New Year’s Order Frenzy: Swiggy, Zomato, and Blinkit See Record-Breaking Surge on Food and Grocery Orders

Highlights

• Zomato records highest deliveries in a day, surpassing NYE orders from 2015-2020.
• Swiggy experiences unprecedented user activity and order count.
• Blinkit breaks records in grocery delivery, particularly in chips and soda sales.
• Zomato faces overcharging criticism despite overall surge success.

The onset of 2024 marked a significant milestone for food and grocery delivery apps in India, with Zomato, Swiggy, and Blinkit witnessing an unprecedented surge in orders during the New Year celebrations.

Zomato and Swiggy: Setting New Records

The orders per minute (OPM) on Swiggy instamart is the highest we have seen so far. It’s surpassed our previous high during the WC Finals by 1.6x pic.twitter.com/DkZvNbque8

— Rohit Kapoor (@rohitisb) December 31, 2023

Deepinder Goyal, CEO of Zomato, took to X.com to announce that the platform achieved its highest number of deliveries in a single day.

At its peak, the platform was doing over 140 orders each second.

This feat outshines the combined total of orders during New Year’s Eve (NYE) from 2015 to 2020, highlighting a remarkable growth trajectory for the company.

Goyal also shared that users generously tipped delivery partners over Rs 98 lakhs in just one day.

On the other hand, Swiggy also experienced an all-time high, with over 1 million users active per hour and the highest number of orders per minute in its history.

According to Rohit Kapoor, Swiggy’s CEO, the app saw 1.6 times more orders on New Year’s than during the Cricket World Cup Final between India and Australia on November 19, 2023.

Interestingly, Biryani emerged as the top-ordered item on Zomato, indicating the dish’s unwavering popularity across India.

Blinkit’s Grocery Delivery Breaks Records

While Zomato and Swiggy dominated food deliveries, Zomato-owned Blinkit also experienced record-breaking demand in grocery orders.

Albinder Dhindsa, CEO of Blinkit, reported that New Year’s Day set new all-time highs in several categories, including the highest orders in a day, most soft drinks and chips sold, and the most tips received in a single day.

Remarkably, over 1.4 lakh packets of chips and 68K bottles of soda were ordered before 6 PM, with potato chips being the most popular item.

A Note on Pricing Concerns

Despite the successful handling of the order surge, Zomato faced criticism over alleged overcharging.

A Twitter user claimed that the platform charged a higher-than-usual platform fee on a particular order, despite her status as a Gold Member.

Even so, both Zomato and Swiggy have been recognized in the past for their efficient handling of order surges during major events like the IPL and Cricket World Cup Finals of 2023.

This New Year’s event further cements their capability to manage large-scale demand effectively, setting a high standard for service delivery in the industry.

FAQs

What milestone did Zomato and Swiggy achieve during the New Year celebrations?

Zomato achieved its highest ever number of deliveries, handling over 140 orders per second, while Swiggy saw over 1 million users per hour and set a record for orders per minute.

How did Blinkit perform in terms of grocery delivery during New Year’s Day?

Blinkit, owned by Zomato, reported record-breaking grocery orders, with unprecedented sales in chips and soda, setting new highs in various categories.

What was the most popular food item ordered on Zomato during the New Year?

Biryani emerged as the top-ordered item on Zomato, reflecting its consistent popularity across India.

Did Zomato face any challenges or criticism during the New Year’s order surge?

Despite the successful handling of the surge, Zomato faced criticism for alleged overcharging on an order, sparking concerns among some users.

What does this surge in orders signify for the food delivery industry in India?

The record-breaking order surge for Zomato, Swiggy, and Blinkit during the New Year celebrations highlights the growing demand and efficient service delivery in India’s food and grocery delivery industry.

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