Shift from offline to online is next big avenue for growth for travel and tourism industry

Domestic and international travel witnessed a sharp increase after restrictions within India and across the globe lifted. It has been observed that people are on revenge travel after being confined on their homes due to Covid-19, and a large portion of this revenge travel is getting planned through smartphone.

According to data.ai, around 1.48 billion apps in travel category were downloaded worldwide during January-May 2022.

Among total downloads, more than 220 million travel apps have been downloaded which is highest among all regions. There has been 10.4% increase in downloads of the apps in the same period as compared to the corresponding period last year.

Of late, technology is playing crucial role in helping people planning their vacations and the travel itinerary, says spokesperson, MakeMyTrip.

“Technology has helped democratize travel for all. In fact, the past two years have only helped accelerate the momentum around leveraging technology to help travellers search and book travel online. Today, tens of thousands of users from tier II and smaller pockets of the country are making travel bookings online –a pattern that we are also seeing across all our three brands, MakeMyTrip, Goibibo and redBus,” adds the spokesperson.

 Penetration in smaller cities

Not only metro cities, people from smaller towns and cities are also using apps to plan their vacation. Highlighting this, Bajaj says that a recent ‘on-platform study’ on Goibibo indicates that nearly 48% of new users and app downloads are from smaller cities across the country.

According to the official, the shift from offline to online is fast becoming the next big avenue for growth for the entire travel and tourism industry.

The MakeMyTrip group is equally excited of these opportunities that are unfolding, and remain focused on revolutionizing travel at every step of the customers journey.

“Through apps our customers can plan, search, book and make any modifications to their bookings in a few clicks and taps. The exhaustive range of offerings allow people to choose and book all travel services including air ticketing, hotel and alternative accommodations, holiday packages, rail ticketing, bus ticketing, car hires and ancillary travel requirements such as third-party travel insurance and visa –all on a single platform. And that’s the power of tech that we are passing on to our customers. With deep technology solutions on the side, we are also constantly elevating the end-to-end travel experience by offering customized and personalized travel recommendations with the help of advanced AI and data analytics solutions,” adds the spokesperson.

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