Highlights

• Apple announces “Scary Fast” online event for October 30, 5 pm PST.
• Likely focus on new Mac products, possibly a 24-inch iMac and updated MacBook Pros.
• M3 chip anticipated to be featured in the new releases.
• The event won’t unveil new iPads, according to analyst Ming-Chi Kuo.

Apple has revealed that it is organizing another major event on October 30 at 5 pm PST.

Unusually scheduled for a late hour, the online-only event is provocatively titled “Scary Fast.”

While it won’t be hosted at the company’s Apple Park headquarters, the event will be streamed live on Apple’s website.

Adding to the air of anticipation, the Apple web page dedicated to the event hides an Easter egg.

If one waits long enough, the Apple icon on the page morphs into the Finder iconfrom the macOS interface, providing a strong clue that the event will focus on new Mac products.

According to reports by Bloomberg, the audience can expect to see a new 24-inch iMac and potentially updated MacBook Pros.

Buzz around the tech community also suggests that these new products could feature a more powerful M3 chip, an upgrade following the launch of the M2 Ultra for the Mac Pro a few months ago.

Contrary to expectations for an update on iPads, credible Apple analyst Ming-Chi Kuo has stated that refreshed iPads are not in the pipeline for this year.

Earlier reports had indicated that Apple was gearing up to introduce new iPads, but all that materialized was a new Apple Pencil with a USB-C port.

Instead, new iPads are expected to debut next year, possibly featuring OLED screens.

Even so, Kuo has also changed his earlier forecast regarding the MacBook Pro, now emphasizing in a tweet that the focus of the October 30 event will likely be on the M3 series MacBook Pro.

The “Scary Fast” event is scheduled to take place much later in the day than most Apple events, beginning at 5 pm PDT, or 8 pm EDT.

Given the late timing and the intriguing tagline, the tech community is keenly awaiting what promises to be a significant announcement in the world of Mac products.

FAQs

When and where is Apple’s “Scary Fast” event scheduled?

The event is slated for October 30 at 5 pm PST. It will be an online-only affair, streamed on Apple’s official website.

What products are expected to be unveiled?

Reports suggest the unveiling of a new 24-inch iMac and possibly updated MacBook Pros. A more powerful M3 chip is also anticipated to be part of the new releases.

Will new iPads be released at this event?

According to analyst Ming-Chi Kuo, no new iPads will be launched during this event. New iPads are expected to be introduced next year instead.

What time does the event begin?

Unlike typical Apple events, the “Scary Fast” event is set to start at 5 pm PDT, translating to 8 pm EDT.