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Samsung all set to launch new budget smartphones: Report

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South Korean tech giant, Samsung Electronics, is all set to release new budget smartphones in the global market to boost sales, as the company is eyeing fending off challenges against its rivals amid the pandemic.

The company earlier this week launched the Galaxy A12 in South Korea at the price of 275,000 won ($245).

According to some media reports, the new budget series features a quad rear-camera setup with a 48MP main shooter, 5MP ultra-wide lens, 2MP depth sensor and 2MP macro camera. It also has an 8-MP selfie camera.

The A12 boasts a 6.5-inch display and packs a 5,000mAh battery. It has 3GB RAM with 32GB internal storage that also supports a microSD slot.

In India, Samsung released the Galaxy M02 on February 2 at an introductory price of Rs 6,799. The M02 has a dual rear-camera setup that sports a 13MP main camera and a 2MP macro sensor. It also has a 5MP camera on the front.

Powered by MediaTek 6739 chipset, the 6.5-inch smartphone also packs a 5,000mAh battery. It comes with 2GB RAM and 3GB RAM options with 32GB internal storage.

After launching its new flagship Galaxy S21 series last month, industry insiders said Samsung is introducing cheap handsets to give an extra push to its smartphone sales that struggled last year.

According to market researcher Counterpoint Research, Samsung defended its leading status in the 2020 smartphone market, but its market share dropped from 20 percent to 19 percent as its shipments declined from 296.8 million units to 255.7 million units.

When it comes to fourth-quarter sales, Samsung was outperformed by Apple Inc., which posted robust sales thanks to its new 5G smartphone, the iPhone 12.

In the fourth quarter, Apple had a market share of 21 per cent after shipping 81.9 million smartphones, while Samsung posted a market share of 16 per cent after shipping 62.5 million smartphones.

AI embracing the shift in healthcare confirms a new report by BML Munjal University

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BML Munjal University, a Hero Group Initiative, unveiled a report at its 2nd AI industry conclave on “Embracing the shift in healthcare”, which was organized virtually on Wednesday – February 10, 2021.

With a foreword from Sunil Kant Munjal, Chancellor, BMU & Chairman, Hero Enterprise, the report titled AI: Embracing the shift in healthcare, summarizes the opportunities and challenges that AI presents for India’s healthcare sector, factors driving its adoption, practical insights into its functioning in the Indian context gathered through a primary survey with C-suite executives in healthcare organisations and recommendations for its future prospects. The research report was released by Vishal Talwar, Dean, School of Management, BML Munjal University. Expert speakers from Invento Robotics, Qure.AI, Microsoft, University of Warwick, Oxford University and McKinsey shared their insights on the subject.

Sunil Kant Munjal, Chancellor – BML Munjal University said, “Technology is unlikely to substitute human intelligence yet, even so, AI heightens the ‘human’ element of intelligence with every iteration and interaction. AI is already improving the quality of life and leading to high-skilled jobs that facilitate human creativity and intelligence. It is especially heartening to see the impact of AI and related technologies in the healthcare sector, where enormous value can be created across the entire patient journey, from diagnosis and treatment to ongoing health maintenance.”

COVID-19 has focussed the world’s attention to one of the fastest-growing and largest industries in the world – healthcare. This is also evident from the India Budget FY 22 where the sector has received a 137 per cent increase in allocation.

AI is the new normal and is embracing the shift in healthcare confirms the report launched by BML Munjal University. It cites the various use cases of AI that are accelerating its adoption. The development and application of AI techniques in healthcare are helping to improve the diagnostic process. AI technology is assisting pathologists in making more accurate diagnoses and developing methods for individualised medical treatment. In drug discovery, Pharmaceutical companies are adopting AI to improve the efficiency and accuracy of drug creation. AI is helping to enhance the patient experience and improve access to quality healthcare. Further, it is helping to improve the operational efficiency of hospitals that can substantially reduce the costs of running day to day business.

Expectedly, the Indian market for AI in healthcare is expanding at a fast pace and is estimated to be worth INR 431.97 billion by 2021, expanding at a rate of 40 per cent. Several factors in India are providing favourable tailwinds. These are a combination of government investments, the boom of health-tech start-ups, and increasing market competitiveness among hospitals. The National Strategy for Artificial Intelligence (NSAI) is one such initiative of the government which is encouraging companies in healthcare to adopt AI. Under NITI Aayog, healthcare has been mentioned as the core beneficiary from the NSAI. A Task Force on AI has been deployed to browse and explore new avenues where AI can be used and subsequently leveraged. The prospect of introducing cognitive systems to help specially-abled people and the ageing population has been highlighted.

One of the most defining trends in helping establish AI in everyday healthcare has been the boom in health tech start-ups, states the report. As of 2020, there were 3,225 start-ups in India in the health tech space. India’s health-tech market is also estimated to reach $21 Bn in 2025 with preventive healthcare expected to reach a market size of $170 Bn by 2025, driven strongly by fitness and wellness apps and diagnostics solutions.

The report also explores the challenges and risks involved, namely those around privacy of customer data, the bias in training algorithms that may corrupt outcomes, data availability and ethical challenges. The report makes a strong recommendation for the need for a regulatory body to monitor AI, calling it ‘extremely crucial for India to increase the application of AI’.

The report concludes with a survey with C-suite executives in healthcare to ascertain the on-ground sentiment towards AI, adoption trends and real-world challenges.

All the participants, 100 per cent, are extremely optimistic about AI’s potential to meaningfully solve complex challenges for healthcare in India. A majority 90 per cent of executives surveyed said they have an AI strategy in place with 64 per cent stating that AI is of high priority in terms of organisational strategy. However, 75 per cent of organisations find themselves in the early stages of adoption of AI and of other new age technologies. Interestingly among the top 6 emerging technologies of AI, Cloud Computing, IoMT, 3D Printing, Big Data Analytics, Robotics being adopted in the healthcare sector AI is the highest adopted, followed by cloud computing and the internet of medical things.

Organisations plan to accelerate their AI strategy in the near future. 74 per cent state this of high priority. The impact of COVID-19 has been mixed on the adoption levels, however, the majority (54 per cent) have said that it has paced up plans to adopt AI even further.

98% of the participants are already seeing moderate to significant benefit from their AI strategy and adoption. And a majority expect to see further significant benefit in the next 4-5 years from AI adoption. The top areas where organisations expect to see significant benefits from AI strategy are in operational efficiency, disease detection and diagnostics, patient satisfaction and cost savings.

High capital requirements remain to be the key challenge to implementing AI strategies within healthcare organisations. Executives also strongly feel that the potential impact on jobs (reduction due to automation) is a big challenge towards implementation. Given that AI is expected to leave numerous low-skilled jobs redundant in the next decade, executives need to manage this skilfully. The lack of knowledge and skills is another major barrier (similar to various other industries) as the nature of work changes and the workforce needs to be reskilled to work effectively with emerging technologies like AI.

76 per cent of the participants are therefore investing heavily in the up-gradation of skills of the current workforce with respect to AI with 66 per cent respondents stating that AI-related skills and knowledge is a priority for hiring.

As much as 96 per cent of executives say that current health care education needs significant upgradation in India to keep pace with changing technologies.

Vishal Talwar, Dean – School Of Management, BML Munjal University said, “From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly, making our everyday lives more convenient. While this surge is impacting all the fields, Artificial Intelligence is especially rising in the analysis, interpretation, and comprehension of complicated medical and healthcare data. The greater potential of AI lies in the synergies generated by using new age tech together across the entire patient journey, from diagnosis to treatment, to ongoing health maintenance, etc. However, the industry is faced with a crippling skill shortage. It will not be an exaggeration to call the present scenario the largest talent challenger ever, and it is knocking hard at the gates of the Indian technology industry and academic institutions. The conclave today is yet another way to elevate and lead the conversation on the future of the tech workforce. We have had in-depth and insightful discussions with the accomplished participants today and take the opportunity to thank everyone for their opinion and participation.”

BMU’s 2nd AI Conclave 2021 is designed as a confluence of thought leaders, influencers, academicians and business builders to discuss the AI landscape and trends that are shaping the healthcare of tomorrow.

Infinix Smart 5 with 6.82-inch display, 6,000mAh battery and Helio G25 processor launched in India

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Expanding its popular Smart series, Infinix today launched the much-awaited Smart 5 smartphone in India. The Infinix Smart 5 comes packed with an array of category-first features such as a 6,000mAh battery along with a large 6.82-inch display and a powerful Helio G25 octa-core processor.

To be available exclusively on Flipkart at Rs 7,199 from February 18, the smartphone comes in four colour variants – Morandi Green, 7-degree Purple, Aegean Blue, and Obsidian Black. According to the company, each device will come with an additional Jio offer with benefits worth Rs 4,000: 40 Jio cashback vouchers worth Rs 2,000 (voucher of Rs 50 each on prepaid recharge of Rs 349) and partner brand coupons worth Rs 2,000.

In terms of technical specs, the all-new Smart 5 flaunts a 6.82-inch HD+ cinematic Drop Notch display and a 90.66% screen-to-body ratio. The screen also comes with a narrow bezel and aspect ratio of 20.5:9 which makes it an excellent device for enjoying TV shows, movies, music videos, or any kind of entertainment. The display of the smartphone also has 440 nits of brightness and a 1500:1 contrast ratio. It also has a gem-cut texture design with flow pattern and 2.5D curved glass unibody finish.

Unlike the previous Smart series devices, the Infinix Smart 5 is powered by Helio G25 octa-core processor, which has a CPU clock speed of up to 2.0Ghz and a highly efficient 12nm production process. The new processor is further backed by the Mediatek HyperEngine technology for intelligent dynamic management of CPU, GPU and memory; smooth gaming performance, enhanced power efficiency and network connectivity. Available in 2GB RAM/32GB storage, the Smart 5 has 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB and operates on Android 10 with the latest XOS 7 skin.

Talking about the lenses, the smartphone comes equipped with 13MP AI dual rear cameras that have a quad LED flash along with an f/1.8 large aperture. The advanced camera of Smart 5 also comes with a category-first mode like Slow Motion video recording feature that allows users to capture and edit super slow motion videos through the camera interface. The phone also features an 8MP selfie camera with f/2.0 aperture and LED flash, AI-driven beauty mode and multiple camera modes such as portrait and wide selfie. A cutting-edge AI framework boosts the camera capabilities of the phone, enabling Auto Scene detection from 15+ different modes to adjust the image accordingly. Additionally, the rear camera is also equipped with AI HDR+ composition for exceptional exposure along with a 3D body shaping feature.

The Infinix Smart 5 houses a heavy-duty 6,000mAh battery, backed by an ultra-Power Marathon technology that optimises the power used by the apps and thereby increases battery backup by up to 25%. This keeps the smartphone operational even after long hours of heavy usage. The battery claims to give a standby time of more than 50 days, delivering up to 23 hours of nonstop video playback, 53 hours of 4G talktime, 155 hours of music playback, 23 hours of web surfing and 14 hours of gaming.

In terms of connectivity, the smartphone features dual 4G VoLTE, VoWiFi, and the latest Bluetooth v5.0. For security purposes, the device comes with face unlock feature and a multifunctional fingerprint sensor that is not just for unlocking the smartphone but also for accepting calls, dismissing alarms, and quick start apps.

Anish Kapoor, CEO, Infinix India, said, “With the launch of Smart 5, our endeavor is to further strengthen our Smart series that has been receiving rave reviews and ratings on Flipkart. Our latest device promises an immersive viewing experience and performance upgrade driven by a powerful processor, revolutionary design and several category-first features like Slow Motion video recording that ensures a high-end smartphone experience at a value-driven price range. We are certain that Indian masses are going to love this budget smartphone for an uninterrupted and immersive screen time experience as we believe that Smart 5 truly embodies Infinix’s spirit of “Ab Rukna Nahi.”

HP and NSDC collaborate to support learning and early childhood skill development

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Team My Mobile
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HP India and National Skill Development Corporation (NSDC) have announced a collaboration to provide scientifically designed worksheets and content to support home learning and early childhood skill development for students across India.

As part of this partnership, NSDC will host content from HP’s Print Learn Center on its digital skilling platform – eSkill India and make it available for millions of potential users, free of cost. Print Learn Center (HP-PLC) is an initiative by HP which provides printable learning modules, created by education and skilling experts.

HP’s Print Learn Center content will be made available in English and seven Indian languages (Kannada, Tamil, Telugu, Bengali, Hindi, Gujarati, and Marathi). The HP-PLC content is designed to promote universal learning and will supplement regular school curriculum. It will enable the development of modern skills in like problem solving, analytical ability, computing and leadership abilities among young students. Through this collaboration, HP and NSDC aim to ensure holistic skill development for children from an early age.

Manish Kumar, MD & CEO, NSDC said, “Wider adoption of technology-based skill delivery will enhance learning outcome and experience of the students.  The HP-PLC content and its delivery through eSkill India platform are designed to grab the attention of young children and provide them interactive and simplified learning environment.”

Ketan Patel – Managing Director, HP India Market said, “Following the pandemic, students across the country had to adopt e-learning as a primary mode of learning. The absence of regular teaching methods put increased pressure on parents and educators to inculcate early learning concepts. The Print Learn Center is an effort by HP to help overcome this gap, and through our collaboration with NSDC, we hope to provide this content to millions of students and educators across India and play a part developing essential skills for our country’s future generations.”

eSkill India is a digital skilling initiative from NSDC that aggregates e-learning resources through various Indian and global knowledge partnerships to enable provision of best-in-class content for the India youth. Currently, over 28,000 minutes of digital courses and content is available across various sectors in multiple languages.  The platform is aimed at providing learners with the technology and skills needed to prosper in a rapidly transforming digital world.

The HP Print Learn Center modules bring innovation into learning via structured modules that aid home learning and encourage development in areas such as physical health and motor development, language & cognitive skills, STEM skills, critical thinking, social and emotional development, sensory and perceptual development, development of creative and aesthetic appreciation, among others.

The content can be accessed via the NSDC’s eSkill India or HP’s Print Learn Center via a free subscription. Registered users will get access to 100 learning worksheets every month. The content will be available for multiple categories of learners.

4G grew 36%, data reaches 13.5 GB, and 2 million active 5G devices: Nokia

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Team My Mobile
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Nokia has revealed that the data traffic grew by 36% YoY primarily due to a rise in 4G data consumption as 4G subscribers surpassed 700 million with 100 million new additions last year.

Nokia has launched the 8th edition of its Mobile Broadband India Traffic Index (MBiT) 2021 on mobile broadband performance in India.

The report highlights that the data traffic in India grew approximately 60 times over the last five years which is amongst the highest globally.

4G alone constituted nearly 99% of the total data traffic consumed across the country. Categories A, B and C saw higher growth rates than metros due to operator focus on 4G.

According to the study, the average monthly data usage per user reached 13.5 GB in December 2020, growing over 20% annually owing to an increase in data subscribers and mobile video consumption.

New users from rural areas also contributed to the rising monthly data usage. Mobile emerged as the primary source of entertainment and productivity as an average Indian spent approximately 5 hours daily on a smartphone which is one of the highest averages globally.

The short video format was the fastest-growing content category. With surging internet users, total time spent monthly on short content is expected to grow four times by 2025.

Relating to device trends, the report reveals that the 4G device base surpassed 607 million units reaching a 77% penetration level.

VoLTE devices constituted 93% of the total LTE handsets. There are already 2 million active 5G devices in use across the country.

Double-digit growth is expected in 2021 for the smartphone industry as people embrace hybrid work models, e-learning, and consume content over OTT platforms. The launch of low-cost 4G smartphones will provide the necessary headroom for data growth with a significant number of 2G/3G subscribers potentially upgrading to a 4G smartphone.

The 2021 MBiT report also explores the potential of fixed broadband. With only 22 million fixed broadband subscribers, there is a significant growth opportunity for this segment. As India prepares to launch 5G amidst COVID-19, fixed broadband accessibility through Fixed Wireless Access (FWA) and FTTx will help generate a new revenue stream for operators.

Sanjay Malik, Senior Vice President & Head of India Market, Nokia, said, “5G has a huge potential for value creation in India as the pace of digitization is accelerating. The phenomenal growth in data consumption in India will drive demand for enhanced broadband and fixed capacity. Industry 4.0 with various IoT and enterprise use-cases, immersive applications experience (AR/VR), smart home, factory and public safety use cases will spur LTE, 5G growth and data usage further.”

“The lockdown gave a big boost to our online business”

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Homegrown brand Bluei is slowly but surely making its presence felt in India, thanks to the range of products – from wired/wireless earphones to Bluetooth speakers and power banks to mobile chargers and cables – that it has to offer. Established in 2009, Bluei aspires to be one of India’s largest lifestyle and portable electronics brand. Akhilesh Chopra, Sales Director, Bluei, shares more about the company, product line-up and its plan to make it big in today’s smart world, in a conversation with Ramesh Kumar Raja. Excerpts:

How’s the brand Bluei positioned itself in a hyper-competitive market like India which already has a number of players from India and abroad?

A good positioning strategy requires a careful evaluation of market research. Our strategy is to evaluate the total market size and opportunity. Market data help us outline the total number of potential customers in the market as well as the total potential sales in the market. On the other hand, we have built a strong distribution channel pan India and after-sales service support for customers. With the strong distribution network, we can sell the products to customers and also provide them with the right post-sales support. Also, we are getting the idea of customer demand through distributors.

You offer a wide range of products, from handset accessories and power banks to security cameras and computer peripherals. Which among them is a dominant vertical for Bluei?

As of now, our headphones for working professionals, headphones for music experts, students’ microphones, and audio electronics product segments are the more dominant. In the pandemic, we’ve sold a number of units of headphones, neckbands, earphones and speakers for home entertainment. As per our company’s research, audio products are becoming a dominant segment this year.

How are your products gaining traction in the market?

In our audio series, there are lots of products that are used in IT companies and BPOs for calling purposes. During the lockdown, we received so many orders for headphones from working professionals and parents ordering products for the children. We use the latest audio technology in the headphones, using 5.0 Bluetooth up to 15 meters, and stylish design and colour which makes a good impression on customers.

Which are the areas from where maximum demand is coming for the Bluei products in India?

Maharashtra, NCR, Punjab, Andhra Pradesh, Chhattisgarh, Kerala are the major areas from where maximum demand is coming for our products.

Online or offline – which platform yields maximum revenue for Bluei?

In the present business, we have a 50-50 equal balance between online and offline. The lockdown gave a big boost to our online business, as people are spending more time on online shopping sites and placing their orders online. We are getting good traffic from online business.

What are the challenges you faced in the wake of the COVID-19 pandemic and how are you going to overcome them?

We faced challenges in the form of transportation and delivering the order on time. The COVID-19 pandemic has caused the retail industry irreparable harm but on the other hand, it has put e-commerce growth on the fast-track mode, as consumers are shifting to online shopping. The COVID-19 pandemic has put e-commerce marketplaces under great pressure, like catering to increased demand with fewer workforces, while ensuring safety measures. Our delivery team is following the guidelines for safety measures. We are getting new queries and online orders. Our distributors are also demanding for the products. The situation was very challenging, but with the proper planning, support, and coordination with the team, we did the job well. We learnt a lot from this situation and have made ourselves better and ready for any crisis.

What is your approach to the “after-sales service” which remains an issue for the majority of electronics companies?

As per our company’s monthly service reports from different cities, we are happy to know that our after-sales service teams are doing great job. The defective rate of our product is below the industry average which is a witness to the manufacturing quality of Bluei. When anything goes wrong, we ensure a good after-sales service, with our network of centers. We are also working on how Bluei can do better in this department. We are getting wonderful ideas and feedback from the distributors and customers in this regard.

There is a parallel grey market in India thriving on counterfeit accessories and devices. How do you deal with them?

Bluei has stronger, tighter controls and we are in a better position to curb the emergence of grey products. The company’s first and foremost focus should be on the enforcement of laws to quell grey market counterfeiting. Enforcement tends to vary by location, so consistency in enforcement would go a long way to solving the problem. Also, we’ve changed the current ways of working. Our company has eliminated the need and rationale for grey products and we enable effortless identification of fake products. It is never easy to change how people and departments work but the odds get better if the right controls are in place. We also organise awareness campaigns, wherein we try to educate our consumers about how to identify a genuine Bluei product.

What are your outreach and investment plans for India?

As we all know, India is one of the biggest markets in the world, and a brand like us has a huge opportunity to serve smart products to our customers. India is a country of young people using smartphones and the internet, and we have pledged to make appropriate investments in people, marketing, and all other efforts needed to grow our business.

“As we all know, India is one of the biggest markets in the world, and a brand like us has a huge opportunity to serve smart products to our customers. India is a country of young people using smartphones and the internet, and we have pledged to make appropriate investments in people, marketing, and all other efforts needed to grow our business”

Please tell us something about R&D and innovation at Bluei?

The engineering team happens to be the core of our business; it works to ensure Bluei builds innovative and high-quality products that address customers’ needs to markets. We have our in-house team of R&D for fast charging charger/power bank and data cables. All the three category products are manufactured in our plant. After manufacturing, the products undergo a complete aging process and many other tests before being launched in the market.

Other than the charging segment, we are focusing on the wireless technology that we are using in our products. Our engineers are working on a new kind of electromagnetic system for fast charging. Our aim is to serve the best quality products with long battery life and fast charging support.

Moj joins forces with Snap to strengthen its creator tools

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Team My Mobile
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Indian short video destination, Moj, today announced a new partnership with Snap Inc., integrating its recently launched Camera Kit. The integration allows Moj to leverage Snap’s nine-year investment in the Snapchat camera, bringing Snapchat’s AR capabilities and camera engagement to enrich the experiences available to its growing community.

Starting today, Moj creators will be able to access Snapchat’s familiar Lens Carousel, directly inside the app when creating content, giving them a range of creative tools to elevate their videos. As part of the collaboration, Moj will develop over 400 Lenses over multiple phases for its community to create more fun and entertaining short video content. Moj will also collaborate with Snapchat Official Lens Creators (OLC) in India to create more tailored experiences.

For the launch, Moj has released over 30 Lenses for its community to use. The new Lenses will offer limitless possibilities for self-expression to the Moj community, expanding their creative horizon, aiding in speedy content creation with easy edit features, and an overall boost to the content quality on the platform.

Gaurav Mishra, SVP-Product, ShareChat said, “It has been our constant endeavor to create benchmarks of innovation and build camera technology for the future. This exclusive partnership makes us the first Indian short video platform to bring Snap’s innovative Camera Kit technology to India. The newly launched collection of 30 Lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun. We are supremely excited about this collaboration and look forward to our creators making magic with these advanced Lenses and their original ideas.”

Ben Schwerin, SVP – Content, and Partnerships, Snap Inc. said, “We are thrilled to collaborate with the team at Moj – our first Camera Kit partner in India. The Moj community and Snapchatters have a lot in common – they are creative and love finding innovative ways to express themselves. Our Camera technology and core values around creativity, privacy, and ephemerality enable us to help developers bring new opportunities to bring engaging experiences to their platforms and communities. We are excited to see how content creators in India play with these lenses and unlock new levels of creativity.”

To use the Lenses, Moj users simply open the app and tap the Camera tab at the bottom of the screen. Moj will also have a verified Brand Profile on Snapchat, allowing Snapchatters to access Moj created Lenses, with a link to the Moj app. The Lenses launched today include classic Augmented Reality face Lenses so creators can express a variety of moods, as well as 3D Full Body tracking Lenses that creators can use in their dance videos.

TCL all set to launch P-series line-up – India’s first Android 11 TV

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Television major TCL is all set to launch its P-series 4K HDR TV in India which comes with Android 11. The TV is already revealed at the recently-held Consumer Electronics Show (CES) 2021.

Sporting a metallic trim design, the latest addition to the brand’s existing arsenal features Dolby Vision and Dolby Atmos technologies for immersive viewing and optimized audio output, respectively. The Dolby Vision offers ultra-vivid picture quality with perfectly-balanced brightness, contrast, color, and detail by merging high dynamic range (HDR) with wide color gamut capabilities.

The Dolby Atmos, on the other hand, releases a sound that revolves around the user, hence ensuring unmatched realism with incredible clarity that one has never heard before. In terms of sound, DTS decoding technology is another built-in feature that produces sounds akin to the quality of live-studio recordings.

The device is also backed by MEMC motion picture processing capabilities, which ensures stable, crisper, and better imagery performance, especially when it comes to watching fast-moving, action-packed content. On top of that, it also comes equipped with hands-free voice control 2.0. This technology enables users to do so many activities – be it switching channels, setting reminders, or exploring streaming services – all via simple voice commands.

Mike Chen, General Manager, TCL India, said, “We are very excited to launch our latest offering, which was also one of the line-ups that we showcased at the recently-held CES. The TV not only offers great looks but is also packed with cutting-edge technologies that will make entertainment more seamless for users. Since our inception, we have been successfully launching new products that perfectly meet the needs and tastes of Indian consumers. We expect a positive response from our latest addition to the portfolio and promise to roll out more new products in the coming months, which will be designed with innovation at the forefront.”

ZinQ launches ZQ-1133 wired keyboard for Rs 799

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Lifestyle and accessories startup ZinQ Technologies today announced the launch of a new slim keyboard – ZQ-1133 in India. Priced at Rs 799, it’s an Amazon exclusive keyboard, which brings the right fit to the desktops.

The all-new keyboard is designed to be ergonomic – safe and comfortable to use for a long period of time. The black keyboard supports easy plug-and-play connectivity via the built-in USB interface that connects to PC and laptop.

This keyboard has a full range of 104 keys, including hotkeys and navigational control keys. The overall design of the keyboard is suited for a comfortable typing experience, allowing the wrist and fingers to sit with ease.

Arnav Mutneja, Founder, ZinQ Technologies, said, “Our newest product has been designed for advanced users and brings consumers the most comfortable typing experience. ZinQ keyboard is a technologically-advanced and innovative product from the house of IT accessories that encourage the users to be more productive and interact with their digital content at high speed.”

This portable keyboard has a 5-feet wired cable which provides plenty of space for the keyboard to adjust in the place of work. It also comes with a 1-year warranty from the date of purchase as provided by the manufacturer.

Audible joins Alexa’s 3rd Anniversary celebrations, offers bestselling audiobooks

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Amazon India announced the 3rd anniversary of Alexa in India earlier this week. To make the occasion more special for Alexa customers, Audible has joined in the celebrations by offering three of its best-selling audiobooks free of cost.

Audible audiobooks, ‘How to Win Friends & Influence People’ by Dale Carnegie (Narrated by Shernaz Patel), ‘Great Stories for Children’ by Ruskin Bond (Narrated by Adnan Kapadia) and ‘Cracking the Code’ by Ayushmann Khurrana (Narrated by Manish Dongardive) will be available free of cost, exclusively to all Alexa users in India, from 10th Feb to 28th Feb, 2021.

To access these audiobooks on Amazon Echo or any Alexa-powered devices, customers need to simply say, “Alexa, what’s free from Audible?”. In response, Alexa will share the names of three audiobooks. To pick one, customers can say the name of the title, for example, “Read Great Stories for Children.” and unleash the power of storytelling. Customers can also simply say the title of the audiobook to start listening.

Audible has delighted Alexa customers with popular stories worldwide over several years. In India, Alexa customers can access Audible stories through simple commands like ‘Alexa, tell me a story’ and ‘Alexa, open Audible Suno’. Today, Alexa entertains customers with almost 19,000 audio stories per day, across Hindi and English languages. These include stories narrated by Alexa as well as audio-shows read by renowned storytellers and celebrity narrators through the Audible Suno skill. The top six most requested Audible audio-shows by Alexa users are: Suno Mahabharata by Devdutt Pattanaik Bhoot Kaal and Yoddha by Neelesh Misra, Thriller Factory featuring Nawazuddin Siddiqui, Anurag Kashyap and Tabu, Permanent Roommates featuring Sumit Vyas and Nidhi Singh and Kaali Awaazein featuring Amitabh Bachchan.

Shailesh Sawlani, Country Head, Audible India, said, “At Audible, we always look out for newer, easier ways for more people to discover and indulge in their love for stories. This is why we want to share world-class stories with as many members and customers as possible across the country. Alexa and Audible are constantly working to enhance the lives of customers by providing a meaningful, entertaining storytelling experience, integrated seamlessly into their day-to-day lives. Alexa’s 3rd anniversary in India is a great milestone and we are excited to extend more free audiobooks to all Alexa customers in India.”

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