Highlights

• Apple introduces eSIM functionality to 10th-generation iPads in mainland China.
• The update goes unmentioned in Apple’s press releases, overshadowed by new Apple Pencil.
• Speculation around new iPad models on October 17th proved inaccurate.

Apple’s global headlines yesterday were mainly pertaining to the launch of its new third-gen Apple Pencil with USB-C support.

However, another subtle yet impactful update went under the radar—Apple’s 10th-generation basic iPad now features eSIM support in mainland China.

A first for the region, this strategic move is bound to affect the tablet market, yet Apple chose to downplay its significance, not even highlighting it in the headline of their Chinese press release.

Let’s break it down

• eSIM Comes to China: The 10th-gen basic iPad with Wi-Fi + Cellular in China now includes eSIM functionality. This upgrade provides users a seamless, secure, and smooth cellular data connection, eliminating the need for a physical SIM card.
• Old News in the US: For those following the tech scene in the U.S., this might seem like stale news. The US version of the 10th-gen iPad has been eSIM-compatible for a while now. But for China’s market, this is a fresh development.
• Apple’s Hush-Hush Approach: The update didn’t get the spotlight it perhaps deserved. The eSIM feature was not mentioned in the headlines of Apple’s press release in China and was entirely absent in other countries’ press releases which focused solely on the new Apple Pencil.
• Anticipation and Speculation: Prior to this muted announcement, chatter had intensified around the release of three new iPad models on October 17th. These included an 11th-gen basic iPad, a new iPad Air featuring an M2 chip, and an iPad Mini powered by a 4nm A16 Bionic chip.
• Reality Check: Contrary to rumours, Apple, on October 17th, did not unveil any new iPads. The only hardware introduced was the third-gen Apple Pencil with USB-C charging support.

So, what’s the takeaway here?

On the one hand, Apple’s focus on its new Rs 7,900 Apple Pencil overshadows a substantial technological shift in one of its cornerstone products in a key market.

On the other hand, the downplay might signal Apple’s strategic approach to test waters in China before making grand announcements.

FAQs

What’s new in the 10th-Gen iPads in China?

Apple has added eSIM support to the 10th-Gen iPads in mainland China, allowing for a secure and smooth cellular connection.

Was the eSIM feature highlighted in Apple’s press releases?

No, Apple chose to focus on the third-gen Apple Pencil in their press releases, keeping the eSIM update low-key.

Were any new iPad models released on October 17th?

Contrary to rumours, Apple did not introduce any new iPad models. Only the third-gen Apple Pencil was announced.

How much does the new Apple Pencil cost?

The third-generation Apple Pencil is priced at Rs 7,900 and comes with USB-C charging support.

Also Read: Apple Introduces New Budget-Friendly Apple Pencil with USB-C Charging

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