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Big brands aiming at gaming content creators as a major advertising medium in India

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Team My Mobile
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Marketers have been diverting their focus towards the gaming and esports industry in India. Brands understand the potential of the industry and how rapidly it has grown. Brands that are industry-specific like ASUS, HyperX, etc. always had their focus on gaming influencers. Surprisingly, brands that are not industry-specific have started investing in gaming talents judging the potential and influential powers of the young gamers, who are committed, consistent and loyal. The rising popularity of gaming is something which is appealing to advertising and marketing, hoping to align their brands with this loyalty.

As gaming and live streaming continue to fuel development, marketers are increasingly paying attention to esports. Smart marketers want to connect with millennials and meet them where they are. They don’t watch TV or utilise other forms of traditional media. Video games are the perfect location to do so. And the greatest gaming opportunity for advertisers lies in esports and gaming, which has become the new social networking platform. Millennials, Generation Z and Generation A are difficult to reach demographics. However, if done genuinely and in a way that provides value to these communities, this type of media has the potential to be incredibly engaging in new ways. People are eager to take part. People desire to connect and be a part of something bigger than them. And gamers want to support brands who they believe support them.

Influencers have always been a good medium for brands to advertise. Influencer marketing has been a trend for past few years. In the early stages, influencers who caught brand attention were famous models, YouTubers and social media renowned personalities. In recent years, a new group of influencers have emerged i.e gaming content creators, who not only play the games but also entertain their audiences; their fan following is mostly the age group of 15 to 30, which is the most targeted audience in advertising terms. There are 90% chances of the target audience which is always an advantageous situation for brands. Brand participation should seem like an investment in gaming and players not like a cash grab or “commercial.” Esports firms are partnering with brands to conduct tournaments and provide amateur and rising gamers with excellent prizes, scouting and rating. Things like this provide the community a strong sense of worth, which leads to brand adoption and affection.

Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience creator relationships. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. Not forgetting the fact that gaming influencers are easy to approach. For example- products like gaming phones, if audiences see a gamer playing on a particular phone and giving good results in the game. The audience will definitely think about buying that phone.

“Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience creator relationships. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. Not forgetting the fact that gaming influencers are easy to approach”

Keeping the market and brands a requirement in mind, Trinity Gaming was established as a talent management company to connect every brand with a perfect influencer endorser for their brand. We have witnessed cases in the gaming industry that, as most of the influencers are teenagers or early adults, they lack the guidance to reach out to brands and carry out brand negotiations. Trinity works for the betterment of both the influencers and brands. We curate custom campaigns for the brands keeping in mind their investment budget and their requirements.

Brands have understood the potential and growing scale of the gaming industry. Investing in the gaming industry has yielded great results and will continue to provide the best results in future. Brands focusing their attention on the gaming industry will not only boost the brand’s loyalty but also uplift the gamers in India. All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games. Talking about the success stories becoming the CSP’s of Facebook gaming comes at the top. Trinity Gaming has collaborated with a lot of brands, some of which are India Today Group, Network 18, ASUS, Red Bull etc.

Talking about the campaigns, we did a phone launch for OnePlus, ASUS ROG 5. We also collaborated with applications like MPL for promotions, India Today League initiated by the India Today Group. We built a custom-made PC for our creator “Dynamo” by collaborating with different brands and many more as well. Abhishek Aggarwal and I started with Trinity Gaming in 2019, we aimed to establish an organization that can act as a bridge between the potential gaming content creators and brands. We believed that gamers needed systematised management to grow better. We aimed to help creators foresee their future in gaming. Today, we have a pool of more than 220 creators in our network and new potential creators joining every day.

The author, Shivam Rao, is Co-Founder and COO, Trinity Gaming, India’s top gaming talent management firm.

Vivo launches 3GB variant of Y1s with Halo FullView display

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Team My Mobile
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Smartphone brand Vivo has come up with the 3GB variant of Y1s that was launched in India in November last year. The Vivo Y1s is priced at Rs 9,490 for 3GB RAM + 32GB ROM which is expandable up to 256GB. With 3D body curves, the Vivo Y1s will be available for purchase in two colour options – Aurora Blue and Olive Black at Vivo India e-store, Amazon, Flipkart, Paytm, Tatacliq, Bajaj EMI Store and across all partner retail stores.

Packed with a 4,030mAh battery, the Vivo Y1s sports a 6.22-inch Halo FullView display with an 88.6% screen-to-body ratio which provides a nice view for both videos and games and filters out harmful blue light to prevent eye strain.

With an AI camera setup, the Vivo Y1s features 5MP selfie and 13MP rear camera along with Bokeh mode which creates distinct contrast by smoothly separating portrait subjects from backgrounds, so that you are always in the spotlight. The device also has a dedicated beauty feature which offers tailored solutions for more refined skin tones and textures in both daylight and night.

The Vivo Y1s 3GB variant comes with a new Dynamic Effects feature which gives you an array of options for customizing screen animations and can be used when the phone unlocks or recognizes your face. The smartphone also has a Dark Mode that switches during night for a pleasant viewing experience, this feature also helps in saving battery for long lasting usage. Y1s makes the smartphone access smarter than ever with the help of face access, which unlocks your phone the moment it recognizes your face, along with this the device also has a rear fingerprint scanner which unlocks the device conveniently.

Facebook amplifies Express Wi-Fi program in India through new partnerships

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Team My Mobile
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Social media major Facebook today announced new partnerships with D-Vois and Netplus to help expand internet access across India. The internet service providers (ISP) will be using Facebook Connectivity’s Express Wi-Fi platform to launch public Wi-Fi hotspots across Bangalore and several cities of Punjab, respectively, to provide people with fast, affordable, and reliable internet over Wi-Fi.

Express Wi-Fi is a software platform developed by Facebook Connectivity that enables mobile operators, satellite operators, and internet service providers to build, grow, and monetize their Wi-Fi businesses in a sustainable and scalable way, while providing their customers with a faster, higher-quality and more affordable internet. The platform is used by partners in more than 30 countries, connecting millions of people around the world. In India, the platform has already been deployed by eight partners, providing public Wi-Fi options to people across 12 states. During the current COVID crisis in India, Facebook also leveraged the Express Wi-Fi partner networks to share COVID-related information from credible sources with micro communities and towns across India.

Even as more people come online in India, access to fast and reliable internet remains a challenge, especially at public places, a gap that partners can help bridge with the Express Wi-Fi platform. The two new partnerships with D-Vois and Netplus will not just create further avenues for people, communities, and businesses to seamlessly connect with one another, but will also spur economic opportunities with the potential to fuel growth and innovation within local economies.

“Affordable, high-quality internet access is an essential ingredient to fueling the digital economy and enhancing access to jobs, education, healthcare and more,” said Manish Chopra, Director and Head of Partnerships, Facebook India. “From Dharavi in Mumbai to Shillong, Aizawl, Vadodara, Rajkot, and many other towns and cities, the Express Wi-Fi platform is helping expand internet connectivity in the country, enabling economic opportunities, innovation, and expression for people, businesses, and communities alike. D-Vois and Netplus will help unleash new opportunities for users and micro-entrepreneurs in both Bangalore and key cities of Punjab, and we’re thrilled to have them as partners on this exciting journey,” added Chopra.

D-VoiS is one of India’s leading ISPs, with a presence spanning 60 cities across the country. D-Vois, which operates its broadband services under the brand ION, has signed a partnership with Facebook in Bangalore, where it has deployed approximately 1,000 access points. The company provides Wi-Fi coverage across key government buildings, hospitals, streets, and other high footfall public areas.

“ION is excited to partner with Facebook to deploy the Express Wi-Fi platform and establish public Wi-Fi hotspots in Bangalore. Started almost seven years ago, ION’s public Wi-Fi project is paving the way for internet access for the general public. ION plans to expand public Wi-Fi to thousands of hotspots at restaurants, bus-stands, malls, cafes, hospitals, and other public spaces,” said Ramesh Sathyanarayana, Founder, D-vois Communications.

Netplus Broadband, the internet arm of Fastway Group, is one of the leading ISPs in India. It offers high-speed internet through FTTH platform to residential small and medium businesses, and corporate customers in all major cities and townships of Punjab, Chandigarh, Haryana, Uttar Pradesh, Rajasthan, Utrakhand, Jammu & Kashmir and Himachal Pradesh through the optic fiber network of 25000 kms.

Prem Ojha, Group CEO, Fastway, said, “Partnering with Facebook to launch Express Wi-Fi aligns with our mission of enabling high-quality broadband connectivity for everyone, everywhere. With Express Wi-Fi, we aim to empower people with good Wi-Fi connectivity at all times. The Express Wi-Fi services will be available at several high footfall public areas such as malls, hospitals, bus stands, and market complexes across the cities of Amritsar, Ludhiana, Jalandhar, Patiala, and Bhatinda. This initiative will also complement the PM WANI initiative to extend Wi-Fi services to every citizen.”

Express Wi-Fi is part of Facebook Connectivity, which focuses on enabling better, broader global connectivity, with the goal of bringing more people online to a faster internet. Facebook Connectivity includes a team of telecom and tech experts and engineers who work closely with partners around the world including internet service providers, mobile network operators, nonprofits and more to develop programs, technologies and business models that increase the availability and affordability of high-quality internet.

Fire-Boltt BSW001 Review: A feature-loaded smartwatch at a budget price

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Team My Mobile
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Measuring oxygen saturation level in your blood, or say SpO2, was a rare exercise for a common healthy person prior to the COVID-19 outbreak in India. People would take it casually unless it’s a severe case. But now, everybody is talking about Pulse Oximeter, an instrument used for measuring the proportion of oxygenated haemoglobin in the blood. Thanks to the deadly pandemic, smartwatch makers are now including this feature in the list of health-tracking facilities that they offer in their devices. Homegrown brand Fire-Boltt perhaps knew about this next big thing, and hence came up with a smartwatch (model- BSW001) that can read SpO2 at a price as low as Rs 2,999, besides being packed with a plethora of other health tracking features that are a must for today’s lifestyle. But how useful are these advanced features for you and where does this wearable stand? Let’s try to know in this review.

Design and Build

First impression is the last impression. The Fire-Boltt BSW001 will give you a very premium feel as soon as you take it out from the box. Although it comes in different colour variants, the one that I had for review is Gold (dial) with a pink silicone strap that looks really nice on your wrist. It comes with a lightweight, square-shaped dial face with curved corners. There’s a button on the right side that will give you a traditional watch-like look. The button is used to power on and off, and will take you to the home screen from wherever you are. The silicone strap is made of good-quality material and will not irritate you when there’s sweating in your hand.

The device comes with a 1.4-inch HD display with a resolution of 240×240 pixels, protected by a 2.5D glass coating. It’s a full touch-screen smartwatch and is very smooth and clear. You’ll find no lagging or slow response while swiping across screens. You can customise the brightness of the screen, as per your need and preference. While the button has its own function (as mentioned above), you can do the rest by swiping the screen left-right or up-down.

Moreover, the smartwatch is IPX7 water resistant and dustproof. You don’t need to remove it in a case of sweating or rains or water contact. However, its prolonged use in water is definitely not advisable, as IPX7 has its own limitations. It’s not resistant to erosive liquids such as seawater, acidic and alkaline solutions and chemical reagents. Like any other smartwatch, this wearable too offers you a proprietary dock charger to refuel it.

UI and Features

In terms of user interface, the main screen shows you the time, steps, heart rate and weather, however, none of them are clickable. One needs to scroll left or right to check the steps s/he’s taken or go to the heart rate screen to measure or check the heart rate. A double-tap on the heart rate screen starts the heart rate measurement. There’s also an option in the Settings for continuous monitoring of the heart rate. As soon as you swipe up, it takes you to the other parts of the menu like Messages, Sleep, and Health, which includes SpO2, heart rate, and blood pressure monitors. The next screen, Training, has 7 workout modes- Walking, Running, Cycling, Skipping, Badminton, Basketball and Football. You can also click pictures through the camera app, however it’s only through the back camera.

Although there are only three default watch-faces, the Da Fit app which you need to install on the phone has hundreds of beautiful watch-faces. However, only a few of them will show you battery information. You have to either go to the battery info on the watch to see the battery level or use the mobile application to check its status. In such a situation, the chance of running out of battery cannot be ignored.

Functionalities and Software

The Fire-Boltt BSW001 smartwatch seamlessly gets connected to an Android or iOS handset via Bluetooth 4.0. But first, you need to have Da Fit app on your mobile through which you’ll get all the information related to your smartwatch and activities, such as Steps, Sleep, Heart Rate, BP, Blood Oxygen, and Outdoor Running – laid out gracefully on a page. Besides monitoring SpO2, the wearable can monitor heart rate, blood pressure, and sleep. The steps measurement is fairly accurate and so are the heart rate and SpO2 readings.

The watch also shows notifications from the phone like calls and messages. The phone call notification, alerts you of the incoming call, however one can’t use it to answer calls. The watch also offers you music controls, camera controls, flashlight feature and weather forecast notifications.

Battery Life

Battery happens to be another USP of this device, as it works for over a week at a stretch following one complete charge. However, it depends on one’s use case. The smartwatch takes around 3 hours to charge fully from 0%.

Conclusion

The smartwatch looks quite decent and has several latest features related to fitness and activities, in order to keep a tab on your health, which is of utmost concern nowadays especially in the wake of COVID-19. It gives accurate readings and will not disappoint you in measuring different parameters of your health, including the heart rate and SpO2 monitoring. Last but not least, the Fire-Boltt BSW001 will gratify your passion to have a graceful smartwatch at an affordable price.

Paytm launches Vaccine Appointment Booking on the app

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Team My Mobile
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Homegrown digital financial services platform Paytm today rolled out vaccination slot booking in addition to its Vaccine Finder service on the app. Paytm users can now search, discover and also book their vaccination slots for both Covaxin and Covishield at the nearest center through the Paytm app.

The service would help Indians seamlessly book vaccination slots and gain immunity, helping in fighting the ongoing pandemic.

In May as vaccination opened for all in India, the company had launched Vaccine Finder on the app, with advanced filtering options that helped the user generate leads for vaccine booking, including information such as the type of vaccine available and the fee charged for it. The company said that over the last several weeks Paytm users have checked for the availability of vaccination slots via Paytm.

With the slot booking option now available on the app, users across the country can successfully complete their vaccination process.

“It is our endeavor to help India come out of this pandemic a lot stronger. Our vaccine finder will help citizens seamlessly book slots at the nearest center and get vaccinated,” said a Paytm spokesperson.

The service is one of the many measures that Paytm has undertaken as part of its COVID-19 relief measures. Under its #OxygenForLife initiative, Paytm Foundation has donated oxygen concentrators and is also setting up oxygen plants in government hospitals across the country.

Byju’s teams up with Google

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Team My Mobile
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This partnership brings together the simplicity, flexibility and security of Google Workspace for Education and Byju’s content pedagogy on the Vidyartha platform to aid effective learning at school

In a significant development at a time when online education has become the new norm owing to the global pandemic, homegrown edtech major Byju’s has come together with Google, the world’s biggest search engine, to offer a learning solution for schools in the country. This integration of Google Workspace for Education with Byju’s will offer a collaborative and personalised digital platform for classroom organisation, available for free to participating educational institutions.

With a commitment to digital education, Google Workspace for Education will combine Byju’s’ unparalleled pedagogy to empower educators in their journey towards digital transformation. Built on the Vidyartha platform, this partnership will provide direct access to Byju’s’ extensive math and science pedagogy and visually-rich learning solutions, including chapter-wise slides, readymade assignments, data banks, summary docs, handouts, tests, and more.

“The significant rise and acceptance of online learning in the last one year has led to the swift digitisation of our education system. Teachers and students had to adapt to online learning overnight and are now rapidly discovering its potential,” said Mrinal Mohit, Chief Operating Officer, Byju’s. “Through our partnership with Google, we are aiming to aid this digital revolution and equip our educators with the necessary technological and learning assets to ensure continuity of education. Our partnership will be a key facilitator in the new wave of re-defining the future of learning,” he added.

“Through our partnership with Google, we are aiming to aid this digital revolution and equip our educators with the necessary technological and learning assets to ensure continuity of education. Our partnership will be a key facilitator in the new wave of re-defining the future of learning”

–          Mrinal Mohit, Chief Operating Officer, Byju’s

Interestingly, the development comes close on the heels of Byju’s recent acquisition of 33-year-old test prep coaching chain Aakash Educational Services for nearly $940 million in a cash and stock deal. This is the biggest deal in the edtech sector so far and has brought together two of the largest and most-trusted education brands in India.

Designed to enable seamless and convenient learning, the platform also features Google Classroom, offering simplicity and flexibility, along with a security experience for all educators. Besides the Google Workspace for Education features that include Docs, Sheets, Slides and Forms, teachers will get access to Google Meet – a premium video conferencing solution – where up to 100 people can participate using Google Workspace for Education Fundamentals, for free.

“With the rapid move to online learning and teaching, educators today are increasingly looking for more meaningful ways to bring their lessons to life, and we hope this offering makes online classes that much more engaging and fulfilling,” said Bani Dhawan, Head of Education – South Asia, Google. “We are thrilled to partner with Byju’s in reaching out to schools across the country to bring rich and interactive English-based learning solutions that complement school curriculum, and look forward to working to make this offering available in Indian languages later,” she added.

“With the rapid move to online learning and teaching, educators today are increasingly looking for more meaningful ways to bring their lessons to life, and we hope this offering makes online classes that much more engaging and fulfilling”

–          Bani Dhawan, Head of Education – South Asia, Google

The solution aims at empowering educators to provide a comprehensive solution for their students including messaging, test conduction, daily classes and well-made pedagogical content from Byju’s. This digital ecosystem will empower educators to create engaging and personalized education that is well integrated with curriculum, based on Google’s world-class security.

Every school that signs up on the platform will get official email IDs for all faculty, students and admin staff, powered by Google Workspace for Education. To aid effective learning at school, this learning solution will facilitate end-to-end classroom management and will help organise, access, and track classroom learning.

Founded in 2011, Byju’s currently has over 95 million registered students on its flagship learning app. The India’s most-valued edtech startup has been on an acquisition spree for the past 12 months. Besides Aakash, it has acquired WhiteHat Jr, Scholr and is in advanced talks to acquire Toppr, Great Learning and Gradeup.

“MediaTek technologies are built with humans in mind”

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Team My Mobile
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With 5G becoming a buzzword across the world, chip champion MediaTek is leaving no stone unturned in leveraging this expertise, standing by the principle of technology democratization in India. Kuldeep Malik, Director – Corporate Sales, MediaTek India, speaks more about the same, the company’s offerings and its approach to be a dominant player in the market, in a conversation with Ramesh Kumar Raja. Excerpts:

How do you see 5G playing out in India?

We expect that 5G will enable a new era of digital transformation in India, thanks to the superfast connectivity promised by the 5G network, which is 10 times faster than the current 4G/LTE network. The initial impact of 5G will be visible across the industrial and consumer segment. Industry watchers believe that consumers will be the immediate beneficiaries of 5G in India with enhanced mobile broadband (eMBB) and fixed wireless access as the used cases. In industries, developments will revolve around trends like the Internet of Things (IoT), cloud computing, edge computing and Artificial Intelligence (AI), which can enable several use cases across sectors.

The Indian smartphone market has already witnessed the entry of several 5G smartphones, which will spur 5G adoption as soon as 5G services get launched. It is presumed that the adoption rate of 5G devices in India will be much higher compared to previous generations of network technologies, from 2G to 4G. With COVID-19 impacting every household and every workplace, the new-age smartphone powered by 5G will have more role to play in the society remodeled by the pandemic.

Industrial IoT, powered by a 5G network is set to transform the industries in India by helping improve supply chain efficiency, enhance productivity through robotics, ensure the security of mission-critical applications and assets through real-time monitoring, and deliver analytics-driven insights for future improvements. The low-latent, superfast network has the potential to support myriads of applications across other segments including public infrastructure, smart homes, agriculture, retail, banking, and more.

“It is presumed that the adoption rate of 5G devices in India will be much higher compared to previous generations of network technologies, from 2G to 4G. With COVID-19 impacting every household and every workplace, the new-age smartphone powered by 5G will have more role to play in the society remodeled by the pandemic”

 How will it impact MediaTek and its offerings in India? What’s your roadmap for the same, especially in the Indian context?

MediaTek has been leading the 5G developments globally, and we have been successfully leading the 5G devices ecosystem in global markets. We have been able to leverage our global success in 5G and have been able to lead the 5G realm in India by offering smartphones catered to all types of customers – entry-level, mid-range and premium smartphones. Powered by MediaTek Dimensity series of 5G chipsets, these devices deliver cutting-edge features and superior performance, be it in terms of processor speed, power efficiency, camera features, gaming, or connectivity enhancements.

We continue to foresee great momentum for 5G-enabled smartphones, especially in the wake of the pandemic situation which has forced many users to turn to mobile devices to accomplish daily tasks. Thus, we will continue delivering on the promise of democratizing technology in the coming days and will offer more powerful products to meet the emerging market requirements. With the government now giving a go-ahead for 5G trials, we expect the 5G launch to happen soon, which will trigger mass adoption of the technology across consumer and industrial segments.

A smartphone, in today’s context, is not just a device used for communication but is now an integral part of our personal and professional life, capable of executing several functions like computing, collaboration, banking, e-commerce, gaming, movies, news and sports. MediaTek’s Dimensity series of chipsets are enhanced with features designed to enable OEMs to tailor their products to meet these requirements while also meeting the budget considerations. We are working with leading OEMs and local manufacturers to deliver innovative products powered by 5G, not just smartphones but an array of devices like smart TVs, Blu-ray and DVDs, tablets and Chromebooks, wireless routers, voice assistants and more. We expect 5G to herald a new era for intelligent devices, which will help improve quality of life and enhance productivity.

There is a lot of talk going on around MediaTek Dimensity series mobile SoC. Can you please elaborate about the same?

MediaTek Dimensity series is the latest 5G chipset technology that combines a fully integrated 5G modem featuring the most power-efficient UltraSave technology. The chipset supports the latest standards and global cellular networks, delivering improved coverage, reliability, and the best speeds. It also packs built-in technology for imaging, video, gaming, and performance, yielding an unrivalled 5G experience to the user.

MediaTek has introduced its popular chipsets from the Dimensity series in India, including the Dimensity 800U, Dimensity 700 and the latest Dimensity 1200. Smartphones featuring these chipsets are already launched in India. Dimensity 1200, the latest in the Dimensity 5G series, is marked by several enhancements including the 3GHz Ultra-Core in a powerful octa-core CPU, MediaTek HyperEngine 3.0 gaming technology, enhanced MediaTek APU 3.0, Tek MiraVision 4K HDR video playback with AI-video and AV1 video decoding, MediaTek Imagiq staggered 4K HDR video capture, up to 200MP photos and AI-camera.

What are some of the new technologies that MediaTek is currently working on that will enable the smart device ecosystem across industries, verticals, and customers?

Apart from 5G smartphones, MediaTek is currently focusing on a range of smart devices that will help build an ecosystem of connected devices in society. These devices, including routers, WiFi modems, smart speakers, health & fitness devices, and wearables powered by MediaTek chipsets are marked by their high performance, reliability and power efficiency.

Of late, MediaTek has collaborated with leading OEMs in India to deliver TWS and smart TV products to Indian market. MediaTek has also joined hands with Indian manufacturer VVDN Technologies to develop AIoT products catered to home and enterprise segment. To build on our commitment to innovation, we have bolstered the R&D centres in India with more capacity and headcount. In the coming days, we will focus more on the Make in India initiatives by leveraging the local talent and resources.

What are the top reasons for your success in the Indian market?

As mentioned above, MediaTek stands by the principle of technology democratization, which is especially relevant in a diverse market like India. MediaTek technologies are built with humans in mind. We have technologies dedicated to different applications like gaming, AI multimedia, IoT, education, and more. The recently-launched Helio G37, for example, is an ideal chipset to build entry-level gaming smartphones. The new Dimensity 700 5G smartphone chipset is another revolutionary technology designed to bring advanced 5G capabilities to the mass market with its extraordinary 5G connectivity features, advanced camera capabilities and power-efficient design. Also, the recently-launched HP Chromebook 11a powered by MediaTek MT8183 processor is an ideal device for students who are bound to online classes during the lockdown and beyond.

Thus, we believe our success comes from the continued commitment to innovation and focus on customers. As a result, we have emerged as the no.1 global player in 2020 in the smartphone segment, while also continuing our leadership in other popular segments like smart speakers. We are highly optimistic about the 5G smartphone segment in India, and hope to emerge as the No.1 in this category as well.

Why do you need a robust video-conferencing app to ensure an efficient hybrid working?

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Team My Mobile
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The remote working model due to the pandemic has led many corporations and businesses believe in the idea of adopting a hybrid working model. Global players like Google and Microsoft are already considering and channelling their course towards hybrid working model, with advanced video conferencing systems, combined with wider screens in offices that will be facilitating face-to-face meetings with colleagues working remotely. The structure of hosting a meeting imagined by Microsoft includes meeting rooms where cameras are placed at eye level to improve eye contact, and spatial audio that will help person present in office hear colleagues’ voices loud and clear when they’re dialled in. This spatial audio will also make the meeting more experiential, and would give the feeling as if colleague is present in the room.

The hybrid working culture has already started becoming a norm, as virus cases begin to come down around the world, with vaccination process being carried out rapidly in European and other Western countries. The hybrid working model will further shape up to become a reality in wider geographies. India caught amid the second wave is likely to see implementation for hybrid working model by next year. Few of the highlights that hybrid working model is being considered by a good section of business corporations are-

  • Greater access to talent
  • Increased productivity for individuals and small teams
  • Lower costs
  • More individual flexibility
  • Improved employee experiences.

A robust video conferencing application is a must have for this model to be a success, as it will only dominate the process of communication, data exchange, documentation, reporting etc. One of the most vital features that will make a video-conferencing application ideal to host meetings of all kind is being multilingual. Organizations around the world interact and grow by being in communication with a diverse set of clienteles.

We are living in a world where physical meetings have reduced to bare minimum, so meeting someone virtually the first time, that too for strictly professional purposes can be really intimidating. Lack of non-verbal communication via body movements, gestures limits the understanding of participants, different connotation of certain words and expressions also come across as another barrier.

A robust video-conferencing app will make sure there are ample of tools, to make the meeting start on a lighter note, and continue smoothly without the hustle of participants struggling to communicate their viewpoint. Some of these features are-

  1. Organized tool panel

An ideal video-conferencing application will be the one with texting, speaking, streaming, sharing and prompting tools all present at one place, with clear distinction between them. The participants must not face any struggle in moving to and fro between different options.

  1. Live captioning

This is one of the most useful features for hosting meetings with people from diverse culture. Audio to text live transcription of the speech will make it convenient for people to have meaningful conversations easily without the obstacle of limited understanding.

  1. Audio/Screen Share

The screen sharing has been a revolutionary tool in the world of video conferencing, but simultaneously audio sharing from two sources of sound has not received much appreciation. Even though this tool comes very handy for all sorts of businesses, the availability of video’s sound and participant voice at same time makes it very easy for firms thriving on multimedia content.

  1. Auto bandwidth detection

Not everybody has a high-speed internet connection. To make things simpler for the ones with patchy network, auto bandwidth detection and simultaneous adjustment of audio/video quality makes remote working a possibility for all.

  1. Full Audio/Video Control

A host getting full control over every participant’s camera and also the audio rights in case of an important announcement. In case of webinar, these audio/video permissions can be shared with panellists for sharing information in a structured manner.

Made in India video-conferencing application VideoMeet has all these features making it ideal for hybrid working model and so much more.

 

The author, Dr Ajay Data, is Founder, VideoMeet.

Truke offers discounts on TWS earbuds, neckband at Flipkart Big Saving Days Sale

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Team My Mobile
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Audio brand Truke has come up with some great discounts on its popular earphone models at Flipkart. The offer includes TWS models Fit Pro, Fit Pro Power and Yoga 2 neckband. The ongoing Flipkart Big Saving Days Sale continues till June 16.

Truke Fit Pro Power: This immaculately crafted earbud comes with the second-generation dolphin design that is ergonomically engineered for maximum comfort. It is also decked with a marathon 2000mAh battery that can provide up to 100 hrs of total music playback alongside deep bass with 13mm dynamic driver crisp and clear sound. Available in charcoal black and royal blue, it also comes with a Type-C universal charging interface and digital display along with fast charge earbuds that offer 3 hours playtime on 15-minute charge.

Truke Fit Pro: This innovative TWS earbud has an innovative dolphin design ergonomically engineered to lend maximum comfort. It also offers an instant pairing seamless connection with Bluetooth 5.0. It is also packed with an all-day battery life through 500mAh charging case and also supports voice assistants such as Google and Siri. Available in basil green, charcoal black and royal blue, the earbuds also feature a multifunction button to manage calls and music.

Truke Yoga 2: The Truke Yoga 2 comes with a superior sound pro bass with 10mm driver alongside Bluetooth 5.0 with seamless connectivity. It also features a best-in-class battery life with 135mAh battery and supports 8 hours of non-stop music playback. It is powered by 15mAh battery. Also, it is loaded with a multi-function button to seamlessly manage calls and music. Available in black and blue, the sweatproof earbuds boast of a magnetic design to ensure a tangle-free listening experience always.

This Father’s Day, bring nostalgia home for your dad, gift him a Saregama Carvaan

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Have you heard your dad singing “Kya Khoob lagti ho badi sundar dikhti ho…” for your mother or slowly humming “Rim Jhim Gire Saawan…” in rains or “Jahan Chaar yaar mil jaaye…” after meeting his childhood friends? Memories are precious and reliving them is always nostalgic. So, this Father’ Day, don’t miss a chance to bring that nostalgic smile back on your dad’s face, gift him a Saregama Carvaan.

With the pandemic taking over and restricting socialising, music has shown its healing powers yet again. So, let your dad stay at home, relax, and enjoy his favourite songs on Carvaan.

With its seamless, uninterrupted music listening experience on a push of a button, Carvaan, makes for an ideal present for your father, and takes one down a trip of nostalgia in a turn of a jog-dial.

Preloaded with 5,000 retro songs, the device brings together evergreen melodies from renowned artists like Lata Mangeshkar, Mohammed Rafi to Kishore Kumar. One can switch to songs based on moods like happy, romantic, sad, etc., or categories like spiritual, Sufi, Film Instrumental, and more.

Saregama Carvaan also offers an entire volume of iconic ‘Geetmala’ By Ameen Sayani while also allowing one to enjoy their personal collection of songs by plugging in a USB drive or phone via Bluetooth or simply listen to FM.

That’s not all, Carvaan also boasts of an array of podcast offerings spread across a variety of genres like Meditation, Sleep Sounds, Sadguru, Ramayan, Bhagwad Geeta, and 280+ such podcasts.

The product is up for grabs at Saregama.com, Amazon and Flipkart.

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