Bumble launches new limited edition ‘Cricket Fan’ badge in India In October Right On Time With ICC World Cup 2023

Highlights

* Bumble introduces the ‘Cricket Fan’ Badge.
* The badge is available only in India during October.
* Bumble’s study reveals that 78% of Indians believe cricket matches make excellent dates.

Are you passionate about cricket and looking for a partner who shares your interest?
Do you enjoy cricket dates and looking for someone to enjoy the game with?

Ahead of the upcoming cricket season, Bumble, the popular dating app, launched a new limited edition ‘Cricket Fan’ Badge that will be available in India in the month of October to help its community express their love for the sport and find someone to bond over upcoming cricket matches.

Are you In Love With Cricket ?

Sports, cricket in particular, play an important role in dating journeys for Indians and ahead of the upcoming cricket tournament, there is massive excitement for the game among Gen Z and Millennials.

As per Bumble’s recent study* 78% of Indians surveyed think cricket matches make for great dates.

In fact, a majority (75%) of Indians surveyed say they actively look for a romantic partner with an interest in sports before deciding whether to explore a connection with them.

“We want to empower people on Bumble to showcase and discuss things that they are passionate about. By adding our limited edition ‘Cricket Fan’ Badge on your profile, you can highlight your love for the sport, or use it as a great ice-breaker to start a conversation with your connection! As you gear up to watch and support Team India in the upcoming matches, we hope you find meaningful connections through the game!” shared Samarpita Samaddar, India Communications Director, Bumble.

Bumble’s ‘Cricket Fan’ Badge is dedicated to bring cricket fans in India closer together, building strong connections that are forever beyond the end of the game.

The Cricket Badge is launching in October, this limited-edition badge will make the Cricket World Cup come with a new love angle & topic of intense discussions for the app’s users across the nation.

The ‘Cricket Fan’ Badge on your profile will show how you are passionate of not only sports , fitness but also your love for your country India while you would support Team
India in the upcoming ICC Cricket World Cup.

We feel with this “Cricket Fan Badge “ will be a great conversation starter for all the lovers to bring in some added flavour in their dating experience as well as their cricket match fun.

FAQs

1) What are some Bumble’s mini-dictionary of cricket-dating terms that you can apply in your dating journey ?

Ans) Helicopter shot noun
Just like a popularly known full-swing shot, the ‘helicopter shot’ in the game of love, is the big move you make when you realise they are the one for you!

Eg: “I’m hoping to pull off the helicopter shot and get my girlfriend to say YES!” All-rounder noun

An ‘all-rounder’ is someone who meets your expectations and desires leading to a meaningful, long-term connection.

Eg: “If you’re looking for someone who ticks all your boxes, you know they are an all-rounder!”

Clean bowled noun
Like a straight shot by the bowler that hits the wicket leaving the batsman stumped, this could translate to you being ‘clean bowled’ as you realise you have fallen in love.

Eg: “I have no words. I’m clean-bowled in love!”

No ball / wide ball noun
As the batting side is given one free run and an extra delivery to bat for a ‘no ball’, see this as a nudge for a second chance to explore love and find what you’re looking for.

Eg: “Consider it as a no ball and get back on strike again! Love doesn’t come easy but there’s someone out there for you – you’ve got to give it another chance.”

Innings noun
Every cricket match has two innings when batsmen and bowlers reverse roles. When it comes to dating, why be stuck in outdated gendered roles and expectations in your relationship, instead set yourself up for a successful inning as you and your partner share equal responsibilities at home and in life.

Eg: “This inning is mine, you can take over the kitchen for today.”

Target noun
Create your own target, one that works for you. Instead of hitting sixes and fours during PowerPlay, you can also make magic happen in the last overs! Date at your own pace and set your own timelines, instead of rushing into things and giving into societal constructs or pressures.

Eg: “It may have taken time, but I believe it was setting a clear target for myself that got me my near-perfect partner!”

Hitting a boundary noun
In cricket, hitting a boundary – a four or six – is much sought after. However, in your dating journey, avoid the rush. Setting clear boundaries for yourself for your potential connections is crucial for a healthy and equitable relationship.

Eg: “They will have to know my boundary if we are to explore this relationship further.”

Coach noun
Every team and player relies on the invaluable support and guidance of their coach through the game. In the same way, your dating allies, who might be your friends or family, play a major role in supporting you through your dating journey.

Eg: “I always have a word with my coach to help me decide if I’m making the right decision.”

2) Are Cricket Dates Popular in India ?

Ans) Sports, cricket in particular, play an important role in dating journeys for Indians.

78% of Indians surveyed think cricket matches make for great dates
A majority (75%) of Indians surveyed say they actively look for a romantic partner with an interest in sports before deciding whether to explore a connection with them.
Over half (55%) Indians surveyed claim it’s a deal breaker if someone they are romantically interested in didn’t like cricket. This is more true for men (56%) than women (53%).

70% of Indians surveyed believe cricket match dates helps them learn about someone’s interest and passion in cricket and 63% believe they get to know someone’s personality (how someone reacts to a win or a loss, etc.)
When you’re a die-hard cricket fan but your partner isn’t

For 44% of Indians surveyed who’ve been in a dating situation where one liked cricket and the other didn’t, the one who didn’t like cricket compromised and they watched it together, while 41% of Indians surveyed say they spent lots of time apart.

32% of Indians surveyed said they grew to love it and for nearly 1 in 5 (22%) who’ve been in a dating situation where one liked cricket and the other didn’t, it ended their relationship.