav is a perfect opportunity, for the consumers, with several options and benefits at every price point. This year we have curated many exciting/ useful offers for our TV’s, enhancing the shopping experience of the customers. As a part of the festive offerings, we are also launching a new range of washing machines and new models of Smart TVs this month.”

To build the buzz on the new launches and offers, Daiwa will undertake a multi-media advertising campaign and below-the-line marketing activities during Diwali.

Infinix InBook X1 and X1 Pro: Specifications, Features and Price

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Team My Mobile
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Infinix has entered the laptops market with their brand new InBook X1 series. The notebook lineup, featuring InBook X1 and X1 Pro, has been launched. Through the INBook X1 series, the smartphone manufacturer aims to deliver a bespoke products with industry-leading capabilities to meet the growing demand of customer needs.

Infinix INBook X1 Pro Specifications & Features

The Infinix INBook X1 Pro is the company’s first ever laptop. In terms of build and design, the metal casing of the Infinix InBook X1 Pro is elegant and lightweight. It features a 14-inch FHD display with a 16:9 aspect ratio. The latest device has a 1080p resolution with a decent contrast ratio. The maximum brightness that this laptop can hit is 300 nits.

Infinix Inbook x1 pro price in india
                                                                      Infinix INbook X1 PRO

The InBook X1 Pro is available in three variant which included the Intel Core i3-1005G1, Core i5-1035G1 and Core i7-1065G7 model coupled with Intel Iris Plus graphics chipset. You will get 8GB/16GB of RAM while 256G/512GB of storage. It is equipped with the 10th Gen Intel processor and run on Windows 10 operating system out-of-the-box.

Also Read:  Infinix Hot 11S Review: A Perfect All-rounder on a Budget

Talking about its connectivity options, Infinix INBook X1 Pro has all the ports that you need. Counting the charging interface, there are five ports in total on the right side — a microSD reader, a 3.5 mm audio jack, USB-A 2.0 and 3.0, HDMI, and to ensure privacy, a physical switch for the front camera. The laptop will come with preinstalled Windows 10 Home and Office 365. The company claims up to 13 hours of battery life on a single charge while surfing the net. The 55W battery inside the X1 Pro is charged over the 65W USB-C adapter, which can charge up to 70% in one hour.

Infinix INBook X1 Pro Price

The latest Infinix INBook X1 Pro Price in US is $700 USD and starts at around 275,000 Naira in Nigeria. It is available at leading global online stores like Jumia, AliExpress, Gearbest and many more.

Infinix INBook X1 Specifications

The Infinix INBook X1 comes with a sleek design featuring a brushed metal design at the upper half of the back and a matte-metal finish at the lower back. The laptop has a 14-inch Full HD IPS display with a 1080p resolution. It has an aspect ratio of 16:9 and a brightness of 300 nits.

Under the roof, the new laptop is powered by the 10th Gen Intel Core i3-1005G1 processor, paired with 8GB of DDR4 RAM and 256GB of PCIe SSD storage. The INBook X1 comes with Intel’s integrated UHD graphics. The laptop features a 720p webcam at the front for video chats and meetings.

As for the connectivity options, it has two USB 2.0 ports and USB 3.0 ports, 1 USB Type-C port, an HDMI port, an SD card reader slot, and a 2-in-1 headphone jack. The device runs on Windows 10 Home. Its powerful 55Wh battery supports 65W fast charging. This battery is claimed to offer 11 hours of screen time for web browsing and video playback. Besides, for better audio, it has dual 2W speakers and two microphones. The fingerprint scanner is given below its keyboard.

Infinix INBook X1 Price

The Infinix INBook X1 Price is P24,990 in Philippines currency, which is approximately Rs 37,013. It is up for grabs via the Shopee store at an introductory cost of PHP 22,990 (roughly Rs 34,000). Details regarding its availability in other markets are yet to be revealed.

Also Read:  Delhi Metro Yellow line gets free Wi-Fi: Know details

Globus Infocom unveils new product “Network Management Software Solution”

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Team My Mobile
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With industrial networking growing more complex and bigger in scale, lack of adequate network management solution creates multifold challenges for organizations resulting in below par performance of the overall network infrastructure. To keep this challenge in mind, Globus Infocom has recently launched a new product Network Management Software Solution for the corporates. It is a software which is user friendly and affordable network monitoring solution for enterprise application. This software will help in monitoring various devices at a same time and increase the productivity.

Globus’ Network Monitoring Software Solution is a user-friendly, scalable and affordable network monitoring solution for enterprise application. It monitors and manages CPU, RAM, storage, temperature, fan speed, power supply, server, apps, IT devices & non-IT devices. It helps in monitoring various devices in the network for different parameters including traffic, bandwidth utilization, uptime and downtime. To keep an eye on your network performance it offers a comprehensive analysis which ensures zero downtime operation of your network system. With its in-depth insights, you can reach to the core of an issue and eliminate it before it affects the overall operation of your system.

Also Read: Amazon announces ‘Budget Bazaar Store’ during the Great Indian Festival 2021

Globus Network Monitoring Software supports to augment your industrial network forward and avail greater convenience throughout the lifecycle of your network components. Result? You can manage your network components better, save time, effort and money that is otherwise spent in manual management.

Below are the few major benefits users can avail are:

  1. It offers detailed overview of WAN link latency, bandwidth utilization, round-up time, system logs from target devices, etc.
  2. It collects traffic data using flow technologies and enable correlation in comprehensible format. For thorough analysis, it offers clear documentation and reports in compliance with standards.
  3. Provides with provision to configure custom thresholds as per users’ requirement, business (or non-business) hours and monitor device configurations.
  4. It maintains an audit trail of configuration changes along with detailed insights. It also generates alerts in case of configuration changes as and when it occurs.

This solution is capable of integration with buyer server for alerts & notifications. It also allows to create custom maps using the available network devices so that the L2/L3 network connections between all selected devices are automatically created. Custom reports can also be exported to HTML, PDF, XLS and CSV file formats for versatility.

Amazon announces ‘Budget Bazaar Store’ during the Great Indian Festival 2021

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Team My Mobile
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Amazon India today announces ‘Budget Bazaar Store’, a one-stop-shop destination for affordable electronics, appliances, and smartphones.

During Amazon Great India Festival, customers can get up to 70% off across categories on products like smartphones, laptops, TVs, refrigerators, washing machines, air conditioners and more. Customers can get their hands on the latest products from top brands like OnePlus, Samsung, Xiaomi, OPPO, Tecno, Bosch, Godrej, IFB, LG, Whirlpool and more.

At Budget Bazaar Store, customers can shop for budget & feature smartphones starting INR 6,799 & INR 649 respectively. They can also get up to 60% off on TVs and Appliances and up to 70% off on electronics and accessories. TVs are available starting INR 7,499 and refrigerators and washing machines starting INR 6,790.

Additionally, customers can avail no cost EMI and pay on delivery option along with additional benefits like extended warranty. Prime members can enjoy free screen replacement up to 6 months, pay on delivery options and a total protection plan starting at INR 199 with a 10-day replacement guarantee.

Here are some of the products you can choose from Budget Bazaar Store during ‘Amazon Great Indian Festival’ with some great deals and offers from sellers:

Smartphones:

Oppo A31 – Featuring a 2.3GHz octa-core processor, OPPO A31 runs smoothly during games and video playback, with reduced power consumption. With a 4230mAh battery, you can watch videos, play games and listen to music all day long. You can watch HD videos online for up to 14 hours or play games for up to 7 hours. OPPO A31’s three lenses inspire you to capture images in more ways than ever before. A 12MP main camera gives you clear and bright images while a macro lens lets you dive deeper into the tiniest details by capturing objects as close as 4cms to the lens. Additionally, the depth camera helps create stunning portraits. Get this stunner for INR 11,490.

Redmi 9A – Its super sleek design can impress anyone! It comes with 13MP rear camera with AI portrait, 16.58 centimeters (6.53-inch) HD+ multi-touch capacitive touchscreen with 1600 x 720 pixels resolution, 2GB RAM and 32GB internal memory which is expandable up to 512GB. Get this smartphone for INR 6,799.

Samsung Galaxy M12 – This is truly a Monster Reloaded as it comes with features like a monstrous 6000mAH lithium-ion battery, 48MP + 5MP + 2MP + 2MP quad camera setup. It also boasts 16.55 centimeters (6.5-inch) HD+ TFT LCD – infinity v-cut display for an immersive viewing experience. Get this beast for INR 9,499.

TVs:

MI TV 4A Pro, 32-inches HD ready – This HD ready TV by Xiaomi brings a host of essential Smart TV features like Built-In Wi-Fi, PatchWall, Netflix, Prime Video, Disney+Hotstar and more. MI TV 4A Pro features a Vivid Picture Engine that delivers exceptional colors, significant depth, and deeper contrasts. Get the Mi TV 4A Pro for INR 14,999. Get additional savings with 10% Instant discount on select bank cards.

Redmi 80 cm (32 inches) HD Ready Android Smart LED TV – Experience incredible clarity and sharp imaging with Redmi 80 cm HD Smart LED TV. It comes with a 20W stereo speakers with Dolby Audio support that ensures premium sound quality. Its powerful 64-bit quad-core processor with Mali G31 MP2 – GPU and 8 GB Storage + 1 GB RAM promises you a better viewing experience. Get this TV for INR 14,499.

Also Read: Locobuzz announces expansion of service to Instagram’s Direct Messages

Samsung 32-inches Wondertainment Series – The 32-inch Samsung Wondertainment Series HD Ready TV comes with 20W Speaker Output with Dolby Digital Plus Support and smart TV features like Personal Computer, Screen Share, Music System, Content Guide, Connect Share Movie. The PurColour display technology enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience. It comes at a starting price of INR 17,490. You can get additional savings with coupons and instant bank discount with select bank cards.

Appliances:

AmazonBasics 6 Kg Fully Automatic Top Loading Washing Machine – It is equipped with 8 Pre-Set Wash Programs, a compact cabinet with a massive tub and fuzzy logic. It boasts some smart features like an automatic water level, cloth amount and its imbalance sensor make every day washing hassle-free and convenient. Its advanced waterfall technology ensures effective cleaning and extra care of delicate fabrics. Get this fully automatic top loaded washing machine for INR 10,299.

LG 190 L 4 Star Inverter Direct-Cool Single Door Refrigerator – LG 190 L4 comes with inverter technology that gives you unmatched performance, great savings, super silent operation and stabilizer free operation. It makes ice in just 108 minutes. The revolutionary smart connect technology helps you connect your refrigerator to home inverter in case of power cuts. Thus, providing you the convenience of storing food for long without spoilage. It comes with a base stand drawer for extra storage. Get this refrigerator with Smart Inverter Compressor Technology for INR 15,490.

Samsung 198 L 5 Star Inverter Direct-Cool Single Door Refrigerator – Samsung 198 L 5 Star is economical and provides cooling without fluctuation. It comes with warranty of 1 year on product, 10 years on compressor, spill proof toughened glass and base stand drawer. This product has a 5-star energy rating, capacity of 198 Liters and is suitable for families with 2-3 members or bachelors. Get it for INR 17,190.

Locobuzz announces expansion of service to Instagram’s Direct Messages

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Team My Mobile
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CX firm Locobuzz today announced the expansion of their services to include Instagram DM listening.

Locobuzz is the first CX platform in the country to introduce the feature of automated Instagram DM’s listening/ORM/Analytics. The feature upgrade by Locobuzz comes at a time when the scale of engagement on Instagram has seen its all-time high. With the introduction of IG DM listening, response management and automation on Locobuzz’s proprietary platform, brands will be able to retain, engage and increase their customer base at a much faster rate, while maintaining user privacy.

The ability to automatically collect IG DMs and enable response management directly from the platform has helped brand managers and social media executives to engage with their Instagram customers more effectively and with minimal efforts. Locobuzz also extends chatbot support for responding to Instagram DMs as they are fast becoming a preferred method for customers to connect with brands. This enhancement on Locobuzz helps brands to deliver consistent and quality support to Instagram users.

“Nearly 20% of our existing customer case signed up to avail the newly launched services within 30 minutes of its roll-out.So far the results look really promising with overall Conversations/ engagement rate on Instagram as a single channel shot up by. 200%, leading to an increase in customer engagement by 400%. We are hopeful that a feature like this will be able to help brands build trust with their Instagram audiences and deliver consistent customer experience”, said Vishal Agarwal, CEO and Co-founder of Locobuzz.

Leveraging the power of IG DM automation are popular players like AirAsia, CoinDCX, Foxymoron, Angel One and Urbanic, to name a few. While all players hail from different industries, they have echoed the positive sentiment around the new feature upgrade.

“Before we started working with Locobuzz, we would manually monitor all the social media platforms, without alerts, or case ID creation. This would prevent us from meeting our response KPIs. Now with this Locobuzz integration, we are thrilled to be able to effectively respond and monitor all our social activities within a single dashboard and take corrective measures when required,” said Kishen Ramaswami, Product Manager AirAsia India.

Also Read: Investing Platform StockGro crosses 5 million user base

“The insights and analytics we gather from DM is very important to have a deeper understanding of the customer base as young audiences prefer Instagram and Twitter, over Facebook or websites’ help section. This functionality is already helping us to provide a faster & better customer experience on Instagram,” said Darshini Khara – Social Media and ORM Manager, Angel One.

Akshay Singh, Community Manager, CoinDCX said, “By eliminating the manual process of responding and tracking IG DM cases, there is a noticeable improvement in response time and increase in customer satisfaction scores. This feature is most helpful in crises or in a high influx of DMs.”

Headquartered in Mumbai, the brand currently serves marquee brands across sectors like Hospitality, Telecom, Automotive, BFSI etc. Through their acutely designed algorithms, the company aims to provide rich analytics and insights that drive purposeful advantages such as lead generation, campaign and crisis management, digital customer engagement, response management etc.

Investing Platform StockGro crosses 5 million user base

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Team My Mobile
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Social investment and gaming platform StockGro has set a new benchmark in the investment and trading sector, on boarding 5 million users in just 15 months. The outstanding growth makes StockGro journey unique and unparalleled with other apps in the country, catering to users between ages 18 years to 30 years who are keen to try their hand at trading and improve their investing knowledge. The growth has been made possible with the help of 4.5 million active users.

StockGro’s gamified interface is making trading and investment more approachable. Young users engage in mock sessions, interact with experts and community members, and leverage virtual money to fine-tune their trading and investing skills.

Over the last 15 months, StockGro has become a hit with students and communities across top B-schools in India like IITs, IIMs, ISB, FMS and has conducted over 500+ skill-building events. The app encourages, empowers, and equips members with the knowledge and skills they need to enhance their trading expertise.

Ajay Lakhotia, Founder – StockGro states, “We have distributed over INR 56 crore in Prize Money to our users across India building world-class trading and investment strategies beating the markets week on week. These users come from various walks of life and irrespective of their qualification, they have an amazing grasp over their subject, sector, and Price-Action trend that they are able to predict the Stock price with precision and accuracy helping them gain a huge fan following on StockGro platform.

Also Read: Sevenaire comes up with ‘Saturn Speaker Table’ priced at 26,499

On StockGro, we celebrate such users and their love for sharing their knowledge of the craft with their followers, helping them learn investment strategies, and generate extraordinary returns. We are definitely going to make the next generation of millennials “Investment Ready”.

StockGro is now the default platform across B-schools and colleges in India, with over 325 educational institutes hosting stock market competition on StockGro. The platform gives students an opportunity to hone their skills and gain proficiency without taking real money exposure.

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