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Now Vi users can binge on the net all night, at no extra cost, on Vi Unlimited

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Night binging on the Internet and OTT is on the rise, especially as people exercise flexible and remote working and spend more time-consuming content. To cater to this demand, Vi has announced Unlimited high-speed Night-time Data – without any restrictions, at no extra cost, for its prepaid customers from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above.

With mobile internet becoming the oxygen for people in the pandemic disrupted world, bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. Vi prepaid customers can now unwind after a long day with unlimited infotainment, connect with loved ones over long video calls or schedule downloads without worrying about exhausting their daily data quota.

Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users to not only enjoy late night binging on the net, but also carry forward their un-utilized data from the daily quota during the week and use it during the weekend.

Consumption patterns of consumer segments such as the Youth, indicate higher data consumption during night. With this industry-first proposition, offering dual benefit of Unlimited high speed Night-time Data and Weekend Data Rollover, Vi aims to provide more value to its Unlimited users. The new initiative is also aimed at increasing stickiness to the network and attracting new users to our network.

The Unlimited high speed Night-time Data can be used by Vi customers to browse and download a variety of content from various OTT applications, as well as Vi Movies and TV App – a one-stop entertainment destination to enjoy live TV Shows, latest movies and original content. Downloaded by more than 10 Million+ Vi subscribers it gives access to over 9500+ movies, in 13 different languages, 400+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres.

As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India in Oct to Dec ’20.

Fire-Boltt’s global first Boltt Play app crosses 1 million user mark

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Team My Mobile
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Domestic wearable and audio technology brand Fire-Boltt has reached yet another milestone with the overwhelming success of its global first concept, Boltt Play app, which is a comprehensive entertainment, fitness and reward ecosystem in itself.

The app has crossed the 1 million user mark within a short period of time. “The most significant aspect of the swift and increased popularity of the app is that the traction has been achieved through organic routes, i.e. without spending even a single dollar on its marketing,” the company claimed.

Within a short span, major entertainment platforms like Jio Saavn and Zee5 were also brought on board Boltt Play app. According to co-founder of the company Arnav Kishore, the brand plans to add a few more OTT platforms and other entertainment players to offer a wide variety of content to the users.

Apart from the entertainment platforms, another unique key point of the app is its reward system. Whenever users perform activities such as walking, listening to music, watching movies, uploading videos or playing games on the app, they earn Boltt Coins as rewards, which could further be exchanged for a wide range of branded products from an in-built store. For added rewards, Fire-Boltt audio and wearable devices can be connected with the app.

Talking about the success of the app and the road ahead for homegrown Fire-Boltt, co-founders Aayushi and Arnav Kishore said, “The prime reason for the success of our global first concept is its unique entertainment, fitness and reward ecosystem. Our years, long DNA in audio and wearable technology further adds to our brand value and we feel proud to make a mark as a homegrown make-in-India brand.”

The reward partners for Boltt Play app include global giants in consumer goods, fitness, fashion and entertainment. Users stand a chance to win rewards worth huge amounts on a daily basis through the app. Fire-Boltt has a pan-India presence, catering to customers across more than 750 cities across the country.

BQEYZ launches Spring 2 triple-driver in-ear monitors, cables in India

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Team My Mobile
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The Audio Store has announced the exclusive availability of international brand BQEYZ Audio’s Spring 2 in-ear monitors (IEMs) in India. The IEM features a triple driver ergonomic design specially built for professionals and audiophiles who seek crystal-clear and crisp audio.

BQEYZ Audio is a brand from Dongguan Xianchao Acoustics Technology, with over 20 years of experience in the audio industry. The BQEYZ brand consists of an experienced group of sound tuners, young and stylish ID creators, and MD engineers who have led the development of its first-line headset brands.

The BQEYZ Spring 2 triple-driver is a sequel to the Spring 1 and adds more oomph than before. The Spring 2 sports an improved ergonomic design incorporated with a new upgraded shape putting it closer to your ear. The new design offers ultimate comfort, a superior fit and an unmatched style.

The BQEYZ Spring 2 features a balanced armature (BA), a 13mm bionic dynamic driver (DD) and nine layers of nano piezoelectric ceramic. The hybrid-driver IEM, along with a coaxial dual-cavity patented dynamic ceramic horn, has a three-frequency independent tuning presenting a high-resolution outcome. The vocals are transparent and bright – thanks to its powerful magnet and ultra-thin film combo.

Created using a single piece of anodized aluminium, the earbud shells are carved using a 5-axis CNC machine. Complementing the looks are its 4-core single crystal copper 2-pin detachable 0.78mm cables featuring up to 224 strands ensuring zero compromises on audio performance and design details. The design does not end here – the luxurious Midnight Black and Olive Green colours help reflect your style.

As for comfort, there are some strictly chosen size and materials for the ear tips without compromising on performance. “You can choose between three types of ear tips – memory foam or silicone ear tips – for sound insulation, vocals or atmosphere. And to care for these IEMS, we have also included a compact carry case and a cleaning brush in a protective luxury hard case,” it said in a statement.

The Audio Store has also announced three BQEYZ cables, if you choose to upgrade or replace the ones for your IEMs. The BQEYZ C8 MMCX is an 8 core silver-plated IEM upgrade 1.2m cable with a 3.5mm gold-plated connector and the BQEYZ C8 is a 2-pin 0.78mm 8 core silver-plated IEM upgrade 1.2m cable with a gold-plated 3.5mm connector, available for Rs 2,049 each. “And if you need a microphone to pair your Spring 2 IEMs with your smartphone, we have a BQEYZ C1 2-pin 0.78mm IEM upgrade 1.2m cable (200D ballistic wire x 4C core wire) with mic at Rs 1,249,” it said.

Built keeping in mind the audiophile in you, the Spring 2 is a comfortable way of listening to any audio, with any device. Available exclusively on The Audio Store, the BQEYZ Spring 2 IEM is priced at Rs 14,990.

Logitech launches first-ever experience store in India

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Team My Mobile
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Logitech India today announced the opening of its first-ever experience store at Nehru Place in New Delhi. The store is part of the brand’s retail strategy to allow users to experience their wide range of product portfolio that is spread across gaming, lifestyle and productivity segments. The store provides a premium experience with enhanced appeal and engaging model to interact with the customers and other retail partners, giving in-depth experience in a dynamic brand environment.

This is the first exclusive Logitech experiential store in India which is part of the brand’s commitment to India market and provides them with the best information and services to make choices based on features, price and environmental impact. This store is the first in the series and will offer consumers the option to interact physically on a more intimate level with the brand and take a closer look at their design and innovation-led portfolio. It focuses on helping customers experience the best of Logitech products under one roof in the most engaging way. The store will feature the range of Logitech’s productivity and lifestyle peripherals, Logitech G gaming gears, and Blue microphones for creators.

The Logitech exclusive experience store is divided as per the product portfolio to ensure users get a dedicated experience in the right environment. Different zones represent Logitech’s products focused on gaming, creativity, lifestyle and productivity. For instance- the gaming zone includes the overall ecosystem with the Logitech G headsets, mice, and keyboard, allowing the user to play the games and experience the performance of the gears before making a purchase. These zones bring alive the utility and key USPs of the Logitech products and enable users to experience the products in real-life scenarios.

Srinivas Rao, Country Head, Logitech India, said, “The Logitech experience store launch is a step towards our commitment to the India market where we offer consumers and other retail partners an opportunity to physically experience our products and make an informed purchase decision.” He further added, “Our retail expansion journey will be catapulted with an offline retail store and we endeavour to bring in the best in class products to our users through these expanded channels.”

In last year, there has been a dramatic shift in consumer behaviour pushing further to adopt online channels, consumers still prefer to experience the product before making a purchase decision. This exclusive experiential store will help them experience and appreciate the craftsmanship and offer a complete range of products from Logitech G and Blue series, MX series, and other cutting-edge multi-device offerings.

Lumiford HD50, HD60 and HD70 wireless headphones launched in India

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Team My Mobile
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Consumer electronics brand Lumiford has launched a range of wireless headphones – HD50, HD60 and HD70 in India. Bolstered by 40mm HD True-Bass drivers and 20Hz~20KHz speaker frequency response, these over-ear headphones are perfect to drown out the noise and enjoy your music, the company said in a statement.

With the Bluetooth V5.0 connection, all three variants offer a 10m transmission range. The HD series comes equipped with a 3.5mm Aux connection, microSD card and FM support from multiple music options. The Bluetooth headphones are powered by rechargeable li-polymer 400mAh batteries that offer 150 hours of standby time and up to 12 hours of music playtime in just 2.5 hours of charging.

Coming to the design, the HD50, HD60 and HD70 sport a foldable headphone and adjustable headband with ultra-soft cushions for the most comfortable experience. The headphones are also designed to offer passive noise cancellation. With a dual phone connection and in-built HD microphone, you can have the best audio technology at your disposal.

Abhijit Bhattacharjee, CEO, Lumiford, said, “We are delighted to present these top-of-the-line Bluetooth headphones that offer the perfect balance of looks and technological prowess. The 40mm HD True-Bass drivers, fast charging, FM and microSD card capabilities, and cool black and beach+black shades, make it the best choice for new age audiences who love their music to be as versatile as they are. We are looking forward to the response on our new offerings and excited to introduce more such technologically-advanced offerings soon.”

The Lumiford long drive HD series Bluetooth headphones HD50, HD60 and HD70 are priced at Rs 2,599, Rs 2,999 and Rs 3,699 respectively.

Nokia 5.4 Review: Appealing Design, Better Camera and Clean OS

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Team My Mobile
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Nokia has been very consistent in the last few years with its smartphone launches where the company has targeted specific price segments to reinstate itself as one of the best smartphone company. The company is marking its entry in the year 2021 with the launch of Nokia 5.4 which is the successor of the previously launched Nokia 5.3. In this review of ours, we will see what new the Nokia 5.4 possesses as a successor of Nokia 5.3. The new Nokia 5.4 comes under the mid-range price segment.

Design

The new Nokia 5.4 looks just like the previously launched Nokia 5.3. The only major difference noticeable in the new Nokia 5.4 is the presence of a punch hole notch instead of a dewdrop notch which was present in Nokia 5.3. The stripe patterns at the backside of the phone are giving an aesthetic appeal to the looks of the phone. The bodyweight of the phone is light as the rear side has a polycarbonate body also the curvy edges of the phone are offering better grip.  Nokia is using the circular frame for the placement of rear camera sensors and next to the circular frame is lying a dual-LED flash. Nokia has used a physical fingerprint sensor in the new Nokia 5.4 which lies at the backside of the phone. The front fascia of the phone is dominated by the big screen with sleek bezels on its sides but at the bottom, the bezel is quite prominent where sits the logo of the company. The placement of buttons is the same as that of Nokia 5.3 where on the left side lies a Google Assistant button and a dual-SIM tray and a dedicated micro SD card slot and on the right side the power button and the volume rocker. The top of the phone holds a 3.5mm headphone jack, while the bottom is having a USB-C charging port and speaker grille.

Display

It is very interesting to see that being the successor of Nokia 5.3 the new Nokia 5.4 comes with a smaller screen size. The new Nokia 5.4 comes with a 6.39 HD+ screen with an aspect ratio of 19:5:9 whereas the Nokia 5.3 had 6.55 inches screen. The new Nokia 5.4 is more compact and easy to handle due to its screen size meaning you can use it with one hand quite comfortably. The screen space offered by the Nokia 5.4 is very good and the aspect ratio of the screen offers wide angles allowing you to enjoy any games or movies to their fullest. The phone has a screen resolution of 720×1560 pixels. The visibility level of the display is quite good as you can view the contents even in bright daylight when the brightness level is set at maximum level. The colors produced on-screen very bright and punchy which adds up to your viewing experience when you are playing movies.

Platform

Nokia 5.4 comes with an Android 10 stock version and just like the Nokia 5.3 the new Nokia 5.4 is also Android 11 ready which means that it could be upgraded to Android 11 when the company will send out the Android 11 update for the phone.

The new Nokia 5.4 has Qualcomm Snapdragon 662 SoC processor with eight cores where four cores are clocked at 2.0 GHz Kryo 260 Gold and four cores are clocked at 1.8 GHz Kryo 260 Silver. The interesting point to take note of is that the previously launched Nokia 5.3 had Qualcomm Snapdragon 665 SoC processor. The new Nokia 5.4 was downgraded a bit in its processor section but it does not affect the functions of the phone ads we did not encounter any lag while multitasking. The games which we played ran in their top quality with good graphics level. Heavy games like Asphalt, COD ran smoothly with slight adjustments in their graphics level. The Adreno 610 GPU does a decent job in providing a good gaming experience. But looking at the current competitive scenario I would have preferred to see a more powerful processor like 720 or 725. I personally think that the processor is not something on which the company could bet to make Nokia 5.4 the top competitor in its price range.

The new Nokia 5.4 comes in two RAM and ROM configurations and the one which we got to review has 6GB RAM and 64GB ROM. The other configuration available is 4GB RAM and 64GB ROM. Nokia 5.4 comes with a dedicated microSD card slot for the expansion of internal storage.

Cameras

The major difference between the Nokia 5.4 and 5.3 is that the new Nokia 5.4 has 48MP primary lens whereas the Nokia 5.3 has a 13 MP primary sensor. Nokia has just upped its photography level in the new Nokia 5.4. The 48MP primary rear sensor has an aperture of f/1.8 which is also the wide lens of the phone. The secondary sensor is a 5MP, 13mm ultrawide lens. The third sensor is a 2MP macro lens whereas the fourth sensor is a 2MP depth sensor. The images captured by the rear sensors were amazing as the images which we captured possessed utmost clarity with proper color balance and exposure level. The subjects captured reflected the original replication of the original world. The images captured of natural objects were sharp and detailed. The macro lens does a fantastic job of capturing every minute details with accurate color balance. The images captured of subjects at a far distance with resolution level increased highlighted some distortion in the quality of the images as there were some graining effects. The images captured at night were very good as well with proper color balance and clarity level. The rear sensor fills up the light around the subject/object which you want to capture making the image glow even in dim lighting conditions. The noise and graining effect is noticed only when you increase the resolution level to zoom in on objects which you are trying to capture. The new Nokia 5.4 has Cinema mode which allows you to show your creativity with the camera. There is an H-Log format and Watermark feature as well. The selfie sensor is 16MP with an aperture of f/2.0. The selfies captured were brilliant as they maintained a high level of clarity and color balance. The portrait mode does a fantastic job when you want to capture images just of yourself ignoring the background. The quality of the selfies drops a little bit in the dim lighting conditions.

Battery

The battery capacity of the new Nokia 5.4 remains the same as that of Nokia 5.3 which is 4,000mAh battery power. The battery power of the Nokia 5.4 can easily take you throughout the day with moderate use. The charger is also the same which we saw in Nokia 5.3 which is a 10W charger. The company could have used a new Fast charger to make the phone more appealing to the customers.

Conclusion

Overall, there are not many changes in the new Nokia 5.4 as being the successor of Nokia 5.3 which is quite disappointing to see in such a competitive space. The new Nokia 5.4 does offer a premium finish at the back which looks attractive. The display is usual, and does not offer variety. The quad-lens setup has some good photographic capabilities and thus the 5.4 qualifies as a good shooter. The 16MP selfie lens clicks decent pictures. The chipset is a daily driver. The battery is sufficient for a day as well under normal usage. The Nokia 5.4 sells at Rs 13,999 for 4GB/64GB variant, and that makes it a clean package among various skinned smartphones.

Daiwa smart TVs with Alexa built-in now available in 32 and 39 inches

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Team My Mobile
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Homegrown television brand Daiwa has now launched two new screen sizes for the Alexa built-in smart TVs – 32 inches (80 cm) and 39 inches (98 cm). Powered by Android 8.0, A35 quad core processor, and The Big Wall UI with massive library of content, the Daiwa new generation of HD-ready smart TVs makes smart ‘smarter.

Hold the mic button on the remote to execute any Voice commands. Interact with Alexa on the Daiwa TV with simple Voice commands such as ‘Alexa play Tandav on Amazon Prime Video’ or  ‘Alexa BaharkaTaapman Kya hai’, and the popup on the TV screen notifies further.

Furthermore, the smart TV supports multilingual command. The Daiwa smart TV  can be controlled hands-free by connecting it to an Alexa-enabled device, such as the Echo Smart speakers, or the Alexa app. Try Saying ‘ Alexa ask Daiwa TV to Open Hotstar’ or ‘Alexa ask Daiwa TV to switch to HDMI 1’. Users also have the option to control Alexa-enabled smart home devices such as smart lighting, smart fans etc.

The Daiwa smart TVs open up a whole new world of entertainment with ‘The Big Wall UI’ that brings direct access to 25,00,000+ hours of content and official apps, including Disney+, Hotstar, Zee5, Sony Liv, Zee5, Voot, along with a Movie Box app that comes with thousands of movie options in different genres and languages for viewers. The TV also supports Netflix, Prime Video and Youtube. Its smart search – Content Discovery engine (CDE) allows users to browse and search from a library of movies, TV shows and more from the available apps. The Smart TV supports automatic OTA updates.

The smart TV  is equipped with 1GB RAM and 8GB ROM for storage. It comes with versatile connectivity options which include – 3 HDMI and 2 USB ports along with Bluetooth for audio devices and EShare for screen mirroring. The smartphones can be also be used as air mouse for controls with the help of EShare.

The smart TV offers 1366 X 768 pixel resolution, with Quantum Luminit Technology that enables better colour contrasts and deeper blacks. A dynamic TV viewing experience is guaranteed with pre-set picture modes – Cricket or Cinema, for an enhanced user viewing experience. With 20W sound output, the stereo box speakers enable surround sound technology, bringing the perfect audio–visual experience.

The Daiwa D32S7B (80cm) and D40HDRS (98cm) TVs are priced for Rs 15,990 and Rs 21,990 respectively. Both the products are available with leading retail stores in India. Another value added benefit includes – 1 Year complete Warranty + 1 Year (Additional Warranty on the TV panel) upon registering of the product on the “My Daiwa App”.

Beetel-powered Flix introduces range of audio products on Flipkart

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Team My Mobile
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Expanding its online presence, Beetel-owned smart accessories brand Flix today announced its partnership with ecommerce major Flipkart for its range of audio products. The first in the line of product offerings includes – TWS 110 earbuds, with pure bass sound, effective noise isolation, convenient music controls and strong battery life.

The Flix TWS 110 earbuds offer a nice mix of minimalistic design and premium performance at a pocket-friendly price which is Rs 1,499. Engineered to stay in place and stay comfortable, the earbuds are a great companion for the morning workouts to online sessions. Being compact and lightweight, its unique earbud design features anti-slip earplugs to fit the contour of the ears, offering unmatched comfort for longer hours.

Designed for an immersive experience, the earphones are equipped with 8mm drivers, delivering rich bass and clear treble. It ensures minimal sound distortion, while offering extra bass, sparkling trebles and clear mids. The earbuds with Bluetooth 5.0 connectivity supports quick pairing and seamless connectivity up to 10 metres. Matching the social life, the TWS 110 earbuds provide longer hours of music with a 300mAh charging case. The uniquely designed case comes with a digital display on the top, for ease of use.

The Flix audio range of products on Flipkart will include speakers, headphones, earphones, TWS and many others. The carefully-curated array of products is designed keeping in mind the needs of today’s generation and music-lovers. Puneet Gupta, Business Head, Beetel, said, “With our ever-expanding portfolio, Flipkart is an important strategic partner for Flix. Through the vast presence of Flipkart customer base, we aim to reach across the length and breadth of the country, including the smallest locations. This will be an exciting and a promising journey with Flipkart and we look forward to it.”

“The past year has significantly driven the need for quality audio products across the country as work, learn and entertainment from home takes precedence in everyone’s lives. It has also driven the need for innovative audio products to meet the evolving requirements of customers. Flipkart is at the forefront of bringing the best-in-class technology solutions in collaboration with our partners to meet the evolving requirements of millions of our customers across the country. In this pursuit, Beetel has been a natural ally and we are delighted to introduce their Flix range of products on Flipkart,” said Rakesh Krishnan, Senior Director Electronics, Flipkart.

MapmyIndia welcomes Govt’s move to open maps and geospatial sector

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Team My Mobile
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India’s very own navigation solutions provider MapmyIndia has welcomed the government’s historic initiative to open the geospatial sector. The impact of the new guidelines announced yesterday (Feb. 15) would be far reaching and deep, making a difference to the lives of millions of Indians directly and indirectly.

“With the unlocking of the value of the geospatial sector to all of India and all Indians – consumer, business, government or social sectors – PM Narendra Modi has driven India into a historic, new reformed era. There will be unprecedented value creation for Indian economy and society. We whole-heartedly and sincerely applaud and thank the Honourable PM and the Government of India on this historic step,” said Rakesh Verma, Chairman and Managing Director, MapmyIndia.

“Sectors such as agriculture, healthcare, finance & revenue, logistics, transportation, technology, commerce and many more, which form 70% of India’s GDP will be positively impacted, and the country will see 4-5% GDP growth due to the horizontal, wide-spread and all-pervasive benefits of geospatial technologies,” he added.

The company has been building digital maps and advanced geospatial technology products, APIs and solutions for 25 years tirelessly because of its passion to enable India’s growth. MapmyIndia’s maps covers all 7.5 lakh villages, 7,500 towns at street and building level, 66 lakh kilometers of roads across the country and in cities, and in total provide unprecedented and unmatched precise door-step level maps and rich real-time information for 3 crore places such as house address, buildings and point of interest across hundreds of categories.

Five thousand customers, including leading vehicle manufacturers, tech companies, app developers, business as well as top government organisations use MapmyIndia, which indirectly empowers 20 crore Indians through its maps and tech, all built indigenously, to enable Aatmanirbhar Bharat, Sarvottam Bharat in strategic area of maps and geospatial.

Elaborating on how this unlocking will enhance the reach and benefits of MapmyIndia’s state-of-the-art solutions suite, Rohan Verma, CEO and Executive Director, MapmyIndia, said, “We have built the world’s most advanced digital maps and geospatial technologies – we call it the 4D Digital Map Twin of the Real World. This is a 3-dimensional map of the world, which updates live (the time 4th dimension) – for the outdoor and the indoor. Our 4D Digital Map Twin, of the outdoors, of the roads, of buildings and of the indoors, is in High-Definition, delivering maps which are extremely accurate and precise. These are advanced maps built by Artificial Intelligence, LiDAR, Cameras, Computer Vision.”

Recently, the Indian Space Research Organisation (ISRO) and MapmyIndia partnered to offer fully indigenous mapping portal and geospatial services by combining the power of the latter’s digital maps and technologies with the former’s catalogue of satellite imagery and earth observation data.

“Anker is predominantly driven by R&D”

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Team My Mobile
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When it comes to mobile accessories, computer peripherals and other portable digital products, Anker is a name to reckon with. Having a presence in over 100 countries, the brand is a widely-accepted name in power banks, earbuds, headphones, speakers, data hubs, charging cables, flashlights, screen protectors etc. under different sub-brands. Gopal Jeyaraj, Head India & SAARC, Anker Innovations, speaks more about the company, its product line and plan to be a market leader, in an interaction with Ramesh Kumar Raja. Excerpts:

The third quarter of 2020 might have been good for you, especially considering the rise in sales of digital devices. Was it so, from the business point of view?

Yes, it was the case from the business point of view. Actually, Q1 was largely in the lockdown period, even the import was shut, and the factories and the markets were all shut due to the pandemic. Slowly and steadily, things started opening, and businesses began the work from home operations, while education went online, with which requirements for digital lifestyle products started rising. Overall, Q3 situation got normalized which gave us a steep growth in Q3 as well as Q4.

Which among the product categories yielded maximum business for you?

The Soundcore business was largely dominated by headphones, followed by TWS. The demand in influx was because of the new-normal working and learning lifestyle.

Is it the age of TWS now and where it’s going? What factors are driving its growth?

Yes, it’s the age of TWS, as it is very comfortable to use and handy. No doubt, it makes a style/fashion statement, so definitely people are looking forward to own one TWS with them on top of having other categories of headphones. The main point of driving its growth is – Comfort and Handiness. The battery life, the play time are also getting improved and these few common factors are driving TWS sales.

Besides TWS, which product category/ies is/are future-ready and how Anker Innovations is leading the charge?

Robotic Vacuum Cleaners and Handstick segments are growing. At Anker, we are focusing on introducing new technology in this segment with both dry and wet options. We foresee this to be the future of households, which is coming in focus with COVID-19, as maids are not preferred to visit households. Since it’s all on the individual to do their household work by themselves, this particular cleaning device is expected to grow very well and this is the category which we want to focus on in 2021 too.

Since you offer products under five different brands, how they are gaining traction in the market?

It’s the strategy of the management to have different categories under different brand names to develop each category and their brand with utmost importance. We are driving this strategy globally and in India, the focus is as per the growing categories. In India, Charging Solutions and Audio are well acceptable (Anker, Soundcore), Eufy (Smart Home Appliances), Roav (Car Solutions), and Nebula (Projectors) are in the growing stage.

Which are the areas from where maximum demand is coming for the Anker products in India?

Most of the demand comes from Tier 1 and Tier 2 cities; they have always been our key markets. Currently, we are working on a plan to focus on Tier 3 and Tier 4 cities and explore the new unchartered markets as well.

Anker has expanded its business to a number of countries. How has been the experience so far and what are your expectations from different global markets?

Anker was incepted in 2011 and we have been growing year on year. Initially, the US was our core market and now we are established in more than 100 countries. Every country has its niche and we have captured strong numbers in terms of market share. We have been planning and making strategies as per the requirements of the respective country. We want to develop the brand in all the respective countries and our vision is to be among the Top 3 in the respective category with respective brands for Anker.

“Anker was incepted in 2011 and we have been growing year on year. Initially, the US was our core market and now we are established in more than 100 countries. Every country has its niche and we have captured strong numbers in terms of market share. We have been planning and making strategies as per the requirements of the respective country”

Which platform yields maximum revenue for you – Online or Offline?

Currently, it’s equal for us and we want to maintain the same because we do not want to have one channel contributing higher revenue to us, so our strength which we want to derive is to have equal base in both online and offline channels. We want equal contribution from both the channels towards all the 5 brands of ours.

What is your approach to the after-sales service?

We have set up service centres in India now. We are currently in the expansion phase, as we are facilitating much more streamlined way of pick up and drop solutions to the customers. With the lifestyle and small home appliances category in focus, we are aggressively building our outreach pan India.

How do you deal with the competition to be a market leader in India?

We want to derive our own strategy rather than just competing with other companies. We believe in our products and do our own R&D and devise new technological innovations; even our product quality at the budgeted price points sets new benchmark for the industry. We remain one of the few brands focussing on maximum warranty period and now our aim is to provide strong base for the after-sales service to the customers. With these aspects in mind, there is no doubt in achieving the number one position in the Indian markets.

Can you please tell us about your outreach and investment plans for India?

We are planning to expand our team in India. Our focus will be to create separate teams for each brand, one of the key investments for us too. Also, we will be investing on marketing aggressively to build good product visibility and attention.

Please throw some light on R&D and innovation at Anker.

Anker is predominantly driven by R&D, so each brand has its own R&D team and majority of its profit is spent on R&D and that is the only factor that makes Anker a global brand and conquers the number 1 position in many of the countries we are operating in. India is a huge consumer market and this particular strength of ours which is into R&D will give us more strength to compete and will help us get the number 1 tag or the required market share in India.

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