Highlights

• Xiaomi Speed Ultra 7 priced significantly lower than competitors, starting at $29,874.
• Outperforms Tesla Model 3 with a standard range of 700 kilometers.
• Records over 50,000 orders within the first 27 minutes of launch.
• Aims to rival luxury brands like Porsche and Tesla at a fraction of the cost.

In a grand event held in Beijing, Xiaomi took the automotive world by storm with the official unveiling of its eagerly awaited electric vehicle, the Speed Ultra 7 (SU7) sedan.

Spearheaded by Lei Jun, the visionary founder and CEO behind Xiaomi’s ascendancy in the smartphone realm, the company has now ventured into the electric vehicle sector, promising an innovative addition to the electric sedan market.

Xiaomi SU7: Pricing and Features

The Speed Ultra 7 debuts with an attractive price range of 215,900 yuan ($29,874) to 299,900 yuan ($41,497), making it a formidable competitor to Tesla’s Model 3 sedan, which is notably more expensive in the Chinese market.

Lei Jun’s ambition for the SU7 is clear—he envisions it as a blend of aesthetic appeal, driving ease, and cutting-edge technology, all while being under the 500,000 yuan ($69,180) price cap.

Xiaomi’s ambition is to craft a “dream car” that can stand toe-to-toe with luxury giants like Porsche and Tesla.

Lei Jun expressed his admiration for these industry leaders on Weibo, emphasizing the importance of learning from the best to create top-tier vehicles.

Aimed at the premium consumer segment, the SU7’s competitive pricing sets it apart in China’s luxury EV market, where imported vehicles like the Porsche Taycan and Tesla’s Model S command much higher price tags.

Xiaomi’s foray into the electric vehicle market with the SU7 is a strategic move to offer premium quality at a more accessible price point.

Xiaomi Competing with Tesla

The SU7 boasts impressive features, including a standard range of 700 kilometers (435 miles), surpassing the long-range capability of Tesla’s Model 3.

This announcement has sparked tremendous interest among consumers, with orders surpassing 50,000 units within the first 27 minutes of sales.

The launch event was a testament to Xiaomi’s influence and ambition, drawing attendance from top executives of China’s leading EV manufacturers.

This gesture highlighted the collaborative spirit within the competitive landscape of China’s EV market.

Xiaomi’s entrance into the electric vehicle industry with the Speed Ultra 7 is a bold step into a market ripe with opportunity and competition.

The company’s success in smartphones has set a high bar, and with the SU7, Xiaomi is poised to redefine expectations in the electric vehicle sector.

FAQs

What is the price range of the Xiaomi Speed Ultra 7 in China?

The Xiaomi Speed Ultra 7 is set to disrupt the electric vehicle market with its competitive pricing, ranging from 215,900 yuan ($29,874) to 299,900 yuan ($41,497). This places the sedan in a sweet spot for consumers looking for premium features without the premium price tag, offering an affordable alternative to higher-priced electric vehicles in the market.

How does the Xiaomi Speed Ultra 7’s range compare to other electric vehicles?

Boasting a range of 700 kilometers (435 miles) on a single charge, the Xiaomi Speed Ultra 7 sets a new standard for electric sedans. This impressive range surpasses that of the Tesla Model 3’s long-range version, positioning the SU7 as a leader in battery life and efficiency, making it an attractive option for long-distance travelers.

What makes the Xiaomi Speed Ultra 7 a competitor to luxury electric vehicles?

Xiaomi’s Speed Ultra 7 enters the market with the ambition to compete with luxury electric vehicles like Porsche and Tesla but at a more accessible price point. By offering high-end features, superior range, and a competitive price, Xiaomi is challenging the notion that luxury electric cars must come with a hefty price tag, making premium electric mobility accessible to a broader audience.

How was the market’s response to the launch of the Xiaomi Speed Ultra 7?

The market response to the Xiaomi Speed Ultra 7 was overwhelmingly positive, with over 50,000 orders placed within just 27 minutes of its launch. This exceptional reception highlights the growing demand for high-quality, affordable electric vehicles and underscores Xiaomi’s successful entry into the competitive electric vehicle market.