RummyCulture is one of the popular online rummy platforms and it has unveiled the second chapter of its ‘Culture of Champions’ campaign. Notably, the campaign will feature former Indian international cricketer Mr Suresh Raina officially. RummyCulture, a Gameskraft app, has been offering users fun skill-based gaming experiences. The primary focus of these experiences includes safety, security, and technology. With the campaign, the company is looking to bring the game to newer generations of players.
Suresh Raina: Official face of the Culture of Champions
Mr Suresh Raina will reinforce the brand’s objective of transforming people’s perceptions of rummy by reinforcing it as a game of skill that involves mental acuity, attention, and game strategies, much like any other sport. Suresh Raina, a seasoned winner who understands what it takes to win, emphasises the campaign’s winning mindset.
The campaign sees a TVC being launched during the current IPL campaign on TV, Hotstar, and other digital channels.
Amit Kushwaha, Head of Brand Strategy, Gameskraft, said, “Our latest campaign continues our efforts to introduce rummy to a larger audience and build positive stories around the game. Changing people’s preconceptions through our storytelling, focusing on aspects of skill, concentration, and strategy has always been a priority. And there’s no one better than Suresh Raina to deliver our message and invite people to enjoy online rummy in a safe and secure environment.”
The ‘Culture of Champions’ campaign was launched last year and featured sporting legends like Abhinav Bindra, Harbhajan Singh, Mahesh Bhupathi, and Pankaj Advani.
Speaking on his association, Suresh Raina said, “Being successful at rummy requires the same mental skill, concentration, and looking at competitor strategy as judging a difficult situation on the cricket field. RummyCulture’s appeal lies in its focus on becoming the most trusted platform for rummy players and how it brings together players in a fun, easy-to-play environment while constantly testing their skills with real players. I’m glad to champion this ‘culture of champions’ campaign and look forward to the rise of this pure Indian game.”