Highlights

• Shah Rukh Khan, a Realme ambassador, was spotted using a POCO smartphone in his new film.
• The actor used the POCO X4 Pro, despite the film’s association with POCO’s flagship, the F5.
• POCO confirms its partnership with the film after the images went viral.
• The surprise appearance stirred debates and discussions among fans on social media.

Bollywood’s ‘King Khan’, Shah Rukh Khan, is once again in the limelight, and this time, it’s not just for his latest blockbuster, “Jawan”. An unexpected scene in the movie has led to quite a stir in the tech community.

Shah Rukh, who was announced as the brand ambassador for Realme in May, was spotted using a POCO smartphone in a sequence in “Jawan”. Given the actor’s recent association with Realme, this decision is indeed a talking point.

The scene in question showcases the actor seemingly using the POCO X4 Pro, a model which POCO launched back in March 2022.

For the uninitiated, POCO and Realme are competitors in the smartphone market. While brand placements in movies are not new, the context makes this one particularly intriguing.

Social media platform X (previously known as Twitter) was abuzz with activity, as fans and tech enthusiasts alike tried to decipher the reason behind this choice. Was it an oversight? A deliberate move? Or just a plain coincidence?

Further adding to the intrigue, POCO shortly after the buzz, announced its official collaboration with “Jawan”. This move solidified the notion that Shah Rukh’s use of the POCO phone wasn’t mere happenstance.

POCO’s intent was clear – they aimed to promote their flagship model, the POCO F5. Yet, the scene in “Jawan” showcased the actor with the X4 Pro, a relatively older and lower mid-range model.

Some vigilant X users even claimed that they noticed various POCO models sprinkled throughout the film.

This situation raises an interesting discussion about brand endorsements, celebrity associations, and product placements in cinema.

How binding are brand endorsement contracts? Are there grey areas that allow for such overlaps? Or was this a conscious decision by the makers of “Jawan” and Shah Rukh Khan himself?

While these questions remain, one thing is certain: Shah Rukh Khan’s choice of smartphone in “Jawan” has given both movie-goers and tech enthusiasts a new topic of discussion, proving once again the actor’s unparalleled influence in and outside of Bollywood.

FAQs

Why is Shah Rukh Khan’s use of a POCO phone in “Jawan” significant?

Shah Rukh Khan endorsed Realme smartphones in May, making his on-screen use of a competing brand, POCO, in his latest film a notable event.

Which POCO model did Shah Rukh Khan use in the film?

Based on images shared on social platforms, it seems Shah Rukh used the POCO X4 Pro, launched in March 2022.

Has POCO made any official comments about this?

After the images of Shah Rukh with the POCO phone went viral, POCO announced its association with the movie “Jawan.”

Did the film only feature the POCO X4 Pro?

Some audience members claim they’ve spotted several POCO devices throughout the film, even though the POCO F5 is their flagship offering tied to the movie promotion.