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Dixon collaborates with Bharti Enterprises to make telecom gear under PLI scheme

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Electronics manufacturing services company Dixon has entered into a Memorandum of understanding (MoU) with Bharti Enterprises to form a joint venture (JV).

As per the statement released by the company, Dixon’s wholly-owned subsidiary- Dixon Electro Appliances or any other company identified by the parties will be the JV Company which will undertake manufacturing of telecom and networking products like modems, routers, set top boxes, IoT devices, etc for the telecom sector/industry including Airtel.

The JV Company will file necessary applications with the Ministry of Communications or any other nodal agency to avail benefits under the Production Linked Incentive (PLI) scheme of Government of India. Post execution of mutually acceptable agreements by the parties, the JV Company will be 74% owned by Dixon and 26% owned by Bharti Enterprises.

Saurabh Gupta, CFO, Dixon Technologies, said, “It gives us immense pleasure that we have partnered with Bharti which is an iconic brand. We are delighted and encouraged by the trust they have bestowed on Dixon for this collaboration. We see them as our ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction and we intend to leverage each other’s strengths to manufacture telecom and networking products.”

“We are confident that this is just the beginning of a long and prolific association and there is immense potential to further build on our shared capabilities to deliver sustainable growth,” Gupta added.

Deven Khanna, Group Director, Bharti Enterprises, said, “We are pleased to join hands with Dixon Group to strengthen India’s electronics manufacturing sector and to contribute to government’s vision of an Atmanirbhar Bharat.”

“Telecommunications sector has played a pivotal role in facilitating growth of the economy and is a key enabler of digital connectivity and Digital India. With Dixon’s excellent track record in manufacturing industry and Bharti’s deep expertise in Telecom, this venture will be well positioned to be a key player in its space,” Khanna said.

Airtel launches ‘Airtel IoT’ – a 5G ready platform for the world of connected things

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Bharti Airtel today launched ‘Airtel IoT’ – an integrated platform that enables enterprises to harness the power of Internet of Things (IoT) and be ready for the emerging era of connected things.

Ajay Chitkara, Director & CEO – Airtel Business said, “Enterprises have three key requirements for IoT. First, connectivity solutions that future proof their device and application investments. Second, the security of their data. And third, seamless integration with existing IT systems to make the IoT data actionable. Airtel IoT is built on these insights to massively simplify the IoT journeys of enterprises.”

Airtel IoT is an end-to-end platform with the capability to connect and manage billions of devices and applications in a highly secure and seamless fashion. At its core is Airtel’s robust 5G Ready network that comes with the option to deploy NB-IoT, 4G or 2G connectivity using Airtel e-SIM technology.

It also has a Flexible set of APIs to eliminate cumbersome integration journeys and allows enterprises to streamline the process of connecting, collecting, and analysing data through their existing workflow tools. And, importantly, Airtel’s telco grade Security helps enterprises ensure that their IoT data is safe and available in real time for analytics and service delivery.

MG Motor, Pine Labs, Paytm, Kirloskar, BSES, Genus, and Kent are among the many businesses across Manufacturing, Logistics, Automobiles, BFSI and Utilities that are already using Airtel’s IoT solutions.

Rajeev Chaba, President and MD, MG Motor India said, “With the help of Airtel IoT, we have been able to provide the customers with India’s first internet car having i-SMART technology and 60+ connected car features. Airtel IoT allows us to access real-time infotainment and telematics. The partnership seeks to provide best-in-class connected car technology to our customers.”

India’s cellular connectivity based IoT market is forecasted to grow to Rs 10,000 cr by 2022, driven by connected cars and appliances, SMART factories and utilities, and other use cases. Airtel Business is the largest player in India’s B2B connectivity space and serves over 2500 large enterprises as well as one million medium and small enterprises, including startups.

Italian tech brand ‘Celly’ enters Indian market, with Beetel as its distributor

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Team My Mobile
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Celly, the Italian brand known for smartphone, announced its foray into the Indian Market. The brand sees India as a high growth potential market and plans to expand its foothold, in a partnership with Beetel, an Indian household name.

Blending Italian craft with technology, Celly shall launch a range of products under audio, power, photography, utility & travel category. With over 20+ products to launch in India by the end of April, the lineup includes several marquee innovations of Celly.  The products shall be priced among the mid – high end segment and will be available with leading ecommerce platforms – Amazon and Flipkart along with brick and mortar stores

Stefan Fink-Jensen, International Business Development for Celly said, “Celly and Beetel have been working hand in hand for the past year to prepare for this exciting moment. We are thrilled to launch our aspiration brand Celly in the Indian market. We have tailored all our products to meet the Indian market technical and design expectations, with unprecedented Italian craftsmanship and quality, along with 2 year warranty for our high tech lineups.”

Puneet Gupta – Business Head, Beetel said, “With our vision to provide quality products in the Indian market, Celly would be an important strategic partner for us. With decades of experience in Indian Market, our vast Omnichannel reach – Dense distribution network, partnerships with leading e-commerce platforms & leading LFRs, we would be able to provide platform to make Celly Products accessible and available to all. This will be an exciting and a promising journey with Celly and we look forward to it.”

Celly’s Italian unique design to India, aims to bridge the gap between technology and design conscious consumers, in order to create a joyful experience for the young and trendy. With unique Italian style, paired with innovative design, Celly’s solutions are meant to support diverse users and are suitable for any needs both business and leisure, in every moment of the day: at home, at the office, while travelling or in the free time.

Virat Kohli roped in as Vivo brand ambassador

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Smartphone brand Vivo has announced India cricket captain Virat Kohli as its brand ambassador. With the association, Vivo aims to reach the millennials and technologically-driven consumers, it said in a statement. A 360-degree marketing approach will characterise Vivo’s association with Virat Kohli, it added.

The Chinese handset maker said Virat will be seen spreading awareness and promoting the launch of Vivo’s upcoming products series in the pipeline. The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and print, outdoor, social media and events.

Nipun Marya, Director-Brand Strategy, Vivo India, said, “We are thrilled to have Virat Kohli on board. At Vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives.”

“Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience,” Marya added.

Virat Kohli said, “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. Vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology.”

“The way Vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting,” Kohli added.

To establish a connect with the young Indian users, Vivo, has also associated with IPL. Over the years, Vivo’s association with IPL has helped them connect with their consumers along with expanding pan India brand presence.

As part of the company’s commitment to ‘Make in India’, all Vivo smartphone series are manufactured at the Greater Noida facility that employs more than 10,000 men and women ensuring all Vivo devices sold in India are made by fellow Indians.

Yahoo Answers shutting down permanently on May 4

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Team My Mobile
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One of the longest-running web Q&A platforms, Yahoo Answers, is now shutting down permanently. The service was active since 2005 and now the company will discontinue it on May 4 2021.

As per media reports, Yahoo, which is now part of Verizon Media Group, announced the change at the top of the Yahoo Answers homepage. The official message links to a separate FAQ page, which details the timeline of the shutdown. It says that starting from April 20 the platform will no longer accept new submissions.

According to a report, a note has been sent to the active Yahoo Answers members, which provides a little more detail about why Yahoo is shutting down the platform.

The note reads, “We launched Yahoo Answers sixteen years ago to help people around the world connect and share information. With you and millions of other users, we built the best place on the web to ask and answer questions on a variety of topics, creating a community of global knowledge sharing.”

It added, “While we could not have been prouder of what we accomplished together, we are reaching out today to let you know that we have decided to shut down Yahoo Answers on May 4, 2021.”

Users are also instructed to request their data until June 30, or it will be inaccessible after that. The report says that users will no longer be able to post any new questions or answers from April 20.

The company also said, if someone wants to download a copy of questions and answers posted by them, then they have to request it by signing into the Privacy Dashboard.

The company will delete all the data stored after June 30, 2021.

“We address requirements of hybrid workers with our solutions”- Ankur Goel, MD, Poly

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Team My Mobile
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“When we look back, what we see today is that the pre-COVID and post-COVID world is very different”

 

The power of rapid communication and efficient collaboration is paramount in these unprecedented times and tools such as video & audio conferencing, headsets and other collaboration technologies are playing a vital role in ensuring some sort of ‘normalcy’ across sectors.

And Poly makes it easy for us to integrate seamlessly. And in a recent interview with the MyMobile team, Ankur Goel, Managing Director for Poly India, spills some more beans about the same.

 

What do you think about Hybrid Work Culture and how do you see it grow in the near future?

The pandemic has changed the way we live our day-to-day life and the way we live, work, play or interact with each other. When we look back, what we see today is that the pre-COVID and post-COVID world is very different.

I have been talking to a lot of customers and CIOs across verticals be it government, manufacturing, IT/ITeS, education or healthcare and we see that the future of work is hybrid working.

Remote working is widely accepted now, employees are more accustomed to working from home and are finding that they have better work-life balance. So, there is a large segment of the working population that prefers to continue with remote working. On the other hand, there is another segment of workers that are finding it difficult to continue with the work from home arrangement – they miss the human interaction and find that they are more productive in office.

So, we see that the future of work will be hybrid working wherein employees will be working from home two or three days a week and meeting in office for the remainder period. This is beneficial not only for organisations as it has a lot of advantages like cost savings and efficient utilization of resources but also to employees as it offers a very good work-life balance.

Organizations are in a unique position as they must meet the needs of all these different workers and workstyle. Going forward, the focus for leaders will be to ensure that they cater to the needs of all employees despite their work location and making sure that they implement an employee first strategy. In order to do that, organisations will specifically have to go through a phase of 3Rs i.e., respond, redesign and reinvent their workplace strategy so that they can accommodate the workstyle of every employee.

 

You are into hybrid workplace tools. Have you extended your portfolio witnessing the rise in WFH culture? What are some of Poly’s popular WFH solutions?

Yes, given the rise in work from home and hybrid working culture, we have pivoted our product roadmap to meet the needs of a hybrid worker. Today, we address the requirements of a hybrid worker with our complete set of solutions – headsets, voice, and video and our portfolio and product roadmaps are improving our ability to meet this hardware-for-anywhere demand, creating equipment that can be set up and used easily by anyone, in home offices or remote workplaces, not just IT departments.

Some of our popular Work From Home products include:

POLY SYNC USB/BLUETOOTH SMART SPEAKERPHONES – A remarkable sounding three-in-one device, it is a personal speakerphone, a portable music speaker and a smartphone charger all in one. Its compact, sleek design and carrying case make it perfect for users on the go.

POLY VOYAGER FOCUS UC – Even though you may be working from home office, your favorite café, or even the office, distractions are everywhere. A headset like the Voyager Focus UC comes in handy with its ability to filter out the background noise, while projecting your voice clearly and confidently so your contribution to the meeting can be heard. Also, the Voyager Focus UC delivers rich bass, crisp highs, and natural mid-tones to let you enjoy your favorite tunes.

POLY VOYAGER 6200 UC – The Voyager 6200 UC neckband delivers professional-grade audio performance for mobile and PC calls and features an immersive stereo for the music lovers. The earbud is comfortable, stable, fits nearly all ear sizes and shapes and is easy to put on and take off, while the neckband contours to any user while remaining lightweight.

POLY VOYAGER 5200 UC  – The Voyager 5200 UC, a mono Bluetooth headset which lets you work from wherever you like, and with all-day comfort. Six layers of WindSmart technology and four omni-directional microphones work in tandem to reduce distracting background noise, letting nothing get in the way of a clear connection.

Most of our products are platform agnostic i.e., our equipment works seamlessly across multiple platforms like Microsoft Teams and Zoom and delivers professional results every time and hence, is an ideal choice for a hybrid worker.

 

How important is the Indian market for you? What is your market expansion plans?

The India market is extremely important for Poly. We have customers across all sectors – government, manufacturing, healthcare, IT/ITeS using our audio, video conferencing solutions and headsets. For 2021 and beyond, our focus will be to educate and help our customers navigate in the new world of work i.e., hybrid working.

We want to provide best-in-class conferencing experience for users from all segments – whether they are working from home, in office or client location and have many exciting products that we will announce in the next few months to meet this vision.

With respect to segments, we see a lot of opportunities in the healthcare and education sector in India – the way that these customers are using collaboration technology is exciting. The pandemic has propelled these customers to disrupt the way they use technology to serve customers and there is a lot of opportunity for Poly to be the collaboration partner for them in their digital journey.

What are some best practices for business leaders while thinking about the future of work – how should they redesign, implement to enable hybrid workforce?

Across all workspaces, be it home office or the traditional office, the focus for business and IT leaders should be on creating environments that motivate and empower workers to be productive and do their best work no matter their location. A few tips for enabling a good hybrid work environment include –

Rethink Work Patterns – Hybrid working brings flexibility on location, times and days that work is carried out. Review and revise work-from-home policies and focus on what employees need to be productive in their role.

Foster Better Collaboration – Encourage inclusive and productive work as teams become more virtual in nature. Create engaging and productive virtual workspaces, using noise-cancelling and intelligent acoustic solutions in dynamic headsets and video soundbars.

Optimize Investment – Banish under-utilized office spaces that bring little return on real estate costs. Prioritize investment beyond the office walls to create flexible, collaborative, technology enabled personal workspaces everywhere.

MyTeam11 unveils ‘Ab Poora India Khelega’ campaign for Indian T20 season

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Team My Mobile
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Fantasy sports platform MyTeam11 has come up with their campaign for the Indian T20 Season – “Ab Poora India Khelega”. This is aimed at bringing forth the narrative of how fantasy cricket is meant for all and brings every Indian household closer by binding them through the passion for their favourite sport, players and teams.

The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how the user-friendly application makes learning fantasy cricket easy.

The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

The central characters of the campaign are played by veteran film and TV Actor, Kanwaljit Singh, who is seen playing the role of the father while the role of the son is portrayed by Chhichhore and Aashram star, Tushar Pandey.

Manvendra Singh Rathore, CMO, MyTeam11, said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

“We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket,” he added.

The video campaign of “Ab Poora India Khelega” will also be complemented by the existing brand voices of MyTeam11 wherein brand ambassador Virender Sehwag shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

MPL renews RCB sponsorship in two-year deal

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Team My Mobile
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Esports and skill gaming platform Mobile Premier League (MPL) today entered into a partnership with IPL team Royal Challengers Bangalore (RCB) for a period of two years as a Principal Sponsor.

The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition, it said in a statement. MPL began its association with RCB in the 2020 T20 edition, played in the UAE, which was a very successful partnership.

Associating with T20 teams has proven to be a good return on investment for startups in the past, with many brands becoming easily recognizable, thanks to huge fan followings that teams like the RCB command, as well as the T20 tournament’s record-breaking viewership numbers.

“We are glad to extend our association with RCB for two more years. Last year’s partnership was fruitful for both RCB and MPL. With our brand ambassador Virat Kohli leading a strong RCB side, we are confident that the team will have a good season this year too. Bangalore is MPL’s home base and we are proud to partner with this city’s Cricket team,” said Abhishek Madhavan, Senior Vice President, Growth and Marketing, MPL.

Rajesh V Menon, Vice President and Head of Royal Challengers Bangalore, said, “We are delighted to have Mobile Premier League as one of our key jersey partners again for this season and the next. MPL and RCB share a common ethos of being at the forefront of creating cutting edge mobile gaming experiences and engaging content platforms respectively and this partnership combines the power of both to further create heightened levels of engagement for our fans.”

Portronics launches “Harmonics 230” –a Wireless Sports Neckband

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Team My Mobile
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Portronics launched “Harmonics 230” a Wireless Sports Neckband with active CVC 8.0 Noise reduction technology. The product is the newest addition to their series of premium Wireless headsets.

The newly launched wireless neckband delivers crystal clear voice quality regardless of any external noise, and without burning a hole in your pocket. The wireless earphones also come in 3 different bud sizes, allowing one to choose the best fit for their ears.

In a mere 2-hour of full charging time, Harmonics 230 lasts up to a staggering 7 hours. Even 5-minute rapid charge lets the headset play for up to a whopping 2 hours at a time and in 20 minutes, it can gear up further for a 4-hour of playtime.

Meant for those who want superior sound and connectivity while being on the go, the Harmonics 230 neckband personifies a perfect blend of style and comfort.  With its smart, in-line controls, the wireless headset is destined to become the best workout buddy. Liquid silicone so lightweight, one can simply hang the wireless earphones around the neck and prevent them from slipping off or getting tangled. Furthermore, powerful magnets on the back of the earbuds let you attach both earbuds together while not in use, so one can conveniently keep it around their neck without any hassle.

Power up your entire day with the Harmonics 230’s 10 mm drivers (20% larger than ordinary earphones), that produce high-detail treble with superior clarity.

The Portronics Harmonics 230 is available in stylish Black and Blue colors for just Rs 1,999, and currently at introductory discounted prices in all leading online and offline stores.

GoDaddy adds Instagram integration to Websites + Marketing

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Team My Mobile
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Social media is an essential part of every company’s 2021 playbook for success. With their massive reach, platforms like Instagram, Facebook, Google, and Twitter help small business owners increase brand awareness, connect and engage with customers, and increase sales. Now, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever, freeing up more time for entrepreneurs to focus on their core businesses.

Within Websites + Marketing, you can now publish your posts directly to Instagram and keep track of the comments and views. Scheduling posts for the future is just as easy and allows you to create a steady stream of engaging content even when you’re offline. The dashboard offers content suggestions to help you stand out in your customers’ fast-moving feeds, which may mean the difference between getting noticed and being ignored.

The integration makes GoDaddy among the few to offer direct post publishing to Instagram, enabling entrepreneurs to easily create and manage all of their social media sites from one place.

Prakhar Saxena, a gardener and plant enthusiast turned entrepreneur – Founder of Kyaari said, “both website and Instagram presence are highly interconnected and crucial to help manage and thrive a business, especially in today’s new normal digitally connected world. While social media helps me share real-time updates with my customers on any new and existing products, my store, or any gardening project that I’m doing; my business website helps me easily manage the purchases.” He further adds “I’m super excited to try GoDaddy’s new Instagram integration to websites, which will not just help save time, but will also schedule posts in a coherent manner, without losing on the followers.”

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