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Battlegrounds Mobile India: Is it the Reincarnation of PUBG Mobile?

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The gaming industry is abuzz with the localised version of PUBG Mobile, called Battlegrounds Mobile India, which received 7.6 million pre-registrations on its opening day and 20 million in two weeks. While millions of gamers are keenly waiting for the game to be rolled out, little did they know about the new privacy policy, which is perhaps one of the several changes the company had to incorporate to make Battlegrounds Mobile India available to the Indian audience.

In September last year, PUBG Mobile, which was then published in India by Chinese internet giant Tencent, was banned along with several other Chinese apps amid a prolonged border standoff between the two Asian neighbours. According to Sensor Tower, India accounted for 180 million downloads out of its 752 million global downloads at the time of the ban last year. Not only PUBG Mobile was the highest grosser last year, but it was also bringing huge profits in both the esports and professional gaming industries, thanks to sponsored tournaments and events.

Krafton Inc., the South Korean maker of PUBG, recently announced the date for pre-registrations of the game’s Indian version – Battlegrounds Mobile India, marking its exclusive launch in the country. Battlegrounds Mobile opened registrations on May 18 on the Google Play Store before the launch. Exclusively designed for Indian players, the game offers specific rewards on pre-registration which can be claimed after the official launch, which is speculated to be this month only.

Strict rules this time

Interestingly, this time the rules will be a bit strict for game lovers under the age of 18. To play the Battleground Mobile India game, they will need the permission of their parents. Not only permission, but the gamers below 18 years will also be asked to provide phone number of their parents. According to its terms of use, parents or guardians who feel that their child has provided personal information without their consent can contact the developers and request for the information to be deleted from the database.

There is also a time limit for underage gamers, who will not be able to play Battlegrounds Mobile India for more than 3 hours a day. This move is aimed at preventing them from playing the game. However, it is unclear how the game’s administrators will confirm a user’s age or enforce the time limits. Likewise, for purchasing in-game cosmetics, they will only be able to spend Rs 7,000 and not more than that. Further, the new Indian version of the game will not feature any blood effects.

“The formation of a strong foundation of the Indian gaming industry has begun. After waiting for so long the countdown for pre-registrations finally comes to an end and a new countdown for the game launch begins” Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming

Besides, special care has been taken of data security and privacy in Battlegrounds Mobile India. In the privacy policy available on Battlegrounds Mobile India’s official website, Krafton revealed that personal information and data will be stored on the game servers, which will be located in India and Singapore. “With privacy and data security being a top priority, Krafton will be working with partners, to ensure data protection and security, at each stage. This will ensure privacy rights are respected, and all data collection and storage will be in full compliance with all applicable laws and regulations in India and for players here,” they said. In the event of a data transfer to another country or region, appropriate steps will be taken to ensure that players’ information receives the same level of protection as if it remained in India.

A welcome move

Meanwhile, the gaming fraternity in India has welcomed this development. It will be a multi-player game meant for mobile phones. Krafton has already said that the Battlegrounds Mobile India will have its own esports ecosystem in the country, including tournaments and leagues. The exclusive game will further boost the growing esports space in India benefitting multiple stakeholders, including gamers, esports platforms as well as content creators.

With the launch of pre-registration creating quite a buzz among the esports community in India, Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, India’s top gaming talent management company, is of the opinion that the formation of a strong foundation of the Indian gaming industry has begun. After waiting for so long, the countdown for pre-registrations finally comes to an end and a new countdown for the game launch begins, says Aggarwal.

“All thanks to Krafton Inc., as they took the initiative to curate a game that was missed by the Indian gamers. This development surely ensures to boost the Indian esports ecosystem and will fuel our ambition to become the esports powerhouse” Lokesh Suji, Director, Esports Federation of India

With no live sports taking place, this launch has come at an opportune time, believes Lokesh Suji, Director, Esports Federation of India and Vice President, Asian Esports Federation. Suji says, “The wave of excitement in the Indian esports market is palatable and the excitement levels have gone up by notches ensuring the gamers will soon be able to enjoy the familiar adrenaline rush again with Battlegrounds Mobile India. All thanks to Krafton Inc., as they took the initiative to curate a game that was missed by the Indian gamers. This development surely ensures to boost the Indian esports ecosystem and will fuel our ambition to become the esports powerhouse.”

This is big, says Tarun Gupta, Founder, Ultimate Battle, an esports platform. “The whole gaming community was anticipating that it would soon happen and here we are with the pre-registrations open inviting all the gamers out there. We are also preparing ourselves and gearing up for the best ever matches to come as Ultimate Battle will be including Battlegrounds Mobile India in our ‘All India Esports League’ and we hope it will shoot up among the players. This announcement is wholeheartedly welcomed and we hope to soon get our hands on it,” states Gupta.

“We are also preparing ourselves and gearing up for the best ever matches to come as Ultimate Battle will be including Battlegrounds Mobile India in our ‘All India Esports League’ and we hope it will shoot up among the players”Tarun Gupta, Founder, Ultimate Battle

Saumya Singh Rathore, Co-Founder, WinZO Games, elucidates, “PUBG was one of the most loved and popular games among the Indian gamers. We had partnered with Tencent to host the esports tournaments of PUBG before it was restricted in India. Our players experienced a big vacuum that is still felt to some extent. We are very excited with the news and this brings a great global asset back for the audience in India. The green flag given by the Government of India acknowledges the massive potential the gaming sector holds in uplifting the economy and creating additional employment opportunities.”

Gamers’ delight

Krafton has released a new trailer which is actually the continuation of the past teaser of PUBG Mobile India which is no longer available. In the current video, we can see Chetan Chandgude aka Kronten Gaming, Jonathan Amaral aka TSMentJONATHAN and Adii Sawant aka Dynamo Gaming whiling away their time and being sad until Bollywood actor Arshad Warsi enters and says, “Batllegrounds Mobile India is here”. On hearing this news, the players finally jump with excitement. In the video, it is also revealed that players will receive rewards like Recon Outfit, Recon Mask, Celebration Expert and 300AG.

Chetan Chandgude aka Kronten Gaming says, “We have been waiting for this, for quite a long time, and we are too excited to get the experience of playing Battlegrounds Mobile India really soon. With the whole community looking forward to the exclusive version, our expectations are high. It is interesting that it is not only the gamers community but even people, in general, are curious about how big this will be in the world of esports. Also, this game will surely fuel the content creators’ community and we will surely witness more and new influencers coming out of this game. I sincerely hope, the virtual world created by Krafton with the new elements makes gaming more adventurous and fun.”

“We are very excited with the news and this brings a great global asset back for the audience in India. The green flag given by the Government of India acknowledges the massive potential the gaming sector holds in uplifting the economy”Saumya Singh Rathore, Co-Founder, WinZO Games

Sharing almost similar opinion, Jonathan Amaral aka TSMentJONATHAN says, “The journey from becoming a gamer to an influencer has just begun and it will be exciting to see how new gamers will grab this opportunity. The content creator community and esports ecosystem will get the much-needed acceleration in their respective fields with this exclusive game by Krafton. We will also see many high prize pool tournaments coming after the launch of this game.”

Likewise, Adii Sawant aka Dynamo Gaming says, “New challenges, new content, new gamers and new hope for the Indian gaming industry are waiting. We will provide our audience with the best gaming experience with the upcoming game. We are all set for the amazing journey ahead. Waiting for budding creators to step in the world of gaming with Battlegrounds Mobile India.”

Dropping teasers

Teasers also suggest that Battlegrounds Mobile India will most likely be using PUBG Mobile maps. A recent teaser pointed to a map that looked like the default PUBG Mobile map but was named ‘Erangle’ instead of Erangel. Previous teasers had also shown maps that look like popular PUBG Mobile maps Sanhok and Miramar. Another teaser released on social media platforms reveal that the Battlegrounds Mobile will offer a backpack to gamers just like PUBG Mobile. The teaser reveals that the battle royale game will include a PUBG Mobile level 3 backpack. In fact, the backpack shown in the latest teaser looks exactly like the one offered in the global version of the game. Backpack is one of the most important in-game items that any battle royale game offers. It is used to collect weapons and other items safely.

“Within a few hours of the launch of the first teaser on their official YouTube channel, it saw 20M+ organic views. This is only a teaser into the kind of traction the arrival of the game will experience once it is launched in the country. The multiplayer game has been further personalized and designed as an Indian Avatar of the original game offering a world-class multiplayer game. We at WinZO are exhilarated by this relaunch and will be closely monitoring the following announcements,” says Saumya.

The size of Battlegrounds Mobile India is said to be much smaller than that of PUBG Mobile. While the size of the PUBG Mobile file was close to 1GB, the size of the Battlegrounds Mobile India file is around 610 MB. Additionally, there are chances that the game won’t support cross-server matchmaking, since it is an India-specific one and doesn’t fall under the PUBG Mobile universe. This means that people will be able to conduct matches with other people from India only. Their data will also be stored on the Indian servers.

Expectations too high

Such is the craze of this game catching up that on June 3, within a span of two weeks, around 20 million users had pre-registered for the upcoming online multiplayer battle royale game, Krafton revealed. According to the firm, Battlegrounds Mobile India had recorded 7.6 million pre-registrations on its opening day alone.

“We would like to express our sincere gratitude to our Indian fans for their overwhelming response to the Battlegrounds IP, first developed by me and my team in 2017,” said CH Kim, CEO of Krafton. “The Battlegrounds IP received love and acclaim from players worldwide, and Krafton will continue to build on the IP. That effort includes bringing amazing content to Battlegrounds Mobile India, and providing an incomparable battle royale experience to our players,” he added.

With this announcement, the entire gaming fraternity is celebrating, right from fans to gamers to the esports industry. While the official dates are yet to be revealed, the industry speculates that the game might launch on June 18.

Tecno unveils affordable Spark 7T smartphone with 6.52-inch HD+ display, 48MP main camera

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Transsion Holdings’ smartphone brand Tecno today expanded its Spark-series with the launch of Spark 7T in India. It’s an entry-level smartphone and comes in a single RAM-ROM configuration. The smartphone houses a 48-megapixel dual rear camera setup.

As for specifications, the Tecno Spark 7T flaunts a 6.52-inch HD+ (720×1,600 pixels) Dot Notch IPS display with 480 nits peak brightness and 20:9 aspect ratio. It runs HiOS v7.6 based on Android 11. The handset is powered by octa-core MediaTek Helio G35 processor with 4GB of DDR4x RAM and 64GB of storage, which can be expanded up to 512GB via a microSD card.

In terms of cameras, the smartphone comes equipped with a dual rear camera setup that includes a 48-megapixel primary sensor with an ƒ/1.8 lens, whereas the secondary sensor is unknown. There is an 8-megapixel sensor housed in a notch at the front, for selfies and video calls.

The smartphone is backed by a heavy-duty 6,000mAh battery. On the connectivity front, the Tecno Spark 7T features dual-band Wi-Fi, 4G, GPS, Bluetooth v5, OTG support, among others. It has a fingerprint sensor on the back for security purpose.

The Tecno Spark 7T comes with a price tag of Rs 8,999 and will be available in Jewel Blue, Magnet Black and Nebula Orange colour options from June 15 via Amazon. The company is offering a flat discount of Rs 1,000 on the first day of sale.

Arijeet Talapatra, CEO, Transsion India, said, “In this neo-normal, we are all set to take Tecno to newer heights in the smartphone categories by revolutionizing the mobile photography and videography technology in the segments with innovative and disruptive products like Spark 7T. This latest addition to our popular Spark portfolio, is the most affordable smartphone that offers a 48MP AI dual ear camera setup and a mega 6,000mAh battery.”

How Airtel became a magnet for digital talents?

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Here’s an interesting fact: In the last two years, Airtel has scaled up headcount across its digital verticals by 150%. This massive talent ramp up is rooted in Airtel’s strategy of in-sourcing a large part of its digital processes in order to build products with much sharper customer focus. Over half of Airtel’s India business today flows through its digital channels as customers and partners look for frictionless and intuitive experiences on the go.

Today, Airtel is amongst the largest digital innovation factories in India with over 1,600 people working on cutting edge platforms and technologies. That’s already over 10% of its India workforce and the company continues to hire digital talent at a breakneck speed.

During the recent investor call, Gopal Vittal, MD and CEO, Bharti Airtel, said that some of the talents Airtel has been able to acquire has come from around the world from the best companies including large technology and internet companies.

Adarsh Nair, Chief Product Officer, joined Airtel after having spent close to two decades in the US with top tech companies. Pradipt Kapoor, Chief Information Officer, has come from Merck UK. Talents from Silicon Valley or from India’s leading startups and of course premier engineering colleges and B-schools are coming to be a part of Airtel’s digital innovation.

So, why should top talents choose Airtel over a technology company or startup? The answer lies in two things. The Unique Opportunity and the Culture of Empowerment at Airtel.

Let’s talk about the Unique Opportunity first. Telcos are the core of all things and that makes them a hub for some of the most exciting digital innovation. And Airtel has been pioneering digital transformation to serve over 340 mn plus customers in a digitally connected India. That’s on a scale that’s equal to the population of USA.

Wynk Music, India’s #1 music streaming app, and other apps like Airtel Thanks and Airtel Xstream have all been fully built in-house by Airtel. There are over 200 mn MAUs across these apps. This is amongst the highest in India.

Teams of engineers and data scientists (including ex-NASA talent) at Airtel X Labs have built AI enabled chat bots that will talk to customers in over 12 Indian languages and solve their service requests. When a customer walks into any Airtel store, the retailer uses his Airtel Mitra app to click a pic of the customer, his ID proof and the entire onboarding happens digitally (zero paper) in a matter of a few minutes. Or take the case of Airtel IQ, which Airtel’s digital and network teams built together, to help businesses connect with customers securely. So, every time you order food from Swiggy or hail a cab, Airtel IQ enables businesses communicate with customers in a privacy safe fashion. Just a few of the exciting digital innovations at Airtel.

That’s the kind of India-first digital platforms people get to build when they come at Airtel. Work on cutting-edge technology and build for global scale and not just a few million. This is an opportunity that perhaps only Airtel has to offer.

And then comes the Airtel Culture. Despite being a very large organization, Airtel has the heart of a startup. From its open-offices to providing full empowerment to its people, Airtel let’s people grow fast and invests in their development.

At Airtel, big tasks are given to young talent with huge empowerment. People are encouraged to be entrepreneurial in nature, solve challenging problems by attacking them with data-driven insights and fresh perspectives. And an agile culture of development and a meritocracy based on metrics and market impact rewards people and teams for the impact they create on the experience of Airtel’s 320 mn customers, which are at the core of the company’s strategy.

Sundi Raman, Sr. VP and Head of Product at Airtel Business, moved back to India to join Airtel: “I had over 15 years of work experience in the US solving cutting edge problems in the cloud space. But with Airtel, I get the unique opportunity to build products and solutions at the intersection of network and digital technologies. This is the kind of experience that perhaps not many technology companies in the world can offer. We recently launched Airtel IQ – a first of its kind cloud communications suite for India and we have just gotten started. The freedom to innovate at Airtel is massive and I am truly excited about what lies ahead of us. I believe I made the right choice of coming back to India with Airtel,” says Raman.

Sunil Goyal, Head – Digital Customer Experience Engineering for Airtel, says, “Airtel Xlabs is the largest technology startup in India. Our engineering teams have been building using lot of open-source stack, solving problems ranging from distributed computing, high performance mobile apps, voice bot, understanding customer behaviour, building recommendation systems. We offer the scale of a global technology company for solving India’s problems with the agility of a startup. I have spent last 19 years building and running technology startups. Airtel today offers the best place for technology talent to prove their mettle.”

Redmi Note 10 series records Rs 3,000-plus crores in sales in India, claims Xiaomi

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Redmi’s popular Note 10 series claims to have achieved sales of over 2 million units worth Rs 3,000+ crore, across all platforms ever since its launch in India.

The smartphone series includes Redmi Note 10 Pro Max, Redmi Note 10 Pro, Redmi Note 10S and regular Redmi Note 10.

“With this quantum leap, the Rs 3000+ crore is an achievement that testifies our commitment as well as customer satisfaction with the brand. As we continue to strengthen our footprint, we hope that we continue to deliver a seamless and unique experience to our consumers even during this unprecedented time,” said Sneha Tainwala, Business Head, Redmi India.

“Since the launch of the first Redmi Note in the country, the Note series has set some really high standards in the category with our devices becoming the de-facto choice in the mid-premium price segment. We are overwhelmed and grateful to our Mi fans for this huge response and support we have got from our Mi family, fans and consumers,” added Tainwala.

The Redmi Note 10 series packs high-end features such as 120Hz Super AMOLED Display, 108MP camera, Qualcomm Snapdragon 732G processor, and a lot more.

RAEGR Vocalz 250 microphone kit with mount, pop filter for professionals launched at Rs 3,499

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Bengaluru-based consumer lifestyle technology brand RAEGR has launched an audio accessory for media, YouTube and music professionals – the Vocalz 250 Mic Kit. The audio kit consists of a high-fidelity condenser microphone and is equipped with an adjustable suspension scissor arm, a metal shock mount and a double-layer pop filter for studio recordings and broadcasting needs.

“The pandemic has forced many audio professionals to work from home, but most of them lack the required audio gear and environment that the studio provides. The RAEGR Vocalz 250 Mic Kit helps bring the studio home, almost. It comes in handy with studio-class audio processing performance with a condenser microphone, and is best suited for professionals who need a high-fidelity mic for talking, singing, podcasting, vlogging, YouTube reviews, or broadcasting,” said Ajesh George, MD, RAEGR.

The RAEGR Vocalz 250 is not an ordinary microphone for the masses. It features a built-in high-fidelity audio processor that helps with studio-class audio performance and works with your laptop, tablet or smartphone too. The condenser mic has been designed to capture the details, nuances, and articulation with a high sampling rate, extended dynamic range, and a smooth frequency response. It offers richer and crystal-clear audios for live streams, podcast, YouTube videos, voice-over, meetings, gaming, singing and more.

The mic kit exhibits studio-class recording features wherein background noise is greatly eliminated due to the cardioid pickup pattern that only focuses sound sources directly in front of the microphone. Additionally, a pop filter with double mesh layering and a foam mic windscreen help reduce subtle plosive and wind sound for flawless recordings. And lastly, the metal shock mount helps eliminate those unwanted vibrations and accidental table disturbances that could ruin your recordings.

Installing and setting up the RAEGR Vocalz 250 is child’s play. Simply unfold the tripod, secure the bottom knob to a table and attach the microphone to it. The 180-degree flexible design allows you to adjust the microphone to any angle as you want. The all-steel scissor arm stand is sufficient for holding the entire setup steady and is fully adjustable with tension knobs to keep it in place.

The RAEGR Vocalz 250 Condenser Mic Kit will be available on Amazon and Flipkart for a price of Rs 3,499.

Oppo F19 Pro+ 5G becomes No.1 selling 5G smartphone for two consecutive months

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Oppo F19 Pro+ 5G was recently declared as the No 1 selling 5G smartphone in the 25K-30K category for two consecutive months in March and April, as per Counterpoint Research. Markets including Ahmedabad, Bangalore and Mumbai have been the top-performing states recording the highest sales volume of the product.

Interestingly, this smartphone successfully clocked sales worth over Rs 230 crores in only three days of the F19 Pro series availability in the market.

Damyant Khanoria, Chief Marketing Officer, Oppo India, said, “We are delighted to see the response we have received on F19 Pro+ 5G. This success bears testimony to the love and acceptance of the devices in the series. This product stands for powerful specs and continues to be a firm favourite among millions of Indian users. We are driven to push the boundaries of innovation and simultaneously create engaging consumer touchpoints to give our users a great experience as we carry this legacy forward.”

The brand also introduced several offers that customers can avail in the month of June. Oppo has collaborated with HDFC Bank, Kotak Bank, Standard Chartered and Bank of Baroda for customers to avail a flat 7.5% cashback along with zero down-payment finance scheme and an 11% instant cashback for anyone using Paytm.

The Oppo F19 Pro series comes with some unique features like the AI Highlight Portrait Video, Smart 5G, dual-video mode and superior battery.

Vivo Y73 with 64MP camera, 8GB RAM plus 3GB extra launched at Rs 20,990

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Expanding its Y-series, Vivo today launched Y73 smartphone in India. It’s a 4G handset and falls in the mid-range segment. The smartphone is available in a single RAM-ROM configuration and has features like AMOLED display, 64MP main camera and Helio G95 processor.

Starting with the specs, the Vivo Y73 flaunts a 6.44-inch full-HD+ (1,080×2,400 pixels) AMOLED display with a notch for the selfie camera. It runs Funtouch OS 11.1 based on Android 11. The smartphone is powered by octa-core MediaTek Helio G95 SoC and comes with 8GB of RAM along with a 3GB extended RAM feature that uses extra storage space to boost the phone’s performance. According to Vivo, this extended RAM technology can use 3GB of external memory to keep up to 20 apps open in memory at the same time. The handset has 128GB of storage, which can be expanded up to 1TB via a microSD card.

In terms of optics, the Vivo Y73 comes packed with a triple rear camera setup that includes a 64-megapixel primary sensor with an f/1.79 lens, a 2-megapixel depth sensor with an f/2.4 lens, and a 2-megapixel macro shooter with an f/2.4 lens. The phone carries a 16-megapixel shooter with an f/2.0 aperture at the front for selfies and video calls.

Connectivity options on the phone include 4G, dual-band Wi-Fi, GPS, Bluetooth v5, a 3.5mm headphone jack and a USB Type-C port for charging. The phone also comes with an in-display fingerprint scanner. It is backed by a 4,000mAh battery that supports 33W fast charging.

The smartphone costs Rs 20,990 and is offered in Diamond Flare and Roman Black colours. It’ll be available for purchase via Vivo India online store, Amazon, Flipkart, Paytm, Tata Cliq, Bajaj EMI Store, and offline partner retail stores..

Vivo is offering a flat Rs 500 cashback on HDFC Bank debit and credit card EMI transactions. There are no-cost EMI options with Bajaj Finserv as well. Flipkart, on the other hand, is offering a 5 per cent unlimited cashback for transactions using a Flipkart Axis Bank credit card.

Nipun Marya, Director- Brand Strategy, Vivo India, said, “With Vivo Y73, we are taking one step further to bring joy in our consumers’ lives by introducing class-leading features like ultra-slim design, superior camera specifications, fast charging capabilities, etc. at an accessible price point.”

Infinix Hot 10S: A great performer and will not let you down

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Stepping up their game, Infinix recently launched in India the Hot 10S smartphone, which is a massive upgrade from its precursors in the Hot series. It comes packed with an array of top-notch features, superior gaming technology, powerful processor, latest OS, massive battery and sharp cameras. The handset comes in four colour options – Heart of Ocean, Morandi Green, 7-Degree Purple and 95-Degree Black, and is competitively priced at Rs 9,999 for the 4GB RAM+64GB ROM model and Rs 10,999 for the 6GB RAM+64GB ROM variant. The smartphone is pitted against Xiaomi’s Redmi Note 10, Realme’s Narzo 30A and Motorola’s Moto G30 and G10 Power. But does it have the elements to take on these biggies that have a stronghold in the market which Infinix is trying to capture? Let’s find out in this review.

Design

We had the Morandi Green colour with 4GB of RAM and 64GB of storage. The phone is not that showy, although it looks decent and pleasing to the eyes. However, akin to the company’s existing line-up, the Infinix Hot 10S is a bit large and definitely not good for one-hand operation. The phone is made of polycarbonates and has a pattern on the back with textured finish, which offers a solid grip on the phone, even with slightly greasy or wet hands. It looks really good and doesn’t retain smudges and fingerprints.

There is a triple-rear camera setup at the top left on the rear which looks like a quad-camera module. You also get a fingerprint sensor at the centre while the Infinix branding lies underneath. The multifunctional sensor is fairly quick in unlocking the phone, it can also be used for accepting calls, dismissing alarms and quick-start apps. While there is a SIM tray on the left, the right-hand side of the device features the power button and the volume rockers. The top of the device is plain, whereas at the bottom you get a speaker grille, a mic, a 3.5mm headphone jack and a micro-USB port.

Overall, the Infinix Hot 10S is a complete package and good for the price.

Display

On the front, the smartphone features a massive 6.82-inch LCD display with HD+ resolution and a dewdrop notch. The bezels all around are thin except for the chin. Although this can be justified given the price, it would have been better had Infinix worked on this aspect. The quality of the display is good but the sheer size of it coupled with just an HD+ resolution is a disappointment. The display is suitably bright and outdoor visibility is decent, however it can be a bit tough at times under direct sunlight. The colours come out well and can be adjusted as per your need via Settings. The company offers you features like Adaptive brightness and eye care within the software to better suit your needs.

Overall, the display is not that good. It could have been better had the phone got an FHD panel instead of the HD+. Anyway, the Hot 10S is still a good device for content consumption.

Platform

The handset runs the latest Android 11 build with the company’s custom XOS 7.6 on top. XOS lets you change a lot of aspects of the UI, ranging from themes, custom icons, and more. The Infinix Hot 10S is powered by the octa-core MediaTek Helio G85 SoC, which delivers a decent performance, and is a capable chipset to push the phone through day-to-day tasks but struggles when there is too much heaviness. The RAM management is good and you will not face any issues. The phone performed really well during internet browsing, using social media and enjoying casual gameplays. Games like Call of Duty: Mobile ran at low to medium settings without any struggle.

Interestingly, with this smartphone, Infinix has introduced a new Dar-Link Game Boost Technology for gaming. This proprietary technology, as per the company, reduces screen tearing, elevates touch panel response, and also enhances colour reproduction. During the review, the device was able to handle the game without any issues and frame drops. It didn’t even heat up but got a bit warm, which is very normal, and it happens with any gaming phone.

Like its predecessors, this phone too come with a lot of bloatware like Opera, PHX News, Flipkart, and games like Danger Dash and Mayan Jump. Worse, there is also the Palm store, which is a Play store alternative that is notorious for pushing spam notifications. However, the good thing is that you can uninstall or disable some of these apps via Settings.

What’s more, the smartphone is further backed by superior DTS-HD surround sound. Although it doesn’t get much loud, you’ll get clear and crisp vocals.

Cameras

In terms of optics, the Infinix Hot 10S houses a triple-camera setup on the back. You get a 48MP primary lens with f/1.79 aperture, Quad-LED flash, a 2MP depth sensor, and an AI camera. There is an 8MP sensor on the front for selfies which has two LED flash modules located uniquely atop both the sides for better selfies. You also get a fairly basic camera app with common modes and there is heavy use of AI baked in.

In terms of performance, the pictures taken by the main camera in broad daylight come out decent. The HDR performance is also good. With the additional depth sensor, you get some amount of background blur which elevates the shots. Whereas, in lowlight conditions, the main sensor did struggle a bit but kicking in the SuperNight mode did help brighten the subjects.

If we talk about the front camera, the selfie shooter produces really good shots justifying the price of Infinix Hot 10S. With a bright background, the camera tends to struggle a bit, and the exposure isn’t handled in the best way possible.

Battery

The smartphone gets its juice from a 6,000mAh battery, which is further backed by Power Marathon technology that optimizes power and increases the battery backup by up to 25% by enabling dark theme and adaptive brightness mode, switching the screen refresh rate from 90 Hz to 60 Hz, to name a few.

Although having this much of battery capacity has become a new normal for Infinix, what is disappointing is the use of a micro-USB port and a 10W charger that it comes with, especially at a time when its competitors are shipping fast chargers of different watts (from 18W to 33W). The phone took over two-and-half hours to charge from 3% to 100%. It lasted almost two days with light-moderate usage which included browsing, social media, messaging, watching videos and a little bit of gaming. One thing is for sure that the phone will not exhaust in a single day, even after strenuous usage.

Conclusion

Infinix seems to have done a lot of research before bringing in this phone. Having a better Helio G85 processor, Dar-Link Game Boost Technology and a 48MP main camera is definitely a part of this endeavour to make it stand out in the budget segment. Although the bloatware is still an issue of concern to some extent, the overall performance of Infinix Hot 10S will not let you down.

Locobuzz Solutions launches CX mobile app for real-time reports, response management on the go

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Unified digital customer experience SaaS platform Locobuzz Solutions has come up with a mobile app, Locobuzz – CX Management, for customer experience management. The app aims to make online reputation management easier and more accessible for brand managers and social media executives through advanced features like response management, team workflows and on-demand report generation on the move, enabling brands to service customers across all key social networks seamlessly.

The Locobuzz – CX Management app has a variety of real-time ticket management facilities that can be observed individually for turn-around-time scores, ticket handling time, breach alerts and viewer-friendly filters. The platform makes it possible to view, generate, download and set formats for reporting criteria on important business metrics such as customer intelligence and brand engagement insights.

Users can also connect popular messaging platforms such as Facebook Messenger, WhatsApp messenger and website chatbots and streamline customer communications on a single concise screen. In addition to engagement capacity, the platform’s robust approval mechanisms and critical case-handling models help response agents and supervisors unify efforts in customer communication.

“The Locobuzz mobile app offers numerous features for CX management on the go. The features are designed to keep convenience, accessibility and ease of usage at the core of it. Developed in-house by a team of passionate engineers, the app enables real-time updates and statistics on brand performance, engagement analysis, and customer sentiment. At Locobuzz, we strive to deliver cutting edge technology to enable seamless brand-customer relations that set us apart from our competition and help brands stay on top of their Digital CX game,” said Nitin Agarwal, CTO and Co-founder of Locobuzz Solutions.

The app generates a wide variety of automated reports in downloadable formats, for brands to access, review and strategize on the fly. In addition, the platform has a dedicated section for customer-related information where the brand manager can get a holistic understanding of customer sentiment analysis and NPS scores. The app’s UI/UX makes the access and management of tickets, customer cases and report generation easier. it is safe, secure, easy to use, and is now available on the Google Play Store and Apple App Store.

TCL gears up for new smart TV launch, claims to redefine television viewing experience

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Popular television maker and consumer electronic brand TCL has successfully launched multiple smart TVs with innovative technologies designed for tech-savvy Indians at affordable rates.

Delivering on this mission, the brand is now gearing up for another brand-new smart Mini LED TV launch, which is claimed to feature industry-leading Quantum Dot technology with over 100% colour volume. It also promises to be an excellent value for consumers seeking high-quality, interactive home entertainment experience.

With another exclusive feature called MagiConnect, TCL will enable users to operate the TV via smartphone more seamlessly than ever. It will allow them to take screenshots of Live TV, share content via social media, cast audio/video, and much more from their mobile phones.

According to the brand, the new launch will redefine the smart TV experience and empower users to lead a more connected and smarter lifestyle.