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Zaheer Khan roped in as the brand ambassador of BalleBaazi.com

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BalleBaazi.com’s saga with the 2011 World Cup heroes continues. The brand, known for offering the best sports gaming experience has roped in one of the greatest bowlers to have played for Team India, Zaheer Khan as their brand ambassador. Earlier the brand was endorsed by the Man of the Tournament in World Cup 2011, Yuvraj Singh.

The Padma Shri & Arjuna Award recipient will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports.

The wily fast bowler Zaheer Khan kick-starts his association with BalleBaazi.com with their upcoming national-level championship series for cricket fans. While the series and its campaign will be revealed soon, cricket enthusiasts can expect it to be one of India’s biggest championship series they have ever participated in. It will be yet another never-seen-before concept, to be hosted on BalleBaazi.com, for the cricketing fans to showcase their talent in one of the most popular games of skill and go for glory!

Saurabh Chopra, CEO of BalleBaazi.com said, “Zaheer Khan personifies the skill and dedication, which blends well with our vision. We believe the hallmark for achieving success at anything, one needs to have an idol who has been known to do that, time and again. Through this association, we want Zaheer to play that role for our users. Zaheer has been at the forefront of India’s transformation into a world-class cricket team and we are hopeful that under his representation, BalleBaazi.com will revolutionize the OFS industry.”

Also Read: SLCM launches ‘Made in India’ QC App for food grains

Acknowledging the association, the left-arm fast-medium bowler Zaheer Khan said, “I am excited to be representing BalleBaazi.com. It is interesting to see how skill-based games like Fantasy sports in India have grown in the last five years. It is an absolute pleasure to acknowledge that the sports fans today, have turned from being just a spectator to a decision-maker basis their understanding and knowledge of the games. The segment overall has altered many misconceptions and emerged as an engaging sports gaming format. Happy to be a part of this popular and growing fantasy platform that glorifies and celebrates every sport in India with its unique take towards the segment.”

BalleBaazi.com has created waves around the fantasy gaming industry by providing the best sports gaming experience and a level-playing field for enthusiasts alike. They recently launched an industry-first player Intelligence feature which allows users to have access to a plethora of in-depth information while making their teams such as venue-specific performance history, fantasy point break-up, players’ form, and batting position, alongside a specialization feature that detects the strength of an all-rounder. With new additions and initiatives, BalleBaazi.com is setting new benchmarks and making fantasy sports more interactive and exciting for fans.

Gmail tips: Here’s how to avoid and report email scams

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Email scams are not a new phenomenon. It is one of the most common methods of cybercrime. Fraudsters and hackers constantly look for new ways of tricking unsuspecting users into clicking on malicious links and stealing their personal information. But despite how much we think we know about phishing scams, people still frequently fall victim.

The latest such email scams has hit Gmail and Outlook, where scammers are fooling users by sending them e-mail that impersonate supermarkets. It involves anonymous sending of mails from Amazon, PayPal, and other big companies. This then folds users enough for them to click on the links. Needless to say, they end up losing their private data, money or both.

Users who receive these mails on Gmail and Outlook are being offered lucrative prizes in the form of gift cards. In order to claim these gift cards, users are required to participate in a short survey first which then leads to scamming there private data and money as well. Although stopping these spams from getting flooded to your mailbox is not that easy, but with few simple steps, users can avoid getting scammed.

Also Read: WhatsApp Tips: How to backup, restore chats to Google Drive

How to avoid email scams in Gmail

  • Use spam filtering tools offered by your email service. If spam mails somehow pass through the filter, users can still mark them as spam.
  • It is suggested not to expose your personal email address publicly on websites as spammers are on the active lookout for email ids on a public website.
  • Review Privacy Policy and opt out of mailing lists. Before submitting your email id to a website, check their Privacy Policy if they allow sharing information with third parties.
  • If any unknown link pop-up on your mail box, delete it right away.
  • Don’t participate in unknown surveys and avoid providing email and passwords, especially if it is to participate in a survey.
  • Do not open any unknown attachments.

In addition, you can also report about receiving spamming emails to Google. Based on the nature of the complaint, violation of policies, Google will take necessary action. Here’s how you can do report email scams to Gmail:

How to report online scams to Gmail

Step 1: Open your Gmail account

Step 1 Open your Gmail account

Step 2: Open the spam message

Step 2 Open the spam message

Step 3: Tap the three stacked dots, in the upper-right corner of screen

Step 3 - Tap the three stacked dots, in the upper-right corner of screen

Step 4: Click on ‘Report Phishing Message’

Step 4 Click on Report phishing

 

SLCM launches ‘Made in India’ QC App for food grains

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Agri logistics conglomerate Sohan Lal Commodity Management Pvt. Ltd (SLCM) has announced the official launch of the beta version of a quality check mobile application for agricultural commodities under its proprietary AgriReach umbrella on the occasion of the 2021 Navratras for user feedback and review.

Initially introduced for wheat, which is a staple food grain in most parts of India, the app’s capabilities will be progressively extended to include other important food grains and pulses like chana (chickpea), maize, rice, guar (cluster bean), moong and tur (pigeon pea) over time.

A global first for food grains, the “AgriReach Mobile Quality Check App” allows the user to get an on the spot assessment of the commodity’s sample within minutes, without having to use equipment like sieve, weighing scale, etc., or to take it to a lab for testing.

Sandeep Sabharwal, CEO, SLCM Group, said, “It gives me immense pleasure to officially launch the path-breaking AgriReach Mobile Quality Check App for a 360-degree evaluation by a cross-section of stakeholders that includes processors, traders, exporters, importers, government agencies and financial institutions such as banks at the onset of the 2021 festive season. This first-of-its-kind solution is entirely a result of 4 years of intensive research by our in-house team of experts. The test results are agnostic of the total sample weight as they are assessed based on its image. The app’s rollout is part of our commitment to provide our customer base with agritech solutions embedded in the software as a service (SaaS) model.”

The app can be downloaded from the Google Play Store on handheld devices like mobile phones and tablet PCs running on the Android OS. The SLCM Group had applied for a patent on the AgriReach QC app in August 2018.

Ease of use

Getting a quality check done through this app will be as easy as taking an image. Just clicking the photograph of a wheat sample and submitting it through the app will get it analysed for multiple quality parameters. In return, the user will get a quality report with the photographic evidence evaluated on specifics like damaged, shrunken, shrivelled or immature grains, foreign matter and a host of other physical parameters like height, length, grid, colour and pattern of the commodity.

The results are automatically compared with pre-fed data in the back-end system, which will regularly update itself using a combination of Artificial Intelligence (AI) and Machine Learning (ML) with Python programming language, on a real-time basis.

Also Read: Toch.ai raises $12 million in Series A to transform digital video content industry

Rakesh Kumar Rana, Chief Business Officer (Digital Initiatives), SLCM Group, observed, “The AgriReach app’s on-ground utilisation is expected to tremendously help to improve the fidelity of the commodity quality checks and disseminate the instantly obtained QC results in a secure and transparent environment to drastically reduce the turnaround time in comparison to the task being performed manually. SLCM is looking at achieving up to 90% accuracy with the results over a period of time. Presently offered in English, the usability of the interface will be further expanded with the inclusion of several other widely spoken Indian languages and additional functionalities in the near and medium-term.”

At a time when the world’s second-most populous nation has targeted to double the farm income, the rollout of the app is expected to give impetus to a large-scale behavioural and institutional change and influence the adoption of digital technology throughout the Indian farming ecosystem.

Agrireach Umbrella

The QC app for agri commodities is the latest addition to the solutions available to SLCM customers under the AgriReach umbrella. In a country like India, where post-harvest losses are pegged at nearly Rs 1 lakh crore, SLCM’s has helped substantially reduced these losses to 0.5% at warehousing facilities under its management. This has been achieved through the deployment of the AgriReach process management system. The framework combines a series of processes, audits and real-time tracking of the facilities to give error-free results and minimise the risk of damage to stored crops. It uses techniques like geo-fencing, real-time tracking, bar-coded storage receipts to avoid thefts or pilferage and internal audits with a ‘maker and checker’ policy at each level of operation.

Also, since April 2021, SLCM has started executing its warehousing contracts using the proprietary ‘AgriSuraksha’ solution that incorporates the latest internet of things (IoT)-based surveillance technology. This enables real-time monitoring and interaction with the personnel at storage sites agnostic of infrastructure like availability of electricity or the fact that the grains may be stored in open ground under the sky with no roof on top as well.

Toch.ai raises $12 million in Series A to transform digital video content industry

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Toch.ai, an AI-driven SaaS platform, today announced an $11.75 million Series A funding by Moneta Ventures, Baring Private Equity India, Binny Bansal, Ventureast, 9 Unicorns, Anthill Ventures, Cathexis Ventures, SOSV, Artesian and Innoven Capital (backed by Temasek and United overseas bank). The funding will be used to scale up technology infrastructure and venture expansion into global markets with specific focus on the foreign markets.

Founded in 2016 by Vinayak Shrivastav, Saket Dandotia and Alok Patil, Toch.ai’s funding comes at a pivotal moment for the $224B+ digital video content and digital video advertising industry which has long been plagued with time consuming, manual processes, limited consumer engagement and low monetization.

Toch.ai uses artificial intelligence technology to process video content including live sporting events, television shows, or library-based content, automatically and instantly. Using an algorithm that automatically meta-tags images, video and text, understands the context and identifies key moments, businesses can auto-create and share customized digital video content using existing feeds, be it Live or recorded, and match and adapt content to meet the changing demands of consumers.

Also Read: Inbase launches ‘Urban Q1 Pro’ TWS earbuds with smart touch control in India

“We are helping businesses to reimagine what is possible with digital video,” said Vinayak Shrivastav, co-founder and CEO of Toch.ai. “Our technology is driving revolutionary changes in the way video content is edited, presented and consumed. This enables businesses, whether it be a broadcaster, streaming service, or sports team, to offer the right dynamic video content at the right time, meeting and exceeding their customer’s expectations, and growing revenue while managing risks and reducing costs. Our next journey is going to see us focusing on building an ecosystem of video tools around the company that will work towards defining itself as a global SaaS company.”

Arul Mehra, Partner at Baring Private Equity India, added, “We believe that AI can make a lot of difference to how content is generated and consumed. Toch.ai is equipped with top notch technology & team which is greatly contributing to the revolution seen in the video sector. Thus we see this as a huge opportunity to be a part of this change as we partner with Vinayak & the team as they chart out the journey towards becoming leaders in the video-tech space.”

Inbase launches ‘Urban Q1 Pro’ TWS earbuds with smart touch control in India

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Electronics brand Inbase brings out another valuable addition to its TWS category with its all-new Urban Q1 Pro earbuds. These earbuds allow you to get your daily dose of music while jogging, cooking, or driving as it easily gets connected with any device without the hassle of wires. They are sweatproof and enable you to enjoy non-stop music for a longer duration.

For music lovers, Urban Q1 Pro wireless earbuds provide an unforgettable musical experience as it delivers crystal clear immersive sound and indulges the user with its blissful audio quality. Available in attractive Black, Blue and White colours, these buds promise to match the level of millennials’ vibes. With, Bluetooth 5.0 technology, this device comes equipped with multiple connectivity options making it easily compatible with any laptop, tab, or smartphone with just one touch.

Comfortable fit and hi-fi stereo sound

The all-new Urban Q1 pro wireless earbuds are extremely comfortable and are equipped with a 10 mm dynamic driver that brings out an outstanding sound quality and let the user have smooth and clear calls. The buds can be worn all-day long without hurting the ears as one can choose the buds from three different sizes available as per their comfort.

Also Read: Garena announces Dussehra Dhamaka, an all-new festive Free Fire tournament on Booyah!

Easy and smart touch control

Extremely easy to operate; these buds are manufactured to recognize ‘touch’. By simply touching the earbuds, one can easily control the music. They also come equipped with an inbuilt mic that allows the streamlined call management. One can easily take or reject calls, repeat the song, even change the song with just one touch.

Fast charging with magnetic charging case

One can enjoy up to 18 hours of playtime, thanks to the portable charging cum storage case that automatically starts charging once the earbuds are back in the case and gives standby up to 7 days. These wireless earbuds will connect to the Bluetooth device automatically and immediately with one-step pairing mode.

Pricing and Availability:

Inbase Urban Q1 Pro can be purchased through Urban Official Website and other leading retail outlets. With a 12 months warranty, the product is available in the market at an introductory price point of Rs 1,799.

Vivo introduces V21 Neon Spark colour edition

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Adding to the joy of festive season, smartphone brand Vivo today launched an all-new colour variant of V21— Neon Spark. Designed to #DelightEveryMoment, the new Vivo V21 Neon Spark offers stylish design that is complemented with a unique OIS (Optical Image Stabilization) front camera housed within one of the industry’s slimmest smartphone designs to deliver an unmatched mobile experience. Constructed specifically for Indian consumers, the V21 Neon Spark is a device that is perfect for those who want to stand out from the crowd and express their individuality.

According to Vivo, the Neon Spark colour is inspired by the pristine nature that brings peace, harmony and elements that spark up energy. The freshness and calmness of the lime green colour makes V21 Neon Spark truly a compelling colour, it said. Created with the experts at Vivo design division, the V21 Neon Spark stands true in expressing consumer emotions. It gives a bold, striking spark appeal and becomes an extension to an individual’s personality. It can also act as a new styling accessory and is becoming the colour of the season across fashion and lifestyle space. In addition to this, materials like AG matte glass with its “rough yet exquisite” graininess and flat frame offer an aesthetic appeal.

Nipun Marya, Director-Brand Strategy, Vivo India, said, “We at Vivo evolve as per the changing needs of the consumers. The vivo V21 has received a tremendous response from consumers, particularly for its design and with the new color variant, we aim to take this legacy forward. V21 Neon Spark will add a new dimension to the user’s style by helping them make bold statements in their social circles.”

The new V21 smartphone showcases an industry-first OIS (Optical Image Stabilization) front camera housed with the industry’s thinnest smartphone design to deliver an unmatched mobile experience. Apart from this, V21 is a feather-light phone that grabs attention with its solid design and offers 4000mAh battery with 33W FlashCharge. The smartphone also keeps you future ready with 5G network capabilities.

Consumers will also get an array of attractive offers, such as flat Rs 2,500 cashback via ICICI debit and credit cards and Kotak Mahindra Bank, or triple zero offer via Bajaj Finserv, plus one-time screen replacement warranty.

Garena announces Dussehra Dhamaka, an all-new festive Free Fire tournament on Booyah!

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Garena announces Dussehra Dhamaka, an exhilarating tournament for Free Fire streamers on Booyah! Its all-in-one dedicated platform for gaming livestreams and videos. The tournament will feature 48 top Free Fire streamers battling it out to win from a prize pool of US$ 3,000. The 2-day broadcast will take place on October 15 and October 16 3:00 PM IST onwards on both days. This tournament presents plenty of high-octane competitive action, and fans who tune in stand to win a host of exciting Free Fire drops over the two days of the event broadcast.

Tournament format

The Dussehra Dhamaka tournament will feature top streamers such as Jonty Gaming, X-Mania, Instagamer, TripleR, and Gaming Girl, among others. The tournament follows the classic Battle Royale format and will be played over 6 matches each day. Winners for each day will be determined based on the points system. Each team will have 2 streamers and a +1 who can be a viewer, a mod, or even a friend. Streamers will have to work in a mixed team mode to get as many kills as possible, given that the points system leans towards kill points over placement points. Expect non-stop action as the streamer teams push each other aggressively through this awesome showdown.

BOOYAH Tournament format

What’s new for fans?

The Dussehra Dhamaka event presents Booyah!’s latest feature: Multiperspectivity. For the very first time in India, viewers can switch out of the main broadcast and follow their favourite streamer’s point of view on Booyah! It’s quite simple to do, all they have to do is click on the ‘eye’ icon on the Booyah! India channel and select their favourite streamer to watch. A total of 12 teams will be participating per day, with 2 streamers per team, and so 24 streamers per day. That means viewers can choose between 24 perspectives. This new feature completely transforms the way viewers observe tournaments on the platform. That’s not all. Viewers who tune in will stand a chance to win drops such as Free Fire emotes, Gun Crates, Weapons and Diamond Royale vouchers if they watch the broadcast for 30 minutes.

Broadcast Details

Fans can catch all the action by tuning in to the live broadcast on the official Booyah! India channel.

Also Read: OnePlus 9RT to launch today: Here’s all you need to know

OnePlus 9RT to launch today: Here’s all you need to know

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OnePlus 9RT, a new smartphone from Chinese smartphone company OnePlus, is all set to launch in China today (October 13). The launch event will take place at 7:30 PM local time (5:30 PM IST) and will be live-streamed via OnePlus’s China website and the company’s official Weibo account. Alongside the OnePlus 9RT, the Chinese tech giant will launch OnePlus Buds Z2 with up to 40dB noise cancellation.

According to the reports, the upcoming OnePlus 9RT is said to launch exclusively for the China and India markets. The new smartphone is also likely to be released in India in a couple of weeks. However, the company is yet to give a confirmation on the same. Let’s take a quick look at all we know about the OnePlus 9RT.

OnePlus 9RT confirmed specifications

Ahead of the official launch, OnePlus has revealed that its latest device will pack Qualcomm’s powerful Snapdragon 888 processor, which currently powers the OnePlus 9 and OnePlus 9 Pro. The Chinese smartmaker firm has already confirmed through a teaser that the new model will come with a five-dimensional heat dissipation structure design. OnePlus has also confirmed to pack a 4,500mAh battery with support for 65W fast charging. It will likely ship the 65W fast charger in the retail box.

According to the teasers, OnePlus 9RT will come with a triple rear camera setup at the back, which will include a 50-megapixel camera sensor. The tech giant hasn’t revealed the other lenses in the setup yet. Besides, one of the teasers also reveals that the OnePlus 9RT will be made available in two color options – Black and Grey. The rest of the details are yet to be revealed.

Also Read: itel emerges as most popular brand in sub Rs 7k smartphone segment: CMR

OnePlus 9RT India launch

OnePlus 9RT is also expected to launch in India, but there is no confirmation on how long the company will take before bringing the latest device to India. But, if rumors are to be believed, the latest smartphone will go official in the country later this month, most likely on October 18 or October 19. The same Chinese model of the phone is expected to head to the Indian market, which means the specifications of the Indian OnePlus 9RT will be similar to the Chinese model.

Expected price of OnePlus 9RT

The official pricing details of OnePlus 9RT is yet to be revealed. If we go by the rumors or leaks, the new device is likely to be priced between CNY 2,000 (roughly Rs 23,250) and CNY 3,000 (roughly Rs 34,800) in China. It will go on sale in China on October 19 and the pre-order window will open on October 13.

Tech NewsWrap: Apple’s October event date announced… and more

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Apple’s October event date announced

After months of rumors and speculations, Apple confirmed it is holding its second fall event of the year on October 18. The event will be broadcast live from Apple Park at 10 a.m. PT/1 p.m. ET across Apple’s website and on the company’s YouTube channel. The company is teasing the event with the tagline “Unleashed.” At the event next week, the Cupertino-based tech giant is likely to announce new Macbook Pro models, Mac mini, AirPods 3, and more. However, Apple hasn’t exactly revealed the products that will be announced at the virtual event.

Gmail suffers outage in some parts of India

Gmail went down in some parts of India on October 12 as users were unable to send or receive emails. According to outage tracking portal Down Detector, 73% users reported that they were facing issues in website, 14% reported server connection and 12% mentioned about login issue in the country. Users in India and in some other countries went on social media platforms like Twitter to complain that they were unable to access Gmail. The issue was later fixed.

Also Read: AnkerWorks enters India, unveils ‘PowerConf’ Bluetooth speakerphone

Samsung announces Unpacked 2 event for October 20

Samsung has sent out invitations for the second Galaxy Unpacked event of the year it is holding on October 20. It is called “Galaxy Unpacked Part 2”. The virtual launch event will be livestreamed on Samsung’s YouTube channel beginning at 7AM PT / 10AM ET. Leaks and rumors suggest that the smartphone maker may launch the often-rumored Galaxy S21 FE at the event or possibly new mid-range devices. Apple and Google will host their event on October 18 and October 19, respectively.

itel emerges as most popular brand in sub Rs 7k smartphone segment: CMR

As per new CMR insights on the go survey findings from CyberMedia Research (CMR), over the course of the pandemic, the smartphone (in the sub-INR 7,000 segment) has been a key enabler of human lives. In the pandemic year, Indians spend over 522 hours on online education, and over 738 hours on infotainment on their smartphones. In the sub-INR 7,000 smartphone segment, consumers seek the best-in-class specs, and value for money offerings. itel has made rapid gains in the India smartphone market and is now a clear leader.

itel emerges as most popular brand in sub Rs 7k smartphone segment: CMR

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As per new CMR insights on the go survey findings from CyberMedia Research (CMR), over the course of the pandemic, the smartphone (in the sub-INR 7,000 segment) has been a key enabler of human lives.

In the pandemic year, Indians spend over 522 hours on online education, and over 738 hours on infotainment on their smartphones. In the sub-INR 7,000 smartphone segment, consumers seek the best-in-class specs, and value for money offerings. itel has made rapid gains in the India smartphone market and is now a clear leader. It leads the competition in this smartphone segment, in terms of current brand satisfaction, advocacy and future consideration. itel users are most satisfied with its product quality, price and value for money. It has the highest NPS (60%) followed by Realme (58%) and Xiaomi (54%).

Arijeet Talapatra, CEO, Transsion India said, “We are happy to know that itel has been able to build the highest brand consideration in the INR 7,000 segment from our discerning consumer base. In the new world order where smartphones have become a necessity, our singular objective of democratizing technology for the masses is empowering new India to seamlessly continue with their daily lives in a true sense. Consumers have shown strong affinity towards itel consistently and this has led to us being recommended within their friends and family, which is our true strength.

This vision and continued focus on product innovation, in-depth consumer understanding, our localized market connect interventions and programmes are the key pillars behind itel’s success story in India. To make smartphones accessible and affordable, in the recent past, itel has collaborated to offer technologically advanced smartphones bundled with Jio service offerings to empower the value-seeking consumer segment. itel in this year launched itel A23 Pro and reloaded itel A48 smartphones to bridge the digital divide by making devices accessible at an ultra-affordable proposition. Multiple partnered devices are being launched, tailored to offer a portfolio across segments which will further enable accelerated migration of consumers towards a true Digital India vision.”

Prabhu Ram, Head- Industry Intelligence Group (IIG), CyberMedia Research (CMR), “Over the course of the pandemic, the smartphone has been a key conduit for enabling human lives. Whether it be online education, digital payments, or consuming infotainment, the smartphone has enabled consumers across Urban and Aspirational (Tier-III cities and beyond). For the value conscious buyers in the sub-INR 7,000 smartphone segment, smartphone brands, such as itel, have consistently focused on bringing increasingly accessible and affordable smartphones, packed with the best-in-class trendy innovations, that enable the consumers to connect with India’s growing digital economy.”

Here are the key study highlights in the sub-INR 7,000 smartphone segment:

Smartphone purchase considerations

  • Nearly two in every three smartphone users visit nearby mobile store for purchasing smartphone.
  • In purchasing their next smartphone, consumers trust recommendation from loved ones (79%) as well as retailers (77%).

Also Read: AnkerWorks enters India, unveils ‘PowerConf’ bluetooth speakerphone

Smartphone Brandscape (Sub INR 7,000 smartphone segment)

  • Consumer Satisfaction: itel (98%), Realme (96%) and Xiaomi (96%) consumers are the most satisfied with their smartphones. City wise, itel has got 100% satisfaction in Bengaluru, Chandigarh and Guwahati. Realme has got 100% satisfaction in Delhi, Kolkata and Jaipur. Xiaomi has got 100% satisfaction in Lucknow, Bhubaneswar and Indore.
  • Brand Advocacy: Net Promoter Score (NPS) of itel is the highest (60%) followed by Realme (58%) and Xiaomi (54%). City wise, itel scores highest in Bengaluru (78%), Chandigarh (75%) and Jaipur (68%) whereas Realme scores highest in Delhi (76%) and Chennai (72%).
  • Future smartphone brand consideration: Amongst consumers, itel is the most considered choice (59%), followed by Samsung (50%) for future purchase. City wise, itel is the most considered choice for upgrade in Guwahati (82%), Chennai (79%) and Jaipur (75%). Similarly, Samsung is the most considered choice for upgrade in cities such as Delhi (83%), Bangalore (78%) and Lucknow (70%).

Brand Imagery:

  • Samsung wins for ease of availability, product quality, and good after-sales service
  • Consumers associate itel with trendy technology, sleek design, and good quality at affordable prices
  • Realme scores with consumers for its design aesthetics, product quality and high repeat purchase

Smartphones as life enablers

Online Education:

  • 56% smartphone users have enrolled for new online education programs since the pandemic began
  • Byjus (38%), Unacademy (17%) and Vedantu (17%) are the most preferred apps for digital courses

Mobile Payments:

  • 58% smartphone users undertake digital transaction on their smartphones; Indians spend close to INR 8,500, mostly for digital payments
  • PhonePe (69%), Google Pay (62%) and Paytm (46%) are the most popular apps for digital payments

Infotainment:

  • 28% smartphone users spend around INR 1000 on infotainment per month
  • Amazon PrimeVideo (41%), Gaana (28%) and Dailyhunt (15%) are the top three apps for entertainment, music and news

According to Satya Sundar Mohanty, Head – Industry Consulting Group (ICG), CMR, “For consumers in the sub-INR 7,000 smartphone segment, the top three key considerations for smartphones include accessibility, affordability and availability. They trust smartphone brands that offer durable devices, focus on trendy smartphone specs, and deliver on reliable after-sales. Brands, such as itel, that are able to deliver on these fronts are the real winners with the highest net-promoter score in the price segment.”