Highlights

• Samsung maintains its lead in India’s smartphone market with an 18% share and 7.9 million units shipped in Q3 2023.
• Xiaomi climbs to second place with 7.6 million units, primarily due to its affordable 5G models.
• Premium smartphone segment sees significant growth, driven by Samsung’s Galaxy S23.

Samsung continues to dominate the Indian smartphone market, according to the latest data for the third quarter of 2023.

The South Korean tech giant has a market share of 18%, or 7.9 million units shipped.

Xiaomi isn’t far behind, climbing into second place with 7.6 million units, largely thanks to its new, affordable 5G models.

This year’s third-quarter results tell a compelling story about market trends and consumer preferences.
Samsung’s steady performance is thanks to a balanced portfolio that caters to both the affordable and high-end segments.

Meanwhile, Xiaomi’s focus on affordable 5G technology appears to be a winning strategy to capture market share, but not enough to overtake Samsung.

The premium smartphone market in India also saw strong growth, a segment where Samsung once again shined with its Galaxy S23 series.

At the same time, discounts on older Apple iPhone models such as iPhone 14 and 13 also contributed to this increase during the holiday season.

Interestingly, Realme and Oppo, which occupied the 4th and 5th positions, saw a decline compared to their performance in the same period last year.

This suggests an opportunity for other brands, like OnePlus and Motorola, to potentially move up the rankings in the coming quarters.

Looking ahead, Samsung is projected to maintain its leadership in the final quarter of this year, mirroring its performance in Q4 2022.

Apple is also expected to grow in the “ultra-premium” segment and may even capture the top spot for premium shipments if the iPhone 15 lineup performs well in India.

FAQs

Who led the Indian smartphone market in Q3 2023?

Samsung led the market with an 18% share and 7.9 million units shipped.

How did Xiaomi perform in this quarter?

Xiaomi climbed to second place by shipping 7.6 million units, largely due to its affordable 5G models.

What trends were observed in the premium smartphone segment?

The premium segment grew robustly, driven by Samsung’s Galaxy S23 series and older-generation iPhones offered at attractive deals.

Which brands faced a decline in Q3 2023?

Realme and Oppo experienced declines compared to the same timeframe in 2022.

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