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Chipsets are the driving force of any innovation today: UNISOC EVP

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Chipset maker UNISOC is working with a number of leading mobile brands in India, including Motorola, Micromax, Reliance Jio, and Realme. Making strategic R&D-focused investments to strengthen its product offerings and drive the upcoming wave of digitisation, UNISOC is serious about 5G roll out in India, besides maintaining its strong position in 3G and 4G networks. The company is also cautious about the ongoing global chipset shortage that is impacting various industries, including telecom and electronics. Eric Zhou, Executive Vice President at UNISOC, speaks to Ramesh Kumar Raja to discuss the company’s ongoing endeavours to be a significant player in the fabless semiconductor market. Excerpts:

UNISOC seems to be back in action in India, if we look at your recent partnership with Motorola, Micromax and Realme smartphone brands. Can you please tell us about these recent developments?

At UNISOC, we believe, only futuristic technology can bring radical changes in the communication industry. We have been working successfully globally and currently have a special interest in expanding further in India. We are making strategic R&D-focused investments to strengthen our product offerings and drive the upcoming wave of digitisation. We are working closely with mobile manufacturers like Motorola, Micromax, Reliance Jio, and Realme. Since India has one of the largest smartphone users globally, at UNISOC, we trust that it is the right time to invest in futuristic technologies such as 5G, AI, and IoT and advance them further.

Is your association with JioPhone still on? What’s your plan ahead with the JioPhone?

Yes, UNISOC is closely associated with Reliance Jio. We have partnered with the Indian telecom giant to introduce 5G technology and advance the IoT to launch more smart devices to power intelligent, interconnected cities in India.

Are you in talks with other handset players too? If yes, what’s the development?

At UNISOC, we are expanding our product portfolio in 5G, IoT, and AI. We have several exciting projects in the pipeline for 2022. We have partnered with many leading brands in India, including Motorola, Micromax, Realme. Our core business includes four significant areas, i.e. Consumer Electronics, Industrial Electronics, Smart Power Electronics, and Ecological Products. We are closely working with our partners to roll out many high-end devices at an affordable price to transform India into a smart nation. Realme and Micromax have launched their phones in India with our latest innovation – T610, a 4G chipset. We are proud to announce that Realme C21Y with UNISOC T610 sold more than 10 million units in 3 months in Southeast Asia. We have already collaborated with more mobile phone brands that will launch their phones with the T610 chip in the coming months. The names of these Indian mobile manufacturers will be shared soon.

“We have several exciting projects in the pipeline for 2022. We have partnered with many leading brands in India, including Motorola, Micromax, Realme. Our core business includes four significant areas, i.e. Consumer Electronics, Industrial Electronics, Smart Power Electronics, and Ecological Products”

What is the market share you currently hold in India? How is the Indian market different from other countries where you operate?

The mobile network infrastructure in India is still in a developing phase. Some areas of the nation are still surviving on 3G, 4G, and even 2G. Though the mobile market in India has reached notable milestones over the last decade, the overall tech health of the sector is still further improving. However, the great news is that the nation has always been open to technological development, improving information flows, and raising the bar of technical innovation. We are constantly trying to address these issues and bring a digital revolution by maximising mobile usage with a strong 5G network.

Also Read: Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

What is your target for growth in India and where do you think this will come from?

When it comes to technological advancements, the Indian mobile market is still in its early stages. The reason for this is that only a small percentage of the population can afford high-end phones. As a result, the lack of progress is due to a demand shortage caused by low affordability. We want to promote 4G in rural and remote areas of India first, and then expand it to all 5G networks.

How prepared is UNISOC to cash in on the upcoming 5G technology in India?

We are working intensively to introduce 5G in India. Our UNISOC 5G chips are aimed at the further advancement of the new 5G infrastructure. Our mission is to empower Logistics, Electricity, Mining, Transportation, and Manufacturing sectors with 5G technology. At UNISOC, we already have competitive 5G products that are mature and mass-produced worldwide. Besides, we have recently launched the Tanggula 5G product series family, which has four series –Tanggula 6, Tanggula 7, Tanggula 8 and Tanggula 9. Furthermore, our 5G smartphone solution, T770, is the world’s first 6nm EUV 5G chip compatible with both SA and NSA modes with a computing power of 4.8 TOPS. It provides a full-pipeline 4K HDR+ display engine with a high level of financial security.

“Our 5G smartphone solution, T770, is the world’s first 6nm EUV 5G chip compatible with both SA and NSA modes with a computing power of 4.8 TOPS. It provides a full-pipeline 4K HDR+ display engine with a high level of financial security”

The global chip shortage is taking a toll on the handset industry too. When will the crisis end?

Today, chipsets are the driving force of any innovation. They power everything – from smartphones to smart homes. At UNISOC, we recognise that the ongoing global shortage of chipsets is a significant challenge affecting product innovation. Therefore, we only launch a project if and when we are confident that we’ll be able to meet the production demand and achieve business goals. Also, different chipset fabrication models have different levels of shortages. So, we try to offer our partners substitute chipsets to meet the demands only during dire need.

Can you please tell us about your immediate plans for the India market? What are the challenges ahead for UNISOC?

The Indian mobile market is still in its developing phase when it comes to technological advancements. It is primarily because only a small portion of the population can afford high-end phones. Therefore, the lack of advancement stems from a shortage in demand caused by low affordability. We first want to promote 4G even in India’s rural and remote parts and then accelerate it into all 5G networks. And, at UNISOC, we believe our T610 chipset offers users a premium 4G smartphone experience. It has 12nm process that features two 1.8 GHz Arm Cortex-A75 CPUs and six 1.8 GHz Arm Cortex-A55 CPUs while the GPU uses the 614.4MHz Mali G52. T610 boosts single-core performance by 45% compared to other competing products and multi-core performance by over 25%. We truly believe that we can lead the digital revolution in India with T610 and the upcoming T770, which is the world’s first 6nm EUV 5G chip.

Krafton announces special content and collaborations for PUBG: New State in India

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South Korean video game developer Krafton today announced the launch of exclusive content and interesting collaborations for PUBG: New State players in India.

The game which was launched worldwide including India on November 11, 2021 has received an overwhelming response from gaming enthusiasts across the globe. As a part of this collaboration, Krafton will be partnering with India’s popular songs as well as rapper Raftaar. The company has also unveiled an interesting dance challenge, announced the launch of a web series and other unique collaborations with Indian creators and influencers to reach out the millions of gaming aficionados in India.

Krafton is teaming up with Sony Music India to bring their latest chartbuster song “Bad Boy x Bad Girl” by Pop icon Badshah to PUBG: New State. This partnership marks a first of many upcoming collaborations of Indian Pop music with Krafton’s mobile battle royale title. As a part of this partnership, the hit party song “Bad Boy x Bad Girl” by Badshah featuring Nikhita Gandhi will be used in content sponsored by Krafton, including streams, promo videos, and more. The company is also collaborating with rapper Raftaar to bring an exclusive song for PUBG: New State. This song will highlight the game’s new features in a unique Raftaar style and will act alongside “Bad Boy x Bad Girl” as the anthem of the game in India.

Also Read | Krafton launches ‘Game Responsibly’ drive to promote responsible gaming habits

Going one step ahead, Krafton is currently hosting a dance challenge wherein 5,000USD worth of Google Play Store Gift Cards will be given out to the chosen winners. Participants who are keen to showcase their dancing skills must upload their shot of the New State dance using the PUBG: New State filter on Instagram with the hashtags #NewStateStyle?and #PUBGNewState.

To further strengthen their engagement with its fans in India, Krafton is launching a web series titled New State Chronicles featuring popular Indian celebrities and influencers such as Awez Darbar, Kaneez Surka, Kubbra, Mortal, Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Kali and The Sound Blaze. This three-part series is sure to pump up your adrenaline rush once it premieres in December.

This is not it! The company has also collaborated with several other Indian influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, the Comedy Factory, and many more. To see the collaborations, check out their respective channels or PUBG: New State India’s official Instagram channel.

Stay tuned as PUBG: New State rolls out more updates and in-game events in the coming days!

Also Read: The Game Awards partners with NODWIN Gaming to broadcast the grand ceremony in India

The Game Awards partners with NODWIN Gaming to broadcast the grand ceremony in India

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The Game Awards, is in its 8th edition in 2021 and has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. South Asia’s leading esports company NODWIN Gaming with streaming partner Hotstar will re-broadcast the event in India.

Created and produced by Geoff Keighley, The Game Awards is a prestigious stage to felicitate best-of-the-best in the global gaming fraternity which encompasses design, development, esports, art, audio, direction, streaming, events and a lot more. The industry brings out the best content and products with cutting edge technology every year. It is at The Game Awards where the top names in all the verticals are honoured.

“We are honored to bring The Game Awards yet again to India in partnership with NODWIN Gaming,” said Geoff Keighley, creator, The Game Awards. “As a truly global celebration of gaming, we look forward to celebrating the year’s best games and previewing what’s next at this year’s show.”

As the safety restrictions ease in a majority of the countries, The Game Awards will allow a limited audience at the much revered Microsoft Theatre.

Also Read | Nodwin, PVR bring esports to big screen for the first time in India

“The Game Awards is a true embodiment of the art form of gaming on the global stage. Nodwin Gaming is proud to have joined hands with TGA for yet another year where the pandemic situation has eased to a great extent. There is a lot to feast on at the grand celebration of gaming with the best artists and movie stars apart from the multitude of categories from the industry itself. Looking forward to sharing and celebrating the love of gaming across the nation,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

NODWIN Gaming continues its support for The Game Awards by rebroadcasting the ceremony in India, thereby bringing the global phenomenon to one of the fastest-growing gaming markets in the world.

Check out the nominees across all the categories here.

Catch The Game Awards live on Disney+ Hotstar, MTV India, Voot, Jio TV, MX Player and Loco on December 10, 2021 from 5:30 am to 9:30 am.

Also Read: Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

Acer India, Dixon Technologies join hands to manufacture laptops under ‘Make in India’ initiative

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PC brand Acer India and Dixon Technologies have partnered for the manufacturing of laptops at Dixon’s state-of-the-art manufacturing facility situated in Noida.

The manufacturing unit was inaugurated yesterday by Saurabh Gaur, Jt Secretary Ministry of Electronics and Information Technology in the presence of Sunil Vachani, Executive Chairman, Dixon Technologies, Harish Kohli, President & Managing Director Acer India and Sudhir Goel, Chief Business Officer, Acer India. This will give a strong impetus to India’s manufacturing competitiveness and leverage the production-linked incentive (PLI) by Government of India. The factory will have capacity to produce up to 500,000 laptops annually.

Acer India, Dixon Technologies

Acer will bring in the global know-how and processes to manufacture high-tech electronic products in laptops category which will be implemented through Dixon’s facilities. Acer believes that this key initiative will help to grow the electronic manufacturing ecosystem which will help us to serve domestic and global markets from India.

The PLI for IT hardware brought by Government of India is a game-changer that will have the advantage to increase domestic value addition and significantly position India as a key export’s hub. The impetus to PC manufacturing is particularly significant as it can help reduce imports which have become all the more important as their usage increase rapidly amid the Covid-19 restriction.

Harish Kohli, President and Managing Director, Acer India, said, “We are excited about our partnership with Dixon Technologies (India) who is the largest home-grown design-focused and solutions company engaged in manufacturing products for diverse consumer products. With our global manufacturing prowess perfected over 44 years and our strong processes, we are proud to be a catalyst in the manufacturing-led growth story for PCs in India. Acer will manufacture multiple laptops catering to segments from value to mainstream including education segment with Acer global manufacturing practices and guidance. The opening of this facility is a testament to our commitment to Government of India’s flagship ‘Make in India’ & ‘Atmanirbhar Bharat’ initiative.”

Also Read | Acer launches six new laptops with Windows 11 Pre-installed

Sudhir Goel, Chief Business Officer, Acer India, said, “Acer has been a strong supporter of Make In India initiative by Government Of India. We are already manufacturing Desktops, All-in-One PCs and Tablets in India, with this new initiatives, we have capability to produce our complete PC product range. Acer has always believed in developing local manufacturing ecosystem to deliver world class products and we are excited to have Dixon technologies as our first partner for laptop category. Dixon Technologies was amongst the first few companies to be approved under the PLI scheme. The synergies between Acer and Dixon along with their decades of manufacturing experience gave us confidence to partner with them in India to manufacture this product lines for us which will help us meet increased demand across consumer, business and education segments.”

Sunil Vachani, Executive Chairman, Dixon Technologies, said, “Acer India is the leading PC brand in India and one of the globally leading companies. We are excited to enter this category and manufacture laptops in India. Acer India established a strong and trusted foothold worldwide thanks to its advanced technology. We are sure that with their vision and rigorous industry-leading processes, combined with our expertise in manufacturing, we will be able to bring a range of Acer laptops to the customers.”

Acer India and Dixon Technologies

Atul B. Lall, Vice Chairman & Managing Director, Dixon Technologies, said, “Acer is one of the world’s leading ICT companies with a worldwide presence in more than 160 countries. They are known for their affordable yet technologically advanced products. Both Dixon and Acer are firm proponents of Government of India’s Atmanirbhar Bharat vision and we are confident that this partnership will scale up export and employment opportunities in the country.”

Acer plans to manufacture laptops under the Value Segment category, mainstream segment, and education segment at the Dixon Factory and this will create new employment opportunities for the youth, up-skilling and help develop ancillary electronic industries in India along with bringing in global manufacturing standards.

Also Read: Tech NewsWrap: Oppo Reno 7 series launched… and more

Tech NewsWrap: Oppo Reno 7 series launched… and more

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Oppo Reno 7 series launched

Oppo Reno 7 series

Oppo Reno 7 series was launched in China on November 25, 2021. The series comprises three models – Reno 7, Reno 7 Pro and Reno 7 SE. The trio comes with an AMOLED display with a hole-punch design, triple rear cameras, 4,500mAh batteries, 5G support, and feature a gradient back finish. In the series, the Oppo Reno 7 5G and Reno 7 Pro 5G both also feature a flat-edge frame — similar to the latest iPhone models. Oppo also unveiled the Enco Free 2i as its new truly wireless stereo earbuds alongside the Reno 7-series phones.

Redmi Note 11 4G launched

Redmi Note 11 4G

Xiaomi has launched Redmi Note 11 4G in China as the latest entry in the Redmi Note 11 series. It comes with a 90Hz display and includes triple rear cameras. The handset also feature an octa-core MediaTek Helio G88 SoC that is paired with up to 6GB of RAM. The newly launched smartphone is a tweaked version of Redmi 10 and Redmi 10 Prime. Redmi Note 11 4G has two models. The base variant packs 4GB RAM and is priced at CNY 999 (approx Rs 11,700) while the 6GB RAM variant carries a price tag of CNY 1,099 (approx Rs 12,800).

Cryptocurrencies obscure, won’t get legal tender status: Govt

Cryptocurrencies

In a major setback to cryptocurrencies in India, the Centre clarified that they will not be accorded the status of legal tender by any means. Union Finance Secretary T V Somanathan said that right now cryptocurrencies are not going to become a legal tender. The Indian Rupee is a legal tender, while gold and silver are not legal tenders. The rest will be decided in the bill. The finance ministry is preparing a Cabinet note for further discussions on creating a regulatory regime for an official digital currency issued by RBI and prohibiting private cryptocurrencies.

WhatsApp may introduce 5 new features soon

WhatsApp features

In order to keep things interesting, WhatsApp keeps pushing new features and updates. The instant messaging app is currently reportedly working on a host of new features that pertain to usability, privacy, and other things. As per a few media reports, the five features would be ‘Time limit to delete messages’, ‘Privacy setting for ‘Last Seen’, profile photo’, ‘Photo editor’, ‘Sticker maker for WhatsApp’, and ‘Playback control for forwarded voice notes’.

Also Read: Bluei launches Truepods 1 with ANC, IWP technology at Rs 2,199

Bluei launches Truepods 1 with ANC, IWP technology at Rs 2,199

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Homegrown audio and wearable brand Bluei has introduced Truepods 1, the curved design true wireless earbuds powered by Active Noise Cancellation. Packed in an exquisite and compact chargeable black case, the Bluei Truepods 1 earbuds boast IWP technology and comes with three noise-cancelling modes.

Launched at Rs 2,199, Truepods 1 is currently available exclusively on Bluei website, and will soon be made available on Amazon and other marketplaces.

Bluei Truepods 1 comes with battery capacity of 40mAh and this delivers up to 6 hours of playback time (100 hrs standby time) and earbuds feature Bluetooth v5.0 technology that delivers a stable connection that lets you rock on without connectivity issues.

The stereo calling feature of these earbuds allows you to enjoy calls via its built-in microphone and 10 mm drivers and the device is IPX5 water resistant. The Bluei earbuds are powered by the IWP technology featured in them the moment you open the case. The presence of a Type-C charging port ensures easily charge it with any charger that has a compatible cable.

Accessing the voice assistant function is easy as all it takes is a single press of easy access multifunction buttons featured on the Truepods 1. Its smooth touch controls let one command playback, hands-free and activate voice assistant with ease. Bluei Truepods 1 comes in Black colour.

Akhilesh Chopra, Sales Director, Bluei, said, “Bluei is an ally of the urban Indian that is adventurous and always on the move. The latest ANC true wireless earbuds are your perfect companion for all your activities like listening to music, working out or taking calls on the go. Our motive is to cater to every age group and every user. This is the reason we sell our products at a budget price.”

Paytm celebrates merchant partners, hundreds get India vs New Zealand test match tickets

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Paytm today announced the ‘Paytm se Stadium’ offer for its merchant partners. To encourage the acceptance of digital payments, the company is offering merchants, up to 100 tickets per match during the India vs New Zealand test match in Kanpur city. The offer will also be available for the matches in Mumbai. Hundreds of merchant partners in Jaipur, Ranchi and Kolkata have already won tickets for the matches held in the cities.

Paytm is the largest payments platform in India based on the number of consumers, number of merchants, number of transactions and revenue as of March 31, 2021. The company is a leader in the offline merchants space by transaction value as well as volume and has 22 million registered merchants, as of June 30, 2021.

The company is motivating merchants to accept and promote all kinds of digital payments — Paytm Wallet, Paytm UPI, Paytm Postpaid, cards and others. Merchant partners can avail the tickets from the Paytm for Business app, by redeeming their Merchant Cashback Points. They can earn the points by accepting payments from the Paytm app and encouraging customers to pay via Paytm. Merchant partners will receive cashback points for every payment.

Along with the tickets for the upcoming series in Kanpur, merchant partners can win many exciting rewards and vouchers by redeeming their cashback points on the Paytm for Business app. The company has been conducting several activities in the city, from bike rallies to fun activities for merchants and consumers, to promote digital payments.

Also Read | Paytm users can win assured cashback of up to Rs 50, avail exciting offers on electricity bill payments

Paytm offers merchants a full suite of payment services, with devices like Paytm Soundbox, All-in-One PoS, Paytm QR code and more. It has deployed over 947,000 of these devices, as on June 30, 2021, across the country to drive financial inclusion.

The Paytm for Business app provides merchants a comprehensive set of business management tools, including real time bank settlement and analytics, reconciliation services, banking services, access to financial services (such as working capital loans and insurance products, through our financial institution partners), and business growth insight tools (such as promoting their business on Paytm App and managing loyalty solutions and other cloud services) to measure their business performance.

Paytm spokesperson said, “We have the privilege of working with thousands of merchants, who are an integral part of the Paytm ecosystem and vision. To encourage merchants and consumers to go cashless and adopt digital payments and by combining our users’ love for cricket, we are happy to launch the Paytm se Stadium offer.”

Also Read: Xiaomi India partners with Saahas to support Karnataka’s e-waste awareness drive

Xiaomi India partners with Saahas to support Karnataka’s e-waste awareness drive

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Xiaomi India today announced its partnership with Saahas Zero Waste to extend support for an e-waste awareness drive, initiated by the Karnataka State Pollution Control Board (KSPCB).

In a month-long initiative, KSPCB along with the help of Saahas Zero Waste, Xiaomi India and other participating brands aim to spread awareness across all 31 districts of Karnataka reaching out to a total of approximately 5 million citizens.

With the support of urban local bodies, all participating electronics retailers have pledged to station e-waste collection bins across all stores, after sales and service centers in Karnataka. The initiative will also include developing suitable awareness content, manage collection of all the e-waste and channelize the same for recycling to authorized recyclers. Through awareness drives, KSPCB along with brands like Xiaomi India aim to build a sense of responsibility to repair, refurbish, donate and recycle amongst the consumers. The focus will be on collecting about 100 tonnes of e-waste over the next 1 month.

Manu Kumar Jain, Managing Director, Xiaomi India, said, “At Xiaomi India, our focus is not only on responsible recycling, but also on awareness generation. KSPCB’s initiative to spread awareness on e-waste is a step forward towards building a sustainable and future ready tomorrow. We are honoured and privileged to be a part of this e-waste drive in Karnataka. Our partnership with Saahas Zero waste further encourages us to push the boundaries of building a more sustainable and future ready tomorrow for consumers across the city.”

Dr. Shanth A Thimmaiah, Chairman, Karnataka State Pollution Control Board said, “Disposal of e-waste, if not done properly, can be hazardous to the environment and health. While thousands of tonnes of waste is generated annually, many authorised recyclers and dismantlers say their vast plants remain woefully underused. Apart from requesting bulk generators to ‘voluntarily’ give information about the type of e-waste being generated, we aim to instill a sense of responsibility amongst the consumers as well. With this initiative, our aim is to not only spread awareness about the importance of proper e-waste management but also do our duty towards building a safer and cleaner environment. We are extremely proud to have brands like Xiaomi be part of our initiative and look forward to building a better and brighter India for future generations.”

According to the MEITY Annual Report 2020-2021, in 2019, India generated 3.2 Mn tonnes of e-waste of which only 10% was formally collected and recycled. While India has a very long way to go in correctly dealing with e-waste, the Karnataka State Pollution Control Board is making it possible through their awareness drives to fasten the process. Xiaomi India in partnership with Saahas Zero Waste aims at making this awareness drive a success.

Also Read: Drona Pay raises Rs 3.2 crore seed round as fraud prevention gains

Drona Pay raises Rs 3.2 crore seed round as fraud prevention gains

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Fintech startup Drona Pay has raised a seed round of INR 3.2 crores from Varanium Capital, Credit Saison, fintech veterans including Kunal Shah, Jitendra Gupta, Amrish Rau and a clutch of other investors.

Drona Pay delivers real time protection using machine learning & proprietary data sets, to defend institutions against ever increasing frauds in payments & lending. It protects BNPL, UPI, credit card & debit card transactions from frauds, scams, collusion and delinquency.

As UPI transactions continue to reach new peaks, 4.2 billion transactions in October 2021, the rise of digital payments has also increased focus by fraudsters on this space. Even RBI is looking keenly at this space with the announcement of the fourth cohort of the regulatory sandbox focused on prevention and mitigation of financial frauds.

Founded by Satish Kashyap, Pallavi Narvekar and Sukhdev Sinh Zala, the three have worked together at the National Stock Exchange Group and have significant experience in building risk and analytics solutions. Satish Kashyap is CEO of Drona Pay and was previously Chief Operating Officer of National Stock Exchange’s technology business (NSEIT) and was Director with SunGard / FIS.

“While we initially saw the savings for BNPL from delinquency reduction, we were impressed with the team’s ability to reduce merchant fraud & chargebacks for payment providers, which convinced us of the huge potential & teams capabilities,” said Aparajit Bhandarkar, Partner, Varanium Capital who led the round. Leveraging machine learning and proprietary data sets, to minimize delinquency and bust-offs is key to profitability for BNPL & retail lending FinTech Apps.

“With increasing digital adoption, fraud management for real time transactions has become a massive problem for banks and Fintech companies. We were very impressed with team’s first principle thinking on creating the product ground up and saving millions of dollars for businesses and consumers,” said Jitendra Gupta, Founder and CEO of Jupiter, who also participated in the round.

The seed round will help expand the technical and product team as Drona Pay is witnessing increased traction from FinTechs and banks in India. “We aim to use the funds to strengthen the offering and increase penetration into Indian Banks and FinTechs, who are undergoing a transformation. The array of new products launched by Indian FinTechs and Banks will need robust real time risk scoring abilities which are provided by Drona Pay,” said Satish Kashyap, Co-founder & CEO of Drona Pay.

Also Read: Pocket Aces auctions original jerseys of the hit show ‘Clutch’ for charity

Inbase unveils four new smartwatches under urban smart wearable range

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Inbase has emerged as a name to reckon with the young generation and millennials for its quirky trends and style quotient. The brand now has added four new devices to its product base – Urban Fit X, Urban Lite M, Urban Lyf Z and Urban Go.

All four smartwatches are IP68 resistant that protects it from water, dust, etc. It comes with many health and fitness-related features like step count, SPO2 level tracking, heart rate monitoring, sleep monitoring, calories burnt count and so on.

Features and Specifications:

Inbase Urban Fit X

Inbase Urban Fit X is available in four amazing colours – Black, Grey, Rose Gold and Navy Blue. As the name suggests, it is designed for fitness. With an outstanding look, it helps in Monitoring Blood Oxygen levels (SPO2), Heart rate and tracking the oxygen level in your body every day. Fit X comes with a lightweight and compact structure as it is made with Zinc alloy. This watch is built with Bluetooth 5.0 version; 1.69 inches full touch bigger display with resolution of 240*280 pixels. Outstanding battery life of Urban Fit X provides up to 8 days of run time and 35 days of standby time.

Inbase Urban Lite M

Lite M is available in three attractive colours – Black, Grey, and Forest Green, and is the most affordable smart watch among all Urban Smartwatches. It is a lightweight, compact size with an outstanding appearance and comes with a high-performance chipset. The battery life of Urban Lite M Comes with the industry best standard of up to 8 days run time and standby time up to 35 days. Lite M is built with Bluetooth 5.0 version; 1.4 inches full touch bigger display with resolution of 240*280 pixels. On this small portable device, one can access multiple sports modes like Walking, Swimming, Running, Cycling, Badminton, Football, Basketball, and Skipping, etc.

Also Read | Inbase launches Urban Lite Z smartwatch with 1.75-inch IPS display at Rs 2,999

Inbase Urban LYF Z

Available in Black, Gold, Rose Gold and Grey colours, LYF Z is a multi-functional smartwatch that comes with a Bluetooth Calling function. Once the device is connected with the Bluetooth one can easily access calls, and Listen Music without any distraction. It is lightweight and slim in design as it is made with aluminum alloy making it easy on the wrist. It provides up to 8 Days working time without calling and up to 3 days work time with calling function and 35 days of standby time. The outward appearance of this watch is built with Bluetooth 5.0 version; 1.75 inches full touch bigger displays with resolution of 240*280 pixels. Like Lite M, it also comes with 7 sports modes like Walking, Running, Cycling, Badminton, Football, Basketball, and Skipping. It helps you to measure your calories burnt count and pedometer.

Inbase Urban Go

It is first of its kind smartwatch with many unique features available in three different colours – Black, Beige and Grey. Urban Go has a slim design; lightweight and rectangle shape 1.57 inches ultra-bright display, built with Bluetooth 5.0 version. This watch comes with a TWS function; so you can connect your audio device directly to your smartwatch and get a more effective audio experience from your wrist without connecting it to your phone. Equipped with an advanced chipset and inbuilt memory card, you can create a playlist and enjoy your favorite songs anytime and anywhere. It has a decent battery life and provides up to 7 days of running time and up to 3 days with calling function and up to 30 days of standby time. It helps you to monitor your fitness and store the data of your routine process like Running, Walking, and Exercising, Step counting, SPO2 level tracking, Outdoor Walking, and Heart Rate monitoring.

Pricing and Availability:

Backed by a 1-year warranty, Inbase Urban Fit X, Urban Lite M, Urban Lyf Z and Urban Go are available at an introductory price of INR 1,999, 1,899, 3,199, and 3,499 respectively. The watches can be purchased from the company’s official website and offline stores.

Also Read: Pocket Aces auctions original jerseys of the hit show ‘Clutch’ for charity

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