Highlights
- boAt’s audio, wearables are to be available on Swiggy Instamart.
- Integration allows shopping for electronics with groceries.
- Launch details of boAt products on Swiggy Instamart still pending.
- boAt leads the wearables segment with a significant market share.
Well, you don’t see this every day. boAt, an electronics brand, has announced a strategic partnership with Swiggy Instamart, a quick grocery delivery service.
You are soon going to be shopping for tomatoes, onions, and atta while also having the ability to order budget TWS and smartwatches.
Expanding Consumer Access with Swiggy Instamart
Customers will be able to find boAt’s range of audio wearables on Swiggy Instamart, listed under the ‘Office and Electricals’ category.
This is a highly thought-out integration of boAt products along with groceries and daily essentials on the same platform.
Some time ago, Blinkit, an Instamart rival, was also delivering the latest iPhones to your home while also shopping for groceries. The trend, it seems, is gaining steam.
This is likely to transform how consumers approach buying electronics, offering them the ease of ordering high-quality audio products with their routine online shopping.
Awaiting Launch Details
However, we should all hold our horses. Specifics regarding the listing of boAt products on Swiggy Instamart remain undisclosed.
The companies have not provided a clear timeline for when these products will be available on the delivery platform, so all you boAt-heads will have to wait a while.
Recent Collaborations and boAt’s Market Dominance
This is not Swiggy’s first rodeo with outside collaboration.
Jio and Swiggy teamed up to introduce a new prepaid recharge bundle, integrating telecommunications with food and grocery delivery services.
As for boAt, the brand continues to dominate the wearables segment, holding a substantial market share.
As of the third quarter of 2023, boAt has a 29.7% of the market share, demonstrating a year-over-year growth of 19.4%.
More impressively, boAt has a commanding 37.9% market share in the TWS category, making it a real market leader.
Will this new partnership with Swiggy further solidify its position? Time will tell.
FAQs
What does the boAt Swiggy Instamart partnership entail?
The partnership between boAt and Swiggy Instamart will allow customers to purchase boAt’s audio products, such as TWS earbuds and smartwatches, alongside their regular grocery shopping. This integration aims to simplify the process of buying electronics.
When will boAt products be available on Swiggy Instamart?
The exact date for when boAt products will be listed on Swiggy Instamart has not been disclosed yet. Consumers interested in purchasing boAt products through this platform are advised to stay tuned for further updates.