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“Snowflake simplifies complex gaming data to empower gaming companies”

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Team My Mobile
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Big data analysis is one of the most accessible and most impactful tools the gaming industry can discover to market games through better audience segmentation, improve player retention, and much more. Globally-renowned Snowflake is one such data cloud and analytics platform that empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. Vimal Venkatram, Country Head, Snowflake India, in a conversation with Ramesh Kumar Raja, discusses how gaming companies need to securely and effectively leverage data, to capitalise on the market opportunities and meet the challenges. Excerpts:

How can gaming companies leverage data analytics to meet the demands of the growing gaming industry in India?

In India, the gaming industry is revving up, as consumers are increasingly spending their additional leisure time on mobile video games, followed by PC and console gaming. According to a co-contributed report by the Internet and Mobile Association of India (IAMAI), India is the largest mobile gaming market by the number of app downloads, contributing up to 12% of the world total. The country offers a massive opportunity for mobile gaming with a projected market valuation of $ 6-7 USD billion market by 2025.

The huge investment interest in this sector is supported by the growing ratio of paid users. This is creating a competitive momentum amidst gaming companies to excel and succeed rapidly. To achieve this, it is important for game developers to create games that are not just personalised to each player’s performance, behaviour, and preferences but also offer consistent design customisations of characters, rewards, game interface, and level complexity.

Effective data analysis can make all this possible and more. It offers a new direction to development strategy for gaming companies by empowering them with data-driven decisions. The centralised management of micro and macro data on a seamless platform brings a repertoire of possibilities, including a comprehensive view of audiences, smarter content, improved user experiences, rich sales and advertising revenue; all at one place.

How can the gaming industry capitalise on the market opportunities and meet the challenges with big data?

As gaming is blooming faster than ever before, it is critical to reaching the market with innovative offerings and new content rollout at lightning speed. This can be made possible by powerful big data solutions that enable integrated game data feeds and capabilities to handle large workloads concurrently. In this way, smart big data analysis equips gaming companies to gain ownership of their own data warehouses and dive deeper into the inflow of data, structure better, and create customised dashboards for customers. By harnessing this potential of data analytics, developers can significantly improve the overall gaming experience and simultaneously attract new customers.

Simply put, big data does the groundwork to analyse consumer behaviour and is really essential for digital gaming companies to tackle growing user requirements and to continue scaling. It helps to determine what game features garner interest for long-term players while addressing existing defects and bugs that lead to lost players. Effective analytical solutions dilute data silos by enabling faster, well-informed, and safe decision-making.

“Big data does the groundwork to analyse consumer behaviour and is really essential for digital gaming companies to tackle growing user requirements and to continue scaling. It helps to determine what game features garner interest for long-term players while addressing existing defects and bugs that lead to lost players”

How can big data be leveraged to optimise the gaming experience?

When companies query large data with no limitations on volumes and performance, they open avenues for predictive modeling to forecast player behaviour, and derive valued insights on gaming usability trends. This accessibility and awareness of data trends brought to the table by big data, effectively bridges gaps from data collection to insight analysis for data teams, as they carry out complicated analysis and monitor relevant user activities from the large pool of raw data.

Restriction-free access like this, enables improved data-sharing, faster up-gradation and ensures clear visibility of game performance and player interaction, resulting in an optimised gaming experience. Continued consumer insights give companies a bird’s eye view of player dynamics that leads to improved stimulation and motivation, and also enhanced multi-device access.

Also Read: Chipsets are the driving force of any innovation today: UNISOC EVP

Do you think the gaming industry is more vulnerable to data breaches? How can gaming companies leverage data effectively and securely?

There have been quite a few examples of damaging data leaks within the gaming segment, to learn from, in recent times. Although sharing data across internal and external channels for strategic development, collaboration and marketing campaigns are unavoidable for gaming companies to sustain and grow, it is important that they always place data security at the forefront. When exchanging confidential data every day to address concerns, improve games and provide functional support, companies must comply with privacy regulations, assess and govern all data flow on remote servers from a single, secure location.

A strategic data infrastructure designed to meet compliance requirements and allow secure data sharing builds user loyalty and attracts new consumers with zero management and full security. To protect sensitive data further, companies should enforce unified security protocols including authenticated identity management and hierarchical access control that necessitates full-proof verification and nullifies data risks.

How can gaming companies use data analytics for effective marketing and monetisation of gamers?

Advertisers are eyeing the Indian gaming sector, as the number of gamers per household is increasing by the day. According to a KPMG India analysis, India is home to the second-largest base of online casual gamers in the world with 420 million users. But to tap on this advertising opportunity, companies need to gauge player behaviour continuously and understand preferences to determine the best type of ads and the best time to offer them.

Ads or in-app purchase campaigns can get tricky and are bound to be successful only when based on a factual analysis of target markets across regions, purchasing power, and other demographic factors. Guess-work and random allocations can often lead to the immediate exit of players.

Companies must turn to established data infrastructures that aggregate the large scale of data sets and run new, performant technologies such as AI, augmented reality, and machine learning to localise marketing efforts and better position gaming content. In this way, advanced data analytics decodes customer interactions, creating unique and compelling gaming experiences for the type of consumers that companies want to attract, adding the much-needed muscle to monetising efforts of gaming companies.

What exactly you do and how effective are Snowflake solutions?

A globally-renowned data cloud and analytics platform, Snowflake empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. It offers data-empowered gaming solutions and data-warehousing services that are easy to use, tremendously scalable, and more cost-effective than traditional tools.

With Snowflake, gaming companies can leverage data to find essential insights and meet existing sourcing, analytical, and marketing challenges. By holistically accessing large volumes of data generated by downloads, visits, conversions, activations, interactions, and more, Snowflake simplifies complex gaming data. High user engagement and rigorous marketing efforts will lead to increased paid user conversions over time.

The platform’s data expertise combines incoming data feeds and dramatically reduces the time to process new data, eliminates failures and instability of legacy tools and explores granular data to create new features. Before they know it, gaming companies have shifted their focus from infrastructure maintenance to insightful analysis that eventually improve products, experiences, and profit growth.

“Snowflake empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. It offers data-empowered gaming solutions and data-warehousing services that are easy to use, tremendously scalable, and more cost-effective than traditional tools”

What’s your opinion about managing data privacy and security with data analytics?

With fierce competition among gaming companies, gamers are justifiably concerned about how companies are using and sharing their data. As data sets are completely migrating to the cloud, traditional traffic control perimeters are becoming harder to define. Today consumer data is priceless and companies must strive to protect this data both in transit and at rest.

The government’s flagship initiative, the ‘Digital India’ program enables improved focus on innovation and affordability and is expected to boost the required digital security infrastructure for the online gaming ecosystem. However, gaming companies themselves can prioritise present and future data security by enabling reliable enterprise controls and building a highly elastic infrastructure – one with faster data availability but also secured by an end-to-end security model encompassing identity, credentials, access management, and thorough endpoint checks for the interconnecting infrastructure.

Also Read: PlayGo N37 Review: Good for its price

Yellow Class: Designed for Parents and Kids Looking For Free Online Hobby Classes From World-Class Mentors

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Team My Mobile
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The year of COVID-19 has put kids in a restricted zone of learning. The nationwide closure of schools has also disrupted kids’ accessibility to non-academic centers, thereby affecting their extracurricular learning and development. Considering the impact, the parents of young children constantly look for unique opportunities that could contribute to their kids’ growth outside the school ecosystem.

Yellow Class, an online community of parents focused on the extracurricular learning of their kids (2-12 years old), aims to help young parents impart new skills and introduce a plethora of hobbies to their kids digitally. Its newly-launched state-of-the-art app bolsters access to a wide range of digital learning programs and provides a seamless and superior experience to its users. The classes on the app are available for free to registered users that making Yellow Class one of the most preferred platforms for kids’ after-school learning.

Yellow Class fee – Is Yellow Classes Free of Cost?

Yes! All the classes provided by Yellow Class – Kids Live Hobby Classes are totally Free. Yellow Class provides free co-curricular and extracurricular activities for kids between the age of 3 and 12. The app provides classes across 40 categories, including dance, art & craft, general knowledge, yoga, and logical reasoning.

How Do I Join Yellow Classes?

You can easily start with Yellow Class by joining us by clicking on – www.yellowclass.com or mobile app using a valid mobile number.

How To Download Yellow Class –Kids Live Hobby Classes App? 

Yellow Class App is available for Android and Apple users to be used on a variety of platforms – web desktop, tablets, and mobile. One can easily download it from Google Play Store and start using it by creating their account for registration. With a 4.7 user rating and positive reviews from young parents, the app has more than 10K downloads. The size of the app is 14 MB that does not interfere with the functionality of the phone.

Steps To Install Yellow Class App on Your Mobile

Here, follow the steps to install Yellow Class App on your mobile phone:

Step 1: Go to Google PlayStore on your android phone.

Step 2: Search Yellow Class – Kids Live Hobby Classes Application

Step 3: Click on the Install option that will initiate a download. Once the download is complete, you can find the app in your phone

Now, you can start using the app as you normally do.

Getting Started

After registering on the app, it features a wide array of programs ranging from literature, visual art, storytelling, vocabulary, painting, drawing, flameless cooking, etc. The simple user interface of the app helps parents with relevant information related to class timings, instructors, topics, etc., within a single click. Material required and other relevant information related to classes are updated in the app’s calendar at least 48 hours before the class.

Also Read: Indian electronics poised to be $300 billion industry by 2025

The app boasts state-of-the-art usability and intuitiveness to promote simple digital interaction and easy navigation for parents. It is Yellow Class’ big step towards its goal to make it easier for a mother to introduce new skills to her kids. It features certified and experienced mentors who focus on providing inexpensive and more structured solutions than offline platforms. The LIVE classes on the app serve as a supportive ecosystem where parents are able to get the required guidance and solutions (online classes, programs, contests, etc.) to achieve their objectives.

Key Takeaway

The app is an appropriate solution for parents trying to find growth avenues for their kids. The innovative model and interactive community of teachers bring childhood back to children with hobby classes.

FAQs

What is Yellowclass?
Yellow class is an online educational platform that aims at providing highly engaging, informative and fun classes for the children under the age of 12. All the classes are designed by professional mentors to teach prime life skills to your little ones.

What is Yellow Class app?
Yellow Class is a free online platform for kids to learn, explore and discover through various live hobby classes and courses for kids.

How do I download the Yellow class app?
You can easily download the app from Google PlayStore and Apple App Store.

How do I join a Yellow Class?
You can easily start with Yellow Class by joining on its website www.yellowclass.com or mobile app using a valid mobile number.

Sevenaire launches Dock D1600, a 15W portable 3-in-1 wireless charging mat for Apple users

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Team My Mobile
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Apple users would relate to this problem – multiple devices, multiple chargers, cable mess, tangled wires. Why not make things super easy and convenient with just a single charger across all your Apple devices? Sevenaire has something for Apple users that can relieve them from the above troubles – the Dock D1600, a 3-in-1 portable wireless fast-charging mat for Apple and Android users.

Not all Apple users have their entire family using Apple devices. They could have an Android phone too. Though built especially keeping Apple users in mind, the Sevenaire Dock D1600 is compatible with phones of both platforms. The D1600 is Qi-certified and works for any Qi-compatible gadget – be it smartphones, earphones, and more.

15W fast wireless charging

D1600 feature 15 watt of fast wireless charging which can charge iPhones 0 to 100% in less than 3 hours and Samsung phones in 2.5 hours which is pretty impressive for a wireless charger. It’s the first time a brand has introduced a 15 watt wireless charger in a 3-in-1 charging dock module.

Dual phone charging

Sevenaire D1600 has 2 slots for phone wireless charging which is a great feature as it can be used by multiple members of your family or friends at the same time. The main phone charging slot on the right side is 15 watt and the left side slot is 7.5 watt fast wireless charging.

Also Read: Western Digital hosts second edition of the WD_BLACK Cup Esports Tournament for gamers across South Asia

Surge protect. Heat protect. Safe charging

Sevenaire Dock D1600 comes equipped with inbuilt safety protocols to offer surge protection and overcharge protection. So that the phone stops charging automatically after 100% charged. This is super useful for leaving phone on charging overnight and does not damage or harm the battery in any way so you have peace of mind when using it for your expensive devices

Compatible Devices List

Phones

Sevenaire D1600 is compatible for iPhone 13 series, 12 series, 11/11 Pro/11 Pro Max, X, XS, XS Max, XR, SE, 8, 8 Plus and 15W for Samsung Galaxy S21 series, S20 series, S10 series, S9/S9 Plus/S8/S8 & also Samsung Note 20, 10, 9, 8 Series. It’s also compatible with other Android smartphones from OnePlus 8 Pro, 9 Pro, Google Pixel 4,5,6 Xiaomi Mi 10,11 and Vivo X70 Pro+. Also supports a few other models as well and the full list is given on the Sevenaire brand website.

Watches

Apple Watch Series 7/SE/6/5/4/3/2/1. The D1600 is only made for Apple watches and not any other smartwatch brands.

Wireless earbuds

AirPods 2,3 & AirPods Pro and Samsung Buds, Buds pro, Buds live and all other wireless charging earbuds in the market.

Small, portable and easy to carry

The Sevenaire Dock D1600 is designed with elegance. Keep it on your desk, lay it on your bedside table, or carry it around in your bag on a vacation, the D1600 can charge your devices anywhere, anytime. All you need is a USB mobile charger adapter with at least 18 to 25 watts of power (QC 3.0) to simultaneously charge multiple devices. It is also case-friendly – up to 8mm cases can be used with ease.

The Sevenaire Dock D1600 has three wireless charging zones. While the left and right zones are for Qi-compatible wireless charging devices, the center is specifically meant for the Apple Watch. All three wireless zones can work simultaneously to charge a combination of phones, watch and audio devices. The D1600 is compatible with the following devices –

Available in Black color, the Sevenaire Dock D1600 3-in-1 wireless charging mat will retail for Rs 2,899 and can be purchased from Amazon.in or Sevenaire.com.

Also Read: Acer launches Aspire Vero eco-friendly laptop in India

Western Digital hosts second edition of the WD_BLACK Cup Esports Tournament for gamers across South Asia

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Team My Mobile
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Following the great success of the first edition of WD_BLACK Cup in India earlier this year, Western Digital in association with AMD Ryzen is back with Season 2 of the esports tournament. Together, these popular gaming brands are hosting a 19-day long gaming marathon – WD_BLACK Cup Season 2.

This season, the tournament will be bigger and better with an attractive prize pool of $20,000, a longer duration, and the addition of one more game to intensify the experience. WD_BLACK Cup S2 will feature some of the most seasoned gaming influencers and esports players as they battle it out for top honours across three tracks –

  • WD_BLACK Cup Open Qualifiers featuring Valorant and League of Legends and
  • The Invitational track featuring Battlegrounds Mobile India

The tournament will be held across regions in South Asia including India, Bangladesh, Sri Lanka, Nepal, and Maldives with an expected viewership of over 8 million.

Also Read: Acer launches Aspire Vero eco-friendly laptop in India

Jaganathan Chelliah, Senior Director, India, ME & Africa, Western Digital, said, “The inclusion of esports in the medals category at the Asian games is attracting a lot of young talent to gaming in India. Western Digital is enabling gamers to be battle- ready with or by using our innovative WD_BLACK range of gaming SSDs. The WD_BLACK Cup is our flagship gaming tournament designed to motivate, recognize and reward these budding gamers in India and South Asia, and we are thrilled to have AMD as our partner in this exciting initiative.”

Mukesh Bajpai, India Marketing Head, AMD, said, “Esports continues to be a driving force in the growth of the gaming industry globally and in India. Gaming has long been a target market for AMD, and we have always aimed to understand and deliver to the changing needs of gamers. AMD continues to deliver innovative processors for gaming desktops and notebooks and of course, the major gaming consoles. We are excited to partner with Western Digital in bringing the WD_BLACK Cup esports tournament to the community in India, further empowering gamers to push their boundaries and experience competitive and immersive gaming.”

The tournament began on November 20 with the first track, WD_BLACK Cup S2 Valorant Qualifiers, open to 200 teams. This track is spread across 9 days and will be broadcasted live with single elimination open qualifiers filtered down to top 8 teams, with a total prize pool of $10,000.

The second track, WD_BLACK Cup S2 League of Legends open, offering a prize pool of $3K will commence from 6th December with qualifiers, feature play-offs from 10th December, with the final on December 15th – streamed live on the Skyesports WD Black Cup S2 streaming channel. This track shall feature 32 teams.

The third and last, BGMI Invitational track, is a four-day long marathon that will run in parallel with the League of Legends track from 6th till 9th December, hosting 18 teams and featuring a few top influencers from India, including Soul Esports and Godlike, battling it out for a prize pool of $7,000 navigating across five maps in four days.

Acer launches Aspire Vero eco-friendly laptop in India

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Team My Mobile
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Global PC brand Acer has launched its green and sustainable PC Aspire Vero in India, which comes equipped with an 11th Gen Intel Core processor. It features a 30% PCR plastic chassis cutting carbon-dioxide emissions by 21% to produce that part. The Aspire Vero is a green-pioneer laptop with a thoughtful sustainable design solution that solves electronic industry problems, such as heavy energy consumption of virgin plastic, or non-upgradeability. The keyboard design is intended to emphasize eco ideals with the R and E keys standing out in yellow based on the concepts (Reduce, Reuse and Recycle).

The laptop is also powered with Intel Iris Xe Graphics for users seeking top-notch performance and productivity. The new inbuilt software, VeroSense, gives users the option of selecting a usage mode that has been optimized for energy efficiency and battery life when working on less demanding tasks.

Sudhir Goel, Chief Business Officer, Acer India, said, “More than just a stylish computer the Aspire Vero is a tangible manifestation of Acer’s commitment to more sustainable operations. This is a deliberate initiative that has been designed and conceptualized to bring about a change for our future. Vero will reduce plastic waste and thereby CO2 emissions. We, at Acer, are proud of this initiative and look forward to manufacturing products that promote sustainability and preserve our planet.”

With EPEAT Silver registration, the environmentally friendly Aspire Vero is made from recycled materials for less environmental harm and more earthy goodness. It uses 30% PCR plastic on the chassis and screen bezel and 50% on keycaps to become a pioneer of full PCR integration into a laptop device.

The carefully crafted laptop is designed to adapt to the planet’s needs, easy to upgrade to reduce needless waste. The signature keys ‘R’ and ‘E’ echoes Reduce, Reuse, and Recycle.

Also Read: ISRO, Oppo India collaborate to provide NavIC application, paving way for Atmanirbhar Bharat

The exclusive inbuilt app VeroSense takes control of the energy effectiveness and lowers the carbon count (and electric bill). It helps the goals of eco-minded users, such as energy-saving to extend battery life. The application provides users with four performance modes to choose from: Performance, Balanced, Eco, and Eco+. VeroSense is not only eco-friendly, but it is user-friendly too, with easy-to-use UI and helpful information to show we are doing our bit for planet Earth.

Powered by 11th Gen Intel Core processors and Intel IrisX graphics for the world’s best performance in productivity and collaboration. Keep up to date with Windows 11 and stay connected with the ultra-reliable Wi-Fi 6, a Type-C, and two Type-A ports, with one supporting power-off charging.

With work from home becoming increasingly commonplace, the quality of a conference call is just as relevant. The new generation of Acer PurifiedVoice with AI noise reduction actively suppresses background noise for both users and is compatible with external headphones and mics. The 15.6-inch FHD IPS display is a narrow bezel design with a screen-to-body ratio of 81.42%.

Acer has special exchange offers where any laptop exchanged for Aspire Vero will get additional Rs 2,000. The Acer Aspire Vero will be available on Acer online store, Acer exclusive stores and other authorized retail stores starting from Rs 79,999.

ISRO, Oppo India collaborate to provide NavIC application, paving way for Atmanirbhar Bharat

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Team My Mobile
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The Indian Space Research Organisation has signed a memorandum of understanding (MoU) with Oppo India to strengthen the research and development of the NavIC messaging service to provide a convenient and user-friendly platform. This MoU will pave the way for future collaborations between ISRO and Oppo India to develop indigenous solutions by incorporating the NavIC short messaging feature in the smartphones released by Oppo India.

This MoU will enable ISRO and Oppo India to exchange technical information of NavIC messaging services so as to build rapid, ready to use, end to end application-specific solutions by integrating NavIC messaging service with the mobile handset platform keeping in mind the need of Indian users. This MoU further reiterates Oppo India’s commitment towards India and its vision towards Atmanirbhar Bharat.

Also Read: Nitin Gadkari launches Acuvisor App to increase penetration of insurance products

Tasleem Arif, Vice President, India R&D Head, Oppo India, said, “We’re excited to collaborate with ISRO to strengthen the NavIC application. Under our latest MoU, we will support ISRO with our industry-leading R&D capabilities to provide a seamless experience to the users of NavIC application. In line with our vision towards Make In India, Oppo will invest in further scaling the product with its competitive and experienced R&D team. To benefit our users and the government, Oppo will continue to create a positive impact in the society through our innovation and technology expertise.”

Dr. K Sivan, Secretary, DOS / Chairman, ISRO appreciated the efforts of Oppo India in scaling NavIC application through their innovative R&D initiatives. He also urged Oppo India to include NavIC in all their upcoming products.

NavIC system provides regional navigation services covering the Indian mainland and an area up to 1500 km beyond the Indian mainland. In addition to its primary function of providing PNT services, NavIC is also capable of broadcasting short messages. This messaging service is mainly used for broadcasting safety-of-life alerts in areas with poor or no communication, particularly in the oceans.

PUBG: Battlegrounds to go free-to-play on January 12, 2022

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Team My Mobile
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During The Game Awards 2021, Krafton revealed that PUBG: Battlegrounds will transition to a “free-to-play” (F2P) model starting January 12, 2022 on PC and consoles, signaling the start of a new era for the popular battle royale game. For those interested in reliving the TGA reveal, find the full trailer here.

When PUBG: Battlegrounds transitions to F2P, it will introduce Battleground Plus, an optional premium account upgrade that allows players to access a variety of new and exclusive in-game features. While all players will start with basic account that offers access to most game features, they can upgrade to Battlegrounds Plus for a one-time fee of $12.99 USD and gain access to the following:

  • Bonus 1,300 G-COIN
  • Survival Mastery XP + 100% boost
  • Career – Medal tab
  • Ranked Mode
  • Custom Match functionality
  • In-Game items, including the Captain’s Camo set, which includes hat, camo mask and camo gloves

Players who have purchased and played PUBG: Battlegrounds before its transition to F2P will receive the PUBG – Special Commemorative Pack, which will include an automatic account upgrade to Battlegrounds Plus, the battle-hardened costume skin set, the shackle and shanks legacy pan and the battle-hardened legacy nameplate.

Also Read | Krafton announces special content and collaborations for PUBG: New State in India

“As PUBG: Battlegrounds pioneered the battle royale genre and has grown into a globally influential game IP, this is the perfect time to transition to F2P and welcome new players to the game,” said CH Kim, CEO of Krafton. “The game has grown substantially since we brought it to Early Access nearly five years ago, and we believe it offers one of the best values in gaming. Whether it’s the game’s eight unique maps, consistently updated features or engaging in-game partner activations, transitioning to F2P is the next step in our journey to widen the scope of the PUBG IP through content that both new and veteran players will love.”

Throughout the next several weeks, players can visit to find a variety of activities to celebrate PUBG: Battlegrounds’ transition to F2P. Players will be able to pre-register to play the F2P version of the game, take a gaming personality test and participate in “Invite A Friend” activity to earn select in-game items.

Additional details about PUBG: Battlegrounds transition to F2P will be shared in the coming weeks.

Also Read: BYJU’S appoints Rachna Bahadur to lead global expansion

BYJU’S appoints Rachna Bahadur to lead global expansion

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Team My Mobile
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Edtech company BYJU’S today announced the appointment of Rachna Bahadur as the Senior Vice President to lead its Global Expansion plans.

In her new role, Rachna will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. This appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world class products, teams, and partnerships. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, Rachna will also be responsible for strengthening the footprint of BYJU’S recent acquisition of EPIC in the US market.

Pravin Prakash, Chief People Officer, BYJU’S said, “As we continue to evolve and diversify our business across the globe, we are focusing on bringing the best talent in the industry to further drive our mission of creating a community of lifelong learners. Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us. She will play a vital role in charting a high impact and high growth network for BYJU’S, and we are pleased to welcome her on board and look forward to supporting her in this journey.”

As BYJU’S enters the next phase of growth in its continuous mission of helping children fall in love with learning, the company is further enhancing its leadership to drive excellence, globally. As a purpose-driven, student-centric organisation, BYJU’S is committed to building world-class learning experiences, driven by a unified passion and exceptional teams to impact how millions of children learn.

Also Read | BYJU’S marks 10 years with new brand film celebrating learning, unlearning, relearning

Rachna Bahadur, Senior VP, Global Expansion, BYJU’S said, “For a decade, BYJU’S has been at the helm of creating value in a student’s life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. I look forward to working with the team to further build on the foundation and growth potential in the business. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth.”

With over 15 years of experience, before joining BYJU’S, Rachna was a Partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A and organization design.

Rachna has a B.A. (Hons) in Mathematics from St. Stephen’s College, New Delhi, and has an MBA from The Wharton School of Business. A consistent yoga practitioner, Rachna also has developed a keen interest in art and paints herself. She also loves to explore new cultures and cuisines.

Also Read: Nitin Gadkari launches Acuvisor App to increase penetration of insurance products

Nitin Gadkari launches Acuvisor App to increase penetration of insurance products

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Team My Mobile
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In a bid to increase penetration of insurance across India’s Tier-II and III towns and cities and in rural areas and create a tech-enabled salesforce, Pune-based Acuvisor Insurance Brokers, has launched its Point-of-Sale Person (PoSP) App that will enable aspiring insurance professionals to get trained and also sell specifically designed insurance products.

The App was launched over a virtual event today by Nitin Gadkari, Hon’ble Minister for Road Transport and Highways, Government of India.

“It is my great pleasure to launch this app. Young people in colleges are not taught how to organise themselves as new members of the workforce, especially in sales and marketing. This app besides teaching them insurance as per IRDAI will also teach them business, basic, and etiquettes that will help them throughout their lives,” said, Nitin Gadkari, Hon’ble Minister for Road Transport and Highways, Government of India.

The Acuvisor app will aim to create an army of well-trained Point of Sale Persons (PoSPs) in insurance, who would be allowed to sell only specifically designed insurance products. This could result in an increase in insurance penetration into the middle and lower middle class – a sector largely unaware or sceptical about the benefits of insurance and different insurance products.

PoSPs are like insurance agents, but the educational requirement and training of the PoSp is minimum Class-X pass and 15 hours of training. In comparison, an insurance agent requires a minimum educational qualification of Class XII pass and 50 hours of training.

With the launch of the app, Acuvisor aims to expand its geographical footprint across most Tier II and Tier III cities with tech savvy youth living in them, and the rural areas across India with a targeted PoSP salesforce of 100,000. The firm has also tied up with 34 (insurance companies) for insurance products.

Vasant Pandit, Chief Mentor, Acuvisor, said, “We hope to provide an opportunity for many youths looking for a career in sales and marketing to learn basic marketing skills for free, and provide a bridge to take them over the knowledge gap that so many of them face.”

Acuvisor App is designed to help PoSPs get training, earn certification to then sell general, health, and different insurance products. As prescribed by the regulatory authority, Insurance Regulatory and Development Authority of India (IRDAI), the app has a mandatory training course of 15 hours that is divided into multiple modules.

Candidates must pass each module of training and if they fail, they repeat each module. After successfully completing the training session, candidates would be certified by Acuvisor as a PoSP and would be permitted to sell a range of life, non-life, and health Insurance Products. The app would also help successful candidates prepare for sales and marketing and will help them identify potential clients, contact them, conduct meetings, and finally sell.

The app will also have a presentation for prospective clients and help them identify their insurance needs. This would enable PoSPs to calculate the Human Life Value and recommend suitable insurance policies for free.

Also Read: Tech NewsWrap: Moto G51 5G India launch today… and more

Tech NewsWrap: Moto G51 5G India launch today… and more

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Team My Mobile
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Moto G51 5G India launch today

Motorola India is all set to launch Moto G51 5G smartphone in India, which will be sold online exclusively on Flipkart. The key highlights of the phone are the 120Hz 6.8-inch FHD+ display, 50MP triple camera module, and Snapdragon 480+ SoC paired with up to 4GB of RAM and 64GB of onboard storage. The handset will be offered in two shades – Indigo Blue and Bright Silver. The upcoming Moto G51 5G will be the brand’s first 5G-enabled G-series device that would be priced below Rs 20,000 segment.

Telegram rolls out new features

Telegram has rolled out a slew of new features in its latest monthly update to improve content management in Groups and Channels, and enhance overall experience for Android and iOS users. The new Protected Content feature will help creators protect the content they publish on Telegram and ensure that it is available only for their intended audience. In order to provide complete control to users over their digital footprint, the Delete by Date feature will enable them to easily find and delete date specific chats from the history.

Oppo to launch its first foldable phone on December 15

Oppo has announced the development of its first folding smartphone – the Oppo Find N. The latest phone will be unveiled on December 15, 2021 during Oppo Inno Day. The announcement comes from Oppo Chief Product Officer and OnePlus founder Pete Lau in a blog post. Oppo has also released a teaser video to give us a glimpse of its upcoming foldable phone. The upcoming foldable phone will seemingly address issues such as crease in display and durability. Lastly, Oppo clarifies that the ‘N’ in the moniker stands for new possibilities.

Acer launches eco-friendly Aspire Vero laptop in India

Acer has launched its green and sustainable PC Aspire Vero in India. The key highlight of this laptop is its Reduce, Reuse and Recycle approach. It comes with a 30% PCR plastic chassis cutting CO2 emissions by 21% to produce that part. The laptop sports a 15.6-inch IPS LCD display and comes with a backlit keyboard and fingerprint sensor. The new Acer Aspire Vero price in India starts at Rs 79,999 for the single Intel Core i5 model that comes with 8GB of RAM and 512GB of SSD storage.

Also Read: TSSC, Duranc to setup skill center for futuristic courses on Remote Surveillance, AI, IoT

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