Snapchat is changing how creators can earn money on its platform. The company has just announced a new ad revenue-sharing program for creators who post videos on Spotlight. Here’s everything you need to know about the change.
Spotlight is Snapchat’s TikTok-like feature and creators can now make money from videos that are one minute or longer by earning a share of ad revenue tied to their content.
This update simplifies Snapchat’s monetisation tools across both Spotlight and Stories, where ad revenue sharing first launched. However, this also means Snap will end its Spotlight Reward Program, the creator fund that paid influencers directly.
The Reward Program will officially shut down on January 30, 2025, and the new revenue-sharing model will take effect from February 1, 2025.
Snapchat has set specific requirements for creators to earn money through Spotlight videos or Stories.
To qualify, creators must:
Also, creators need to achieve one of the following in the last 28 days:
These new requirements might seem tougher than before to many creators. To compare, Snapchat’s previous Stories requirements only asked for 10 Story posts per month.
Moreover, Spotlight creators who could previously earn money with just 1,000 followers and 10,000 unique views will now need to meet these higher thresholds. The change also pushes creators to focus on longer videos, as only content over one minute will be eligible for ad revenue.
Snap’s announcement comes at a time when TikTok faces a potential ban in the United States. The ByteDance-owned app has until January 19, 2025, to sell its US operations or risk being banned if the Supreme Court doesn’t intervene. If TikTok does disappear, Snap could be one of the platforms creators turn to.
Snap reports that Spotlight viewership is “up 25% year-over-year,” and sees a growing opportunity for creators to make money from public content. The company also revealed that the number of people posting publicly on Snap has “more than tripled” over the past year.
Answer. Snapchat has announced a new ad revenue-sharing program for creators who post videos on Spotlight that are one minute or longer, replacing the Spotlight Reward Program, which will end on January 30, 2025.
Answer. To qualify, creators must have at least 50,000 followers, post at least 25 times per month to either Saved Stories or Spotlight, and post on at least 10 of the last 28 days to Spotlight or Public Stories. Additionally, they need to achieve one of the following in the last 28 days: 10 million Snap views, 1 million Spotlight views or 12,000 hours of view time.
Answer. The update simplifies Snap’s monetisation tools across both Spotlight and Stories and encourages longer videos, setting higher thresholds for earning. It also comes as TikTok faces a potential ban in the US, possibly driving more creators to Snap.
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