Smart technology had embedded into our lives before we even realised it. Let’s take a glimpse on how.
We avoid going out to eat anymore. We order in from Zomato or Swiggy
Our kids have the option of studying online from any part of the globe
We don’t go out to play football in our neighbourhood park anymore. We play Battleground or Freefire on our smartphones and laptops
We instead of going to the offices, we work remotely from our laptops
We don’t go to weddings anymore. We attend them on Zoom.
We don’t use colours, brushes, and paper to paint anymore. We have multiple editing apps for that.
As the COVID-19 pandemic has driven 7.9 billion people indoors, we have become reliant on digital technology to remain sane while maintaining social distancing norms. It has become the majority of our lifeline, resulting in excessive screen time. A study revealed that 65% of the children have become savvy to electronic devices, while 50% cannot stay away from their gadgets for even half an hour.
This is just a small instance. To meet the growing demand for newer technology and smarter gadgets, R&D teams of almost all consumer tech manufacturers are clocking in overtime. Today, innovation isn’t an expectation anymore; it’s a demand. The technological advancements are so rapid that with each passing year, the latest model of the smart appliance or gadget of this year becomes obsolete the next year. To remain relevant in this rapidly changing market, smart device and digital technology manufacturers are required to deliver better devices with better features, better performance, better battery life, safer viewing experience, and multi-functionality.
“The technological advancements are so rapid that with each passing year, the latest model of the smart appliance or gadget of this year becomes obsolete the next year. To remain relevant in this rapidly changing market, smart device and digital technology manufacturers are required to deliver better devices with better features, better performance, better battery life, safer viewing experience, and multi-functionality”
Let’s understand how smart technology requirements have changed in the past few years and what we can expect in the coming days:
The Race Toward Larger RAM
Multitasking is a major element that influences consumers’ purchasing decisions. Be it a smartphone, tablet, or laptop, people love to split their screens to get more work done at a time. Therefore, almost all application developers create widgets or settings to optimally perform in half the screen. Many consumers often do not entirely exit from the opened applications. It consumes large volumes of data and increases RAM pressure. Today, even 4GB RAM isn’t enough. There is a growing demand for larger RAM capacity.
Better Gaming Experience
India’s virtual gaming industry has grown exponentially. In 2021, the market has recorded revenues worth INR 136 billion ($1.80 billion) and it is expected to grow at a compound annual growth rate of 21 per cent to INR 290 billion ($3.84 billion) in the next five years. This growth can be attributed to people spending most of their time at home. Games like Call of Duty, Battlegrounds, Free Fire, PUBG, Asphalt 9: Legends, etc. consume huge amounts of data and space, which results in lagging performance, screen tearing or staggering, heating of devices during longer gameplay, poor colours on-screen, and delay in the responsiveness of touch screen. Proprietary Dar Link Technology, developed by Infinix, addresses all these pain points and amplifies the user’s sensory, interaction, and visual experience.
The rapidly changing world has boosted the gig economy and WFH situations. While some companies have chosen to shift to 100% remote work, some opted for hybrid work culture. Regardless, work-from-home is today’s reality. The pandemic has made laptops indispensable for everyone, especially the students, working professionals and young entrepreneurs. India’s laptop market has grown from 64.3% in 2018 to 87% in Q2 of 2021.
Consumers are looking for a laptop that is ultra-light, sleek, stylish, cost-effective, offers better performance and connectivity, does not lag, has good battery backup, brighter and clearer display, and comes with advanced gaming specifications.
To meet all these needs into one single device, Infinix ventured out to the laptop market and launched its first revolutionary notebook series INBook X1 (available in three processor variants i3 (256 GB), i5 (512GB), and the top speed i7 (512GB)). The INBook series is built for today’s mobile-first users, who expect seamless communication, sustainable productivity, and immersive entertainment—all in one device.
Also Read: Top 3 Technologies that will Change the Electronics Manufacturing Industry in 2022
The debate over how society today has become too dependent on smart technology and its role amid the pandemic in connecting the world can’t be discounted. Over time, people’s need for technology has evolved, and it has made life easier, safer, and more enjoyable in numerous ways. We should find a balance in how we utilise technology. It should be used in a way that complements our lifestyle.
The author, Anish Kapoor, is CEO, Infinix India.