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Noise continues to be India’s No.1 Wearable Watch Brand for five consecutive quarters

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Homegrown brand Noise reinforces its position as India’s No.1 Wearable Watch Brand. It has been leading the industry for the past five consecutive quarters with a significant market share according to the latest release by market intelligence firm, International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q2 2021 release with a considerable market share of 28.6% in 2Q21 based on unit shipment. With this, Noise has become India’s first homegrown brand to lead the Wearable Watch category for five consecutive quarters.

Noise has established itself as one of the fastest-growing tech lifestyle companies in the Indian market. Over the past year, it has consistently captured the largest market share in the watch segment. Despite the pandemic, the brand has witnessed an enormous growth trajectory with over 100% growth in the past 30 months. Noise is continuously intensifying its commitment for Noisemakers and Indian customers. Recently, Noise has also announced a partnership with homegrown manufacturing brand Optiemus Electronics to encourage the domestic production of consumer electronics.

Amit Khatri, Co-founder at Noise, said, “The wearable industry is thriving in India especially after the recent surge in the health and fitness awareness among customers. With an evolving market, the appetite for more technologically advanced and feature-packed products increases. As a homegrown brand, our synergies are harmonized with the requirements of Indian customers that help us to tailor our products accordingly. Our customer-centricity is one of the major factors behind Noise being India’s No.1 Wearable Watch Brand in the fifth consecutive quarter. We are elated to continue to dominate the segment. We are delighted that the brands from India hold a stable market consistently.”

Noise has been catering to the developing requests of Noisemakers in India and has risen as the leading brand. The brand has aggressive plans to launch more products in India.

Barco partners with Inflow for splendid hybrid meeting room experiences powered by ClickShare

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Barco, a global leader in professional visualization and collaboration technology, has announced its partnership with Inflow, a niche player in the IT Infrastructure Distribution Services market in SAARC region, for the complete range of Barco ClickShare solutions. With the pan India scope of the association, Barco plans to enhance outreach in the Unified Communication and Collaboration segment and provide partners and end customers seamless hybrid collaboration and meeting experience solutions.

Inflow, which has a strong presence in India, Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan, will boost Barco’s presence in the subcontinent with its 2300 channel partners and over 50 global technology vendors. The UC and IT products distribution major has a strong presence in India’s tier 1 and tier 2 cities and will distribute the entire range of Barco’s ClickShare solutions, including ClickShare CS/E, the flagship ClickShare Conference and the newly launched ClickShare Present.  The partnership is expected to ensure increased access to Barco’s future-ready and hybrid-enabled UC & C Solutions to the end consumer, leading to complete engagement, outreach and service.

Barco is a global frontrunner in collaboration and wireless networking technology and the company is strengthening its foothold in the Asia Pacific region. Barco’s focus remains on enhancing end-consumer targeted partnerships to enable bright outcomes for enterprise customers through targeted engagement, outreach, service, and splendid experiences. Inflow’s wide outreach and customer-centric services will aid Barco in promoting reliable outcomes in line with the Enable, Protect, and Optimize philosophy of customer experience.

Faiz Rehman, National Business Head – India & SAARC (Collaboration) at Barco, said, “Hybrid meeting experiences and seamless collaboration are the needs of the hour, especially in the new normal. In the post-pandemic era, where a part of the team works from office while others contribute remotely, organisations and businesses need to quickly adopt the hybrid work model and empower employees through transformative collaboration. Barco’s ClickShare range of collaboration solutions facilitates the rising need for flexible working and BYOM (Bring Your Own Meeting) experiences and, with the partnership with Inflow, we are keen on further expanding our outreach across Indian meeting rooms and organizations.”

Established in 2005, Inflow distributes information technology hardware and software and enables partners to deliver new technologies to end customers. With support from technology vendors, the company provides trainings, pre-sales technical support, commercial support and professional services aimed at enhancing customer outreach and satisfaction.

Rajesh Kumar, Vice President – Technology, Inflow, said, “Inflow has offered reliable and scalable services to a number of partners in the SAARC market and, following this association with Barco, we look forward to strengthening our presence in the UC & C space in India. Barco’s ClickShare solutions are innovative and imperative for the hybrid workspace and we are eager to take the solution to a wide range of organisations across India. With our extensive network of vendors and channel partners, and Barco’s hands-on approach, we are primed to offer splendid hybrid collaboration experiences to customers across the country.”

Barco’s range of ClickShare products are hardware and software agnostic and enable the trends of BYOD (Bring Your Own Device) and BYOM (Bring Your Own Meeting). The collaboration solutions ensure remote meetings are as intuitive and effective as face-to-face interactions, no matter the location or choice of connection. To thrive in the post-pandemic world, businesses must be inventive, adaptable, and invest in new technologies which give their employees the tools they need to work in the best way possible and Barco’s ClickShare range offers the whole gamut of solutions for this outcome.

Audio brand Truke collaborates with Trinity Gaming’s ace creators for latest campaign

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Team My Mobile
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Homegrown audio brand Truke has launched its first gaming-range TWS, the Born to Game series comprising the duo BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.

Pankaj Upadhyay, Founder and CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.”

Talking about the collaboration, Upadhyay said, “We are also glad to associate with Trinity Gaming to support us with their gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base – via sharing their experience of using the newest launch products on their official YT channels and story swipe-ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.”

With the COVID-19 pandemic, the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response. The brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels the brands’ ambition to reach their target audience.

Abhishek Aggarwal, Co-founder and CEO of Trinity Gaming, said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals.”

Tech NewsWrap: Fitbit Charge 5 launched in India… and more

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Team My Mobile
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Fitbit Charge 5 Fitness Band launched in India

Google-owned wearables brand Fitbit has unveiled its ‘most advanced’ fitness tracker – Fitbit Charge 5 – in India. Fitbit says the new Charge 5 is 10 percent thinner than the Fitbit Charge 4 but it continues to offer up to 7 days of battery life. The device monitors fitness, stress, heart health, and sleep. Essential sensors include ECG and EDA. The new Fitbit Charge 5 is priced at Rs 14,999 and will be available in Graphite/ Black, Platinum/ Steel Blue, and Soft Gold/ Lunar White colour options. It will be available in India later this year on Fitbit’s official website.

OnePlus 9RT price, specifications tipped

OnePlus 9RT is being said to be the next smartphone launch of OnePlus in India. However, the new smartphone will be different from the previous generation. Before its launch, a well-known tipster has leaked information related to the phone on the Chinese microblogging site Weibo. The post claims that the OnePlus 9RT will be powered by Qualcomm Snapdragon 870 processor and have a triple rear camera setup. It will come in two configurations – an 8 GB + 128 GB storage that can be priced at CNY 2,999 (Rs 34,400) and 8 GB + 256 GB storage will cost CNY 3,299 (Rs 37,900).

YouTube brings PiP mode for iOS users

A new experimental feature “Picture-in-Picture” (PiP) is being tested by Google, which will be for iOS users. Even in the experiment, only YouTube Premium subscribers will be able to use the feature. The video-streaming app will now allow premium users to watch videos while using other apps on mobile. YouTube has not mentioned if it will always be limited to Premium members or will be rolled out to non-Premium members as well. The platform has claimed that the feature will remain active until October 31.

Xiaomi posts 64 percent rise in revenue growth

Xiaomi reported a 64 percent increase in second-quarter revenue just weeks after it announced an ambitious goal to become the world’s largest smartphone maker in three years. According to reports, sales of Xiaomi reached 87.8 billion yuan or $13.56 billion, up from 53.54 billion a year earlier. The market share of Xiaomi Corp. has increased rapidly in the global smartphone market. Also, the company has expanded its Internet of Things (IoT) product. Owing to this, the company has achieved record revenue.

Instagram could add a ‘Like’ button for stories

Photo sharing app Instagram is about to add a special button to its platform, named ‘Like’. Through this button, users can like Instagram stories. Developer Alessandro Paluzzi tweeted on his official Twitter handle, writing that a user can like Instagram’s stories multiple times. Currently, this button is being tested. It is expected that the ‘Like’ button will be rolled out to the users soon. In the screenshot shared by Paluzzi, it is seen that the like button will be found in the text bar. An animation will also appear when the button is pressed.

YouTube enables Picture-in-Picture Mode: Here’s how to use this new feature

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Team My Mobile
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The Google-owned online video streaming platform, YouTube, has been continually releasing new features to make their application easier to use. It recently announced the introduction of their Picture-in-Picture (PiP) mode release. While Android users have been able to view content with PiP mode, Apple’s iPhone users have not been that lucky. But now, they can finally enjoy PiP mode for YouTube. This is, however, exclusive only to YouTube Premium subscribers.

According to a report, this new feature is considered an experiment that YouTube Premium subscribers can try out, which means it must be activated manually before use. When enabled, the feature allows users to minimize viewing window of YouTube into a “mini player” that sits atop other apps. It is possible, at a later stage, that YouTube adds support for non-Premium users to use PiP mode, but at the moment this is the only way to use the feature on iOS.

How to use YouTube Picture-in-Picture mode on iOS

If you have an iPhone and you are a YouTube Premium subscriber, follow these steps:

Step 1: Open YouTube page (www.youtube.com/new) on a web browser

Step 2: Then, sign-in to your YouTube account

Step 3: After this, scroll down to look for the ‘Picture-in-picture on iOS’ option

Step 3 - After this, scroll down to look for the ‘Picture-in-picture on iOS’ option

Step 4: Click ‘Try it out’

Step 4 - Click ‘Try it out’

Step 5: After this, play a video on YouTube and swipe up or press the home button to activate PiP mode

Step 5 - After this, play a video on YouTube and swipe up or press the home button to activate PiP mode

Step 6: The video will continue playing in a mini player. This way the video will play in a small PiP pan

Google notes how “locking the screen while watching in PiP mode will pause the video,” but users can resume from lockscreen media controls. Also, the company says it is “working on improving these, so stay tuned.”

Mi NoteBook 2021 Series with Intel 11th Gen processor launched in India

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Team My Mobile
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Mi India announced the successor to Mi NoteBook 14 series in India, with the launch of the Mi NoteBook 2021 series.

The portfolio includes two series of thin and light laptops – Mi NoteBook Ultra and Mi NoteBook Pro which offer unparalleled speed, performance and media experiences. They are designed to enhance and simplify productivity for power users by placing cutting-edge technology at their fingertips.

Ushering in significant upgrades over the previous generation of the Mi NoteBook series, these laptops come loaded with top-of-the-line specifications such as an Aerospace grade Series 6 Aluminium body with Mi TrueLife+ and TrueLife displays for awe-inspiring, life-like visuals, all-day battery life, Type-C fast charging, and Thunderbolt 4 along with a backlit keyboard. Further, breaking the boundaries of performance in the ultra-light and portable category, these laptops feature the latest 11th Generation Intel Core processors with Intel Iris Xe graphics, coupled with up to 16GB of DDR4 RAM and 512GB of NVMe SSD storage.

Mi NoteBook Ultra

Design

Mi NoteBook Ultra has a modern and minimalistic appearance, thanks to its unibody design that balances strength and portability. It is milled out of a single block of Series 6 Aluminium, an aircraft-grade metal alloy precisely cut using a CNC machine. The body chassis is further taken through a process of sandblasting and anodization for a Lustrous grey finish. The entire body weighs just 1.7 kg and is less than 17.9mm thick, making it sleek and super easy to carry around.

With an all-metal body, the hinge is thoughtfully designed to be sturdy yet smooth which allows for easy single-finger opening and a 140-degree tilt for versatile viewing angles. Mi NoteBook Ultra packs ultimate refinement in a minimalist design while being robust to stand the test of time. These laptops come integrated with a 720p HD camera with a 2D array dual-microphone setup, providing great video and call quality enabling seamless collaboration.

Display

Mi NoteBook Ultra comes equipped with the all-new Mi TrueLife+ Display which brings awe-inspiring true to life visuals. It covers 100% of the sRGB colour gamut and brings to life images, videos and games. Offering true to life detail with a large 39.62cm (15.6) display with a 3.2K (3200×2000) resolution, coupled with a 16:10 aspect ratio, Mi NoteBook Ultra is well-suited for enhanced productivity workflows such as programming, writing or reading extensive content, number-crunching on large spreadsheets and also creative tasks such as photo editing & creative designing. It comes with an IPS panel that boasts of a screen to body ratio of over 89% and class-leading pixel density of 242 PPI.

Mi NoteBook Ultra supports true to life motion, with a smooth 90Hz refresh rate display to make the user experience more fluidity across the UI and makes casual gaming a delight. Not only this, but it also brings support for eye safety with hardware-level TÜV Rheinland certification and DC Dimming which reduces eye strain to offer a comfortable viewing experience while working even in any lighting condition.

Performance and Battery

Mi NoteBook Ultra is powered by the latest 11th Gen TigerLake Intel Core i7 and i5 H35 series processors built on Intel’s 10nm Superfine process technology – these processors are both more powerful and more efficient than the last generation. The i7-11370H has 4 cores that support multi-threading up to 8 threads and can clock up to a maximum of 4.8GHz while operating at a TDP of 35W. This enables enhanced productivity performance and multi-tasking on applications like the Microsoft Office suite. Also, integrated with high-performance Intel Iris X graphics and dedicated AI hardware, Mi NoteBook Ultra is capable of casual gaming and also supports budding creators in workloads like photo editing, design or video editing. Also, with up to 16GB of 3200MHz DDR4 RAM and 512GB of NVMe SSD storage, it is blazing fast while booting up, and with data transfers and application installations.

Mi NoteBook Ultra houses a large 70 WHr battery and offers up to 12 hours of battery life. Also, with the 65W USB Type-C charger, it can charge from 0 to 50% in just under 45 mins.

Productivity and Connectivity

Mi NoteBook Ultra brings a widely requested update with the introduction of a backlit keyboard that comes with three levels of illumination (off, dim and bright). Each key comes with a deep travel distance of 1.5 mm with a concave curved top making typing easier and more accurate with the right tactile feedback. It houses a large, comfortable trackpad that offers 62% more area compared to the previous generation of Mi NoteBook 14 series. The trackpad supports Windows Precision Drivers that support gestures and multi-finger taps for shortcuts to various programs and commands. With a rise in content consumption and virtual meetings, Mi NoteBook Ultra comes with a powerful stereo 2 x 2W speaker setup. The accompanying DTS audio processing app provides preset sound profiles and also customization as per user preference.

It comes with the latest Thunderbolt 4 port, with up to 40 Gbps data bandwidth, power delivery support and is capable of supporting up to two 4K displays. In addition to the future-proof Thunderbolt 4 port, there is an inclusive set of ports: A single USB Type-C port supports data and power delivery, HDMI 1.4 port, a USB 3.2 Gen 1 port, a 3.5mm audio jack as well as an additional USB 2.0 connector for peripherals. Similarly, Mi NoteBook Ultra offers the latest wireless connectivity options: Wi-Fi 6 and Bluetooth 5.1. For additional security and convenience, it brings a seamless fingerprint scanner that supports Windows Hello and is embedded within the power button for fast, secure and easy login.

Mi NoteBook Pro

Mi NoteBook Pro also boasts of a robust Aircraft-grade Series 6 Aluminium alloy chassis. This unibody design enables it to be lightweight at just 17.3mm thin and 1.4 kg light. Even with its compact size, it offers a large 125mm x 81.6mm trackpad with intuitive gesture controls. The keyboard uses scissor switches with a comfortable travel of 1.3mm. Users can also enjoy fast and secure login with the fingerprint scanner that is embedded within the power button.

Mi NoteBook Pro has a 14-inch 2.5K (2560×1600) or QHD+ screen offering incredible sharpness and an immersive viewing experience with an 88% screen-to-body ratio. It also comes with a 16:10 aspect ratio for 5% extra vertical real estate enabling enhanced productivity. Moreover, the display is calibrated to offer accurate colour reproduction with 100% coverage of the sRGB colour gamut and comes with TÜV Low Blue light certification and DC dimming for added eye safety.

This laptop promises to deliver smooth multitasking and heavy-duty performance on productivity apps like the Microsoft Office suite, since it packs the latest 11th Gen Intel Core i5 and i7 Tigerlake H35 processors which clock up to 4.8GHz, ensuring top-notch performance. With Intel Iris X graphics and dedicated AI hardware, it’s also perfect for casual gaming and creative workloads. This is paired with 8GB/16GB of DDR4 RAM clocked at 3200 MHz and supports up to 512GB of NVMe SSD storage for a super snappy experience.

Both the Mi NoteBook Ultra and Mi NoteBook Pro run on Windows 10 Home and will be eligible for a free upgrade to Windows 11 when available. They also come preloaded with MS Office Home & Student Edition 2019, and Mi SmartShare.

Pricing

Mi NoteBook Ultra:

  • Intel Core i5-11300H + 8GB RAM: INR 59,999
  • Intel Core i5-11300H + 16GB RAM: INR 63,999
  • Intel Core i7-11370H + 16GB RAM: INR 76,999

Mi NoteBook Pro

  • Intel Core i5-11300H + 8GB RAM: INR 56,999
  • Intel Core i5-11300H + 16GB RAM: INR 59,999
  • Intel Core i7-11370H + 16GB RAM: INR 72,999

Availability and offers

Mi NoteBook Ultra and Mi NoteBook Pro will be available across Mi.com, Mi Homes, Amazon.in and retail stores starting August 31, 2021. HDFC card members can avail of additional discounts up to INR 4500.

Byju’s Classes introduces one-of-its kind two-teacher model

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Edtech platform Byju’s today introduced a one-of-its kind ‘Two-Teacher Advantage’ for Byju’s Classes – a comprehensive after-school online tutoring program. Byju’s Classes is the first online tuition program to offer a two-teacher model in India that aims to deliver superior learning experiences and quality teaching at scale to enable better learning outcomes.

Keeping pace with the current scenario and student requirements, Byju’s Classes offer a new approach to learning. With the Two-Teacher Advantage, students are taught by one expert teacher who uses strong visuals and storytelling to explain topics in-depth to ensure conceptual clarity, while  the second teacher solves instant doubts, pays individual attention and makes the sessions interactive and engaging. With this, students get the best of both worlds – access to high quality teachers and personal attention.

Mrinal Mohit, Chief Operating Officer, Byju’s, said, “Byju’s Classes ‘Two Teacher Model’ is a one-of-its-kind offering in the Indian online tuition segment, and is a key milestone in our mission to redefine the classrooms of tomorrow. It provides students access to the best teachers along with live and interactive instant doubt resolutions that closely simulate the offline classroom environment. This immersive learning experience, together with Byju’s visually rich content pedagogy, will aid in effective learning for students anywhere as well as help solve delivery of quality education at scale. Byju’s Classes will be conducted in small batches and students can choose weekday/weekend batches as per their school curriculum. We have created an experience that is impactful, high-quality, and personalised along with being interactive, which we believe is a breakthrough for the edtech sector.”

An in-depth research by Byju’s with students across the country showcased that having two teachers in a class leads to better learning outcomes. The results also showed a higher attention span, better engagement, and conceptual clarity which further helped in reinforcement and retention of class topics.

The pandemic has been an inflection point and a learning opportunity for the edtech sector as digital education gained wider acceptance. The Two-Teacher advantage is a reflection of that learning. Designed to deliver conceptual clarity and doubt resolution with two dedicated teachers for each component, Byju’s Classes meet the crucial learning requirements of every student.

Jiny Thattil, Sr Vice President – Engineering, Byju’s, said, “We understand the importance of providing a seamless experience to students, and the Byju’s Classes interface has been designed to offer uninterrupted, real-time support to enhance the online learning experience. Accessible to students everywhere, Byju’s Classes is optimised for low bandwidth networks too. With a maximum of 25 students per class, the interface also provides student-to-teacher and student-to-student interaction, white-board mode, focus mode, raise-hand functionality much like a physical classroom and creates a unique learning atmosphere. By incorporating the right metrics, Byju’s Classes will provide unparalleled interactivity, personalisation, and immersive content to students with a high enjoyability quotient.”

Byju’s Classes is also designed to cover all aspects of the proven Byju’s Learning Process of Learn-Practice-Revise-Solve Doubts. The content methodology focuses on deep understanding for conceptual clarity as well as equipping the students to improve learning outcomes. Going beyond simulating the offline classroom experience, Byju’s Classes will offer a 360° teaching + learning system that supports the student after class with regular homework and practise on Byju’s – The Learning App, monthly report cards, regular progress updates, and Parent Teacher Meetings. In addition to superior quality tutors and content, students are also assigned a mentor who will also provide assignments, monthly evaluations, and progress reports to encourage students to become self-paced, active learners.

Mi India launches Mi TV 5X series in India

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Mi India upgraded its smart TV portfolio with the introduction of the Mi TV 5X series, the successor to the popular Mi TV 4X series. With a fresh look and premium metal bezel-less design, Mi TV 5X Series comes in 3 sizes 43-inch, 50-inch, and 55-inch tailored to provide a personalized cinematic experience as per your surroundings.

Mi TV 5X Series comes loaded with premium features that are designed to offer perfect aesthetics, stunning picture quality, immersive audio experience, and smart content streaming. With up to 96.6% screen to body ratio, metallic body and finish, powerful 40W speakers with Dolby Atmos and DTS-HD, and the new and upgraded Patchwall 4.0 integrated with IMDb, Mi TV 5X Series is here to take the home entertainment experience a notch higher. It also offers support for all the popular codecs such as Dolby Vision, HDR 10+, and Xiaomi’s own Vivid Picture Engine 2 with adaptive brightness.

Premium Design

Mi TV 5X Series features a premium and sturdy metallic bezel-less finish. With a 96.6% screen-to-body ratio, it comes with aluminum alloy frames all around the TV, giving it an elegant look from all angles. The back of the TV features layers of carbon fiber to round off the premium design. Accommodating the needs of consumers across all levels, the new range of Mi Smart TVs comes in 3 different sizes 43-inch, 50-inch, and 55-inch. The minimalist and metallic industrial design combined with a higher screen-to-body ratio provide a wholesome viewing experience.

4K Endless Vision

Mi TV 5X Series comes with a host of new features and technology that provides an overall incredible experience. The new Mi TV 5X series comes with an enhanced Vivid Picture Engine 2 (Proprietary display technology) with Adaptive Brightness. Using the Photo-electric sensor, it smartly adapts to the ambient lighting conditions, thereby providing users a comfortable viewing experience. The latest version has been programmed to provide exceptional color accuracy and vibrancy for stunning visuals in all conditions.

Ensuring that each and every intricate detail on the screen comes to life, the TV boasts a “Billion Colour View”, covering 94% of the DCI-P3 standard. The consistency of the colors will keep users hooked on the screen while they binge-watch their favorite shows or content. In addition, the Mi TV 5X series comes equipped with a 4K display panel that boasts 3840 x 2160p resolution and offers support for all popular codecs including Dolby Vision, HDR10, HDR 10+, Hybrid Log-Gamma (HLG). It also comes embedded with Xiaomi’s proprietary ‘Reality Flow Engine’ that interpolates frames when needed to ensure blur-free and smooth viewing while watching sports or playing games.

Futuristic Software

Focused on offering solutions that are more immersive, collaborative, and interactive than ever before, the Mi TV 5X series comes with the latest version of Patchwall – Patchwall 4. The PatchWall 4 update unveils features such as:

New Design: Patchwall 4 brings improvements to the interface, making it lighter, faster, and more responsive while also looking much better. The new UI has been thoroughly optimized to provide faster search results, quick transitions between apps, and lag-free content discovery. The User Centre and App Inputs have been moved to the first fold for easy access. User Centre acts as a personal hub for users where they can save their favorite content, watch new trailers, check their subscription plans, and much more.

PatchWall x IMDb: In its first-ever collaboration with any smart TV brand in India, IMDb is partnering with Mi India to provide ratings and other metadata to be integrated natively into Patchwall. Fans all over the world rate movies and shows on IMDb’s 1-to-10 scale, and these customer ratings will appear on movie and show pages on more than 30 streaming services available on PatchWall 4. Also, collections of top IMDb fan-rated titles themed around genres, actors, filmmakers and more will be featured on the PatchWall homepage.

An all-new Details Page: PatchWall 4 features an all-new details page for each title, providing ample information to consumers about any show or movie on more than 30 streaming services available on PatchWall 4. With just one click from the movie or show page on PatchWall, users can access information from the IMDb database of hundreds of millions of searchable items, including episode listings, images, detailed descriptions, and year of release, genre, and more

New Content partners: With a content-first approach of Patchwall, the company’s aim is to offer deep integration across different content platforms. Extending partnership with all the major OTT players, the interface brings together 30 content partners in 15 different languages. Some of the latest partnerships include Chaupal and Lionsgate Play. In pursuit of making cord-cutting a reality, the new PatchWall 4 also comes with 75+ free live channels which can be directly accessed through Mi TV. Marking its entry in India with Mi TVs, Chaupal’s content will be deeply integrated with PatchWall enabling easy and early access to entertaining content and offer the best in class experience to the users.

Mi Home: PatchWall also brings together the smarter connected home experience with the Mi Home app now integrated with Mi TVs. It allows users to control all AIoT devices right from the living room providing unmatched comfort to users.

Mi TV 5X runs on the Android 10 version out of the box that packs performance enhancements and brings access to over 5,000 apps and games from Google Play along with built-in Chromecast and Google Assistant support. It also features the Mi QuickMute feature that allows users to mute the TV by simply double-tapping the volume down key.

Powerful 40W Sound with vast connectivity that matters

Mi TV 5X provides a high-quality output of 40W with clear three-dimensional audio and rich bass. Featuring as the first for Mi TVs in India, the Mi TV 5X series comes with support for Dolby Atmos and provides an ultimate in-home entertainment experience with a fulfilling theater-like rich sound. Further, allowing users to smartly access and operate the TV with a simple voice command, the Mi TV 5X series packs built-in far-field mics. Users can simply use their voice to search and access entertainment, get answers, controls the TV, and also operates their smart home devices.

Mi TV 5X series comes with 2GB of RAM along with 16GB of storage, coupled with all the latest connectivity features that make these TVs future-proof. The series brings support for eARC, ALLM via the three HDMI 2.1 ports that also enable next-gen gaming with the latest consoles. Along with it, the back panel also features two USB ports, a LAN port, one optical port, a 3.5 mm jack, and an Ethernet port for all additional connectivity. It also brings support for both 2.4GHz/5GHz Wi-Fi connectivity for uninterrupted streaming and browsing.

Price and Availability

Mi TV 5X Series will be available across Mi.com, Flipkart, Mi Home, Mi Studio, and Croma, starting September 7, 2021, 12 PM at Rs 31,999 for 43-inch, Rs 41,999 for 50-inch, and Rs 47,999 for 55-inch.

Launch offers:

Get up to Rs 3,000 Instant Discount with HDFC Bank Credit Cards & EasyEMI and up to 9 months No Cost EMI offers from leading Banks and NBFCs.

“We aim to provide every Indian a unique digital address through Pataa”

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Team My Mobile
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If you are tired of repeatedly explaining your address to visitors over phone, Pataa, a digital addressing app, can be of great help to you. Pataa creates a unique shortcode for your long address which makes it easy to share. Developed by Indore-based startup Pataa Technologies, the app aims to solve the poor addressing system in the country, which is costing us a lot of time and money. It also offers voiced instructions, road information and navigation, besides providing a live visitor tracking system. With revolutionary technology and state-of-the-art features, Pataa is going to be the next big thing in the world of addressing. Rajat Jain and Mohit Jain, the Co-founders of Pataa, speak more about this unique innovation, in an interaction with Ramesh Kumar Raja. Excerpts:

What is Pataa all about and what motivated you to foray into this space?

We identified the problem of unstructured and unnamed addresses in India during our travels. We realized that it was difficult to locate and share addresses. Apart from this, we observed that most people find it very frustrating when they have to explain an address over and over again to a visitor or a delivery guy. Finding a global solution to this day-to-day problem, we built a team of software engineers and intellectuals who created this amazing app.

What are the services that Pataa offers and how helpful they are for day-to-day life?

We’re all familiar with the hassles of repeatedly explaining our address to visitors and delivery guys over phone on an everyday basis and still they land up at the wrong place. Sometimes one is in a meeting or occupied with something important and is not in a position to give instructions. With Pataa, you can say goodbye to all your address explaining and sharing woes forever.

You can create your personalized or customised short code like ^SINGH221, ^KUMAR100, record voice directions in your voice to your place from a close by landmark, create Pataa extensions which can be shared by each family member or office colleague on the same address. Some locations like campuses or gated communities might have special remarks for visitors, for e.g., basement parking, one way etc. Pataa app allows the user to add these special remarks so that the visitor has prior information.

The app also provides a live visitor tracking system which enables tracking of food and courier deliveries easy in real time.

The best part is that your personal short code remains the same even if your location changes which means that you don’t need to explain your address again and again.

“You can create your personalized or customised short code like ^SINGH221, ^KUMAR100, record voice directions in your voice to your place from a close by landmark, create Pataa extensions which can be shared by each family member or office colleague on the same address. Some locations like campuses or gated communities might have special remarks for visitors, for e.g., basement parking, one way etc”

Can you please tell us about the technicalities involved in delivering navigation/tracking services? Does AI/AR/VR have any role to play in this regard?

Pataa is built upon secure AWS infrastructure with NodeJS based microservices and scalable architecture. It consumes many AWS services, but not limited to EC2, VPC, Load balancing, Auto scaling, S3 Bucket, Polly, Cognito, ACM, Route53 and more.

Pataa mobile app is built with native platforms of iOS and Android and developed in Swift and Java respectively.

What makes it different from others in the business of navigation?

Pataa believes in reaching out and providing solutions to all sectors of the economy, that is, B2B as well as B2C. We provide end to end compatible addressing and navigation solutions for the industry. Right from manufacturers in the industrial areas who need bulk deliveries, retailers in the market to ecommerce service providers and platforms- Pataa is useful to everyone. We feel when each one is benefited with the features we have to offer, it leads to the ease of operating in the entire ecosystem.

Many service providers will be benefited by Pataa’s unique offerings like short code, recorded voice directions, photos, extensions etc. All these features help delivery and parcel guys save time and fuel because they can reach their destination quickly and easily. This gives them an edge as prompt services lead to customer satisfaction and hence retention. At the same time, the end users are of equal importance to Pataa, who can easily use the above-mentioned features to share their address and make it easier for visitors to reach them.

Another advantage over other apps is that the Pataa app is also available in Hindi which makes it accessible for people in rural areas. Some of them do not even have an address which makes receiving deliveries impossible for them. With Pataa, they can easily procure loans, buy and sell land, farm equipment and do business.

Emergency services like ambulance, police and fire brigade can now reach a person without wasting time and lives can be saved.

With the Pataa Block Code system, the entire globe has been divided into 53 trillion blocks with an accuracy of 3*3 square meters. In other words, this accurate location can be shared with anyone making situations like emergencies easy to deal with.

How is the response of Pataa app on Google Play and App Store?

The response is tremendous. We have 3 million downloads in a matter of 3 months and enjoy a rating of 4.1. The numbers speak for themselves.

Who are your prominent subscribers in India and what is your business model?

We aim to provide every Indian a unique digital address through Pataa. The app is absolutely free of cost because it is our vision that maximum Indians should benefit from it.

Are you looking for collaboration with smartphone players similar to Google Maps that comes inbuilt with Android phones?

Yes. And along with that we are working towards collaborating with navigation and ecommerce companies.

How do you look at India as a market and what’s your strategy to popularise Pataa app?

The Pataa app aims to integrate all Indians, with special attention to rural India which lacks the basic infrastructure for addressing. Keeping this in mind, the app has a Hindi version along with the English one, which makes it accessible to every urban and rural Indian. Apart from this, great care has gone into making its interface and features user friendly. It can be easily run by a professional or a homemaker because its instructions are simple and functional. The app is available on Google Play Store and Apple App Store. We aim to reach maximum users through every available platform.

What are the features that you are planning to add in order to make this app more unique?

Our future offerings include- drone delivery systems, autonomous vehicles and Block Code. We hope that in future every global citizen will be able to take advantage of the Pataa app and reach their desired destination with precision and ease.

Anystr: A platform that brings local retailers closer to their customer’s requirement

By
Team My Mobile
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In today’s time, with the advent of big retail, small shop owners are facing a significant challenge in keeping up with the increasing cost of business. Anystr is designed to help such local shop owners move onto a digital platform without having to require any additional skill to do so. Now, shop owners can simply download the Anystr application from the Play Store and sign up by uploading their shop documents directly on the app. Once the shop details are verified, Anystr field executive makes a visit to the shop for a full-day training session on using the app.

Features

For a small shop owner, taking his shop online is a big challenge and Anystr addresses just that. With a plethora of features like inventory management, online payment facility, store management, store summary and more, this app is sure to enhance the shopkeepers’ revenue and mitigate cost and effort required for shop management. The application allows shop owners to book counter sale orders as well. Anystr aims to become a reliable CRM platform for these shop owners at a very nominal cost of just Rs 999 per month.

Functions

Onboarding – Sellers can sign up on the app directly by uploading relevant store and owner documents. This form is submitted to Anyster operations team who contact the store within 24-48 hours to expedite the onboarding process. The Anyster team follows a hand holding approach till the time the store is active with payment gateway integration, delivery support and much more.

Inventory management – Store owners can add local inventory of products from the app’s master catalogue of over 10000 products. Anyster plans to simplify this process further by enabling barcode scanning feature right from the store-owners’ mobile phone for inventory addition as well as selling.

Counter sale – This app now allows store owners to bring all orders on a single platform by handling even counter sale orders without the need of expensive POS systems/software.

Direct to store payment – Anystr routes customer payments directly to the store owners account by onboarding individual store owners on its partner payment gateway. No hassle of payment delays or credit cycle management.

Khata (coming soon) – This is a much-awaited feature which will enable local shops to manage all their customer Khatas online. Store owners will have the option to enable khata for particular customers allowing those customers to order up to a certain khata limit set by the store owner. Khata settlement can be done directly online by the customer.

Vernacular language support – The company will be rolling out Anystr in Hindi and Bangla while targeting 10+ vernacular languages by the end of this year.

Conclusion

Once a shop is active on the platform, customers can simply scan the QR code provided in each shop and place orders from the shop’s online store – even from the comfort of their homes. Order fulfillment is done by the store owner.

The app applies a purely user-centric approach with its primary target currently being small shop owners. Direct communication from several hundreds of such retailers has helped it in refining the product along the way.

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