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JBL launches Wave 100 TWS earbuds with up to 20 hrs battery life on Flipkart

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Popular audio brand JBL is expanding its true wireless (TWS) line up of earbuds with the launch of the brand new JBL Wave 100 on Flipkart. Named after its unique design, the headphone has an uber-cool look with a stylish topless case having no edges or top cover and a wave-like free-flowing form.

Listeners can just pop in the earbuds using a single hand and start enjoying the sound. The product’s design, hands-free calling, and voice assistant compatibility makes for convenient user-friendly headphones. The unique topless design is a Red Dot Award winner providing ease of use without the need to even read a manual.

The JBL Wave series of headphones is a tribute to the 75 year anniversary of JBL. The market leader in audio excellence celebrates its legacy of quality sound and superlative customer experience by delivering unmatched sound and convenience to its consumers anytime and anywhere. JBL Wave 100 TWS ups the ante for everyday headphones with Dual Equalizers delivering JBL Pro Sound, for the consumers to choose their sound mode.

 “JBL Wave 100 TWS is the first product of the Wave series, a true wireless in-ear headphone designed for easy day-to-day use. This product is aimed at consumers who use their audio devices all day long, each day for a variety of activities. The JBL W100 TWS, features an eye-catching design, built to meet the ergonomic requirements of the users, providing easy accessibility, different audio modes and a long battery life,” said Vikram Kher, Vice President, Lifestyle Audio, Harman India.

The JBL W100 TWS is a pocket-friendly sound companion providing all day comfort. For the infrequent headphone users, JBL W100 TWS comes with a Dual Connect feature which allows use of one earbud or both. With up to 20 hours of battery life, consumer can enjoy the headphones day to night while benefiting from its intuitive controls.

“As the preferred destination for millions of customers across the country, Flipkart is at the forefront of fulfilling the evolving requirements of customers with collaboration with brand partners. Today, the greater focus on health and increasing number of virtual meetings have necessitated the need for quality audio solutions which are also in line with the evolving lifestyle of customers and also offers an attractive combination of durability and fine aesthetics. The launch of the JBL Wave 100 TWS fulfils these evolving requirements of the customers and we are happy to expand our existing relationship with JBL with this launch as we continue to offer the best-in-class technological solutions for our customers across the country,” Rakesh Krishnan, Senior Director, Electronics at Flipkart.

The JBL W100 TWS video and visuals have been unveiled on Flipkart and will be available in three colours – black, white and blue for an introductory price of Rs 3,499. The JBL W100 TWS will be available on Flipkart from August 21.

Oppo secures 4th spot in global ranking in Q2

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Team My Mobile
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Oppo retained its number four spot on the world’s smartphone brand ranking, and third for the global 5G smartphone brand ranking, according to Canalys. Europe and emerging markets have all witnessed astounding growth.

While the Indian market remained one of the most competitive markets, Oppo grew by 71%. Despite the second wave of COVID-19, as per a report by Counterpoint, Oppo’s F19 Pro+ 5G was declared as the No. 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April. In addition, Oppo also undertook various initiatives to fight the pandemic and launched an e-store to expand the online consumer base and also collaborated with their channel partners to offer free smartphone deliveries to maintain the offline consumer base.

Oppo has extended multiple initiatives such as MyOPPO App and WhatsApp delivery to help the customers avail all the products services from the safety of their homes.

Oppo has maintained its supereminent position in APAC, ranking 4th in the region. In Southeast Asia, Oppo is among the top 3 smartphone brands in many countries, including being 2nd in Indonesia, Vietnam, and Cambodia, as well as 3rd in Myanmar. Oppo has achieved 150% growth in Singapore and hit 4th place in Japan for the first time.

Extending its solid performance in Europe, Oppo continued to capture the 4th position with a growth rate of 163% in Q2. The increase in sales of Oppo’s popular Reno series was the key driver of this growth. At the same time, Oppo’s continuous investment in brand building in Europe also plays an integral role. The whole region of Western Europe has recorded a growth rate of 181%, built on the excellent performance in France (+125% YoY), Italy (+246% YoY), Spain (+227% YoY), and Switzerland (+264% YoY). Note-worthily, Oppo climbed to the 3rd position for the first time in Italy, Spain, Ireland, and Romania.

In Q2, Oppo entered the Chilean and Colombian markets, and brought its first Reno series—Reno5 to Latin American users. Reno5 Lite was ranked the No. 1 smartphone in the $399-499 price range. This contributed to Oppo’s exceptionally strong growth of 7,004% in Latin America, bringing it to the 5th position in the region for the first time. The growth was mainly driven by the marvelous performance in Mexico with a year-on-year rise of 6,472%.  In the Middle East and Africa, Oppo has climbed to the 4th place with a 106% growth. The United Arab Emirates and Saudi Arabia have been at the forefront of this rise, witnessing a 196% and a 218% year-on-year growth respectively. In Africa, Oppo has reported a 106% growth. Meanwhile, Oppo topped in Egypt with a year-on-year growth of 79%.

On top of that, riding on the Reno series as the top model, Oppo maintained the 2nd position in China. Notably, the Reno 6 model exceeded the record of the former Reno series on its first day of sales by 11%.

Audio-Technica launches AT2040 microphone for podcasters, content creators

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Team My Mobile
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Audio-Technica unveils its new AT2040 Hyper cardioid Dynamic Podcast Microphone. The AT2040 brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters and other content creators at an affordable price point.

Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper cardioid polar pattern, ensuring professional-quality podcasts. The AT2040 provides smooth, warm, natural sound, while the mic’s multistage windscreen combines a nonwoven filter with foam mesh to provide superior internal pop filtering. Its specially-designed integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand.

The AT2040’s XLR output connects to a conventional analog microphone input, providing versatile use with everything from USB audio interfaces to professional mixing consoles. The mic comes standard with a pivoting stand mount, 5/8-inch-27 to 3/8-inch-16 threaded adapter, and a soft protective pouch.

Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely-tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040. The smooth vocal reproduction and focused pickup of the microphone that will help take their podcasts and other content to the next level.”

The AT2040 Hyper cardioid Dynamic Podcast Microphone is available in the India market at Rs 9,500.

MG Astor: India’s first car with AI inside

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Team My Mobile
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MG Motor India today unveiled the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology, to be featured in their upcoming mid-size SUV – Astor. MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services.

MG is working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio.

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions and voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.

Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customers only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.”

The Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.

For the first time in India, MG recently showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ – select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating a safer and smarter driving experience.

Onam celebrations: Facebook spotlights Pulikkali artists in a new short film

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Team My Mobile
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Social media platform Facebook has launched a short film to celebrate the festive spirit of Onam. The film is an extension of its More Together campaign highlighting how culture has gone virtual and communities are coming together on Facebook in unique ways during not-so-normal times.

The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers – painted like tigers – dance in the streets of Kerala to entertain people as part of Onam celebrations. The film features members of Ayyanthole Desam Pulikkali Samghataka Samithi who found a way to reach their avid fans through a live performance on Facebook last year amidst COVID-19 restrictions; bringing people from across the world closer to the traditions of Onam and enabling them to participate in the festivities virtually.

Avinash Pant, Director – Marketing, Facebook India, said, “Facebook’s core belief is that ‘People can do more together, than alone’ and this film captures the spirit and resilience of people and the numerous ways in which they come together on the platform in less than normal times. This was an extraordinary story and we believed it deserved a wider canvas to showcase the power of online communities in a physically distant world.”

Facebook collaborated with Dentsu Mcgarrybowen and Director Atul Kattukaran to bring this story alive.

Talking about the film, Sidharth Rao, CEO, Dentsu Mcgarrybowen, said, “Great things happen when people come together. We were lucky enough to witness this sentiment. This was one of those rare opportunities to share the true story of the Ayyanthole Desam Pulikkali Sanghataka Samithi for an incredibly consequential global brand. While the scale at which we celebrate the 10-day festival of Onam cannot be replicated virtually, what actually transpired on-ground during 2020 and how we’ve tried to honestly capture that in film, is a testament to Facebook’s philosophy of being a place where people can do More Together.”

Atul Kattukaran, Director, said, “When one door closes, God opens another! I’ve always been a firm believer that everything happens for a reason. Our plans aren’t always the best and most times circumstances lead us to far greater opportunities. That’s the theme I explored through this tale of 25 relentless Pulikali dancers who roared together even when the going got tough! This film is particularly close to my heart, because it gives you a glimpse into the lives of this community and how even an ancient art form like Pulikali is ready to adapt and innovate according to changing times.”

As part of Onam celebrations, Facebook will also be rolling out an AR filter that’ll take Pulikkali to users in yet another way. With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the “Roaring Onam” filter which will go live on August 19.

The Esports Club announces TEC Invitational Season 1 for BGMI

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Team My Mobile
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The Esports Club has announced its first ever mobile esports tournament, LG Ultragear TEC Invitational Season 1 for Battlegrounds Mobile India (BGMI).

The invite-only tournament will witness participation from India’s top 20 teams while featuring a total prize pool of INR 5,00,000 ($6,722 USD). It will be a four days tournament, starting from August 21 till 24.

This announcement is considered to be a big first step into the world of mobile esports for The Esports Club who currently run some of the largest PC esports campaigns in South Asia.

Ishaan Arya, co-founder of The Esports Club, said, “Initially, we decided to focus on our strengths, creating some of the best PC esports events in the region over the last 2 years. We felt this was the right time to enter the mobile ecosystem with our first BGMI event with others in the pipeline as wel.”‘

He added that TEC’s approach to BGMI would be similar to other TEC IPs, with “regular running and recurring events for sure.”

Mansoor ‘Nabu’ Ahmed, Director of Esports, The Esports Club, “We’ve been working hard behind the scenes for our mobile expansion and the TEC Invitational is just the first step. We always believe in providing opportunities for players and creating a valuable platform; over the next few months you’ll see more BGMI opportunities from TEC that are open to all gamers across India.”

Truecaller ropes in former Xiaomi executive as Vice President of Global Business Development

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Team My Mobile
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Truecaller has appointed Jijendran Ravindran as Vice President of Global Business Development. Jijendran joins Truecaller from Xiaomi, where he was the Associate Director and Lead for MIUI India. He was responsible for managing and driving the overall business strategy for the brand. His work involved customisation of apps for India, app promotion, portfolio growth, managing partnerships and revenue across the MIUI properties and handling a large team of talents.

Jijendran has extensive experience of working across varied sectors spanning telecom operators, smartphone brands and start-ups. His rich experience of over 16 years includes new partnerships, strategy, business development, operations, marketing, advertising and customer insights.

Jijendran will lead the business development function and will report to Kari Krishnamurthy, Chief Commercial Officer. Jijendran will be working towards expanding business and growth across markets. He brings to the table an innate knack for understanding consumers, a bias for action and people development experience.

Prior to Xiaomi, Jijendran was heading app partnership for Micromax in India, Sri Lanka, Russia and Bangladesh. He has also been associated with Airtel and Vodafone in the past.

“I am excited to have JJ on board. And I am confident that he will push our ambitions of having Truecaller in every connected device globally. His extensive experience and accomplishments in his recent past stints will definitely take our efforts to another level,” said Kari Krishnamurthy, Chief Commercial Officer, Truecaller.

Jijendran Ravindran, Vice President – Brand Development at Truecaller, said, “Truecaller has become an integral part of hundreds of millions of consumers across the world and I look forward to taking up this challenging and exciting new role to create long term sustainable value for all stakeholders in the company.”

NETGEAR makes a leap forward in gaming routers with its new Nighthawk XR1000

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Team My Mobile
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NETGEAR has added a new gaming router to the portfolio by launching the new Nighthawk XR1000 Pro Gaming Wi-Fi 6 Router in the Indian market.

The XR1000 router operates with a Wi-Fi 6 speed of up to 5.4 Gbps. It enables a number of users to connect more devices simultaneously, without impacting speed or reliability, by efficiently packing and scheduling data. Wi-Fi 6 operates with 4x increased capacity, which is much faster than Wi-Fi 5 (802.11ac) system. One can also manage the XR1000 from their phone using the NETGEAR Nighthawk Mobile App for Android and iOS devices.

Running on DumaOS 3.0, an operating system designed for gamers and streamers of all skill levels. The OS enables the router to stabilize ping, reducing lag spikes, and keeps the player in the game with reliable wired and wireless connectivity for fast-paced gaming and solid uploads for content creation. The router is powered by Triple Core 1.5Ghz Processor, the router can handle the heavy demands of VR gaming, 4K streaming, and more.

It also comes loaded with Geo-Filter settings that help in selecting the best online connection for the games by filtering high-ping game servers. The Ping Heatmap lets you ping game servers from all over the world and build a ping history that helps one choose the server with the best connection.

The newly launched XR1000 router comes with Advanced Cyber Security that encompasses protection of privacy, online family safety and network security from cyber-threats is provided by WPA3 encryption, Traffic Controller firewall, and NETGEAR Armor (powered by BitDefender) anti-virus, anti-malware, and data protection technology. The router supports Four Wired Ethernet Ports which helps you connect with PC, gaming consoles, and other devices at up to 1 Gbps wired speeds.

Specifications:

  • Processor: Powerful 1.5GHz Triple-Core processor
  • Memory: 256MB flash and 512MB RAM
  • Warranty: 3-year Limited Hardware Warranty
  • Specifications: 11.61 x 7.87 x 2.51
  • Weight: 1.32lb (600g)
  • Beamforming: Explicit Beamforming for 2.4 & 5GHz bands
  • Wi-Fi Technology: WiFi 6 (802.11ax) Dual Band WiFi (AX5400)
  • Package Contents: WiFi 6 Pro Gaming Router (XR1000), 4 detachable antennas, Ethernet cable, Quick start guide, Power adapter

Pricing and Availability:

The NETGEAR Nighthawk XR1000 Pro Gaming Wi-Fi 6 Router (AX5400) is available in India through various e-commerce platforms, through authorized NETGEAR store at a price point of INR 31,999.

Unisoc’s smartphone application processor shipments doubled in H1 2021: Report

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Team My Mobile
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Unisoc-powered smartphones’ Application Processor (AP) shipments soared in the first half of 2021, up 122% compared to the first half of 2020, according to the Counterpoint Smartphone AP Shipment Tracker. For the second quarter of 2021, Unisoc ranked fourth in the market with an 8.4% share and ranked third in the open market (excluding Apple).

Talking about the performance of the Chinese fabless chip designer, Parv Sharma, Research Analyst at Counterpoint, said, “Unisoc’s smartphone AP chipset shipments more than doubled in the first half of 2021 compared to the first half of 2020. This year, the company has succeeded in expanding its customer base, securing a series of design wins with major OEMs like Honor, Realme and Motorola.”

“In its home market, the Unisoc T610 and T740 have been successfully adopted by ZTE, Hisense and Honor. This improved acceptance of Unisoc-powered smartphones by Chinese consumers is a positive signal for its growth in the second half of 2021,” said Sharma.

In addition, Unisoc has been a key partner for operators and local brands in growth markets like LATAM and MEA, which had been contributing a significant share in Unisoc’s chip shipments. “We expect the company to maintain this growth momentum,” said Counterpoint.

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