Highlights
- Samsung unveils its 2025 lineup including new Neo QLED 8K TVs, AI-integrated smart home devices and upgraded entertainment systems.
- Vision AI enhances personalisation, AI Home integrates smart appliances and Knox Security boosts data protection in Bespoke devices.
- The lineup includes a 100-inch Neo QLED TV, the Bespoke AI Family Hub+ refrigerator and SmartThings-compatible devices.
Caption – Samsung has two additions to the Neo QLED 8K series, the QN990F and QN900F. (Image credit – Samsung)
Samsung has officially revealed its 2025 lineup of AI-powered TVs and smart home appliances, adding new models and features focused on performance, design and smarter connectivity.
The new lineup includes two additions to the Neo QLED 8K series, the QN990F and QN900F, which join the already announced OLED S95F. These TVs are designed to deliver top-tier visuals and sound. Explaining more about the lineup at the launch, Samsung said, “Featuring 33 million pixels, the Neo QLED 8K series delivers an exceptional picture, immersive sound, and breakthrough experiences, all powered by Vision AI.”
The new TVs also include Glare-Free technology and are part of Samsung’s premium Art TV range aimed at enhancing the viewing experience.
Samsung also introduced ‘AI Home’, a connected platform that integrates smart TVs and appliances for a seamless smart home setup.
Samsung’s 2025 Product Line –
- Bespoke AI Jet Ultra: Touted as the world’s most powerful cordless stick vacuum, it delivers up to 400W of suction power.
- Neo QLED 8K QN990F: The first TV with 8K Wireless One Connect Box for a cleaner setup.
- The Frame Pro: Samsung’s first lifestyle TV to feature Neo QLED technology, blending art and entertainment.
- Q-Series HW-QS700F Soundbar: The brand’s first convertible fit soundbar, offering flexible audio solutions.
All of these devices are powered by Samsung’s Vision AI, which allows for more personalised and adaptable user experiences based on individual preferences.
Samsung has also expanded its Neo QLED TV lineup up to 100 inches for a more cinematic viewing experience and increased access to its Art Store across more models. For better data security, Samsung is extending Knox Security, its high-grade protection, to all Bespoke smart appliances.
Smarter Appliances with AI Integration
Samsung is putting AI at the heart of its home appliance strategy. A key highlight is the 809L Bespoke AI Family Hub+ refrigerator, which now includes an AI Home display for centralised smart home control.
As Samsung explains, “The AI Home screen extends the core purpose of these refrigerators by transforming them into central smart home control hubs with the ability to connect, monitor and control compatible third-party devices connected through SmartThings’ Map View feature.”
The Bespoke AI Jet Ultra Vacuum is also SmartThings-compatible, letting users control it remotely from their phone. It even includes smart self-diagnosis, making maintenance easier.
Samsung’s 2025 lineup aims to offer smarter, more connected living with AI playing a major role in both entertainment and home management.
FAQs
Q1. What new AI-powered TVs has Samsung announced in 2025?
Answer. Samsung unveiled new Neo QLED 8K models—the QN990F and QN900F—featuring 33 million pixels, immersive sound, and Vision AI-powered experiences.
Q2. What smart home innovations are included in Samsung’s 2025 lineup?
Answer. Samsung introduced ‘AI Home,’ a connected platform integrating smart TVs and appliances, alongside AI-powered Bespoke devices like the Family Hub+ refrigerator.
Q3. How is Samsung improving security for its smart appliances?
Answer. Samsung is expanding Knox Security to all Bespoke smart appliances, ensuring high-grade data protection across its 2025 product lineup.
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