Highlights
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Blaupunkt bridges the market gap with high-quality, affordable QLED TVs featuring sleek design and superb sound.
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Innovative production techniques enable competitive pricing for top-tier technology.
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Eco-friendly manufacturing emphasizes sustainability alongside technological excellence.
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Tailored marketing strategies meet diverse regional preferences across India, enhancing consumer engagement.
Recently in the Indian television market, one name that has been making waves is Blaupunkt.
Under the leadership of Avneet Singh Marwah, CEO of Super Plastronics Pvt Ltd (SPPL), the exclusive brand licensee of Blaupunkt TVs in India, the brand has redefined the meaning of innovation and quality in home entertainment.
Marwah, with his keen insights and forward-thinking strategies, has positioned Blaupunkt as a formidable player in the QLED TV segment, offering a perfect blend of cutting-edge technology, stylish design, and sustainability.
This exclusive interview sheds light on how Blaupunkt has carved a niche for itself in the competitive Indian market, focusing on customer-centric approaches, technological advancements, and strategic market positioning.
How does Blaupunkt position its QLED TVs in the Indian market, considering regional preferences and trends in TV technology?
We decided to bring Blaupunkt back to the Indian smart TV market because we noticed a big gap.
People were either splurging on expensive TVs or settling for cheaper options, leaving little in between.
So, we aimed to offer something unique. We focused on blending high-quality technology with stylish design.
For example, our QLED TVs weren’t just about the tech; we also made sure they looked stunning, featuring a sleek alloy stand and a steel aluminium finish.
Given Blaupunkt’s history of great sound, we ensured our TVs delivered excellent audio quality too.
And we didn’t forget the latest features, like hands-free voice control, making them super user-friendly.
Overall, we wanted to provide TVs that packed everything customers wanted, without the need for extra soundbars or accessories. And the response has been fantastic!
What unique strategies or innovations has Blaupunkt used to differentiate its QLED TVs amidst technological advancements in TV production?
When we were developing QLED TVs, we faced a few big challenges. QLED technology is known for being top-notch, but it’s usually really expensive.
Our challenge was to make this high-quality technology affordable for everyone.
We put in a lot of hard work to figure out how to produce these TVs at a lower cost while still keeping the quality high.
And we succeeded!
We had to make some changes in the production process too.
Since QLED has better backlighting than regular 4K TVs, we had to adjust our testing procedures to make sure everything was working perfectly.
But it wasn’t just about the technology; we also wanted these TVs to look amazing. So, we designed them to be stylish and sleek.
We even had to test out some new technologies during production to make sure everything looked and worked great.
The best part? Even though QLED TVs are usually super expensive, we were able to offer them at a similar price to other big brands’ regular 4K TVs. So, you’re getting top-of-the-line technology at a really good price.
How does Blaupunkt integrate sustainability practices into the manufacturing of its QLED TVs?
When we were developing QLED TVs, we faced some tough challenges. QLED is fancy technology, but it’s usually pretty pricey.
We aimed to make this high-quality tech affordable for everyone. We worked hard to find ways to make these TVs cost less without sacrificing quality, and we nailed it! We also had to tweak our production process a bit.
QLED TVs have better backlighting than regular 4K TVs, so we had to adjust how we tested them to make sure they were just right.
But it wasn’t just about the tech; we wanted these TVs to look awesome too. That’s why we made sure they were stylish and sleek.
During production, we even tried out some new technologies to ensure everything looked great.
And the best part? Even though QLED TVs are usually super expensive, we managed to offer them at a similar price to other big brands’ regular 4K TVs.
So now, you can enjoy top-notch technology without breaking the bank.
In terms of sustainability, we also made sure to keep our manufacturing process eco-friendly.
We reduced energy consumption and waste generation wherever we could, so you can feel good about choosing a Blaupunkt TV that’s not just great for your wallet, but also for the planet.
How does Blaupunkt tailor its marketing and product offerings to South Indian consumers’ preferences for QLED TVs?
Indian consumers are getting savvier and more adventurous when it comes to embracing new technology, especially with the rise of better content on streaming platforms like OTT.
They’re showing interest in features such as Dolby Atmos and HDR 10+, which are geared towards enhancing the viewing experience.
Blaupunkt’s QLED TVs have been successful because they offer a range of features at competitive prices, catering to an increasingly informed consumer base.
For instance, in South India, where consumers have more disposable income, these advanced TVs have gained popularity, replacing older, smaller models.
Preferences for TV sizes vary across India; while larger screens are popular in the West, smaller sizes are preferred in other regions, influenced by local prosperity and internet access.
Major markets like Delhi NCR see strong demand for high-end TVs, driven by consumers looking to upgrade or add additional sets to their homes.
Conversely, in densely populated areas like Uttar Pradesh, first-time TV buyers are opting for the latest and most advanced models. As technology advances, we can expect more people to embrace the latest TV trends.
What methods does Blaupunkt employ to gather customer feedback on QLED TV experiences, particularly regarding after-sales service?
We gather feedback through various channels, but one essential avenue is reviews and ratings. Platforms like Amazon and Flipkart are invaluable for this purpose because they offer transparency, making it difficult to remove reviews once posted.
These reviews provide us with valuable insights into how customers perceive our products. We pay close attention to aspects such as delivery, display quality, sound, and other features.
Additionally, we actively listen to direct feedback from customers. Whether it’s through emails or phone calls, when customers reach out with questions or issues about our TVs, we take note.
Within a few weeks of launching a new product, we have a dedicated team that carefully reviews all feedback received, seeking opportunities for improvement.
But we don’t stop there. We also reach out to random customers to gather their thoughts, and we carefully consider the feedback provided by bloggers and media outlets.
Their input is instrumental in helping us enhance our products.
Over the years, we’ve made numerous improvements based on the feedback received from our customers and influencers, and we remain committed to this process with each new product launch.
It’s a comprehensive approach where we listen to everyone who has something to say about our TVs and use that feedback to make them even better.
How does Blaupunkt leverage its Indian manufacturing facilities to offer competitive pricing, timely delivery, and customization for both Indian and global markets
As I always emphasize, for an Indian brand to thrive in our market, it’s essential to manufacture locally.
Nowadays, products like TVs and gadgets are pretty much standardized everywhere, and consumers are always on the lookout for the best deals.
Therefore, offering competitive pricing is crucial in India, where value for money is highly valued.
Thanks to the government’s regulations on TV imports, companies are now required to produce TVs within the country, which is a positive move.
Currently, our focus is on assembling TVs locally, but our long-term goal is to expand our manufacturing capabilities to produce more components domestically.
This approach not only strengthens our position in the Indian market but also enhances our competitiveness globally.
Having our factory is integral to our continued success in the industry.
FAQs
What makes Blaupunkt QLED TVs stand out in the Indian market?
Blaupunkt QLED TVs are designed to fill the void in the Indian market for affordable, high-quality television technology. They combine exceptional sound quality, a sleek design, and the latest features, such as hands-free voice control, catering to the sophisticated preferences of Indian consumers.
How has Blaupunkt managed to keep QLED TV prices competitive?
By adopting innovative production and testing techniques, Blaupunkt has made it possible to offer QLED technology — known for its superior backlighting and image quality — at prices comparable to regular 4K TVs from other major brands, making high-end technology accessible to more people.
What sustainability practices does Blaupunkt incorporate in its QLED TV manufacturing?
Blaupunkt is committed to eco-friendly manufacturing processes, reducing energy consumption and waste generation. This ensures that consumers not only get a technologically advanced product but also one that is environmentally responsible.
How does Blaupunkt cater to the diverse preferences of Indian consumers, especially in South India?
Acknowledging the regional differences in TV viewing preferences across India, Blaupunkt offers a range of QLED TVs that appeal to various segments. In South India, for instance, the demand for advanced features like Dolby Atmos and HDR 10+ in larger screen sizes has been met with enthusiasm, reflecting Blaupunkt’s understanding of local consumer trends.
How does Blaupunkt utilize customer feedback to improve its QLED TVs and services?
Blaupunkt values customer feedback immensely, utilizing reviews, direct customer communications, and influencer opinions to gather insights on product performance and service quality. This comprehensive feedback mechanism allows for continuous improvement and innovation in their product lineup.