Vodafone Idea or Vi has discreetly rolled out a Rs 202 plan for its subscribers, emphasising a premium entertainment experience.
This latest addition to their portfolio has Vi Movies & TV Pro subscription, specifically tailored for entertainment enthusiasts.
Vi currently ranks last in terms of subscribers in the three-horse race with Jio and Airtel occupying 1st and 2nd positions respectively.
Perhaps this new plan can push Vi to the top of the pack.
This move by Vi is set to intensify the competition in the OTT space among Indian telecom operators.
Rivals like Jio and Airtel have already made significant strides in this domain with their offerings: JioTV Premium and Airtel Xstream Premium.
Vodafone Idea’s Rs 202 plan is a strategic step to stay competitive and appealing to a digital-savvy customer base.
The new plan is essential or the Vi’s survival in the cutthroat telecom sector in this country.
As per ETTelecom, The company is currently facing financial challenges, with significant equity losses and high debts to the government and banks.
Vi owes to the tune of Rs 1.57 lakh crore to the government and has a bank exposure of Rs 35,000 crore.
Despite these issues and losing millions of users monthly, Vodafone Idea hasn’t defaulted on its loans.
If the company collapses, the government might become its largest shareholder, and there’s a suggestion to involve Airtel and Reliance Jio as caretakers to manage disruptions for Vodafone Idea’s 270 million subscribers.
The Rs 202 plan from Vodafone Idea provides subscribers with exclusive access to Vi Movies & TV Pro, offering content from more than 13 OTT platforms including SonyLIV, ZEE5, and Disney+ Hotstar.
This plan is tailored for those seeking a premium entertainment experience.
The Rs 202 plan from Vodafone Idea has a validity period of one month. It is important for subscribers to note that this plan focuses solely on providing OTT content access and does not extend service validity or include other telecom benefits like voice calling or data.
This plan is exclusively available to Vodafone Idea (Vi) subscribers. They can easily find and activate this plan through the Vi mobile app.
Users are recommended to have an active base prepaid or postpaid plan to ensure seamless access to the services offered in the Rs 202 plan.
The introduction of the Rs 202 plan is a strategic move by Vodafone Idea to enhance its competitiveness in the OTT space, especially against rivals like Jio and Airtel.
This plan is aimed at attracting digital-savvy customers and improving Vi’s standing in the telecom sector.
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