Poco records 300% YoY growth in Q1 2021 in India

HomeIn-FocusPoco records 300% YoY growth in Q1 2021 in India

Xiaomi spin-off brand Poco has registered the highest growth at 300% YoY in the first quarter of this year, amongst the top 10 brands in India, as per IDC Worldwide Quarterly Mobile Phone Tracker, May 2021.

In November 2020, Poco was ranked the third online smartphone brand, overtaking Realme and OnePlus, within a span of 10 months, and today, it has added another milestone in its independent journey by registering highest growth in the first quarter.

Last year, Poco X2 became the best-selling smartphone on Flipkart under the Rs 15,000-20,000 price segment in March within one month of its launch and Poco X3 was featured as one of the best phones under 20K segment. Poco continued to cement its online position, driven by affordable models like Poco C3 and M3.

Launched in February this year, Poco M3 sold 500k units within 45 days of the launch. The company’s recent introduction Poco X3 Pro is all set to redefine the smartphone experience with unbelievably fluid and powerful performance to provide the highest levels of user satisfaction, the company claimed.

Anuj Sharma, Country Director, Poco India, said, “Our rise to the top 3 in the online smartphone space in just 10 months was a testimony of the love and trust we have received from our fans and consumers. This trust has helped us achieve yet another milestone by achieving the highest growth among the top 10 smartphone brands in the first quarter of 2021. As we continue to grow in the market, we aim to focus on delivering the best and compelling proposition, without compromising on the quality of the devices, with continuous belief in our philosophy of “Everything you need and nothing you don’t.”

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