Vodafone Idea, also known as Vi, announced its all-new gaming service dubbed as ‘Vi Games’ in India. The service has been launched in partnership with Nazara Technologies, an India based mobile entertainment company.
The newly launched gaming service brings more than 1,400 games available for postpaid and prepaid subscribers. These games are available in 10 popular genres – Adventure, Action, Arcade, Fun, Casual, Racing, Puzzle, Education, Sports and Strategy on the Vi App.
Vodafone Idea, furthermore, announced that initially, the Vi Games will have casual gaming content and later include the ability to host social gaming and esports events.
Vi Games will be available as part of a subscription system, which are divided into three categories:
The Gold tier will be available through a Gold Pass that offers the most extensive gaming library with 30 games at Rs 50 for postpaid subscribers and Rs 56 for prepaid users, valid for 30 days.
The Platinum tier provides a pay per download basis via a Platinum Pass that is priced at Rs 25 to the postpaid users and Rs 26 to the prepaid users.
Lastly, the Free-to-Play tier includes over 250 free games on the app. Vi Games, according to the company, will offer over 250 free games with no charges or in-game purchases.
In addition, postpaid subscribers who choose a plan worth Rs 499 or above will receive five free gold games every month, according to the company.
Vodafone Idea’s new gaming service intends to boost average revenue per user (ARPU) in order to compete with Jio and Airtel’s telecom market domination. The Vi Games application also contains an e-sports component that currently says – Stay tuned! We’re making something fun. Soon, we’ll be available on Vi Games.
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