Highlights
- Huawei confirms November 20 for launch of OSTA in China.
- Debut lineup includes the OSTA O1 and the OSTA O1 Pro.
- OSTA O1 Pro has a 6.39-inch screen with 1.05mm bezels and a horizontal camera strip.
Huawei has officially announced the introduction of OSTA Xingmang, its new smartphone sub-brand, which will debut in China on November 20, 2026. Alongside other major hardware upgrades, Richard Yu, Chairman of Huawei’s Consumer Business, confirmed the OSTA’s November launch. OSTA is Huawei’s first major sub-brand expansion since Honor’s departure and will focus on the mid-to-high-end smartphone segment, aiming to deliver feature-packed smartphones at competitive price points.
The launch will see the debut of two flagship smartphones, the standard OSTA O1 and the high-end OSTA O1 Pro. Reports hint at the range will include Kirin 9-series chipset, low bezels, 6.39-inch display with a 16:9 Aspect Ratio.
Huawei Unveils Sub-Brand OSTA Xingmang
OSTA logo released
Huawei’s OSTA Xingmang is the company’s latest smartphone sub-brand for mid-range customers. The brand has been trademark-registered with Huawei since early 2023 and is called “Xingmang” in China and “OSTA” elsewhere in the world. It’s trying to grab market share by combining system-wide AI with beautiful, contemporary hardware.
Huawei OSTA O1 Specifications
The OSTA O1 has a quad curved display on all four sides and a big circular back camera module. It is designed for users who want a modern, rounded hand-feel, with top-tier camera capabilities and balanced performance.
Huawei OSTA O1 Pro Specifications
Huawei OSTA O1 Pro in Starry Black, Nebula White, Starburst Purple colours
The Huawei OSTA O1 Pro will come with a new wide-screen design with a flat 6.39-inch 1.5K LTPS display with a unique 16:9.5 aspect ratio and very thin 1.05mm bezels on all four sides. The flagship smartphone is planned to launch in three colour options: Starry Black, Nebula White, and Starburst Purple. It also comes in different storage configurations up to 16GB of RAM and 1TB of storage (12GB+256GB, 12GB+512GB, 16GB+512GB and 16GB+1TB choices).
Huawei Unveils OSTA Sub-brand Logo
Huawei has launched the OSTA sub-brand logo ahead of its debut on November 20. The company opened the OSTA Weibo account, showcasing the sub-brand logo for the first time. The site shows two pictures: Featured and Background images, revealing the OSTA sub-brand logo. OSTA sub-brand logo uses minimal, geometric-like fonts, which appear in navy blue and light blue colours.
Huawei OSTA Storage Options
The Huawei OSTA series comes in distinct memory and storage configurations: 12GB RAM + 256GB storage, 12GB RAM + 512GB storage, 16GB RAM + 512GB storage, and 16GB RAM + 1TB storage.
Huawei OSTA Colour Options
The OSTA O1 Pro will debut in three distinct colour options: Starry Black, Nebula White, and Starburst Purple.
Huawei OSTA Launch Timeline
Huawei is set to formally introduce its new smartphone sub-brand OSTA on November 20, 2026. After initial reports of a trademark filing in early November, Huawei executive Richard Yu confirmed the launch date and name for the brand, with his social media activity highlighting the first flagship model of the new series, the OSTA 01 Pro.
