HIGHLIGHTS

* Apple launched the Vision Pro AR headset at its recently concluded WWDC 2023 event.
* Disney CEO Bob Iger was also at the event to announce the partnership with the Cupertino-based tech giant.
* Iger announced that the Disney+ streaming service will be available for Vision Pro on the launch day.
* Disney is partnering with Apple to bring its streaming service Disney+ to the tech giant’s new Vision Pro augmented reality headset.
* Disney CEO Bob Iger said the new tech will enhance the Disney+ viewing experience, noting that users will be able to access the streaming service when the product launches early next year.
* The Vision Pro will allow users to interact with digital content in mixed reality and will retail for $3,499.

The recently concluded WWDC 2023 is the talk of the town now and mainly because of Apple’s foray into the AR headset niche with the Vision Pro. Apple’s $3,499 AR headset is an innovation breakthrough with impressive features like EyeSight, Spatial Computing, and more.

However, one of the most exciting announcements and demonstrations of Vision Pro’s capabilities came from Disney CEO Bob Iger.

The top executive announced that Vision Pro will launch with the Disney+ streaming service on the launch day.
He also demonstrated how it would change how everyone enjoys multimedia content and sports viewing. Read ahead to know all details of the Disney+ announcement at the WWDC 2023.

The Walt Disney Company has always been at the forefront of new storytelling technology. On Monday, it announced a new partnership with Apple to bring its streaming service Disney+ to the tech giant’s new augmented reality headset.
Dubbed Vision Pro, the headset will allow users to interact with digital content in mixed reality. It will retail for $3,499.

Disney CEO Bob Iger said the new tech will enhance the Disney+ viewing experience, noting that when the headset launches early next year, users will be able to access the streaming service.

“We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said during Apple’s WWDC 2023 keynote on Monday. “And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”

The demo reel for the collaboration between Disney and Apple included 3D visuals of a basketball court, showing how users could be immersed in sports contests from home, as well as immersive National Geographic content that placed the viewer in the middle of the ocean.

“It will allow us to create deeply personal experiences that bring our fans closer to the characters they love,” Iger said. “This platform will allow us to bring Disney to our fans in ways that were previously impossible.”

The sizzle reel also showcased Mickey Mouse springing to life in a living room, a fireworks show from Disney’s theme parks erupting in a kitchen and fans watching Star Wars content from a planet’s surface.

“We’re so proud to yet again be partnering the greatest storytelling company in the world with the most innovative technology company in the world to bring you real life magic,” Iger said.

Apple Vision Pro Will Come with Disney+ Streaming Service

Apple announced that the Vision Pro would give its users a stellar cinematic streaming experience for Apple TV content. Users can also play their favourite Apple Arcade games on as big a screen as they want with their favourite controller.

However, the Disney partnership takes the cake as the Walt Disney Company is the world leader in the entertainment industry. Bob Iger took the stage to announce the collaboration and demonstrate how Vision Pro will change the streaming experience from sports to movies.

Disney+ streaming service owns content across various platforms – Disney, Pixar, Marvel, Star Wars, and National Geographic. Iger revealed that Vision Pro users can enjoy immersive content on these platforms with AR-based environments matching the movie being watched and more.
Iger announced that the Walt Disney Company would be developing immersive entertainment experiences for Vision Pro, including new ways of watching sports.

During Iger’s announcement, there was a sneak peek of the sports viewing experience on ESPN. The preview showed that the new Apple Vision Pro headset would show five different game streams at the same time.

Users can use spatial computing gestures to toggle between them quickly. In case users focus on just one match, they can check multiple angles of the same game, including court-side views, detailed player stats, and other information about their favourite teams and league. Apple Vision Pro will also offer in-depth replays of favourite moments from a game.

At this point, it’s yet to be known how much of this experience will be available on the launch day of Vision Pro next year. However, the future of streaming looks promising for Apple Vision Pro buyers.

Apple and Disney partner for Apple Vision Pro Disney+ day-one launch

Disney CEO Bob Iger made a surprise appearance during the WWDC keynote to announce that the Disney+ app will launch on Apple Vision Pro with 3D interactive experiences from “Star Wars” and National Geographic — and more.

The new Apple Vision Pro headset needs apps at launch, and one of them will be Disney+. Apple and Disney have partnered to bring experiences to the app with 3D effects and interactivity.

Disney CEO Bob Iger stepped out on stage during WWDC to explain the experiences coming to Disney+ on Apple Vision Pro. ESPN sports, entertainment content like “Mandalorian,” and nature documentaries from National Geographic all come to life in 3D.

Multiple screens can display different sports playing on ESPN, and 3D replays can show court details of a basketball game. Dinosaurs and environments can pop out in 3D during documentaries.

Disney even included a Disney World augmented reality experience.
Apple and Disney partnered to ensure the Disney+ app would launch on Apple Vision Pro. No release timeline or pricing has been announced as of publication.

Faqs

1) WWDC 2023: Apple announces partnership with Disney, Apple Vision Pro to run Disney Plus.

Ans) Apple, the California based technology giant has announced a partnership with Disney at Apple WWDC 2023 conference. The company revealed that the newly launched Apple Vision Pro will run the Disney Plus and offer heroic experience to the users.
As a 100 year anniversary celebration of Disney, it announced a partnership with technology giant Apple. As mentioned, the Apple Vision Pro will run the Disney Plus and offer seamless Disney experience to users.

On the day of its launch, the Disney streaming service will be accessible on the device from the very beginning. For many years, Disney has maintained a partnership with Apple. In 2005, Bob Iger, the CEO of Disney, made an announcement during an event, stating that a selection of their highly popular TV shows would be downloadable through the iTunes Music Store.

During its yearly software developer conference, Apple Inc revealed a new product category, an augmented-reality headset called the Apple Vision Pro. This marks Apple’s significant venture into a new product category for the first time since the introduction of the Apple Watch nearly a decade ago. Tim Cook, the CEO of Apple, referred to it as “spatial computing,” where the device is operated using your eyes, hands, and voice.

According to Cook, the Apple Vision Pro is the first Apple product that you look through, rather than just looking at it. Apple stated that the Vision Pro is equipped with a three-dimensional camera and microphone system, enabling users to capture videos and photos that can later be viewed in 3D. The company demonstrated this capability by showcasing a parent using the feature during a child’s birthday celebration.

Apple indicated that the Vision Pro offers two hours of usage when paired with an external battery, which serves the purpose of reducing the weight burden on the user’s head. Nevertheless, the device requires a connection to either a wall outlet or a battery pack and does not support standalone usage.

2) Disney Plus Coming to Apple Vision Pro on Day 1

Ans) Apple/Screenshot by CNET

Apple’s upcoming Vision Pro mixed-reality headset will feature Disney from the get-go, Disney CEO Bob Iger announced on Monday as part of the tech giant’s Worldwide Developers Conference.

Iger discussed a partnership between the companies during the reveal of Apple’s new $3,499 headset that’s expected to be available in 2024. The portion included a teaser video from the lens of a headset-wearer and the announcement that the device will offer the Disney Plus streaming service from the start.

We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said. “And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”

We’re so proud to yet again be partnering the greatest storytelling company in the world with the most innovative technology company in the world to bring you real-life magic,” Iger said.

Apple and Disney have a good, long-standing relationship. Iger and former Apple CEO Steve Jobs were close friends, and Iger has said he believes if Jobs were still alive, the two companies would have merged.

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