Big Trunk Communications scores digital mandate for Madhur Sugar

Big Trunk Communications is a leading digitally integrated marketing agency that caters to a wide spectrum of businesses and has bagged the digital mandate for Madhur Sugar, a reputed brand that is associated with purity and hygiene.

Madhur Pure & Hygienic Sugar combines best quality sugarcane with advanced technology whose main aim is to provide unmatched and uncompromising 5s guaranteed. This recent collaboration aims at strategically driving and executing an effective 360-degree digital marketing campaign so as to create impactful and adequate brand awareness for the company.

The marketing mix includes media planning and buying, digital creative and advertising, and social media management while the creative outlook of the overall approach will play a crucial role in promoting the quality prospects of the brand that’ll eventually result in greater trust.

Dr. Satbir Sindhu, President – Marketing & OD stated, “Being the country’s largest as well as fastest-growing refined sugar brand in India, we have always been excited about engaging with our audiences across all digital touchpoints. We were on the lookout for a digital agency that understands our audience, not just the demographics and interests, but softer aspects like their aspirations, motivations and bottlenecks, and has the maturity & expertise to play a pivotal role in helping Madhur Sugar bring sweetness into the lives of our audience.”

Dr. Sindhu further added, “In our interaction with the Team Big Trunk Communications, we were impressed with their understanding and fresh perspective. We believe they have what it takes and will be able to address our requirements with their data-driven yet creatively intriguing approach. Hoping to take this association further to strengthen Madhur Sugar’s brand presence and also to create memorable experiences across all digital platforms.”

Speaking about this collaboration, Akhil Nair, CEO, BigTrunk Communications said, “Madhur is a name synonymous to Quality and Trust in the packaged refined sugar segment. Over the years, it has rapidly made its way into Indian households and hearts across geographies. Considering the growing market presence and popularity, it’s truly a privilege to partner with such a trusted brand in its category. “Joy of Eating” being at the core of the brand story, team Big Trunk is thrilled to be part of this new collaboration. We look forward to working on memorable digital marketing campaigns that create the right impact, drive engagement, conversations and brand consideration. We believe that our data-driven and customer-centric approach will help the brand grow and reach the next level. Eager to #MakeBigHappen together!”

About Madhur Sugar

Madhur Sugar was launched in 2007 and is a classified well-established retail brand that is a subsidiary of Shree Renuka Sugars Ltd. It is a publicly listed company that deals in manufacturing pure, healthy and hygienic sugar that rivals international standards. The aforementioned 5s guarantee of Safed, Sulphur-Free, Shuddh, Samaan and Surakshit makes them the most trusted brand among Indian women and households who constantly vouch for its authenticity time and time again.

Within five years of its inception, Madhur became the sugar category’s fastest-growing brand with a CAGR of over 20% and this value is expected to grow in the coming decade due to its massive popularity despite competition from rival brands.

Madhur is widely available at all major outlets across the length and breadth of India and commands a prominent place on the shelves of prestigious food chains and food malls all around.

Brief On Big Trunk Communications

Big Trunk Communications is a digital integrated marketing agency headquartered in Mumbai, with branches in Delhi and Bangalore. With a vision to ensure seamless integration across digital, creative, and media services, this 360-degree agency aims to execute impactful and result-oriented marketing campaigns for its patrons.

The company has managed to cross milestones and set records in various product categories and segments such as luxury, retail, fashion and clothing, food and beverages, education, media and entertainment, real estate, BFSI, e-commerce, and pharma.

The company is associated with leading brands such as ACG, Belgian Waffle, DKids, Zee Group, H & R Johnson (India), Barbeque Nation, Aster Labs, Saraswat Bank, etc. among the main ones.

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