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Noise and leading mobility chain Sangeetha Mobiles join hands

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Lifestyle brand Noise has announced its partnership with Sangeetha Mobiles Pvt. Ltd. With this partnership, Noise has strengthened its position in India by making its full product line-up available on Sangeetha Mobiles’ online and offline platforms in Karnataka and Tamil Nadu. In the coming months, Noise will grow its footprint with additional outlets of Sangeetha across the locations.

Sangeetha Mobiles Pvt. Ltd. is one of the leading multi-brand retailers of products in India. Over the years, it has carved a niche for itself, with a distinguished reputation for providing quality products and innovative retail solutions. With this partnership, Noise intends to intensify its reach to Noisemakers in the southern region and strengthen its presence in India.

Gaurav Khatri, Co-founder, Noise, said, “We are excited to announce our partnership with one of the largest retail players in South India – Sangeetha Mobiles. Noise’s mission and beliefs resonate with them. We are expanding our presence during the festive time when consumers are the most actively engaged in celebrations. The partnership gives more power to the customers in selecting the best of the Noise’s products. We are dedicated to curating items that resonate with the spirit of Indian consumers, and with this cooperation, we have taken another step towards better serving our customers.”

Read Here: Noise Sense Bluetooth Neckband launched at Rs 1,099

Subhash Chandra L, MD, Sangeetha Mobiles, said, “Our partnership is promising, as Noise offers a wide variety of fashionable neckbands, truly wireless headphones, and smart wearables that are aimed squarely at the younger population. Noise has always provided high-quality wearables, and their aim to make their technology accessible to all customers coincides perfectly with our commitment to making technology accessible to everyone. We look forward to a long and fruitful relationship with Noise.”

Noise has been fulfilling the rising demand for earwear and smart devices for the past three years and has emerged as the market leader in both the audio and smart wearable categories because of its consistent efforts. Noise has been setting a benchmark in the industry with its wide offering.

Also, Read: Vivo brings alive ‘Joy of Homecoming’ in its new Diwali campaign

Vivo brings alive ‘Joy of Homecoming’ in its new Diwali campaign

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Team My Mobile
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As the excitement and enthusiasm around the festive season have begun in India, everyone eagerly awaits the festival of lights. Intending to bring true joy to people this Diwali, Vivo today announced the launch of its new campaign, “Joy of Homecoming”, across mainline and digital platforms.

Conceptualized by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection. Backed by a strong narrative and starring Kanwaljit Singh, Vivo released a Diwali special digital film communicating Vivo’s endeavor to strengthen bonds and bring families together with its smartphone photography capabilities.

The commercial starts with an elderly man who made his family capable of settling down abroad and lives alone with his caretaker in a big house. However, the distance between him and his grown-up children haunts him. Hence, he draws solace through the company of travellers who rent his house. The film then transitions to Diwali time when a youngster decides to escape the polluted city life and bonds with the old man during his stay. An emotional roller-coaster, the film ends on a happy note uniting the old man and his family, giving the message that Diwali is the festival of homecoming and is best celebrated with loved ones.

Photographs stimulate an emotional story in this film. We notice how family pictures trigger longing for his three kids and a granddaughter. The young traveler perfectly capturing the true emotions of the elderly man. The film aims to remind everyone that the festival of lights is fondly celebrated when the entire family gets together. As a consumer-centric brand, Vivo aims to rekindle the family bond through emotions and connect them through pictures “Kyunki Tasveeron ka Connection Seedha Dil se Hota Hai” (You connect with pictures straight from the heart).

Nipun Marya, Director Brand Strategy, Vivo India, said, “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”

Anupama Ramaswamy, NCD Dentsu Impact, who created the film, had this to say about the concept, “We live in a world where the distance between elderly parents and their grown-up children is rapidly increasing. A big reason is that these children, who often live somewhere else, are busy with their own families, work and other commitments. To find the time to come home for a visit is unfortunately becoming a rare luxury for them.

Also Read: MPL partners with Voodoo to launch popular gaming titles Helix Jump & Color Road

As a result, regular touch is lost over time, leaving parents to wonder sadly when that long awaited homecoming is finally going to happen. We saw this film as an opportunity to remind everyone that it takes very little to stop drifting away and to keep the bond strong with our near and dear ones. And Diwali is a very apt occasion to send out this message, since it is all about celebrating the coming home of children after a long period of time.

Of course, the story has been thought of and written to really touch people and get them thinking about their own relationship with their parents or children. But what really tugs at heartstrings is the song that accompanies each moment. It has been carefully composed to highlight every emotion – happiness, sadness, laughter and tears. The lyrics have also been written from the heart, each word flowing seamlessly into the next to tell us that memories have the ability to bridge any distance and pull anyone back home.

And Vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures. That is truly the joy of homecoming.”

MPL partners with Voodoo to launch popular gaming titles Helix Jump & Color Road

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Team My Mobile
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Esports and skill gaming platform Mobile Premier League has announced the launch of two new games, Helix Jump & Color Road in partnership with Voodoo.

Headquartered in Paris, Voodoo is one of the largest hyper-casual developers & publishers globally, with 5 billion+ total downloads. Helix Jump & Color Road are amongst their biggest titles with 500M+ downloads till date. This is the first time Voodoo has launched their game with a publisher in Asia. This collaboration has been made possible using the state of the art MPL developer SDK that offers a host of features. With this launch, the MPL users continue to experience the best of hyper-casual games with easy to play and engaging games.

With the developer Software Development Kit (SDK), any game developer can now publish and monetize their games as well as conduct Esports events on the MPL app. The SDK also enables developers to enjoy a host of benefits like publishing games cross-continent with a single click, adding cash-rewards and also live stream gaming sessions for a larger audience. Multiple gaming formats like built-in tournament, battle and knockout are supported in the SDK to enable the users to engage in a format of their choice.

At MPL, offering exemplary user experience and fair play is at the topmost priority. MPL uses sophisticated ML models to understand about the user skill level and match similar skill users for competition, providing for a fair chance of winning the game. Further, the SDK generates random numbers which are in the same sequence for each player in a match. This ensures that all the players in a game experience the same game elements while playing. In the same spirit of fairness, fraud checks and encryption of gameplay data have been enabled. In addition, real time ML models, trained over millions of gameplays, are run to weed out hackers/ users trying to manipulate the games. MPL’s SDK also seamlessly handles internet and data network fluctuations as well as user led application disruptions. This ensures minimal disconnections during gameplay.

Also Read: Nikon unveils the latest Unstoppable Z 9

Vibhav Viswanathan, Vice President, Developer Platform, MPL said, “We are excited to partner with Voodoo and let our users enjoy some of their biggest gaming titles on the MPL app. With over 90 million users playing every day, we have built deep technology capabilities to enable seamless game-play at this scale. We are thrilled to offer these capabilities to any game developers and help them deliver best in class games and enjoy optimized engagement and revenue.”

The SDK can be easily accessed by the game developers by logging on to the Developer Console from MPL. Developers can utilize the console to take advantage of the single build single integration of the SDK for seamless game publishing. Developers need to maintain only a single build across Play Store/ App Store and MPL app, reducing operational burden and providing for a consistent user experience across various platforms.

Apple iOS 15.1 Update Released: Check what’s new and how to download latest version iOS

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Team My Mobile
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Here’s the update we have been waiting for! Apple has finally released the latest upgraded version of their operating system for iPhones – the iOS 15.1. The update was announced at the ‘Unleashed Event’ held recently on October 18, 2021 where the tech giant unveiled the new Apple MacBook Pro and AirPods. Here’s everything new with Apple iOS 15.1 update that should make you update your iPhone now.

iOS 15.1 Release Date

Alongside the macOS Monterey and the iPadOS 15.1 updates, Apple released its iOS 15.1 update today i.e October 27, 2021. Apple iOS 15.1 is the first major update of the company since iOS 15 update, which was released on September 20, 2021. While iOS 15 was announced in June on WWDC Event 2021, it went through significant changes until it was finally unveiled. The new update brings in a number of features including support for ProRes recording and SharePlay, along with other tweaks and stability fixes.

iOS 15.1 update – How to download?

Here are the steps to download and install iOS 15.1 updates on your iPhone:

Step 1: Go to “Settings” panel

Step 2: Tap on General tab

Step 3: Tap on Software Update

Step 4: Tap on Check for Updates for a software update

Step 5: When the update is available, tap on download and install.

Note: iOS 15.1 update has a file size of about 1.4GB.

iOS 15.1 Update – New Features

With iOS 15.1 update, Apple is bringing the new SharePlay feature, which will allow users to share experiences with friends and family in FaceTime. Apart from this, it allows to stream music and albums available on Apple Music while speaking with contacts on FaceTime.

iOS15.1 update features

While this new update will be available on all devices that support iOS 15.1, there is other feature that will be for the iPhone 13 Pro and iPhone 13 Pro Max. For these latest iPhones, this update brings the ability to capture ProRes videos, which provides higher colour fidelity along with less compression over traditional video codecs.

As part of iOS 15.1 update, lossless audio arrives for the HomePod. It’s HomePodOS but it comes when your HomePod updates after you have got the iOS update.

Also Read: Sevenaire launches a foldable 3-in-1 wireless charging dock D1700 for iPhone, Apple Watch and AirPods

iOS 15.1 also brings the verifiable Covid-19 vaccination cards in Apple Wallet app, but this feature is likely not going to be available for India because the government never partnered with Google or Apple to share APIs of its Aarogya Setu or Cowin app, which would have allowed iOS and Android users information related to Covid more conveniently on their devices and without needing separate apps.

For problems with weather, photos, and wallet apps, iOS 15.1 update brings in fixes. To help provide better-estimated battery capacity over time, iPhone 12 users get battery algorithm updates. The Wi-Fi networks not appearing in the settings bug has also been fixed.

Nikon unveils the latest Unstoppable Z 9

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Team My Mobile
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A big change has arrived in the world of photography. Nikon India Private Ltd. unveils the latest Nikon Z 9, the revolutionary full-frame (Nikon FX-format) Z series mirrorless camera. It is designed to surpass expectations with its unrivalled performance and breakthrough features that are firsts for both in the mirrorless category and in Nikon.

Enhancing user capability, the introduction of the Z 9 allows professionals to capture stills and videos with ease. Nikon’s first 4-axis vertical and horizonal tilting monitor and integrated vertical grip will have users capturing the best moments in comfort, even under the harshest conditions. The Z 9 also features the world’s largest variety of simultaneous subject detection amongst mirrorless cameras, with its tenacious autofocus (AF) offering, and the Real-Live Viewfinder without blackout period. Users will be among the first to enjoy shooting with stunning 8K in-camera recording for up to 125 minutes for making it the most practical camera for location shoots.

“The latest Nikon Z 9 is a flagship Z series mirrorless camera with the world’s best, industry and Nikon first features within a single camera body. We are confident that the latest Z 9 will empower photographers & videographers in expressing their vision and narratives through images and videos. The flagship Z 9 was developed to empower users with ground-breaking capabilities, while ensuring smooth operation with state-of-the-art ergonomics, delivering utmost efficiency and reliability,” said Sajjan Kumar, Managing Director of Nikon India Private Ltd.

“The new Nikon Z 9 is a perfect companion for creators shooting grand weddings, immortalizing fast paced races, fleeting wildlife moments and avant-garde fashion shows. Professionals will be truly unstoppable in their pursuit of capturing the best moments,” he added.

Z 9 Primary Features

Unstoppable power and precision with the world’s fastest continuous shooting, and largest variety of simultaneous subject detection among mirrorless cameras

Nikon

  • With an advanced algorithm that utilises the newly developed deep learning technology, transcend expectations with the powerful performance of the Z 9 that delivers the world’s largest variety of simultaneous subject detection of people, animals, and vehicles; tracking a total of nine subjects simultaneously in both stills and videos, without the need to toggle back and forth to switch settings. When the Auto mode is selected, the algorithm automatically selects main subjects with comprehensive consideration of information such as subject size, position, defocus, and more.
  • In addition, the improved detection performance and an increased 405-point auto-area AF have enhanced the AF acquisition and tracking of even smaller subjects and their movements. The subject detection works for wide-area AF (S) and (L), auto-area AF, 3D-tracking, even during video recording.
  • Introducing 3D-tracking for still image shooting, this first-time feature in Nikon mirrorless cameras allows users to seamlessly capture spilt-second moments, from the fastest sprinters, to racing cars and effectively track them. Additionally, with the high-speed processing from the new EXPEED 7, which enhances subject detection performance, even documenting fleeting audience expressions is now a breeze.
  • With the world’s fastest 120 fps continuous shooting (High-Speed Frame Capture+), make an impact in capturing the detail and precision of what only the Z 9 can see – fleeting micro-moments that are invisible to the naked eye. Continuous shooting of up to 120 fps is supported with NIKKOR Z lenses and 94 NIKKOR F lenses with AF. The Z 9 can also continuously shoot at 20fps to capture over 1,000 frames in JPEG or RAW formats, even when flicker reduction is turned on. This is a first for Nikon that is made possible with the high processing capability and large buffer of EXPEED 7 and the fast write speed of a CFexpress Type B card.

Never miss capturing the best moments with the blackout-free Real-Live Viewfinder and 4-axis vertical and horizontal tilting image monitor

Nikon

  • Surpassing conventional optical viewfinder (OVF) and electronic viewfinder (EVF) to reveal every single moment, the all-new Real-Life Viewfinder is backed by a new technology. Unlike conventional blackout-free shooting that displays the same frame to prevent interruption of the viewfinder image, this viewfinder continues to display the actual movement of the subject within the scene, so that every single moment can be smoothly and continuously confirmed with no skipped frames or loss of view.
  • The Dual-Stream technology with 45.7 effective megapixels stacked CMOS sensor achieves 12 times faster still image reading, while also processing separately the display images for EVF/monitor and still image data for recording. Meanwhile, the newly evolved high-speed, high-performance image-processing engine EXPEED 7 delivers 10 times faster processing speed thus allowing the live view data from EVF/monitor and recorded still image data to be separately yet simultaneously processed. The EXPEED 7 is also the key enabler to the camera’s deep learning technology for subject detection algorithm and in-camera 8K video recording.
  • The Z 9 features the world’s brightest viewfinder, a newly equipped Quad-VGA panel that is compatible to adjust the viewfinder brightness up to 3000cd/m2 in response to various lighting conditions. The high brightness panel allows for easy capturing of subjects in bright scenarios, even under the blazing hot sun, and viewing where the displayed photo or video content appears brighter and sharper.
  • Nikon’s first four-axis vertical and horizontal tilting image monitor provides outstanding flexibility especially when shooting from high or low angles. When shooting in vertical orientation that is made easy with the vertical grip, the interface on screen is automatically displayed to follow the same for an easy confirmation and change of settings. The 3.2-inch touch screen monitor and EVF also makes it simpler and quicker for smooth image review and selection, with further help from the customisable monitor display information that lets users choose their preferred display depending on the shooting scene.
  • Another Nikon-first is the i-TTL balanced fill-flash, where face information is applied for flash control. This technology takes the human subject’s face into consideration and controls the amount of light to be fired appropriately when flash is used to avoid overexposure in your shots.

Make a difference with the state-of-the-art 8K video and the world’s longest 8K30p recording

Nikon

Bringing a solution with higher resolution, the Z 9 offers in-camera video recording in high-quality 8K30p and 4K/30p/60p/120p – a few of the very firsts for Nikon and the highest video performance in Nikon history. Designed to efficiently dissipate heat, users can record in 8K30p for up to approximately 125 minutes, making it the world’s longest 8K30p recording. Record time-lapse movies in 8K while still being able to obtain still images simultaneously with the adoption of interval-timer shooting (in YUV processed video only). The ability to extract high-resolution stills from 8K videos as well as the decisive moments in 120p after video shooting for enhanced shooting efficiency put forward cutting-edge quality in photos and videos.

Users can also choose to record in 4K with a wide range of frame size/frame rate from 24p to 120p available in multiple formats, even when recording in slow motion. Highlighting the attention to important details that could go unnoticed in the heat of the action, such as track competition finishes or high-speed races, the Z 9 is designed for a myriad of needs and can deliver files expeditiously as it also supports and allows for the selection of diverse codecs including H.265 (HEVC) and Apple ProRes 422 HQ.

Enhancements such as the CFexpress Type B-compatibility in both its slots, for faster write speed when it comes to 8K video recording and continuous shooting of large amounts of frames even with JPEG and RAW files, make all the difference in speeding up the workflow.

To meet evolving video creation requirements, the adoption of functions such as in-camera recording of 12-bit RAW video including over 8K60p and further improved operability are planned in a future firmware update. A variety of Nikon and third-party accessories will also be made compatible with the Z 9 for the continuous extension of creative expression and operability in both still image and video shooting.

Enhancing the video recording experience on the Z 9, users can maintain focus with an expanded video AF speed range and a new AF setting. When the subject is not detected when AF is turned off, focus on the foreground and background blur is maintained even after the subject moves out of the frame. Furthermore, with the Z 9’s advanced Picture Control for video, users can fully utilise the camera’s auto capability when shooting to achieve their desired output of balance of contrast and colours for videos – perfect for those who need to immediately disseminate footage with minimal edits. Users can also expect an improvement in sound quality with in linear PCM recording from 16-bit to 24-bit, ability to turn off the plug-in power to microphone connector, and enhanced compatibility with professional high-quality microphones.

Tough on the outside and inside: experience formidable operability, durability and reliability

Nikon

Nikon’s first full-frame mirrorless camera that is built without a mechanical shutter, this deliberate omission of a mechanic shutter in the Z 9 allows users to shoot with the world’s most minimal rolling shutter distortion and fastest scan rate. In addition, the in-camera VR adopts a safety lock to prevent risk of damage to the image sensor. Accompanied with the addition of a dual coating to strengthen dust prevention with image sensor cleaning – a first for digital cameras – and a brand-new sensor shield, the Z 9 is formidable when it comes to protecting its image sensor from dust particles.

Great external durability and reliability is also ensured as the main body components are effectively sealed through the system, from the joints of each exterior cover to the tilting structure, to provide high dust- and drip- resistance equivalent to the robust D6. Built with resistance to cold, the Z 9 continues to operate in temperatures down to -10C°, enabling it to withstand the harsh shooting conditions and environments for professional use.

For quick operation, buttons are placed in ideal positions for the intuitive use in both vertical and horizontal operations, where favoured settings such as AF area mode, send, and rating can be assigned and switched according to individual needs. A newly added independent AF mode button allows users to switch Focus and AF area modes while looking at subjects through the viewfinder. Users can shoot confidently and comfortably, regardless of weather, terrain, and lighting conditions with enhanced visibility from the backlight illumination on the buttons to facilitate locating of functions in dark environments.

The Z 9 also supports High-Efficiency RAW, which realises image quality equivalent to the conventional uncompressed RAW but with a file size smaller than approximately 1/3 of the file size.

Also Read: Bluei launches HC-099 and HC-999 fast chargers in India

Keep it steady while capturing and getting connected: Synchro VR to further stabilise your shots, and an expansive connectivity of Nikon ecosystem for maximum productivity

Nikon

Linking the in-camera Vibration Reduction (VR) and lens VR, the latest Synchro VR in the Z 9 enhances handheld shooting with up to 6.0-stop compensation. This increases the stability of framing with live view and long exposure for still image shooting, and reduces shakiness caused by the lack of compensation range. The compensation effect can be further increased when combined with the electronic VR for video shooting. With the EXPEED 7, the electronic VR has also been improved to effectively reduce image blur during handheld shooting and correct trapezoidal distortion when it comes to pairing the Z 9 with a wide-angle NIKKOR Z lens.

The Z 9 is well-equipped with various connection options to meet the demand and need for quicker, smoother image transfer workflow. This includes the in-camera Wi-Fi that hastens workflows with direct image transfers without the wireless transmitter WT-6. In addition, the high-performance image-processing engine EXPEED 7 allows fast communication speed with both wired and wireless LAN, and the network tab in the menu enables users to manage items related to connection options into one tab for speedier setting changes.

By utilising the Z 9 and tapping further into the Nikon ecosystem, which includes programs like NX MobileAir and new NX Tether, bid goodbye to long and cumbersome file transfers and troublesome tethering connections. Work smart with stable image transfers via a USB cable and NX MobileAir to a smart device and have them uploaded immediately to an FTP server of choice. For those in the studio, commercial and fashion shoots are made hassle-free with the intuitive new NX Tether for tethered photography.

Availability

The new Z 9 body only will be available for sale across Nikon Authorized Store in India starting end of November 2021 at an MRP of INR 475,995.

Tech NewsWrap: Facebook changes name to Meta… and more

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Team My Mobile
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Facebook changes name to Meta

Facebook chief Mark Zukerberg announced the parent company’s name is being changed to ‘Meta’ to represent a future beyond just its troubled social network. WhatsApp, Facebook and Instagram will keep their names under the rebranding. The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the “metaverse” virtual reality version of the internet that the tech giant sees as the future.

Redmi Note 11 series with MediaTek SoCs launched

Redmi Note 11 series of smartphones were launched officially in China. The range includes – Redmi Note 11 5G, Redmi Note 11 Pro, and the Redmi Note 11 Pro Plus. The latter is the most premium variant of the lot. Apart from battery and fast charging support, the Redmi Note 11 Pro and Redmi Note 11 Pro Plus have almost identical specifications. The Redmi Note 11 Pro Plus packs a 4,500mAh battery with 120W fast charging support. On the other hand, Redmi Note 11 Pro packs a 5,160mAh battery with 67W fast charging support.

Also Read: Binatone launches MiFi 4G Mobile Hotspot Device in India

WhatsApp working on improved privacy settings for desktop app, says leaker

WhatsApp has been adding several new features to the messaging app over the past year, from multi-device support allowing users to add up to four devices in addition to their smartphone, a new View Once mode for messages, a new Archive mode for chats, iOS to Android chat transfers and improvements to group calling. The service has also been working on improving the privacy settings on iOS and Android, and will soon bring these settings to the desktop version of the app, according to a new leak.

Apple allows users to rate and review party-apps

Apple allowed users to review and rate first party apps like the Phone app, Messages, Photos Safari and more on the App Store. For the unversed, these are the pre-installed apps that users will find in their iPhones. Prior to this, the tech giant did not allow users to rate its own apps. Some first-party apps by Apple can now be downloaded separately, but users were never allowed to review them, especially apps like News and Podcasts, Mail that didn’t work for most users and started with three-star ratings.

Binatone launches MiFi 4G Mobile Hotspot Device in India

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Team My Mobile
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Telecommunications company Binatone announces the launch of its new and innovative MiFi 4G Mobile Hotspot Device that is compatible with all networks – 2G, 3G and 4G in India. This compact and portable hotspot device offers users the flexibility to share their Wi-fi connection with up to 10 devices, including phones, smart TVs, CCTV cameras and tablets, at the same time. Priced at just INR 5,999, it will be available on Flipkart from October 28, 2021.

The 4G Mobile Wi-Fi Hotspot device is suitable for Indian requirements. It is compatible with leading network providers in India – Airtel, VI, Jio and BSNL. Equipped with a rechargeable 2,700mAh battery, it allows continuous use and connectivity for up to 9 hours in one go. The pocket-sized lightweight device offers high speed and seamless secured internet anytime, anywhere. Addressing challenges like connectivity and speed, this hotspot device is especially suited to those working from home, on business trips, during travel or confined to small space areas. The device has a SIM slot, a USB port and a power button. Its screen displays the signal strength, battery, SMS and Wi-Fi status.

Also Read: Embracing the power of the internet: A short guide to transform your ideas into reality

Dino Lalvani, Chairman, Binatone Global & Hubble Connected, said, “We are excited to introduce the 4G Mobile Hotspot device in India. India is the focused market for Binatone lifestyle products. The device lives up to Binatone’s vision of combining innovation and technology. Its secure internet connection, portability and convenience will cater to consumer needs and wants. It is especially beneficial in the wake of the pandemic, where many have resorted to working from home. The launch of this device shall strengthen our position in a high growth market and give our customers a reason to cheer this festive season. Modestly priced, the hotspot device is an excellent option for not just those working or relaxing in small or confined spaces but also for those continuously on the move.”

Price and Availability

The 4G Mobile Hotspot Device will be available at a special price of INR 3,499 exclusively on Flipkart from October 28.

Embracing the power of the internet: A short guide to transform your ideas into reality

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Team My Mobile
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The outbreak of the COVID-19 pandemic has forced many businesses to come online and meet consumers along with their new and evolving needs. With more consumers, as well as buyers, opting for the online route, organizations are starting to re-think tactics to incorporate internet marketing and grow their business in the next quarter and beyond.

Celebrating the history of technology and communication on International Internet Day, GoDaddy is sharing some tips on how to effectively use technologies available to you to help plan new strategies to help your ideas grow in the online world.

Create, curate and circulate your content

Connecting with the audiences takes time and trust. It encompasses cultivating relationships and making effective communication. Brand communication in the form of creative and relevant content places the company as a leader in the industry and can help drive customer interest. While putting together a suitable content strategy, businesses should consider the 3Cs of content marketing. The first is content creation, which requires original and innovative ways of creating engaging content, from focusing on headlines to making the content interactive. The use of impactful content can further help in improving SEO ranking and increasing traffic on the website. GoDaddy offers GoDaddy Studio, a content creation tool to help create beautiful and impactful posts for social media promotion and other branded content, through thousands of customizable templates, and professional creative assets. The second key aspect is curation. Content curation is about finding relevant content that drives engagement while adding one’s own opinion and narrative. This requires knowing your target audience, expectations, challenges, and creating tailored content based on the acquired insights. Lastly, while creating content is essential, so is the circulation of the content to the people it is designed to reach. There are various ways in which the content can be spread including the brand’s official website, blogposts, partnerships, influencer engagement, and other digital tools to increase exposure.

The right way to market your ideas

While traditional, outdoor, and physical marketing channels like print, billboard advertising are stepping in more nuanced directions, digital is aiding the consumers today. A thought-through digital marketing strategy can help you engage with more potential customers. It assists in connecting with active participants of online communities, having the potential of becoming customers, through high engagement techniques across multiple social media channels. Through its Websites+Marketing suite of tools,, GoDaddy  offers a wide selection of website designs, an easy-to-use DIY website builder, built-in SEO, and social media integration tools to help first-time digital entrepreneurs build, promote and market their business effectively.

Another great way to market your ideas cost-effectively is through email marketing. To date, sending targeted emails can be  an effective and professional form of business communications to share the latest brand updates, product information, offers, deals, and new services to the set of consumers who are either interested in your business, or have made a purchase in the past. Email marketing is also one of the most successful tools to help drive engagement and build a loyal customer base to help encourage repeat purchases.

Building an online store

The global pandemic has altered the way consumers use e-commerce and has accelerated expansion from luxury goods and services to everyday essentials. With offline stores shut during the pandemic, businesses, especially from Tier 2 and Tier 3 regions, increasingly pivoted online and are opening online stores to continue offering their services and selling their products in the ever-evolving online marketplace. GoDaddy offers an Online Starter bundle, which includes a .in domain name, one-pager website, and a professional email address, to help very small businesses from even smaller towns, get online quickly, at a very affordable price. GoDaddy also provides integration with WooCommerce, a powerful e-commerce engine that allows users to  establish their e-commerce sites with pre-populated, customizable design themes, simplifying the setup process. While building an online store is necessary, creating a Unique Selling Property (USP) and a niche for your products and services is also equally important, as growing your business further. Personalizing the customer experience by sharing other product recommendations and suggested buys for products in the cart, can help to add more value and increase the customer’s engagement with your brand. You can also consider offering special offers, festive sales, loyal customer discounts, and additional services like free shipping or limited-edition products to further attract potential customers.

Also Read: Fire-Boltt Invincible smartwatch with Bluetooth calling, AMOLED display and 8GB storage launched in India

Offer customer support

Irrespective of the size of your business, customer service is one of the many crucial elements for growth and sustaining the business. It’s a great way to reconnect with your customers and ensure that they are satisfied with the service you provide, making them less likely to switch to the competition. Digital communication has moved beyond emails and messages, and businesses now are stepping up their customer service  by providing customer support through social media, live webchats, and AI bots. Having a strong online customer support strategy can help boost customer trust and build a closer and more personal relationship with them. Providing 24 x 7 customer support, with assistance in vernacular languages, can be some of the effective customer service strategies that businesses can implement.

Skills and training programs for employees

Skilling and training are indispensable components for growth in any organization. With changing ways of working, in this new normal environment, many businesses are increasingly investing in upskilling and reskilling programs to help retain and train their current workforce, as well as support them through their business’s digital transformation journey. Investing time in empowering the workforce can lead to an increase in productivity, employee motivation, and employee retention. Online learning and training is a significant enabler that continues to grow in value for both businesses and their employees. Businesses can also invest in e-learning programs that can help to save money, reduce learning time, and also fits their employee’s flexible lifestyles.

Bluei launches HC-099 and HC-999 fast chargers in India

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Team My Mobile
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Gadget Accessory and Consumer Electronics brand Bluei has launched their new fast charger “HC-099 and HC-999” with Type C Cable in India.

HC-099 and HC-999 is a next-generation fast charger 30W power delivery Type C and USB port offering “Quick Charge” feature making it better than other conventional chargers. It is widely compatible with most android devices and meets different fast charging requirements. Moreover, the fast charger comes with all-round protection from overheating, overcharging and short circuit.

HC-099

The Bluei HC-099 adapters come with a dual port with power delivery port, fast charging ports making it easy for users to charge two devices at one go. The adapter has been ergonomically designed to present a sleek look at the same time making it portable and light in weight. Bluei adapters allow users to seamlessly charge multiple devices such as a smartphone, power bank, earbuds, mp3 player, wireless headphones etc. The adapters have an in-built overcurrent, overvoltage, short circuit, and temperature protection. They consist of multi-layer protection, which protects the devices from overheating, over-current, and over-charging.

Also Read: Vivo Festive Offer: Buy smartphone at Rs 101 this Diwali

HC-999

Bluei stay charge dual port BIS certified USB Type-C ultra-smart wall charger is perfect for today’s multi-device world. This compact but powerful charger takes only one power outlet but charges two of your favorite smartphones/tablets simultaneously. Charge Faster, Charge Smarter – Bluei exclusive smart technology automatically detects and delivers the optimal charging current for any connected device – ensuring the fastest, most efficient charge. Not only is it more suitable for larger devices, but it also provides faster charging. You are looking at the best travel companion for your mobile and tablets devices. Dual port with power delivery 3.0 – USB power delivery is a new universal multi-voltage charging standard that dynamically negotiates power output over a connection to safely and efficiently recharge a wide range of compatible devices. You can consolidate your power with one charger for all your devices.

The Bluei fast chargers are available in white color at an affordable price of INR 1,299 along with the cable.

Fire-Boltt Invincible smartwatch with Bluetooth calling, AMOLED display and 8GB storage launched in India

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Team My Mobile
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India’s fastest growing wearable brand Fire-Boltt has yet again expanded its range of smartwatches with the launch of its most unique offering till date – Invincible. As the name suggests, the timepiece is loaded with many industry firsts, including the most premium 1.39-inch AMOLED display in the segment offering a never-seen-before 454×454 pixels resolution.

The Bluetooth calling smartwatch is also the first in the segment with a whopping 8GB storage capacity, which allows users to save over 200 contacts and more than 1500 songs. Priced at Rs 6,499, the smartwatch with a sleek, seamless and iconic design has exclusively been launched on Amazon.

While the circular design and rounded screen offer a royal look intertwined with a classic feel, Invincible’s always-on-display feature and 2.5D full lamination make it an ideal pick for new Indians who vie to enhance their lifestyle. Referring to the latest offering, Fire-Boltt Co-founders Aayushi and Arnav Kishore said, “Features like inbuilt speaker, microphone, quick access dial pad and the option to save hundreds of contacts make Invincible one of its kind Bluetooth calling smartwatch in the segment. Also adding to its distinctiveness is TWS pairing, wherein one doesn’t need a smartphone to connect the earbuds, they can directly be connected with the timepiece.”

Fire-Boltt Invincible offers the largest library of 100 inbuilt and over 200 cloud-based watch faces, which could be mixed and matched to create unique appearances every time it is sported on the wrist. Besides, the latest wearable from the house of the homegrown brand is loaded with at least 100 inbuilt sports modes for various indoor as well as outdoor sporting activities.

On a single full charge, the watch enables seven days normal usage and a standby time of nearly 15 days. The other specs include SpO2 monitor, heart rate and blood pressure tracker, sleep tracker, meditative breathing, calculator and four different menu layouts.

Fire-Boltt Invincible was unveiled by India cricket captain Virat Kohli, who recently joined actor Vicky Kaushal as the company’s brand ambassador.

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