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Electronics manufacturing to reach $300 bn In India by 2026: MeitY-ICEA report

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Mobile manufacturing that is expected to cross US$100 billion annual production – up from the current US$30 billion – is expected to constitute nearly 40% of this ambitious growth.

In what could be called an excellent example of government-industry effort in goal setting, the Ministry of Electronics and Information Technology, in association with the India Cellular and Electronics Association (ICEA), released a 5-year roadmap and Vision Document for the electronics sector, titled “$300 bn Sustainable Electronics Manufacturing & Exports by 2026.” This roadmap is the second volume of a two-part Vision Document – the first of which titled “Increasing India’s Electronics Exports and Share in GVCs” was released in November last year.

The report provides a year-wise break-up and production projections for the various products that will lead India’s transformation into a US$300 billion electronics manufacturing powerhouse, from the current US$75 billion. Amongst the key products that are expected to lead India’s growth in electronics manufacturing include mobile phones, IT hardware (laptops, tablets), consumer electronics (TV and audio), industrial electronics, auto electronics, electronic components, LED lighting, strategic electronics, PCBA, wearables and hearables, and telecom equipment.

 

Interestingly, mobile manufacturing that is expected to cross US$100 billion annual production – up from the current US$30 billion – is expected to constitute nearly 40% of this ambitious growth.

While releasing the vision document, Union Minister of Electronics & Information Technology Ashwini Vaishnaw addressed the industry’s apprehensions over the issue of dual regulations in mobile manufacturing. He clarified that the telecom department is not going to enter into mobile manufacturing and the mobile manufacturing regulatory regime will remain same.

“The telecom department is not going to enter into mobile manufacturing and the mobile manufacturing regulatory regime will remain same”

–        Ashwini Vaishnaw, Union Minister, Electronics & IT

Rajeev Chandrasekhar, MoS, Electronics & IT, said that the ministry is focusing on broadening and deepening of electronics industry in India in line with Prime Minister’s recent statement at World Economic Forum, where he said that India is emerging as a reliable and trusted partner in value chains.

Talking about the objective of the volume-2 of the vision document, Chandrasekhar said, “New markets, new customers and being a player in Global Value Chain (GVC) is the goal and mission of the second phase. This volume along with the 1st volume on electronics manufacturing, represent an excellent example of goal setting, detailed strategy making after hours of deep engagement between government and industry.” He further added that the numbers in the 2nd volume of vision document confirms that there is a real opportunity in electronics sector, driven by 2 factors: growth of digital consumption and growth and diversification of global value chains.

The domestic market is expected to increase from US$65 billion to US$180 billion over the next five years. This will make electronics amongst India’s 2-3 top ranking exports by 2026. Of the US$300 billion, exports are expected to increase from the projected US$15 billion in 2021-22 to US$120 billion by 2026.

“New markets, new customers and being a player in Global Value Chain (GVC) is the goal and mission of the second phase”

–        Rajeev Chandrasekhar, MoS, Electronics & IT

The five-part strategy to reach the US$300 billion goal, based on an “all of the government” approach, sharply focuses on broadening and deepening electronics manufacturing in India. This, by building competitiveness and scale by attracting global electronics manufacturers/brands, shifting and developing sub-assemblies and component ecosystem, building a design ecosystem, nurturing Indian champions and steadily removing cost disabilities faced by India.

The US$300 billion electronics manufacturing comes on the back of US$10 billion PLI scheme announced by the government to propel forward the Semiconductor and Display ecosystem. The government has committed nearly US$17 billion over the next six years across four PLI schemes – Semiconductor and Design, Smartphones, IT Hardware and Components. The vision document makes a strong recommendation on the need to focus on aggregate domestic value addition in the electronics sector, as India transforms from its current state to one that is gearing to compete with the likes of China and Vietnam. It also details the importance of the key role Indian champions will play in addition to global companies – both of whom are already part of the PLI schemes.

The report seeks a competitive tariff structure on electronic components and removal of all regulatory uncertainty to put India on the path to US$300 billion electronics manufacturing. The report recommends a “winner takes all” strategy backed by economies of scale and global competitiveness, new and revised incentive schemes for some sectors, and the need to address issues of sustainability and ease of doing business.

Micromax In Note 2 launched in India: Here’s everything you want to know

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Micromax made a comeback in the Indian smartphone market on November 2021 with In Note 1. Now, the homegrown smartphone manufacturer launched its successor – Micromax In Note 2 – today, i.e., January 25, 2022 available exclusively on Flipkart. Micromax has launched this device at an affordable price that will compete directly with Chinese brands.

The key highlight of the handset is its 6.43-inch AMOLED display, which is a notable upgrade from the LCD panel of its predecessor. Let’s have a look at what the Micromax In Note 2 has in store for us.

Micromax In Note 2 specifications

Micromax In Note 2 display

Micromax In Note 2 features a 6.43-inch full-HD+ (1,080×2,400 pixels) AMOLED display with a 20:9 aspect ratio and 550 nits of peak brightness. The display is also protected by a Gorilla Glass protection.

Micromax In Note 2 processor

Under the hood, the Micromax In Note 2 is powered by a MediaTek Helio G95 processor. The phone comes with 4GB RAM, coupled with 64GB of onboard storage that supports expansion via microSD card (up to 256GB) through a dedicated slot. The newly launched smartphone runs Android 11 out-of-the-box.

Micromax In Note 2 camera

Micromax In Note 2 features a quad rear camera setup. There is a 48-megapixel primary sensor, a 5-megapixel sensor and two 2-megapixel cameras. For selfies and video calls, the smartphone is come equipped with a 16-megapixel shooter which is placed in a centrally aligned hole-punch cutout.

Micromax In Note 2 battery

The Micromax In Note 2 has packed a 5,000mAh battery with USB Type-C port for charging. The company claims that Micromax In Note 2 charges up to 50 percent in 25 minutes, thanks to the 30W fast charging support.

Micromax In Note 2 price in India

The Micromax In Note 2 price in India has been set at Rs 13,490 for the lone 4GB RAM + 64GB storage variant. The handset will be available in Black and Brown color options. It will go on sale exclusively through Flipkart and the Micromaxinfo.com website starting 12pm on January 30.

Also Read: Ebullient Gaming ties up with AKEF, bags influencer management mandate of SIGMA talent

Ebullient Gaming ties up with AKEF, bags influencer management mandate of SIGMA talent

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Ebullient Gaming, one of India’s first and leading talent management agencies, have exclusively joined hands with the AKEF to manage and accelerate the growth of around 24 big gaming talents from their talent roster of Sigma Gaming which has a massive viewership of 10 million plus on a monthly average.

AKEF is one of the largest gaming communities in Kerala. Having started as a niche platform, with an aim to provide better exposure to the gamers from the state, AKEF has grown into a strong community of one lakh-plus that not only provides support to serious gamers but also goes beyond esports and look into talent and event management. And now, through this partnership with Ebullient Gaming will be focusing on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming with their efficient talent management services.

“We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight. With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators,” said Amal Arjun, Director of AKEF.

Also Read: Best Gaming Headphones Under 2000 for Mobile and PC: List of Top 7 Headset with Price in India

Ebullient Gaming, an influencer marketing and management agency—led by Anirudh Nagpal, co-founder and CEO, and Aman Garg, co-founder and COO—envisions the growth of the esports & gaming industry while being one of the enablers in the process. The agency has created an influencer marketing roadmap for many gaming talents in the past with the association of some of the top international brands such as NBA, Gillette, One Plus, Huawei and many more.

Anirudh Nagpal, Co-founder and CEO of Ebullient Gaming, said, “We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming. With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”

“The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 per cent, demonstrating how quickly esports is growing in India,” added Aman Garg, Co-founder and COO, Ebullient Gaming.

AKEF has so far conducted more than 200 competitions across various games like Clash of Clans, FIFA, BGMI, Call of Duty and Pro Evolution Soccer. With a huge number of talented streamers, it also organises community tournaments regularly and acts as a talent incubator.

Ubon launches ‘Air Shark’ wireless earbuds in India at Rs 3,999

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Gadget accessory and consumer electronics brand Ubon announced the launch of its new BT – 350 Air Shark TWS truly wireless earbuds in India at Rs 3,999.

The newly launched TWS earbuds offer 20 hours of playback on a single charge and can last for up to 200 hours on standby. The TWS comes with an in-built mic that gives you crystal clear audio on the go. Ubon earbuds are comfortable to wear, with noise isolating features that ensures an amazing Ubon audio experience. Its secure fit design makes it the right pick for outdoor activities like running, jogging, etc. These earbuds are comfortable on the ears even during extended playback hours.

The new earbuds are equipped with Type-C fast charging and offer Hi–Fi Sound quality. Further, the Air Shark is equipped with the Bluetooth V5.1 ensuring the fastest pairing and strong signals over a longer operation range from the source. It comes with dual mic support along with a touch control feature to control your playlist, receive calls, and trigger virtual assistants like Siri and Google Assistant.

Also Read | Ubon supports social cause by associating with Jan Seva Sansthan

These earbuds can be used separately after successful auto-pairing. Not only listening to both earbuds in stereo mode, but also can be used as monopods to enjoy the music and take calls. The earbuds are available in Black and White colors so that you can pick the one that suits your requirement.

Mandeep Arora, Managing Director, Ubon said, “We always strive to provide the best for our customers and are extremely excited to introduce the new wireless earbuds. Ubon BT – 350 Air Shark True Wireless Earbuds launch is packed with features relevant to the young, always-on consumer and are stylishly designed to make for an eye-catching accessory. We are constantly working towards improving our product line up with novel and innovative product offerings. We want people to believe in us that we are working and aiming towards their betterment and comfort.”

Available with a 6- month warranty, BT – 350 Air Shark TWS truly wireless earbuds are available at all major e-commerce platforms and offline stores all over India.

Also Read: iPhones or Android? Here are 8 reasons to switch from Android to iOS

Picsart comes up with India special features ahead of Republic Day celebrations

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Popular photo and video editing platform Picsart has rolled out a series of special features to mark the spirit of freedom and patriotism ahead of the Republic Day celebrations. The app which is also available in multiple Indian languages is currently offering these features and can be downloaded from both the Apple and Google Play stores.

The special features that include India-centric backgrounds, stickers, fonts, and unique replays will allow users to create Republic Day wishing posts/ videos and let them explore their creativity in the digital world. As India celebrates this Mahotsav, Picsart is also looking at empowering small businesses in India to create their own customized Republic Day ads to boost their businesses.

Also Read: iPhones or Android? Here are 8 reasons to switch from Android to iOS

“This Republic Day as every Indian’s heart is filled with patriotism as they celebrate this Utsav, alongside fighting the ongoing pandemic, Picsart salutes the patriotic spirit of every Indian and is looking at empowering everyone with the special features to mark this day. With the special range of stickers, backgrounds, and replays we want to encourage every Indian to create unique content and celebrate the day digitally with enthusiasm while staying safe,” said Ravish Jain, Country Head, India at Picsart.

Picsart Gold is available on a monthly and annual subscription basis for those wishing to enjoy premium editing. With Picsart Gold, subscribers have access to millions of stickers, hundreds of fonts, frames, and backgrounds, and an entire library of free-to-edit content and stock photography.

National Poker Series returns with its 2nd edition, India’s hunt for its national medallists starts from March 6

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The country’s most notable poker series – National Poker Series India – is back with its 2nd edition in 2022. PokerBaazi.com, which is India’s biggest poker platform, will continue as the hosting partner for the NPS. The series, scheduled to begin from March 6, has announced a prize pool of 18.5 crores for 84 tournaments across 15 days.

With 252 medals on the line to be awarded to podium finishers in all 84 tournaments and three NPS Podium medals for the three finishers with the highest medal tallies, this year’s National Poker Series will yet again have Golden Rush as one of its marquee events.

Additionally, NPS Podium finishers will get to play the world’s biggest international poker event in Las Vegas, USA. The qualifier tournaments, also known as satellite tournaments, have already commenced from January 15 paving a path to play and win tickets to NPS events.

Navkiran Singh, the founder & CEO of Baazi Games (parent group of PokerBaazi.com), said, “We are proud to once again host the National Poker Series. After the huge success of its first season, which saw a record-breaking entry from across the demographics and geographies, we are all excited and set to welcome the new players with the launch of the second edition of NPS. This series is all about establishing poker as a sport in India while unveiling the hidden poker talent this country has to offer.” Last year saw players participating from 20 states with Maharashtra leading the medal tally with 44 medals followed by Delhi and Haryana with 37 and 18 medals, respectively.”

Also Read: OckyPocky Review: Early learning redefined with this platform

Taking the legacy forward, this year’s edition will see #IndiaKhelegaPoker as its theme, calling out the poker enthusiasts across the country to celebrate the game and fight for glory.

The tournament series offers both new and experienced poker players an equal chance to win gold, silver, and bronze medals, as well as the renowned title of national poker gold medalist. This one-of-a-kind digital gaming experience seeks to transform and uplift the poker ecosystem in terms of scale and talent in the online gaming sphere in India.

The first edition of the National Poker Series was hosted in June 2021 which experienced great success with over 83,000 entries across 64 tournaments. The 2022 edition will take it a notch higher with ‘India Khelega Poker’, making it an aspirational and seasonal event for players and fans to look forward to.

“Customer-centricity has been the cornerstone of Huawei’s strategy in India”

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Huawei is back with a bang with the launch of a range of wearables in the Indian market packed with class-leading, first of its kind features, in the last six months. Rishi Kishor Gupta, Vice President, Consumer Business Group, Huawei India, believes, “What earlier was a luxury has now become a necessity for a healthier lifestyle” and this is one of the reasons driving Huawei to invest in wearables, which are fast becoming an essential accessory, making consumers increasingly focus on the comfort and design of products such that it not just seamlessly fits into their lifestyle but also makes life more convenient. Gupta discusses the brand’s continued focus on the India market with its innovative offerings, and more, in an interaction with Ramesh Kumar Raja. Excerpts:

After a brief lull, Huawei is back with a couple of launches in the recent past. How has been the business so far this time?

Over the years, Huawei has worked with a long-term strategy in the Indian market. With a commitment to contribute to Digital India’s growth, we have continued to develop our relationship and harmony with our partners and the industry. Our aim has always been to make meaningful and futuristic innovations that address the needs of our consumers.

In the last six months, we have launched a range of wearables in the Indian market packed with class-leading, first of its kind features. These include Huawei Watch Fit, Huawei Watch GT 2 Pro, Huawei Band 6 and Huawei FreeBuds 4i. These products have not just been revered by many but have been the best-sellers in the market. Huawei Band 6 has, especially, received a lot of public appreciation and praise owing to the premium yet practical features packed in the smart band and its affordability.

Wearables, including hearables too, have become a bigger market now and you are rightly focusing on these products. What according to you are the changing trends in this regard?

In the last one year, India has become the fastest-growing wearable market globally. Local demand for wearables has skyrocketed with IDC’s latest data showing India’s wearable market has grown by 93.8% year-on-year (y-o-y) in Q3CY21.

The wearable market in India was already on the growth curve and has been further accelerated by the evolving consumer preferences, increased focus on wellbeing and demand for feature-rich technology solutions that would make daily activities more convenient. What earlier was a luxury has now become a necessity for a healthier lifestyle. Wearables are fast becoming an essential accessory, making consumers increasingly focus on the comfort and design of products such that it not just seamlessly fits into their lifestyle but also makes life more convenient.

At Huawei, we have been constantly listening to the needs and identifying the requirements of our customers while developing products that are not just meaningful now but are future-ready.

“Being a customer-centric brand, Huawei will continue to constantly invest in R&D and strive to address the needs of the consumers with technology that is both essential and usable to everyone. With that in mind, 2022 will be the year when the focus of Huawei will be on making technological breakthroughs that will simplify and secure each and everything we do”

Also Read: Audio is playing a key role in consumer lives across content types, says Dolby’s Ashim Mathur

What are your expectations from the wearable industry in the coming years?

The wearable market is expected to remain on a growth trajectory in the next five years. Further, owing to the increasing penetration of technology, high rate of urbanization, and easy accessibility, we are confident that the wearable market in India will continue to grow. However, it is important to not just identify the present need of the customers but that of the future as well.

Moreover, there has been a significant change in customer behaviour and preferences in the last two years. Today, there’s an increased focus on wellbeing and wearables are becoming an integral part of our daily lifestyle. Be it a fitness band to keep a track of daily fitness goals or a truly wireless headset to cancel out the outside world and indulge in some soothing music, smart wearables have seamlessly integrated into our lifestyle.

For us, at Huawei, technology and innovation have been at the heart of everything we do. Having laid a strong emphasis on design, innovation, and superior experience, our devices have resonated well with our customers. Living in today’s connected world, IoT is going to be a key aspect in the future of technology, globally. We align with this aspect because while wellness might be the sole focus today, it is artificial intelligence that is going to revolutionize the wearable industry in the future. Being a customer-centric brand, we continue to constantly invest in our R&D and strive to address the needs of our consumers with technology that is both essential and usable to everyone.

Can you please tell us about the upcoming consumer demands, trends, and the company’s key focus areas?

Innovation is a continuous journey, and the needs of consumers are ever-evolving. Like pretty much everyone in the world, daily dependency on our smart wearables have increased. Packed into compact, lightweight form factors, wearables have become increasingly popular over the past few years, especially after the pandemic. Moreover, while wellness might be the primary focus today, it is artificial intelligence that is going to revolutionise the smartwatch industry in the future.

The smart wearables industry is already on a sharp growth trajectory, not only in India but also in the global market. With the increasing demand for more powerful devices, better connectivity, and immersive experience, we expect to witness more such smart wearables which can make our lives easier. Being a customer-centric brand, Huawei will continue to constantly invest in R&D and strive to address the needs of the consumers with technology that is both essential and usable to everyone. With that in mind, 2022 will be the year when the focus of Huawei will be on making technological breakthroughs that will simplify and secure each and everything we do.

What are the strategies that worked for Huawei? Also, tell us about the sale drivers for Huawei in India?

Customer-centricity has been the cornerstone of Huawei’s strategy in India and this has worked out well for us. We understand the need of our consumers and have always strived to make meaningful innovations. We also believe in democratizing technology, by making our innovations accessible and affordable throughout our product offerings. We have been able to enable this by ensuring that our flagship features are not just limited to our premium offerings but across our product portfolio.

Huawei has a loyal customer base in India who love and admire our devices and have stood by us throughout our journey. Our products are revered by many, and we have received a lot of appreciation for some of our latest wearables and being the best-seller is a testament to the position we enjoy in the market. Huawei Band 6 has, especially, received a lot of public appreciation and praise owing to the premium yet practical features packed in the smart band and its affordability.

“Huawei has a loyal customer base in India who love and admire our devices and have stood by us throughout our journey. Our products are revered by many, and we have received a lot of appreciation for some of our latest wearables and being the best-seller is a testament to the position we enjoy in the market”

What are the plans of Huawei for the Indian market in 2022?

India is a very important market for Huawei, and we have a very focused yet dynamic strategy. Having laid a strong emphasis on design, innovation, and superior experience, our devices have resonated well with our customers. We have always ensured that we level up our ante wherever there’s an opportunity and therefore, have remained focused on every department of our business here be it our services, sales, marketing, or community. We are also constantly investing in our R&D and strive to address the needs of our consumers with technology that is both essential and usable to everyone.

Can you please tell us about the challenges you faced in the wake of the COVID-19 lockdown in India?

The last two years have been challenging for every individual and organization across industries, globally. The pandemic had created several challenges in the industry, such as disruption in the supply chain but it was essential for us to remain nimble and committed to our goals. While ensuring services to our consumers were uninterrupted, the safety and wellbeing of our people have been of utmost importance. Towards this, we had introduced numerous initiatives to ensure the physical and mental wellbeing of our people and help them tide over the pandemic. From setting up an emergency team and offering hospitalization support to administering vaccines on-site and onboarding senior doctors for round-the-clock support, employee health and safety has been Huawei’s top priority. Since the outbreak of the pandemic, the company has committed to supporting and aiding every member of the Huawei family.

Also Read: India has been a very important market for Picsart, says Country Head

iPhones or Android? Here are 8 reasons to switch from Android to iOS

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The iPhone vs. Android debate can be divisive, but it ultimately adds up to the fact that Android phones typically provide more features for a lower price. Having said that, it’s amazing to observe how an iPhone remains an aspirational product in India, with the majority of users wanting one if it weren’t for the exorbitant price tag.

Both platforms – Android and iOS – are well-established at this point, having been around for almost a decade. That means both offer extensive features, and there’s very little that one can’t do better than the other. Nonetheless, each has advantages, and there are reasons why you might prefer one over the other.

Now, in a move to get people to switch to iPhone, Apple explains why iPhones are superior than Android phones in its new campaign called ‘Hear from the Switchers’. The Cupertino-based tech giant is highlighting some reasons or features to make a case for its flagship product. Here are some of the reasons.

iPhones offer more Privacy than Android

Privacy and security have been one of the primary highlights for Apple and the company says, “Apps need your permission to track your activity across other companies” apps or websites. For iPhone users, Face ID is itself a privacy blessing. No one can unlock iPhone even when the user is sleeping or unconscious. Secondly, you could turn off access to the microphone, GPS location, camera, photos, contacts, etc. individually, for each app. Unlike Android where all the permissions are asked right at the installation stage and there’s no going back.

Regular iOS and Software updates

iPhones are also known for their software updates. Android phones are notoriously slow to receive software updates. On the other hand, there are no such concerns with the iPhone. iOS upgrades arrive on a regular basis, bringing new features and security improvements to your iPhone. Software upgrades bring a slew of new functions to your smartphone, keeping it ‘up to date’. Software upgrades also provide popular new capabilities to iPhone, such as Share Play.

Also Read | Apple iOS 15.1 Update Released: Check what’s new and how to download latest version iOS

iPhone cameras are more advanced

You just cannot take a single bad photo with an iPhone camera. Period. iPhone guarantee the most natural pictures and consistently great performance. It also clicks readily perfect pictures that you can directly upload on social media without any post-editing required. According to Apple, iPhone’s features like Night Mode, Portrait Mode, Cinematic Mode kick in automatically and make the camera experience on iPhone much better.

iPhones are easier to use

The user interface of iPhone is so simple and straightforward that you can easily reach your endpoint destination. The best thing about iOS is that there isn’t much to learn about it, making it better than Android devices. iOS has a user interface that is so basic that there is essentially no learning curve. The home screen of iOS devices is easy and simple to use.

Switching to iPhone is easy

If you are planning to switching from Android to iPhone, Apple claims that the process is very simple. The transfer of data, photos, contacts, messages is very easy and Apple does give you the option to trade in your old smartphone for credit. There is ‘Move to iOS app’ which you can download on your Android phone to securely transfer data from your Android phone to your iPhone.

iPhones have fast processor

The iPhones have a series of processors that reportedly deliver better performance than the most Android phones. While boasting about superior performance, the company highlights, “Apple-designed chips deliver performance you can’t find in any other smartphone. We also design the operating system, so everything works together in the most efficient way possible, for great battery life”.

iPhones last longer than Android

Durability is another aspect that Apple is proudly bosting, claiming that it outlasts competing smartphones in terms of value retention. In new iPhone models, Apple includes the Ceramic Shield. It is said to be more resistant to spills and splashes than any other smartphone glass. According to Apple, the iPhone retains its worth longer than other smartphones due to continuous software updates.

The much-hyped Apple eco-system

Apple claims that its hardware and software are designed in tandem for a seamless experience. So, if you have an iPhone, installing AirPods is a piece of cake. According to Apple, features like AirDrop and SharePlay make the iPhone a compelling offer. Apple users can get all the gadgets to work together in a seamless way by linking them together. You do not need to install different applications to link them together.

Also Read: We aim to create world’s largest active engagement platform from India: Bolo Live CPO

How to ensure seamless performance of your Samsung Galaxy smartphone?

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It is a must to use genuine Samsung accessories and keep your Galaxy smartphone’s software up-to-date.

Smartphones have become an integral part of our lives. We carry our world in our smartphones. Not only do they help us to stay connected with our loved ones, but enable us to work on the go, serves as a portable hub for entertainment, a navigator during road trips and much more. It is imperative for a smartphone to deliver smooth and seamless performance for ease of use.

Let us have a look at some of the easy and simple tips that ensure the smooth and seamless performance of your Galaxy smartphone every day:

Maintain at least 20% free storage space on your Samsung Galaxy smartphone. Phone’s storage can be checked on ‘Battery and device care’ in ‘Settings’.

It is advised to optimise your Galaxy smartphone regularly. To optimize your Galaxy smartphone, you need to go to ‘Settings’, tap on ‘Battery and device care’ and then tap on ‘Optimise now’.

Uninstall unused applications. To uninstall an unused application, long press on the application, tap on ‘Uninstall’, and then tap on ‘Ok’.

Also, Read Here: Samsung confirms the February Unpacked launch event, teased the “most noteworthy” Galaxy S-series launch.

It is a must to use genuine Samsung accessories and keep your Galaxy smartphone’s software up-to-date. To update your Galaxy smartphone’s software, go to ‘Settings’, tap on ‘Software update’, and then on ‘Download and install. Tap on ‘Download’ to download the software and then tap ‘Install’ to install the latest software.

Read Here:  Important Things To Consider Before Buying a Smartphone – How to Choose Best Phone For You?


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We aim to create world’s largest active engagement platform from India: Bolo Live CPO

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Nowadays, video sharing platforms are growing faster than ever. From redefining the conventional way of storytelling to sharing thoughts, these new-age video platforms are trending everywhere. The increased popularity of the short video content, made them the ‘new normal’ of entertainment. With this, there has been a hike in the number of short video platforms too, and one such platform is Bolo Live. It has over 1 lakh monthly live streamers on the platform spending close to 120 min daily on the platform, with 18 live streamers already making over lakh rupees monthly from the platform already. Shweta Srivastava talked to Bolo Live co-founder and CPO, Tanmai Paul about what kind of competition she sees in a similar segment and what are her plans to get more users as well as to grow the platform. Excerpts:

Since the launch of Bolo Live, what evolution have you observed in the startup and in the market?

The market has substantially become pro startups, the digitalization and penetration helped people to grow faster in terms of the adaptability rate of users.

Users have started to spend more time on mobile apps, as well as have started to trust digital apps for online payments which has made it relatively easier for platforms like us who are working to build towards creator economy and bringing fans and their favorite content creators closer.

Additionally, the government has also given a boost to the Indian startup ecosystem which has surely boosted the confidence of all the entrepreneurs building towards strengthening the economy of the country.

Last but not the least, a lot better and a larger talent pool is available today which is up for being a part of startups as compared to a few years ago. This has surely helped startups to be able to better strengthen their teams.

What kind of expectations first time users should have from the platform?

When a user comes to our platform for the first time, we want the user to explore and enjoy a wide spectrum of live streams happening across different content categories ranging from entertainment, to lifestyle to gaming to fashion etc. This allows our users to browse through any live content coming from their choice of category, and then there are tools which enable the users’ interaction with the live streamers very easily and the user does not have to wander a lot to interact with the live streamer.

Once a user has spent some time on the platform, users go deep in their engagement with live streamers through active real time interactions with them as well as other users who are in the same stream. Thus, a first-time user over a period of time engages deeply with both the content creator as well as becomes the part of the community sharing common interests when it comes to content consumption.

What kind of competition do you see in your segment? How Bolo Live is managing the competition from similar apps in the market?

Our primary competition was from the Chinese applications which were operating into Live streaming space. However, with the ban on them, we are currently the leading dedicated social live streaming app. While the space looks cluttered with Indian short video apps, who are now on the path to get into shopping commerce focused Live streaming.

BOLO LIVE

We are at a unique amalgamation of UGC live streaming, gamification and micro transactions and this is where Indian short video apps do not fall into. However, there is a small use case of social gaming where we have certain apps like Eloelo building around Live streaming. And since we all at the end of the day are vouching to get more share of time spent by users consuming UGC live streaming, we may say that Eloelo is one of the potential competitors.

But in terms of earnings of our content creators which are already over 1 million USD over the last 9 months, we are confident of continuing to strengthen our position with improved product and user experience in time to come.

What are you doing in terms of getting more users or customers to generate content on your platform?

Our platform stands unique when it comes to earning opportunities, in comparison to other content apps where most of their content creators are salaried to be onboarded. On the other hand, our monetization is enabled via peer-to-peer micro transactions; they can also earn without being dependent on the platform via brand partnerships and as their fan base grows. Creators on our platform can directly monetize from the fans through multiple avenues on the platform which makes us different giving it a greater potential to earn and more and more creators join our platform organically by spreading a strong word of mouth.

Also Read | User retention still a challenge for Indian video sharing apps: Bolo Live CEO

What is your learning experience in building the platform?

User engagement is the most important for any growing platform, especially when we talk about social content apps. It is not only important to increase the top of the funnel in terms of user acquisition but it is important to have a strong bottom of the funnel. Engagement and retention play a key role in your success and how the word of mouth could subsequently drive your success in the market. Based on our learnings, we can say with all certainty that install is just a vanity metric which does not matter in today’s business.

The app allows content creators to earn money for their content. Many of our readers are still wondering how to earn money from the platform. Please explain.

Users purchase in-app currency of diamonds through actual micro transactions on the platform. These diamonds are used to give gifts to live streamers during their broadcasts. These gifts get stored in the streamer’s wallet in form of beans (1:1 diamond to bean ratio) and these beans can be redeemed as actual cash to bank account through UPI or Paytm wallet by the live streamers. Platform takes a small fee at the time of redemption by the live streamer.

In addition, there are multiple gamified hooks for non-streamer audiences too for using the diamonds within the app to participate in multiple engagement activities, or to win beans by participating in in-app contests from time to time.

Let’s just talk of your investments for a moment. Bolo Live has raised over 2 million USD in investment to date. How do you plan to use this investment?

Funds will be used primarily on strengthening the team, product and scaling up. We are currently focused at onboarding the talent which can contribute and build scalable architecture for the backend when it comes to technology and can help us enhance the user experience and execute efficient user acquisition when it comes to marketing.

The team’s energy will be focused on managing data consumption and performance of the application in low internet bandwidth areas of the country.

What according to you is Bolo Live’s accomplishments in a year?

Live Streaming is the real creator economy, with fans opening up with whole heart, trust and confidence for their favorite live streamers.

We are taking baby steps in this direction at Bolo Live and are seeing encouraging numbers for our streamers already, with a total of 18 streamers having earned more than INR 1 lakh from the platform this year. Moreover, we saw a huge number of female live streamers moving towards an aspirational lifestyle solely based on earning on Bolo Live. They used the money earned through the platform for paying loan EMIs required at home, school fees of their children, buying iPAD pro etc. In addition to this, we were also lucky to have multiple investors back us this year where we closed two different investment rounds from new investors this year.

Bolo Live also onboarded many international audiences to stream Live on the platform and we already have 7% of our paying users from outside India, taking the Indian talent globally.

In an earlier interaction with My Mobile, Bolo Live CEO Varun Saxena discussed about his plans to take the app outside India. Do you think you can get into the global space? What are the challenges?

With the kind of product which we have in place and the improvements which are lined up for the next couple of months, we are already getting a good response from international users. The only next step which is left is onboarding international creators which we will start in the next few weeks and then the challenge will primarily lie around scaling up for which we are already exploring the right set of partnerships especially in South Asian countries which are going to form our first market in India.

What new features are you planning to bring this year?

We are continuously experimenting and introducing technology solutions primarily for enhancing user experience of the app performance in the low internet bandwidth areas. In addition to that, we are in process of building a solution for users which could enable seamless social gaming within the app without any use of external tools. For instance, a live streamer does not have to bring their quiz questions written on paper during a live stream but the app provides them the ability to select and read out questions on the screen from the question bank present on the platform.

AI based personalization and recommendations plus AI based filters and effects are something we are also planning to bring in followed by the use of ML in content moderation. These are some of features we are focusing on for 2022 in addition to gamified product hooks.

What are your expansion plans for Bolo Live?

We are looking to grow our user base 5X over the next 6 months where we are primarily going to target the Gen Z and millennials. We already have close to 7% of our paying users coming from outside India. Countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction. We will soon be going to South Asia for live streamers and them to earn through the Made in India app, Bolo Live.

We aim to create the world’s largest active engagement and behavioral science driven entertainment platform from India, with love from across the globe.

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