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Baazi Games, Indus App Bazaar come together for next phase of growth

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Popular gaming platform Baazi Games has partnered with homegrown Indus App Bazaar to accelerate its next growth phase. The gaming company, which is a proud “Made in India” brand, has been associated with Indus App Bazaar since 2019.

Indus App Bazaar, which happens to be India’s largest indigenous app store, helps Baazi Games penetrate deeper into the target market through this collaboration. As an alternative app store, Indus App Bazaar is the key to tapping the right audiences for Baazi Games. Baazi Games is banking on reaching its target groups faster with Indus App Bazaar’s ability to gauge consumer preferences and suggest relevant apps for them to download.

Baazi Games and other similar game publishers can expect various means of support like increased app discovery, optimized revenue generation, language localization, and continuous developer support. With Google’s Play Store guidelines not allowing skill games apps to be present on the platform, Indus App Bazaar will help widen Baazi Game’s audience reach exponentially.

Indus App Bazaar

Suniva Rawat, AVP of Marketing at Indus OS, sheds some more light on how the partnership benefits both parties. She said, “Mobile app makers are constantly on the lookout for avenues of growth. With Indus App Bazaar, the room for expansion is raised significantly. Plus, developers have the freedom to maneuver with full confidence in our support as an app distributor. Our collaboration with Baazi Games is another chance to support their growth and we’re keenly looking forward to working with them.”

With the increasing popularity of “Made in India” games amongst Indian gamers (60% of Indians prefer games with the “Made in India” brand), Baazi Games is hoping to ride further up.

Varun Ganjoo, Co-founder and Marketing Director, Baazi Games, said, “We take a lot of pride in being a Made in India app. From the very outset, our aim has been to create an ecosystem for skilled games like Poker and make them a household game. Through this association, we look forward to widening our user base and continue to be a contributor to the ecosystem by identifying the audience who are willing to gel with us.”

“Made in India” gaming applications know the true user base lies in the tier-2 and tier-3 cities. Most of these applications are available in multiple languages and they are customizing their campaigns to reach out to various socio-economic classes.

Also Read: Mzaalo inks pact with Jio to deliver digital entertainment

Mzaalo inks pact with Jio to deliver digital entertainment

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Team My Mobile
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Mzaalo, a gamified video and entertainment ecosystem, today announced that it has formed a partnership with Jio to deliver digital entertainment to underserved audiences throughout rural India. Through this partnership, Mzaalo’s premium content catalogue and rewards ecosystem will be available on Jio’s low-cost phones, and freely accessible for millions of rural Indians.

Mzaalo app will be native in JioStore for all JioPhones powered by KaiOS. With this move more than 150 million Jio phone users will get free access to Mzaalo’s premium entertainment content & rewards.

Jio phone users will be able to enjoy content including the best of Bollywood movies, regional cinema along with original series, music videos and earn rewards across 600+ brand partners.

Bharat Growth Pad Program

In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad Program. As a member, Mzaalo and its community will receive special program benefits like first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within Jio’s rich leadership ecosystem, JioAds credits, tools and services, training on Jio Developer Tools, and more.

Commenting on the partnership, Vikram Tanna, COO, Mzaalo said, “As internet penetration grows deeper across India, there is a growing demand for quality online video streaming content. The collaboration with Jio enables us to expand our digital footprint and democratize digital entertainment for the Indian hinterland.”

The Indian hinterland – the remote parts of the country, comprise about 65% of India’s population, nearly 900 million people. While mobile services have reached this population, it is not as widespread as it is in the urban cities. This partnership between Mzaalo and Jio will provide a new opportunity for hundreds of millions of Indians who have not had access to the mobile phone economy.

Mzaalo is available for download on JioStore for JioPhone device’s app store. Users can consume premium content and get rewarded while watching content and purchase their favorite merchandise through a secure and trusted video streaming platform.

Also, Read Here: Twitter joins hands with Paytm for Tips feature

Oppo Find X5, Find X5 Pro confirmed to be launched on Feb. 24: Expected specs and more

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Team My Mobile
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Oppo is all set to launch its much-awaited Find X5 series on February 24, which comes ahead of Oppo’s MWC event on February 28. Although there is no word on its India launch, there’ll be two phones in the series – Find X5 and Find X5 Pro. While Oppo has revealed what they look like and some key specifications, leaks, on the other hand, divulged a lot more about these two phones under the Find X series.

Expected specifications

The Oppo Find X5 Pro is likely to sport a 6.7-inch Quad-HD+ AMOLED display, whereas the Find X5 may come with a 6.55-inch Full-HD+ AMOLED flat display. While the Find X5 Pro will be powered by the Snapdragon 8 Gen 1 SoC, the Find X5 will have a Qualcomm Snapdragon 888 processor. The Find X5 Pro will come with 16GB of RAM and 512GB of internal storage, whereas the Find X5 will max out at 12GB of RAM and 256GB of memory.

In terms of optics, the Oppo Find X5 Pro will have two 50MP Sony IMX776 sensors and a 13MP third sensor with a telephoto lens. The Find X5, on the other hand, will borrow these three cameras, but selfie cameras on both phones are said to be different. The Find X5 Pro will use a Sony IMX709 sensor, while the Find X5 is likely to come with a 32MP Sony IMX615 sensor. Both the devices will come with 80W wired charging, but their battery capacities may be different.

Meanwhile, the TENAA listings suggest the Find X5 Pro will be backed by a 5,000mAh battery, whereas the Find X5 will house a 4,800mAh battery. Interestingly, both the phones will also support wireless charging, but there is only information about the Find X5 Pro that it will feature 50W technology.

Also Read: Google Pixel 6a could land in India soon, key specs out

Samsung Galaxy S22 flagship series launched in India: Price and other details inside

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Team My Mobile
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Samsung revealed the price of its new flagship S22 series in India on Thursday. The S22 series comprises Samsung galaxy S22, Galaxy S22 Plus and Galaxy S22 Ultra. The Galaxy S21 series from 2021 features many improvements and a new design.

Tagged as the G.O.A.T, the Samsung Galaxy S22 is priced at Rs 72,999/-, while Samsung Galaxy S22 and Samsung Galaxy S22 Ultra will cost Rs 84,999/- and Rs 1,09,999 respectively. The pre-orders for Galaxy S22 series is starting from 23 Feb, 2022.

 

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“With the launch of the Galaxy S22 series, we are rewriting the rules of innovation and pushing the limits of what a smartphone can do. For the first time, the Galaxy S22 Ultra will bring together the best of Galaxy Note & S Series. Galaxy S22 Ultra comes with a built-in S Pen, advanced Nightography capabilities, and battery life that lasts over a day, making it our most powerful Ultra device yet. The Galaxy S22 Series is designed for creating content, advanced video capturing, editing and sharing capabilities that will truly make your everyday epic,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.

 

Samsung Galaxy S22 specifications

Samsung Galaxy S22 runs on Android 12 with One UI 4.1 on top. The phone features a 6.1-inch full-HD+ Dynamic AMOLED 2X Display that supports a variable refresh rate of 48–120Hz and is protected by Gorilla Glass Victus+ panel. It comes with an octa-core, 4nm Snapdragon 8 Gen 1 SoC, as well as 8GB of RAM as standard. Samsung’s Galaxy S22 sports a triple rear camera system with a 50-megapixel prime sensor, a wide-angle f/1.8 lens, and optical image stabilization (OIS).

The Samsung Galaxy S22 comes with up to 256GB of onboard storage. The phone comes with 5G, 4G LTE, Wi-Fi 6, Bluetooth v5.2, GPS/A-GPS, and a USB Type-C port.

The Samsung Galaxy S22 has a 3,700mAh battery that can charge up to 25W via wire and 15W via wireless.

Samsung Galaxy S22+ specifications

The Samsung Galaxy S22+ carries similarities with the regular Galaxy S22. However, the Galaxy S22+ does have a bigger 6.6-inch full-HD+ Dynamic AMOLED 2X Display over the Galaxy S22, however with the same variable 48–120Hz refresh rate. The device comes with a bigger, 4,500mAh battery that supports up to 45W wired charging — alongside 15W wireless charging and Wireless Power Share support.

Samsung Galaxy S22 Ultra specifications

The Samsung Galaxy S22 Ultra also runs on Android 12 with One UI4.1 on top. The phone features a 6.8- inch Edge QHD Dynamic AMOLED 2X Display that has a dynamic refresh rate of 1 – 120Hz and a touch sampling rate of 240Hz in the game mode. Powered by the Snapdragon 8 Gen 1 SoC processor, the phone comes with upto 12 GB of RAM. The Galaxy S22 Ultra comes with a quad rear camera setup that includes a 108-megapixel primary sensor with an f/1.8 lens, along with a 12-megapixel ultra-wide shooter.

The Samsung Galaxy S22 Ultra comes with up to 512GB of onboard storage. Combining the best of Galaxy and Note features, Samsung has bundled the S Pen stylus with the Galaxy S22 Ultra.

Galaxy S22 Ultra, S22+ and S22 are equipped with Vision Booster technology that enables their screen to intelligently adjust brightness throughout the day, making sure you get the best possible view of your content even in bright sunlight.

Also, Read Here: Samsung Unpacked 2022: Galaxy Tab S8, S8+ and S8 Ultra launched, what’s changed with the new series

As part of our commitment to giving users the best possible mobile performance and experience, the entire Galaxy S22 series will be supported by up to four generations of Android OS upgrades.

Pricing

Galaxy S22 Ultra (12/512GB) INR 118,999 Burgundy, Phantom Black
Galaxy S22 Ultra (12/256GB) INR 109,999 Burgundy, Phantom Black, Phantom White
Galaxy S22+ (8/256GB) INR 88,999 Phantom Black, Phantom White, Green
Galaxy S22+ (8/128GB) INR 84,999
Galaxy S22 (8/256GB) INR 76,999 Phantom Black, Phantom White, Green
Galaxy S22 (8/128GB) INR 72,999

 

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ASUS ROG phones to go on sale from Feb 18 on Flipkart

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Team My Mobile
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Republic of Gamers (ROG), a sub-brand of ASUS, a Taiwan-based, multinational consumer electronics company, today announced the sale of ROG Phone 5s & ROG Phone 5s Pro. With Snapdragon 888+ 5G mobile platform and faster touch response of an astounding 24 milliseconds, the ROG Phone 5s and ROG Phone 5s Pro are an iconic device for gamers.

Along with supreme visuals, innovative console like gaming capability and super-smooth, seamless gaming experience, the device offers GameFX audio system making ROG Phone 5s a rare smartphone with a truly impressive audio quality. ROG Phone 5s series is also a well-rounded high-performance flagship with best in class display, battery, audio, video capture and connectivity capabilities.

Price details

Taking the legacy of ROG Phone 5 to the newly launched ROG Phone 5s, the ROG Phone 5s series will be available at the same price as the ROG Phone 5 with upgraded features. ROG Phone 5s 8GB / 128GB will be available at Rs 49,999, ROG Phone 5s 12GB/256 GB will be available at Rs57,999 and the ROG Phone 5s Pro 18GB / 512GB will be available at Rs79,999, respectively.

Availability

ASUS ROG Phone 5s and 5s Pro will be available from 12 noon on February 18 in India on Flipkart.

Entire range of ROG Phone 5s series that include ROG Phone 5s, 8 GB RAM & 128 GB memory and 12 GB RAM and 256 GB memory variants, will be available in both Phantom Black and Storm White colour options. The ROG 5s Pro with 18 GB RAM and 512 GB memory will be available in Phantom Black colour.

Inbox contents

ROG Phone 5s
• ROG Phone 5s
• 30-Watt QC4.0 Charger
• USB-C to USB-C Data Cable
• ROG Aero Case
• SIM Ejector Pin
• User Manual and Warranty Card
• Exclusive ROG Sticker set

ROG Phone 5s Pro
• ROG Phone 5s Pro
• 30-Watt QC4.0 Charger
• USB-C to USB-C Data Cable
• ROG AeroCooler 5 with Physical trigger buttons
• ROG Aero Case
• SIM Ejector Pin
• User Manual and Warranty Card
• Exclusive ROG Sticker set

Also, Read Here: OnePlus set to launch Nord CE 2 5G in India today

Google Pixel 6a could land in India soon, key specs out

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Team My Mobile
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Rumours are rife that Google is coming up with its Pixel 6a in India in Q1 2022. According to reports quoting tipster Yogesh Brar, the Pixel 6a will launch here at the end of Q1. The phone is expected to soon appear in the BIS database as well, which again confirms the launch.

Expected price and specs

If the reports are to be believed, the price of Google Pixel 6a in India is expected to be a little higher than the Pixel 4a, which currently retails for Rs 31,999. It is said that Google could sell the new Pixel 6a in India at a starting price of Rs 41,999. The Pixel a series of phones have had consistent pricing through the years since the release of the Pixel 3a.

The upcoming Pixel 6a could be a good deal for around Rs 40,000, especially considering the fact that it’ll have some of the best cameras on a smartphone, and a totally new design. The phone will also get the custom Google developed Tensor chipset, and the latest Android OS, as per the reports.

Only Pixel 4a available in India

If we look at the Pixel offerings in India, the only phone to currently get is the two-year-old Pixel 4a. Google stopped selling its flagships in India after the Pixel 3, and we’ve only been getting the ‘a’ series mid-range affordable Android phones, reports say.

It must be noted that the tech major also skipped the Pixel 5a in India as well, so it should be nice to see the Pixel 6a coming to the country.

Also Read: Here is a chance to buy OPPO Reno 7 at Re 1

Twitter joins hands with Paytm for Tips feature

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Team My Mobile
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To push the ‘Tips’ feature in India, micro blogging site Twitter has joined hands with digital payment company Paytm. The association will allow Twitter influencers to accept Twitter Tips directly through Paytm via multiple modes of payment, including UPI, credit/debit cards, net banking, wallets and more.

“Now, send & receive Tips on @TwitterIndia with Paytm!Show appreciation for your favourite creator. Dil ke account se tip karo (sic),” tweeted Paytm.

What is Tips?

Tips feature by Twitter lets you add links to select third-party payment services to your profile. When users turn on Tips on their profile, people can support them by tapping on their Tips icon to send money or Bitcoin off-platform via the third-party payment services and platforms you have added.

Significance of Tips

“People on Twitter already share their Venmo handle and $Cashtag in Tweets. And people are often informed, entertained, and even moved by conversations taking place on the Home timeline and in Twitter Spaces. With Tips, Twitter is creating an easy way to direct people to links to their payment profiles and making it easier to support the people driving the conversation on Twitter – whether you want to support a content creator, help someone fundraise, tip someone who just needs some help or thank someone for making you laugh,” informs a post on Twitter.

Availability of Tips

According to Twitter, iOS and Android users will see the money icon on the profile pages of people who have set up Tips on their profile. For people on Android, you’ll also find it on their profile while in Twitter Spaces. Currently Tips is not available on web.

Also, Read Here: Google celebrates Dr Michiaki Takahashi’s birthday anniversary with a Doodle

 

OnePlus set to launch Nord CE 2 5G in India today

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Team My Mobile
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OnePlus is all set to launch Nord CE 2 5G in India today, alongside the company’s latest OnePlus TV Y1S and OnePlus TV Y1S Edge smart TV models. It is expected to have a MediaTek Dimensity 900 SoC and triple camera setup. In addition, the company is also expected to launch two new smart TV models in the country, as part of its affordable Y-Series smart TV lineup.

Specifications: OnePlus Nord CE 2 5G (anticipated)

OnePlus has already confirmed that the forthcoming OnePlus Nord CE 2 5G will be powered by a MediaTek Dimensity SoC. However, the company hasn’t revealed memory and storage options for the Nord CE 2 5G, but recent leaks hint that the smartphone will launch with up to 8GB of RAM, a 6.43-inch full-HD AMOLED display with a refresh rate of 90Hz, HDR 10+ support, and Corning Gorilla Glass protection..

The company has shown off the rear design of the smartphone on Twitter, giving customers an idea of what to expect from the smartphone. The handset is also said to come with a 16-megapixel selfie camera on the front. OnePlus has also confirmed that OnePlus Nord CE 2 5G will feature 65W SuperVOOC fast charging.

Price: OnePlus Nord CE 2 5G (anticipated)

According to a recent report, OnePlus Nord CE 2 5G could start at Rs. 23,999 for a base 6GB RAM + 128GB storage model, while an 8GB+128GB storage model could be priced at Rs. 25,999. OnePlus recently teased the smartphone in Bahama Blue colour on its Twitter account, and the phone is expected to launch in Bahama Blue and Grey Mirror colour options. In addition to pricing details, OnePlus is also expected to announce other details during the formal launch event.

Samsung Galaxy S22 series to be announced today

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Team My Mobile
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Samsung will be launching its new flagship S22 series of smartphones today in India. The S22 series comprises the Samsung galaxy S22, Galaxy S22 Plus and Galaxy S22 Ultra. The Galaxy S21 series from 2021 features many improvements and a new design. It will be launched today at 2 p.m. IST. Live coverage will be available on Samsung India’s social media channels. It is expected that the Galaxy S22 series in India will have the same specifications as the global versions.

Twin blows to offline smartphone retail in 2021: Know how Covid and ecommerce played spoilsport

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Team My Mobile
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The second wave of Covid-19 pandemic in Q2 (Apr-Jun) last year and the growing popularity of online retail dealt twin blows to offline smartphone retail in 2021, revealed a new study. While metros recovered fast from the second pandemic wave, overtaking Q1 (Jan-Mar) sales in Q4 (Oct-Dec), both in value and volume, tier 2 and 3 cities lagged behind, it said.

More smartphone users bought devices in the sub-15K price category, with the 25K category failing to grow. Vivo, followed by Xiaomi, were the top brands by value and volume at MBOs (multi-brand outlets) across India.

These and other insights were released by PredictiVu, a data analytics firm that tracks the offline smartphone market across 50 cities in India, in their annual MBO Smartphone India Overview Report 2021. The annual report tracks offline smartphone retails in the top 50 cities across India from January to December last year.

Smartphones

According to the report, offline smartphone retail volume fell 54% in Q2 as a result of the pandemic-led restrictions, rising 19% and 30% in Q3 and Q4 respectively. However, Q4 2021 remained 28% below Q1 volume. Similarly, offline retail value dipped 57% in Q2, recovering 23% and 35% in Q3 (Jul-Sep) and Q4. But the last quarter of 2021 ended 28% below Q1 in value terms.

Among smartphone brands, Vivo continued to lead offline smartphone retail at multi-brand outlets with 29% share by value and 27% by volume. Oppo took second place with a 21% share by volume. This was followed by a tie for the third position between Samsung and Xiaomi, both at 16% by volume.

Vivo continued to lead offline smartphone retail at multi-brand outlets with 29% share by value and 27% by volume. Oppo took second place with a 21% share by volume. This was followed by a tie for the third position between Samsung and Xiaomi, both at 16% by volume

Samsung’s share of sales at MBOs continued to erode across quarters, from 22% in Q1 to 10% in Q4.  Apple lost its share by 15% in Q4 compared to Q1 by volume and 21% by value whereas Oppo gained close to 20% during the same period in the 25k+ smartphone category.

“2021 continued to be a tough year for offline smartphone retail in India. As a result of the pandemic and the second wave, more people shopped online, making it difficult for offline retailers to thrive or even survive. Many retailers in the MBO category downed shutters permanently or remained out of business for a long time. While the festival season brought hope in Q3 and Q4, significant recovery across India has remained a challenge. However, Metro cities performed well with sales bouncing back and overtaking pre-second wave numbers. With the Omicron-led restrictions continue to put pressure on an already weak market, the Q1 2022 will show what the real impact has been,” said Kunal Sarkar, Vice President, PredictiVu.

“Many retailers in the MBO category downed shutters permanently or remained out of business for a long time. While the festival season brought hope in Q3 and Q4, significant recovery across India has remained a challenge. However, Metro cities performed well with sales bouncing back and overtaking pre-second wave numbers”

–          Kunal Sarkar, Vice President, PredictiVu

Market share for the north in Q4 increased by 15% as compared with Q1 within the premium range smartphones, whereas the west and the south witnessed a decline for the same period. Major town classes were the major contributor to this change in shares. Although by volume there has not been much change for large town class cities, there has been a 3% increase in market share by value. This can be attributed to choosing more expensive smartphones.

Rajesh Kurup, Member of Strategic Advisory Board, PredictiVu, said, “2021 was expected to be a recovery year for offline smartphone retail with Q1 sales being the highest of all quarters. However, the second wave played spoilsport. An interesting trend we saw across all four quarters was the steady rise in market share of smaller players in the offline smartphone retail market. It shows that with rising prices and shrinking incomes, smartphone users are turning to pocket-friendly smartphones. This is also apparent with the growing popularity of smartphones in the sub 15K category.”

Also Read: Here is a chance to buy OPPO Reno 7 at Re 1

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