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Rishit Jhunjhunwala appointed as Truecaller India MD

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Telephone search engine and caller ID service Truecaller today announced the appointment of Rishit Jhunjhunwala as the Managing Director for its India operations.

Currently based in Stockholm Sweden, the company’s headquarters, Rishit will be moving back to Bengaluru and will be responsible for spearheading business strategies to expand the company’s footprint and accelerate revenue growth in India.

He would be also continuing his previous role as Chief Product Officer and would be overseeing the operations based in Delhi, Mumbai and Bengaluru.

Alan Mamedi, CEO and Co-Founder, Truecaller, said, “We wanted a leader like Rishit who can connect deeply with customers, employees and partners alike with his 6 years of extensive experience within the company. This is important as India is closest to the heart of the company with over 60% of our users from India. This is a natural fit for Rishit who will lead the India business to greater heights with his exemplary leadership and ability to bring in innovation.”

Rishit joined Truecaller in 2015 as VP of Product and has led the evolution of the product since then, becoming Chief Product Officer in 2020. Rishit brings in a wealth of experience, not just during his time at Truecaller, but also from his previous stint as an entrepreneur.

“My journey with Truecaller has been exciting from day one, I have seen the company grow to be the third most used app in India. I am looking forward to my next venture with Truecaller in India. I firmly believe that Truecaller will continue to transform the way the world communicates and bring great value to people around the world,” said Rishit Jhunjhunwala.

The company recently announced 200 million active users in India and over 270 million active users globally. The Indian market accounts for over 60% of Truecaller’s user base and is continuing to increase as a pivotal sector in their expansion.

“India is a key market for Nexstgo”

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Team My Mobile
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With the laptop being a key thing in today’s world, Hong Kong-headquartered Nexstgo is gung-ho about its business prospects in India. The tech major offers laptops under Nexstgo and Avita brands, catering to two different set of consumers, from professionals to youngsters. In a significant development, Nexstgo recently collaborated with Japan-based Vaio Corporation to bring its popular laptop brand (Vaio) to a number of Asian countries, including India. The company has an aggressive product category expansion strategy to develop different laptop series to the high-end, mass and entry consumer segmentations. Alex Chung, CEO, Nexstgo, discusses the company’s India-specific vision and more, in an interaction with Ramesh Kumar Raja. Excerpts:

How are Nexstgo and Avita positioning themselves in a hyper-competitive market like India? Where do they stand out?

We have adopted different marketing approaches and communications objectives for both the brands, Nexstgo and Avita. Nexstgo’s target segment is the premium and professional customers, corporate and SME clients, and also the modern young executives. Avita, on the other hand, is a lifestyle consumer brand, targeting young users who are more inclined towards tech-fashion, are trendsetters and students. For Nexstgo, we provide reliable and durable laptops together with business solutions / applications for commercial segment, while for Avita, we use more engaging content and mediums such as collaboration with KOLs in order to reach out to the young target segment.

There’s a conflict between Affordability and Utility in the technology market. In such a scenario, how has been the response of your laptops so far in India?

India is one of the key markets for our business, as it is the largest and fast-growing market with great potential in the technology and computer sector. There is an uptrend of India’s tech wave. Indian consumers, especially our targeted middle-class segment, have large consumption power and they tend to look for something premium yet innovative, hence are more open to international brands. So, our top-quality laptops would be very appealing to them, especially for Avita, the brand is widely loved by the Indian young consumers and has got industry recognition and awards such as the “2020 Best Brand Award” of Economic Times and the “Best contemporary design for a laptop brand” of DT Awards.

How do you ensure the quality of your laptops specs-wise, especially considering their diverse use in today’s time?

To fulfill ever more demanding user expectations, Nexstgo advocates developing full product portfolio and technologies transforming the user experience in learning, working, entertainment and social interactions. For Avita, our mainstream model Liber V delivers a wide array of colours and patterns; entry model Essential is an all-in-one modern PC, while the 2-in-1 tablet Magus provides users a more flexible and versatile usage to cater to different scenarios. We will continuously expand the product categories including PC for creators, accessories and other IoT products.

You have entered into a partnership with Vaio. Can you please elaborate about the same and what’s next now?

Since 2018, Nexstgo has developed a strong partnership with Vaio Corporation in Japan. And in early 2021, we unveiled a strong comeback for Vaio business to the Indian market, introducing different laptop models for different consumer segmentations, such as SE14 – the mainstream model for business travellers and the modern office users; the E Series – designed for the young users to support their energetic work-and-play lifestyles; and Vaio Z – the ultimate flagship device for business elites and premium users. In the coming future, Nexstgo is set to bring an incomparable computing experience to the Indian market by launching a wide range of finest-quality laptops specially designed for modern office.

Which channel you are focusing on to sell your products in India – Online or Offline? What’s Nexstgo doing in this regard?

Our laptops are widely loved by the consumers in India, and both online and offline channels are crucial for our sales. We are constantly having strategic collaborations with e-retailers and channel partners such as Amazon, Flipkart, to serve the needs of our consumers.

What’s the market share that you are trying to tap in India and what will be your strategy and investment plan for the next 5-10 years?

There is a rising demand of our laptop products that support the increasingly virtual working and learning lifestyle of the users, people start to realize laptop is a necessity especially in this ongoing new normal environment, which contributes a 10-time sales growth compared to last year. We have a plan to set up more Avita brand shops to bring in unique products and add values to consumers’ lives with the aim to make our brands to the top-tier list in India. Besides, we expect to further extend our footprint and expand our business to the potential markets in Asia, South Asia, Middle East, Europe and the US in the coming five years.

What are you doing to increase the recall value of your brands?

We have an aggressive product category expansion strategy to develop different laptop series to the high-end, mass and entry consumer segmentations. We will use different product approaches to penetrate markets and broaden customer profile to recapture Vaio’s substantial market share and popularity among the Indian audiences. We also have a plan to set up more Avita brand shops to bring in unique products and add values to consumers’ lives with the aim to make our brands to the top-tier list in India.

“Nexstgo will continue to focus on technologies and products that enable people to work and live better in a more connected virtual world, with new high-quality audio-visual features, more intuitive product designs and user interfaces, superior processing power and connectivity. We design and innovate laptops that enable people for content creation which we believe is truly the new trend in the making”

What’s your approach to the “after-sales service” in India?

Customer service is at the heart of Nexstgo’s business. We have a dedicated customer service team to identify and resolve customers’ enquiries and issues quickly. We provide 24*7 customer service support to end users (Vaio) with a variety of troubleshooting tools and resources.

Please tell us something about R&D and innovation at Nexstgo?

Nexstgo’s vision is to develop products that brings technology breakthroughs to users and shapes the future. We have our own R&D centre in Taiwan. Supported by the strong manufacturing and R&D capabilities, we have launched over 100 innovative products over the previous years. We develop customer-centric approach in designing products and customised services that meet customers’ expectations.

Do you have any plan to enter the gaming segment, which is a new trend in the making?

Nexstgo will continue to focus on technologies and products that enable people to work and live better in a more connected virtual world, with new high-quality audio-visual features, more intuitive product designs and user interfaces, superior processing power and connectivity. We design and innovate laptops that enable people for content creation which we believe is truly the new trend in the making. We will develop smart devices, such as smart mirror and smart scales, to enrich people’s everyday lives especially in the healthcare area.

What’s your vision towards the government’s ‘Make in India’ program? How fruitful it’s going to be for you?

We welcome the government’s ‘Make in India’ program as we too share the same vision. For long-term growth, we will recruit talents for better research and development, in order to build tailor-made products / IT solutions for the Indian market, with the aim to bring “Made in India” Nexstgo products to the global market in the coming future.

iGear Limo portable TWS 10W speaker with LED lights launched at Rs 2,150

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Team My Mobile
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Domestic gadgets and smartphone accessories brand iGear has launched Limo, a TWS wireless multi-connectivity portable speaker with LED lights, in India. The iGear Limo is a 10W stereo speaker and is rechargeable and also features TWS capability where you can pair two iGear Limos for louder and multi-room music.

Neha Sharma, Co-Founder, iGear, said, “The iGear Limo is a perfect accessory for instant small group parties. It completes the party mood with LED lights too. With TWS connectivity you can also pair another Limo and share the same music over to another room. You can now kill boredom during this pandemic and throw an instant party wherever you may be or simply start a karaoke session with your family and friends.”

Options such as Aux and Bluetooth are available for connecting to your smartphone, tablet, PC or television sets, while the USB port and micro SD slot allow you to play your favourite MP3 playlists directly without any external source. A microphone input also helps you use the speaker as a karaoke machine so you can take your parties to the next level. And with LED lights on the speaker’s front, the party just turns colourful. You can also tune in to their favourite FM radio station at the touch of a button.

The iGear Limo sports twin drivers that are driven by a 10W amplifier with powerful rich bass and crisp detailed highs. Built on Bluetooth v5.0, the Limo also ensures that your smartphones or tablets are paired instantly and seamlessly for up to 10 metres. The speaker is powered by a 1,200mAh rechargeable battery that allows you to play your music for up to 3 hours non-stop.

The all-new TWS speaker is available for Rs 2,150, with a standard industry warranty of 1 year, on Amazon and Flipkart.

VingaJoy launches SP-6400 Sound Fit wireless karaoke party speaker at Rs 2,499

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Team My Mobile
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Delhi-based gadget accessory and consumer electronics brand VingaJoy has expanded its speaker portfolio with the launch of SP-6400 Sound Fit wireless karaoke party speaker in India

The speaker is equipped with a 3 metre cable, which lets users stream their favourite playlist without any hassles. The 16-watt output party speaker comes with a microphone. There are dynamic LED lighting on the front and flashing DJ lights. This speaker with RGB LED lights at the top contains five colour modes and simple controls.

Along with Bluetooth connectivity, the speaker is equipped with inbuilt FM radio, a USB and TF card slots. The Bluetooth V5.0 version of Sound Fit comes with an LED display that is capable of displaying time, outdoor temperature and even timers. The LED display also has a light sensor that automatically adjusts the brightness.

Lalit Arora, Co-Founder, VingaJoy, said, “The new Sound Fit wireless party speaker addition to the existing audio range aims to fuel the aspirations of both aspirers and minimalist set of consumers to live life uninterrupted enjoying every moment. Our aim is to provide luxury in sound that makes your life deeply satisfying. ”

You can buy this new speaker at retail stores at an introductory price of Rs 2,499.

JBL PartyBox On-The-Go and PartyBox 310 join the party

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Team My Mobile
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Portable, powerful and ready to party, the JBL PartyBox On-The-Go and PartyBox 310 are here. Just in time for Holi, make your celebrations louder, vibrant and more colorful with the powerful JBL Pro Sound which also comes with a light show that syncs to the music, even if your dance moves don’t!

Adding to all the excitement is when you get to sing along all your favorite songs with the JBL wireless mic. The models feature rechargeable batteries and are designed for maximum portability with either a shoulder strap or smooth-glide wheels to make it easier than ever to take the party wherever you want to go.

“JBL’s PartyBox series has become the go-to speakers for our consumers for any gatherings, events, or parties. We are delighted to receive such a heart-warming response from our consumers and are excited to introduce two new additions in this series. JBL PartyBox On-The-Go – a new speaker designed to provide even more functionality and mobility to great sound and PartyBox 310, which continues to advance JBL’s tradition of offering the ultimate sound experience and design,” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “With the new additions, we hope to keep the party going as JBL celebrates its 75th year of delivering excellence in audio engineering,” he added.

JBL PartyBox On-The-Go

See, hear and sing along to the beat with the JBL PartyBox On-The-Go.100 watts of powerful JBL Pro Sound, synced to a pulsing light show, and you can even wirelessly pair two together for a huge stereo party sound.

Access your favorite tunes effortlessly with Bluetooth, USB and Aux connectivity. House parties or Karaoke nights, just grab a friend and channel your inner pop sensation with the included JBL wireless mic or use the instrument input to play along.

With a bottle opener, padded shoulder strap, six-hour rechargeable battery and IPX4 splashproof protection, the JBL PartyBox On-The-Go has everything you need to get the party started – and take it on the road.

Features:

  • Powerful JBL Pro Sound with 100W output
  • Padded shoulder strap and 6 hours battery life for ultimate portability
  • Wireless mic included with bass, treble and echo tuning
  • Light show synced to the beat of the music
  • Physical mic and guitar inputs
  • IPX4 splashproof
  • Bluetooth or USB input
  • True Wireless Stereo: Wirelessly link two together for an even bigger, stereo sound

The JBL PartyBox On-The-Go is now available at JBL India’s official website in.jbl.com, across large format retails stores, leading online portals and through authorized retailers for a price for a price of Rs 24,999.

JBL PartyBox 310

Huge JBL sound, dazzling lights and a set of smooth-glide wheels, the PartyBox 310 is the ultimate portable party machine. Turn up your favorite playlists anywhere this Holi, from get-togethers at home to dance parties outside. Add some creativity to the mix via dual mic and guitar inputs as well as a selection of built-in sound effects, or just blast the airhorn to get the dance floor jumping.

Bring big party vibes with 240 watts of JBL Pro Sound and a synced light show that grooves to the beat. Plug in and keep the fun going all night or wheel the splashproof speaker out to the yard and take advantage of its impressive 18-hour battery life.

Features:

  • Powerful JBL Pro Sound with 240W output
  • 18-hour battery life and smooth-glide wheels to take the party anywhere
  • Dazzling light show synced with the beat of the music
  • IPX4 splashproof
  • Backlit buttons for DJ control in the dark
  • Compatible with most speaker stands
  • Dual mic and guitar inputs with built in vocal tuning
  • Sound effects to get the crowd excited
  • Bluetooth or USB input
  • True Wireless Stereo: wirelessly link two together for a huge, stereo sound
  • JBL PartyBox App: control your party with your phone: switch tracks, customize lightshow and more

The JBL PartyBox 310 is now available at JBL India’s official website in.jbl.com, across large format retails stores, leading online portals and through authorized retailers for a price of Rs 39,999. Buy yours here.

Samsung all set to launch a double-folding smartphone this year

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Team My Mobile
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The South Korean tech giant, Samsung, apart from being one of the first device makers to launch a foldable smartphone, also has the most number of foldable smartphones in the market. The company has been trying to improve the design with each iteration and now the brand is gearing up to launch a new phone.

According to some media reports, after launching smartphones with horizontal fold and vertical fold, the company is now planning to launch a new device with a double-folding design. There’s a possibility that the phone could be announced later this year.

Samsung had previously said that it will diversify its portfolio of foldable smartphones in the year 2021 as the company aims to make this category more accessible. Along with a double-folding design, Samsung is also expected to launch a Galaxy Z Fold Lite.

However, having said that Samsung won’t be the first smartphone maker to work on something like a double-folding design. TCL had showcased its double-folding concept smartphone about a year ago and Xiaomi is also reportedly working on the same.

There are two concept designs of the upcoming Samsung smartphone — one with screen bends in two opposite directions and another with sides folding backward and their edges meeting around the rear panel.

Portronics launches SoundDrum L Bluetooth speaker in India

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Team My Mobile
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Portable consumer electronics brand Portronics has launched SoundDrum L wireless speaker with 5.0 Bluetooth technology and a whopping 30W powerful audio for bigger and better sound. For additional connectivity, the speaker also comes with a 3.5mm Aux and a pen-drive port for non-Bluetooth options.

The Portronics SoundDrum L is crafted in an iconic cylindrical form, designed to give the users an immersive 360-degree sound experience that reaches every corner and every direction. It also comes with a unique equalizer button that lets the user control the level of bass and treble. One just needs to simply tap the equalizer button to enhance the bass, and tap it again to enhance the treble, delivering a great sound that’s loud, crisp, and full of bass.

The Portronics Sound Drum L is ultra-compact and lightweight. The small size also comes with long-lasting 6-hour battery. The wireless speaker is a unique combination of luxurious materials crafted to create an iconic black, sleek and stylish design. The device comes with IPX6 rating which makes it water and dust-resistant.

For house parties, when 30W sound is just not enough to justify your tunes, the SoundDrum L lets you connect and combine the sound with another speaker of the same family, using Bluetooth technology. For instance, one can simply ask a friend to bring in another SoundDrum L, and create a truly wireless experience with even bigger and better sound.

The SoundDrum L is available at a discounted price of Rs 3,599 on Amazon and other online platforms as well as offline stores.

Cricketer Ravindra Jadeja roped in as Ambrane brand ambassador

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Team My Mobile
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Mobile accessories brand Ambrane has appointed popular Indian cricketer Ravindra Jadeja as its brand ambassador. Being a popular youth icon, a game-changer with several firsts to his credit & an all-rounder, Ravindra seems like a natural fit to the brand exemplifying the same dynamism and energy as attached with the brand, the company said in a statement.

Ashok Rajpal, CEO and Founder, Ambrane India, said, “We’re excited for the new innings with Ravindra Jadeja as the face of the brand. Ambrane is a proud Indian brand and Ravindra Jadeja is the true embodiment of the brand’s core values. His popularity among the youth and unmatched performance stands synonymous with the brand’s continuous strides in innovation, high-quality and futuristic tech needs. The partnership shall enable us to explore newer avenues to reach our customers, as we script our future growth strategy in India. The association shall be the stepping stone to focus on the emerging markets. We are thrilled about the possibilities that our partnership will open up.”

Ravindra Jadeja, the brand ambassador, said, “I am excited to represent a brand that shares the same zeal and passion to serve India. I am glad to extend my support to the proud Indian brand.”

Launched in 2012, Ambrane is recognized amongst the leading smart accessories brand in India, being the undisputed player in power banks. The Make in India brand has sold over 15 million products in India, with a manufacturing facility located at Kundli, Haryana.

“Videos will soon dominate digital marketing”

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Team My Mobile
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Digital marketing has undergone a massive change over the last couple of years. With the onset of video as content, consumers are drifting away from traditional sources of media to easily accessible digital mediums. More and more brands are optimising advertising and marketing campaigns to reach consumers anywhere in the world, thanks to smartphones becoming a ubiquitous device of content consumption. Sahil Chopra, Founder and CEO, iCubesWire, speaks more about this trend and its future prospects, in a tete-a-tete with Ramesh Kumar Raja. Interestingly, iCubesWire is a leading digital marketing agency in India offering 360° concepts to over 250+ clients across ecommerce, automobile, technology, finance, travel, hospitality and more. The company has carved a niche for itself in the digital marketing space and has earmarked $3 million into its Digital Innovation Fund. Excerpts:

How do you look at the trend of digital marketing in the age of video?

Video marketing has undoubtedly become a crucial component of any winning digital marketing strategy and this isn’t changing any time soon. More and more businesses have begun relying on videos to educate their target audience and provide support through explainer videos. Videos are proving to be efficient in creating recall in the minds of consumers, given their compelling nature. With the number of influencer videos increasing every second, videos will soon dominate digital marketing.

What is the size of digital marketing industry in India?

The digital marketing industry in India has seen a striking boom from 47 billion Indian rupees in the financial year 2015 to around 199 billion Indian rupees in the financial year 2020. The market is predicted to jump up to 539 billion rupees by the financial year 2024.

Can we foresee a major push for digital marketing in the post-Covid era?

Yes. The pandemic, in a way, cornered brands into switching their business from offline to online and the trend will continue even in the post-Covid era. Brands are aggressively embracing digital marketing practices to enjoy the unparalleled reach it offers. Companies are rethinking consumer journeys from a fresh perspective and are transitioning to digital channels to meet the new market needs.

With smartphones becoming a ubiquitous device of content consumption, can we call it the beginning of a new era of content marketing?

Content marketing has seen a lot of changes over the last few years. Consumers are drifting away from traditional sources of media to easily accessible digital mediums. More and more brands are optimising advertising and marketing campaigns to reach consumers anywhere in the world. This shift has led to the rising demand for more personalized content for audiences which will increase the relevance of ad and marketing campaigns and, in turn, reach more consumers. It is the era of tailored-content marketing.

What’s your opinion about the social media platforms that have emerged as major influencers for a brand to grab more eyeballs?

Social media platforms have always been at the forefront of catching the attention of the target audience, but the ways are changing gradually. For example, Instagram harbours a growing community of influencers who have a large number of followers. Brands now actively partner up with influencers to create content that interests and gets more engagement.

“Social media platforms have always been at the forefront of catching the attention of the target audience, but the ways are changing gradually. For example, Instagram harbours a growing community of influencers who have a large number of followers. Brands now actively partner up with influencers to create content that interests and gets more engagement”

 Among Youtube, Facebook, Twitter, Instagram and Linkedin, which is more productive for a brand to get recognized?

Each platform has been designed differently and altogether serves a different purpose. To gauge which platform will work the best for a brand depends on multiple factors. From the demographic groups you wish to target to the type of your business, different platforms require different content strategies for delivering the result you seek. For example, conversational and casual posts are appropriate for Facebook but LinkedIn will have content around business updates and relevant insights.

With people switching to Signal and Telegram, what role digital marketing will play in message marketing?

With over 1.5 billion active users, there is no concrete evidence that WhatsApp may observe a complete departure. Whatsapp has now become a great platform to pursue business communication with potential customers and existing customers. Apps like Signal and Telegram will soon catch up with the same marketing strategy and create a business-friendly environment to carry out information exchange and more.

Short video platforms too are leveraging the trend of video marketing. Do they hold the future of brand visibility?

We share videos at twice the rate as compared to other forms of content. Brands have taken over social media with 30 seconds, short videos emphasising DIY’s, explainer videos, informative videos and how to’s. A short video’s engagement ratio, when compared to a two-minute video, is more and establishes the trust factor in the consumer. With Reels on a roll, it’d be safe to say that short videos are the future of storytelling.

Do artificial intelligence and machine learning have any role to play in video marketing?

AI and ML play a vital role in video marketing from the very start. Thanks to AI-led data analytics, video developers know beforehand what kind of content will be appreciated in the market. Moreover, Artificial Intelligence creates scope for personalised marketing. Despite being in its nascent stage, personalised marketing results in enhanced engagement. AI can monitor your social media platforms effectively and collect data that further helps you to identify what works for you on digital.

Influencer marketing is growing massively day by day; however, content is being compromised if we look at the quality of posts. Your comment please.

Quality will win over quantity on any given day. Brands need to focus more on quality content and select influencers who align with their brand philosophy. We must always remember engaging content is the one that educates and entertains and is distributed on the right social media platform.

What are the challenges and changes we are going to see after the recent curbs (announced by the government) on social media and OTT platforms?

Some kind of moderation on social media was the need of the hour and we might just see more responsible behaviour over social media platforms. However, this change might come at the expense of creative freedom. OTT platforms will need to curate content, keeping in mind the diversity of India and respecting the sentiments of different communities.

Telebu provides all-inclusive services for upcoming Assembly Elections

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Team My Mobile
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Telebu, India’s first communications company that develops a suite of products and solutions to improve internal and external communication for companies has announced that its services are being exceptionally utilised by political parties for the upcoming Assembly elections in 5 states including Tamil Nadu, Kerala, West Bengal, Assam and Puducherry.

Telebu’s wide-ranging product portfolio that is being leveraged by various political parties include Grptalk – an audio conferencing app; video conferencing app – TelebuJoin and TelebuHub – contact centre software in addition to TelebuPing, a secure end-to-end encrypted group messenger, etc.

The Telebu services are helping candidates better canvass during the elections as it lets them communicate in the regional language, send text & voice reminders to the aam junta & inform them about the good governance that has happened across the state, choose right candidates in every constituency via survey systems, do Sentiment Mapping, improve voter turnouts in addition to hosting pre- exit polls, authenticating databases & voters list and measure campaign effectiveness.

Satya Yeramsetti, CEO, Telebu said, “We are constantly evolving our products, features and services to meet the growing needs of political parties, government agencies and changing dynamics of election campaigning. Our services have been successfully used in previously held Telangana and Bihar elections and we look forward to upcoming assembly elections as a perfect opportunity for us to increase business prospects. We have come up with several new features to bridge the gap during elections and help political parties get an overview of various important aspects of campaigning. We work closely with the active leaders from various political parties & enable external communication for them based on their strategy, campaign plan, agenda, campaign demography, budget, target voter profile and more. We have worked with prominent political leaders, political strategists and political consulting firms to deliver impactful results in over 10+ states.”

Some of the significant product suites of Telebu that are being tapped for its advantages by various political parties during election campaigning include Grptalk that facilitates a connection with 3 – 10,000+ people on a single call in 30 seconds. Having scheduled over 1 million conferences & usage of 100 million minutes so far, Grptalk is one of the largest and most trusted audio conferencing platforms in India. The key features of Grptalk that help political parties for election campaigning are – no requirement for app or internet to host conferences, keep a check on who’s attending the meetings & who’s not, complete call visibility, auto-diallers, toll-free numbers, send voice broadcasts to people with party agenda, IVR, run & operate grievance redressal systems, virtual receptionist, SMS reminders before calls, reminders to vote or talking points of the campaign and host feedback & surveys.

Another product under Telebu’s umbrella that is being extensively used by political parties to meet their campaign requirements includes TelebuJoin. TelebuJoin is a video conferencing & webinar platform that helps businesses connect, communicate, collaborate and generate leads safely, securely and at scale. During elections, TelebuJoin allows various parties to host video meetings with up to 100 participants to plan & strategize for the campaign, host live webinars with up to 300+ participants to address a rally & engage, go live on YouTube, and exchange information on campaigning. Additionally, TelebuJoin’s low bandwidth connectivity feature assists in hosting meetings from the remotest corners of the country.

Apart from the above mentioned, TelebuHub is also being extensively leveraged during the election campaigns. TelebeHub is a contact centre software that comes with inbuilt CRM, social integrations, ticketing and a knowledge management system. TelebuHub let’s political parties set up a call centre in less than 30 minutes from anywhere.

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