Threads Marks One Year with 175 Million Monthly Active Users

• Threads now has 175 million monthly active users.
• New features include a web version, translation tools, and search functionality.
• Five new custom icons released for the anniversary celebration.
• Fediverse integration and API access introduced for enhanced functionality.

Meta’s microblogging platform Threads has reached its first anniversary.

The platform, which launched as an alternative to X (formerly Twitter), has seen significant growth and feature development over the past year.

User Growth

Mark Zuckerberg, Meta’s CEO, announced that Threads now boasts 175 million monthly active users.

This figure marks substantial growth from the platform’s initial surge, which saw 100 million registered users within its first five days of launch.

Feature Development

Since its inception, Threads has undergone numerous updates to address initial shortcomings:

• Web Version: Users can now access Threads via desktop browsers.
• Translation Tools: Built-in translation features have been added.
• Search Functionality: Chronological search capabilities are now available.
• Account Management: Fast switching between multiple accounts is possible.
• Tagging System: Users can now use tags to categorise posts.
• API Access: An API has been introduced for third-party integration.
• Fediverse Integration: Threads now offers compatibility with the decentralised social media ecosystem.

Anniversary Celebration

To commemorate its first year, Threads has introduced custom icons for its mobile app.

Five new icons, designed by members of the Threads community, will be available alongside the default icon.

Icon Availability

The new icons will be released gradually:

• One new icon will be unlocked each day
• Icons will remain available until 12 July 2024
• Users must have the latest version of the app to access the custom icons

How to Change the Threads Icon

1. Open the Threads app
2. Navigate to the ‘Your Profile’ tab
3. Tap the birthday cake icon at the screen’s top
4. Select one of the available icons

Platform Background

Threads launched during a period of controversy surrounding X, as users sought alternatives due to dissatisfaction with Elon Musk’s management decisions.

Initially, Threads lacked several features considered standard for social media platforms.

However, Meta has steadily addressed these gaps through regular updates.

The Threads app is available for free on the App Store.

It requires an iPhone running iOS 15.1 or later. Users should ensure they have the most recent version of the app installed to access all new features, including the custom icons.

“Threads was launched during a time when X was struggling, but since then, X has been surprisingly resilient,” said Debra Aho Williamson, chief analyst at Sonata Insights, a research firm.

“Sports and political discussion are still very active on X, and considering that we have the Olympics, Euro 2024 and the US presidential election this year (among other major events), X will probably continue to attract users,” she added.

Future Outlook

As Threads enters its second year, the platform’s growing user base and expanding feature set suggest it has established itself as a significant player in the social media landscape.

The introduction of community-designed icons also indicates a focus on user engagement and personalisation.

While Threads has made significant strides, it continues to face competition from established platforms and emerging alternatives in the dynamic social media market.

FAQs

How many users does Threads have on its first anniversary?

Threads has reached 175 million monthly active users, showing significant growth since its launch.

What new features have been added to Threads over the past year?

Threads now includes a web version, translation tools, chronological search, fast account switching, a tagging system, API access, and Fediverse integration.

How can I change the icon on the Threads app?

To change the icon, open the Threads app, navigate to ‘Your Profile,’ tap the birthday cake icon, and select one of the available custom icons.

What special features have been introduced for the Threads anniversary?

Threads has introduced five new custom icons designed by the community, with one new icon unlocked each day until July 12, 2024.

What is the significance of Threads’ integration with the Fediverse?

The Fediverse integration allows Threads to be compatible with decentralized social media platforms, enhancing its interoperability and reach.

Also Read: Threads Rolls Out Trending Now Feature to Enhance Real-Time Engagement

Also Read: Threads Steps into the Fediverse and Tests New User-Driven Features