Daiwa, one of the fastest-growing consumer durables and made-in-India Smart TV manufacturers, has laid out a bold strategy to expand its channel partner network in India. Daiwa enjoys a strong position in the Western and Northern regions and has now focused its growth efforts in the South India area, with the goal of onboarding around 700 new channel partners by the end of June. It is presently seeking to expand its Pan-India network.
The expansion is backed by the strong success and growing interest from customers in Daiwa’s strong product portfolio of Smart TVs. The company boasts a robust portfolio of Smart TVs starting from 32 inches up to 65 inches, 4K UHD Smart TVs powered by webOS TV and Android Smart TVs powered by Cloud TV with several first-timer technologies. Due to increasing demand for smart TVs following the initial lockdown, the brand saw exponential growth in the years 2020 & 2021 and exceeded the pre-covid numbers by 1.5x times. Furthermore, the company also offers a spectacular collection of semi-automatic washing machines that are developed with high-quality raw materials while keeping Indian power conditions in mind.
The brand has the vision to capture a 3-4% market share in the offline segment and has drawn plans to strengthen its channel partner network in India. Additionally, the brand has reinforced its commitment to enabling the growth and profitability of its channel partner community with an enhanced program that will provide greater support to its channel partners in the country. The company has also launched exciting new incentive programmes for its channel partners, each of which is custom-tailored to help them expand, optimise revenue, and, most importantly, satisfy their consumers.
Speaking on the development Mr Arjun Bajaj, CEO of Daiwa TV, said, “We have seen strong traction from the market for our smart TVs. We run one of the strongest and most successful partner programs in the channel today. The key to this is our clarity and a sharp focus on a two-way partnership and our mutual success. We continue to reinvent the way that we work with our partners, and it is exciting to see that our efforts are paying off across our channel partner spectrum.”
Daiwa has an ambitious product strategy; from the beginning, the company has been the first in India to introduce ground-breaking technologies with Smart TVs that suit Indian power consumption patterns, Box Speakers, Air Mouse, and the first Indian brand to launch 4K UHD Smart TVs powered by webOS TV in India. Daiwa aims to deliver technologically superior products designed specifically for Indian consumers at the most competitive pricing.
The brand has 800+ Service Centres across India covering over 19000 pin codes cities at the pan India level, and also offers a seamless installation, repair, or query experience to customers from Tier III & Tier IV cities, where most brands struggle. By the end of the calendar year, the company plans to add around 15 New Smart TVs and 12 New Washing Machines to its portfolio.
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