If there is one chipset that has shown its dominance when it comes to smartphones, it is MediaTek according to the Global Smartphone Application Processor (AP) Market Share study, which is a remarkable feat given the cut-throat competition in the market.
A large part of the credit for MediaTek’s success goes to Vivo and OPPO apart from the success of its Dimensity 9200 SoC in the premium market, which is how MediaTek has maintained a consistent market share of 35-40% in recent quarters.
| Global Smartphone Chipset Market Share (Q2 2021 – Q3 2022) | ||||||
| Brands | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 |
| Mediatek | 42% | 40% | 35% | 36% | 38% | 35% |
| Qualcomm | 26% | 27% | 29% | 33% | 29% | 31% |
| Apple | 14% | 15% | 20% | 14% | 13% | 16% |
| UNISOC | 9% | 10% | 11% | 11% | 11% | 10% |
| Samsung | 5% | 5% | 4% | 5% | 8% | 7% |
| HiSilicon (Huawei) | 3% | 2% | 1% | 1% | 0% | 0% |
Highlights
- MediaTek continues to hold a dominant position in the chipset market as clarified by the Global Smartphone Application Processor (AP) Market Share study.
- The current market share for MediaTek is around 35-40% due to the huge success of MediaTek Dimensity 9200 SoC in Vivo and OPPO smartphones.
- Qualcomm market share too has increased from 27% to 31% in Q3 2022 in comparison to Q3 2021.
MediaTek Continues to Hold Fort in Chipset Market
When it comes to smartphone chipsets, MediaTek is one of the biggest brands you can find in the market and it continues to dominate in the field by being the first preference of many brands.
The news was confirmed by Global Smartphone Application Processor (AP) Market Share study and given the cut-throat competition in the market even for chipsets, it is a remarkable feat on the part of MediaTek as it continues to remain ahead of contemporaries like Qualcomm Snapdragon.
A big part of MediaTek’s success goes to its collaborations with Chinese tech giants like OPPO and Vivo, along with the success of its Dimensity 9200 SoC in the market as it has helped MediaTek to maintain its market share at 35-40%.
Qualcomm and Apple are the two companies with the maximum power in the sector, while the reduction of orders from Chinese manufacturers, not to mention macroeconomic issues, ongoing client inventory adjustments, all of which could be responsible for the chipset industry to slow down in Q4 2022.
The market share of Qualcomm has increased slightly from 27% to 31% in Q3 2022, which is a significant improvement when compared to its performance in Q3 2021, although the macroeconomic issues mentioned above may impact the company in Q4 2022.
Apple has seen a significant improvement in Q2 2022 when compared to its performance in Q4 2021 due to the launching of iPhone 14 Pro and its variations with the A16 Bionic chipset that has achieved a significant market share.