With the festival of lights just around the corner, TCL has come up with an exciting festive affair, ‘TCL Diwali Dhamaka’, to brighten the mood of customers. It is a four-week event that has already commenced on October 18 and will run until November 12. The event is divided into three electrifying activities: TCL Wish & Win, TCL Diwali Star Card & Live streaming with Jannat & Siddharth and TCL YouBuyWePay lucky draw.
TCL Wish & Win is a website engagement activity where users can put their Diwali wishes on the Wish & Win page. They can also ask their friends and loved ones to light up diyas for them. Those with the most genuine wishes and the highest number of diyas will get a chance to win TCL Mini LED TV, AC and earphones.
TCL Wish & Win social media campaign (TCL Diwali Star Card) is another online activity, where users are required to find twenty TCL Diwali Star Cards hidden in creatives that the brand shall be posting. In phase 2, users will have to drop their wishes for XYZ TCL gift post in the comment box and explain why they want that particular gift. In the next step, two popular KOLs will select a few lucky users and connect with them via a video call on TCL TV to grant their wishes by giving away TCL tabs, earphones and gift vouchers.
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In TCLYouBuyWePay lucky draw, lucky users can get their hands on TCL’s Mini LED, Video Call QLED, Video Call 4K TVs and smart ACs every week. All they need to is buy any TCL product either online (by clicking on or offline (scan the QR code on store standee, fill in the invoice and submit). It is an automated selection process via non-human intervention and TCL will announce winners on TCL website and social media handles every week. This is for the first time TCL is hosting lucky draw on both online and offline channels.
Justin Zhong, Marketing Head, TCL India said, “Diwali is a huge festival for Indians, where people worship ceremonies of Lakshmi, light fireworks, decorate their homes with diyas and Rangoli. However, apart from these activities, they also do a lot of shopping during this festive season. At TCL, we are striving to make this celebration worthy and rewarding for our customers. Through our ‘TCL Diwali Dhamaka’ campaign, not only are we making smart TVs and gadgets accessible at affordable price points but we are also transforming the entire shopping journey by adding exciting elements to it. We hope our customers will love these offerings and have a good time by participating in this event.”