HIGHLIGHTS
* JioCinema has recorded benchmark statistics after airing its maiden IPL 2023 match
* The platform recorded 2.5 crore downloads in a single day, which is the highest
* JioCinema has also come very close to YouTube’s monthly viewership with over 50 crore viewers
* Jio Cinema is the official streaming partner for IPL 2023.
* Viewers can watch IPL 2023 for free on Jio Cinema.
* IPL 2023 final will be played on May 28.
Reliance Jio which recently acquired rights to air the TATA Indian Premier League 2023 matches on its online streaming platform, JioCinema, has been applauded with great viewership numbers on its maiden broadcast.
JioCinema recorded a peak of six crore unique viewers during the Guiarat Titans vs Chennai Super Kings fixture.
The JioCinema app also observed a record 2.5 crore downloads in a single day. And with these numbers, the Mukesh Ambani-led platform has set some benchmark statistics in the industry.
IPL 2023 has kicked off. The first IPL match for the year was played at the Narendra Modi Stadium in Ahmedabad.
Gujarat Titans won the first IPL 2023 match against Chennai Super Kings led by former Indian cricket team captain Mahendra Singh Dhoni.
The match was also being streamed on Jio Cinema for the first time. Notably, Jo Cinema will allow viewers to watch IPL online for free.
The streaming service owned by billionaire Mukesh Ambani’s Reliance Jio has now broken records with its viewership and downloads.
According to the latest numbers released, Jio Cinema raked in over 6 crore unique viewers during the debut IPL 2023 match between Gujarat Titans and Chennai Super Kings.
The Storyboard report by Moneycontrol further revealed that with over 6 crore unique viewers and a peak concurrency of over 1.6 crore on JioCinema, the match became one of the most-watched events on the platform.
In addition to this, the OTT service also witnessed a record number of downloads. Jio Cinema set a new record for being the most installed app in a single day with over 2.5 crore downloads on its opening day.
JioCinema becomes the most downloaded app just as TATA IPL 2023 begins
JioCinema secured official digital broadcasting rights for the Indian Premier League 2023 after having spent over Rs 23,000 crore.
The TATA IPL 2023 matches are being streamed on JioCinema for free, much like the FIFA World Cup that was streamed on the same platform last year.
JioCinema broadcasted its first match yesterday which was played between the Gujarat Titans vs Chennai Super Kings.
The statistics show that the watch was viewed by over six crore unique viewers, and over 1.6 crore viewers were watching the match live simultaneously.
The total match views too reached a peak of over 50 crore viewers which is one of the highest for sporting events on a digital platform.
In comparison, YouTube which is a popular streaming service secured monthly viewership of 51.4 crores.
Thus the single-day viewership on JioCinema seems to be tailing the monthly viewership of YouTube.
JioCinema had also been successful during the FIFA World Cup 2022.
On the final day, JioCinema reportedly witnessed 32 million viewers watching the final match which was played between Argentina and France.
IPL 2023 Opening Match Invites Record Numbers for Jio Cinema
The IPL 2023 match between Chennai Super Kings and Gujarat Titans helped Jio Cinema break some key records in terms of viewership and downloads.
As per the latest numbers released, Jio saw over 6 crore unique views on the platform, with over 1.6 crore concurrent viewers.
The numbers are higher than Hotstar’s peak IPL 2022 viewership.
During the 15th season of the IPL, the match between Lucknow Super Giants (LSG) and Royal Challengers Bangalore (RCB) attracted over 87 lakh viewers on Hotstar. Its second-best in terms of viewership was the IPL 2022 match between Mumbai Indians and Chennai Super Kings, where over 83 lakh viewers were watching the match together.
Unlike Jio Cinema, viewers were required to pay a subscription fee to watch IPL on Hotstar.
It would be interesting to see if Jio Cinema manages to maintain the streak of over-crore viewers for each IPL match this season.
The latest edition will host 74 matches between 10 teams across different venues. Each team will play seven matches on its home turf and seven away matches.
Kitchen may There will be four playoff matches, including the finals.
The IPL 2023 final will be played on May 28, 2023.
Other than IPL, Jio Cinema has hosted other major tournaments as well. The streaming service hosted the FIFA World Cup 2022 on its app for free.
According to the report, over 110 million viewers consumed FIFA digitally, making India one of the highest digital viewership markets for the FIFA World Cup.
On the final day alone, 32 million viewers tuned in to JioCinema.
Faqs on IPL 2023
1)What is the new benchmark Set by Jio cinema with IPl 2023?
Ans)The Indian Premier League (IPL) has always been a massive event for cricket fans, and this year is no exception.
With the TATA IPL 2023 matches being streamed on JioCinema, the platform has set new industry benchmarks by smashing viewership records on its maiden broadcast.
Mukesh Ambanis JioCinema, which recently acquired the official digital broadcasting rights for the IPL 2023 season at a staggering cost of over Rs 23,000 crore, has been applauded for its impressive viewership numbers.
The opening match between the Gujarat Titans and Chennai Super Kings witnessed a peak of six crore unique viewers tuning in to enjoy the action on JioCinema.
Moreover, the JioCinema app observed a record 2.5 crore downloads in a single day, making it the most downloaded app as the TATA IPL 2023 season began.
These numbers demonstrate the immense popularity of both the IPL and JioCinema as a platform for streaming live sports events.
JioCinema’s success doesn’t stop there.
At its peak, over 1.6 crore viewers were watching the opening match live simultaneously, and the total match views reached an astonishing 50 crore viewers. To put this into perspective, YouTube, a popular streaming service, recorded a monthly viewership of 51.4 crores, which means JioCinema’s single-day viewership is nearing the monthly viewership of YouTube.
This isn’t the first time JioCinema has made headlines in the world of sports streaming.
During the FIFA World Cup 2022, the platform reportedly had 32 million viewers watching the final match between Argentina and France.
With the TATA IPL 2023 matches being streamed for free on JioCinema, the platform continues to strengthen its position as a dominant player in the digital broadcasting industry.
The record-breaking viewership numbers achieved by JioCinema on the opening day of the PL 2023 season are a testament to the platform’s success and the immense popularity of the IPL among Indian cricket fans.
It will be interesting to see how JioCinema continues to fare throughout the rest of the season and whether it can
maintain its impressive viewership numbers.
2)What was the backlash created by viewers on Jio Cinema ?
Ans) Reliance-owned JioCinema faced backlash on social media on Friday as viewers complained of app crashing, buffering issues on Day 1 of Indian Premier League 2023.
Gujarat were pitted against Chennai Super Kings in the opening match of the marquee tournament. Minutes after the match began, tweets with #JioCrash started emerging where users were seen describing their viewing exprience on the new platform for IPL.
“Very Bad experience with your app,” said a
Twitter user while tagging Jo Cinema.
Jio Cinema responded to a few tweets complaining about buffering issues saying “this is not the experience we want you to have”.
We regret this issue. This is not the experience we want you to have. To help us resolve this matter, please DM us details of your OS, app version & your mobile no. We appreciate your patience & hope to resolve this at the earliest.
Meanwhile, Gujarat Titans stormed to a five-wicket victory over Chennai Super Kings after Shubman Gill top-scored with 63 for the defending champions on Friday. Ruturaj Gaikwad’s classy 92 for CSK went in vain.
Wriddhiman Saha, Vijay Shankar, Sai Sudharsan, Rahul Tewatia and Rashid Khan also scored important runs in an excellent chase for Gujarat Titans against Chennai Super Kings who have won the title four times.
Viacom18’s OTT platform JioCinema, which had acquired the digital rights of the tournament for a whopping Rs 23,758 crore last year.
Viacom18 recently announced that IPL 2023 – just like WPL 2023 – will be free to watch on JioCinema.