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World Esports Cup sees phenomenal response with close to 1.2 million registrations

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World Esports Cup (WEC’21), South East Asia’s premier tri-nation esports championship, has seen an overwhelming response from the gaming community from India, Pakistan and Nepal as it recorded close to 1.2 million registrations during the registration phase which ended last month.

With an aim to provide gamers a much-needed platform to showcase their skills with a pride of representing one’s own country, the upcoming WEC 2021, which kickstared from November 25, 2021 has been witnessing an exciting action in presence of top esports athletes from India, Pakistan and Nepal. Owing to the Covid-19 pandemic, the tournament, however, will be played virtually over a period of three months, where athletes will compete in one of the most popular battle royale games, Free Fire.

“It’s heartening to see such a massive response not just from India but also from Pakistan and Nepal for this tournament. While we launched WEC ’21, we strongly felt there was a need to create a platform where gamers and esports athletes of the region come together and compete and help each other professionally as well as financially, and these whooping registration numbers only have validated our beliefs,” said Vishwalok Nath, Director, World Esports Cup.

The registration phase, which started on October 23, has received 10,35,915 entries from India while 71,549 and 34,537 gamers have registered from Pakistan and Nepal respectively. With participants from the smallest towns to the top metros registering for the championship, Delhi has topped the chart with close to 37 lac registrations followed by Mumbai and other cities. Most registrations have been received from the age group of 17 to 20 years with 5,55,377 players opting to compete while close to 70,000 youngsters have registered from the age group of 13-16 years.

Also Read | Infinix League 2.0 for budding gamers rolled out

“Our goal is to become a single opportunity point where every gamer, wanting to compete, can find an opportunity of his or her choice. In WEC ’21, based on the registrations received, the competitive age category pans from 13 years to 25+ and our motive will be to ensure talents don’t go unnoticed whether they come from a small city or a big one,” Nath further added.

While the best 12 teams will be chosen in each country and 12 top teams will be invited to compete with them before the top 4 teams from each country will come together to compete amongst themselves. The inaugural edition will also witness athletes fighting for a whooping prize pool of INR 75 lakhs apart from aiming to win the title. Smartphone maker Infinix Smartphones is the title sponsor of the World Esports Cup 2021.

The thrilling action from the event will be streamed live on official YouTube and Facebook channels of India Today and Aaj Tak along with their website.

Also Read | iRobot Mega Year-End Sale in India starting from December 15

iQOO Quest Days: Attractive offers and discounts on iQOO 7 series, Z5 and Z3 smartphones

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Smartphone brand iQOO today announced iQOO Quest Days on Amazon.in. During the iQOO Quest Days, consumers can avail attractive discounts with No Cost EMI, Extra Off on Exchange for up to Rs 3,000, Amazon Coupon Discounts worth up to Rs 3,000 along with other exciting offers on iQOO 7 series, Z5 and Z3 smartphones.

iQOO has become the fastest growing smartphone brand in the past quarter as per counterpoint data with its immensely popular iQOO 7 series. The beloved brand among millennials and Gen Z recently garnered highlights with its exclusive partnership with Krafton for a first of its kind Battlegrounds Mobile India Series.

Under ‘iQOO Quest Days’, customers can avail the following offers till 16th December 2021.

Recently, the brand has launched iQOO Z5 that is powered with Qualcomm Snapdragon 778G 5G Mobile Platform, enhanced LPDDR5 & UFS 3.1, 5000mAh battery with 44W FlashCharge and 64MP AF Main Camera. iQOO Z5 is a true gaming powerhouse with features including 240Hz touch sampling rate, 4D Game Vibration, Linear Motor, High-Res Audio, Dual Speakers and Liquid Cooling Technology for heat reduction, ensuring a truly immersive and long-lasting gaming experience. iQOO Z5 also offers exceptional design that complements class-leading performance to offer a #FullyLoaded experience for our GenZ consumers.

The #FullyLoaded iQOO Z3 offers unparalleled performance in the segment with strong hardware specifications. Packed with the latest Qualcomm Snapdragon 768G 5G Mobile Platform, the Z3 offers smooth performance and a seamless video streaming experience. The iQOO Z3 comes with 55W FlashCharge technology, 120Hz refresh rate and 180Hz touch sampling rate for uninterrupted mobile gaming experience. To prevent the phone from overheating, the Z3 also has a Five-Layer Liquid Cooling System, keeping the device cool even under high-load operations to ensure long-term performance in gaming scenarios.

Also Read: U&i brings in latest series of must-have smart products

iQOO7 series has been one of the most power-packed and dynamic smartphones launched this year. Infused with best-in-class specifications, iQOO 7 series promises monster performance by offering a powerful Qualcomm Snapdragon 8 series processor coupled with an Intelligent Display Chip. Supported by 66W FlashCharge technology, iQOO 7 series reduces charging time to satisfy the fast-paced lifestyles of modern-day smartphone users. The iQOO 7 series also boasts a strong triple rear-camera setup, with both iQOO 7 and 7 Legend containing a 48MP OIS Main Rear Camera which meets user’s comprehensive photography requirements under different scenarios.

Continuing iQOO’s commitment to ‘Make in India’, the iQOO 7 series, Z5 and Z3 have been manufactured at vivo’s Greater Noida facility. Also, to offer hassle free after sales service experience to its valued customers, iQOO customers can now visit any of the 600+ company owned service centres located across the country.

U&i brings in latest series of must-have smart products

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Team My Mobile
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Domestic consumer electronics brand U&i has introduced six new valuable additions to its wide range of products- Shot Series 10,000mAh dual USB with C Port Powerbank, Golf Series 3-in-1 Super Fast Charging Data Cable, Big Bull Series 35 Watt Super Fast Warp Charger, Worth Series Fast Charging and Data Transmission cable, Sweet Series 3A Output Auto-ID Adapter and Sweet-C Series 3A Output Auto ID Adapter.

The U&i Shot Series Powerbank comes with a 10,000mAh battery capacity which means it can charge upto 3 devices with a single charge. This is essentially what a good quality Powerbank should be equipped with. Moreover, to improve the experience with ease in connectivity, the U&i Powerbank comes with various connectivity options ranging from USB to C-Port. Its input is 5V 1A while its output power is 5V 2A signifying the product won’t take much voltage to charge besides, it will also allow the phone to charge 2 times faster.

The U&i Golf Series Super Fast Charging Data Cable comes with a 3 in 1 feature. In simpler words, one can charge three different devices at the same time with this super-fast charging data cable. It comes in a compact design with three different cords- Type C USB, Micro USB and Lightening. Typically, it works for all types of smartphones and smart devices. The cable is made up of the best quality copper wire which is one of the best insulators for chargers and is even recyclable, taking care of the environment as well. It comes with a very stylish, but sturdy design, making no compromise on the quality of the product. It can also be used without uncovering your mobile/laptop.

The U&i Big Bull Series 35 Watt Super Fast Warp Charger comes with a Type-C cable and its material selection consists of precision electrical components, Fire-Proof Circuit Board and Imported Fire-Proof Plastics which makes the appliance very safe and efficient. Its input is 100-240v 50/60hz. Virtually, all Smart Devices (including those with internal power supplies) will handle well a range of 100 to 240 volts and a frequency of 50 to 60Hz. In other words, it won’t need a converter/transformer and is equipped with a spectacular maximum output of 20V-1.5A which is only present in good quality high-end chargers today. Its Power Data Objects (PDO) come in 5V-3A, 9V-2A, 12V-2.5A, 20V-1.5A, giving tough competition in the market.

Also Read: Infinix Note 11, Note 11S with MediaTek SoCs, 50MP camera and 5,000mAh battery launched in India

The U&i Worth Series Fast Charging and Data Transmission cable is the new-gen cable, equipped with superlative features and technology. It comes with a super cool LED light indicator, providing ease to the user. This 25 Watt cable is made of a very superior quality copper wire which helps in efficient transmission. The design of the U&i Worth Series cable is very appealing but sturdy, making no compromise in its quality. This newly launched cable, with all its brilliant features, is very affordable and very easy to use.

The U&i Sweet Series 3A Output Auto-ID Adapter comes with a complementary data cable, whereas, the U&i Sweet-C Series 3A Output Auto ID Adapter comes with a complementary C-Type data cable, catering to every possible requirement of the user. The material selection of these products consists of Fire-Proof Circuit Board, imported fire-proof plastics and precise electrical components making it a very efficient and safe product. The U&i Sweet series adapters come with 2 USB output ports each, enabling the user to save on wastage of electricity by charging 2 devices at once without affecting the speed of the charging. These adapters come with a maximum voltage of 5V-3.0A and 5V-1.5A, making this product compatible with almost all smart devices.

Price and Availability:

  • The U&i Shot Series 10,000mAh dual USB with C Port Powerbank is available at Rs 1,999.
  • The U&i Golf Series 3 in 1 Super Fast Charging Data Cable is available Rs 699.
  • The U&i Big Bull Series 35 Watt Super Fast Warp Charger is available at Rs 2,199.
  • The U&i Worth Series Fast Charging and Data Transmission cable is available at Rs 1,199.
  • The U&i Sweet Series 3A Output Auto-ID Adapter and the U&i Sweet-C Series 3A Output Auto ID Adapter Charger are available at Rs 699 and Rs 799 respectively.

These products are backed with a 12-months warranty, whereas the U&i Worth Series Fast Charging and Data Transmission cable comes with a lifetime warranty. These products can be purchased from all leading retail stores.

Nodwin Gaming acquires 10% stake in Rusk Media

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Team My Mobile
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Nazara Technologies-owned esports platform Nodwin Gaming has picked up a strategic 10% stake in the digital content IP media network Rusk Media.

Since its funding in March this year, Nodwin Gaming has been on an expansion and consolidation spree to augment its dominance in Indian esports ecosystem. Recently, Nodwin Gaming acquired the gaming and adjacent IP businesses of OML Entertainment, including the IP of the very popular BACARDI NH7 Weekender music festival. Continuing its “youth first” philosophy, Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in Rusk Media.

“As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector. Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ,” said Akshat Rathee, Managing Director, Nodwin Gaming.

Also Read: Nipun Marya appointed as iQOO India CEO

Rusk Media is India’s exclusive Gen-Z first digital content IP network. Their content is tailor made for audiences in the 15-25 age group with a focus on equal viewership across genders. Nodwin Gaming’s investment in Rusk Media will enable the massification of entertainment-first gaming and esports content in the country and enable media platforms to have access to content that the above-mentioned cohort is looking for.

“We’re excited to have Nodwin Gaming as a part of our journey to revolutionize entertainment for the Gen-Z & Millennial audience. We want to bring together the worlds of entertainment and esports and create digital-first IPs that are made for gaming fans,” said Mayank Yadav, CEO, Rusk Media.

Nipun Marya appointed as iQOO India CEO

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Team My Mobile
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Handset maker iQOO today announced the appointment of Nipun Marya as Chief Executive Officer for India market. Nipun will be responsible for driving the growth of iQOO brand and its operations in India as it focusses on growing its market share to cement its position in the premium performance smartphone segment.

For the last five years, Nipun has served as Director, Brand Strategy for Vivo India and will now be taking this new role to head iQOO India as the CEO. Bringing exceptional performance and revolutionary power, iQOO, the high-performance smartphone brand has received a phenomenal response from Indian consumers in the last two years. It has witnessed a staggering growth of 671% in Q3’21 vis-à-vis Q2’21. iQOO aims to double its online market share in the mid-premium space from 5% to 10% in India by 2022.

Jerome Chen, CEO, Vivo India, said, “Nipun has successfully led Vivo’ s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped Vivo grow its brand strength and preference over the years. We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”

“iQOO India is at an exciting juncture right now. Today, its success is evident as a premium high-performance brand that has seen enthusiastic acceptance amongst young buyers. Our smartphones like iQOO 7, Z5 and Z3 have been the highest rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products. I am looking forward to driving this next phase of growth for the brand and double the online market share in the mid-premium segment from 5% to 10% by 2022,” said Nipun Marya

Also Read: Infinix Note 11, Note 11S with MediaTek SoCs, 50MP camera and 5,000mAh battery launched in India

iQOO today is a key player in the Indian smartphone market. The company has launched multiple products like iQOO-7 series, Z-series etc. that offer top-of-the-line specifications to ensure best in class performance and superior gaming experience. Under the leadership of Nipun Marya, the company aims to accelerate the pace of innovation and address the demand of the ever-evolving consumers. Witnessing the dynamics of the Indian smartphone market, Nipun will also focus on strengthening the premium and mid-premium portfolio for iQOO in India.

Infinix Note 11, Note 11S with MediaTek SoCs, 50MP camera and 5,000mAh battery launched in India

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Team My Mobile
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Expanding its popular Note line-up, Transsion Group-owned Infinix has come up with its much-talked-about Note 11 series in India. Positioning them as premium and powerful gaming phones, the all-new Note 11S (6/64 ; 8/128 RAM-ROM variants) will be available on Flipkart from December 20 at an introductory price of Rs 12,999 and Rs 14,999 respectively. The Note 11 (4/64 RAM-ROM) on the other hand, will be up for grabs from December 23 at an introductory price of Rs 11,999.

Both the Note 11 and Note 11S are packed with an array of top-notch features, superior gaming technology, powerful processor, latest OS and massive battery that will give an engaging smartphone experience to the consumer. While Note 11 will come in 4GB/64GB and three colour variants- Glacier Green, Celestial Snow and Graphite Black, the Note 11S will be available in two memory variants- 6GB RAM/64GB and 8GB RAM/128GB storage options, and three exciting colour alternatives- Symphony Cyan, Haze Green and Mithril Grey.

The Infinix Note 11 will be the first device in the smartphone universe to come with a 6.7-inch FHD+ AMOLED display to ensure the best colour reproduction on the screen even while watching high resolution or 4K videos. The device is slimmest in the segment with 7.9 mm thinness, 92% screen-to-body ratio and 750 nits of peak brightness. The display comes with 100% DCI-P3 color gamut and 100000:1 contrast ratio. The display of Note 11 comes with Gorilla Glass 3 protection. Meanwhile, the Note 11S comes with a 6.95-inch punch-hole FHD+ display that gives an ultra-smooth refresh rate of 120Hz (the second device in the smartphone segment offering the feature), ensuring super smooth interaction between the users’ fingers and the screen, especially for the gamers.

The Note 11 will come with an advanced MediaTek Helio G88 processor, the third device in India with such a powerful processor at its price point. The powerful processor has a CPU clock speed of upto 2 GHz. To ensure a smooth gaming experience through intelligent networking and resource management, the smartphone is backed by ARM Mali – G52 GPU, which is super clocked at up to 1 GHz. Meanwhile, the Note 11S is the second device in this segment to come with a powerful MediaTek Helio G96 processor, ensuring a superior gaming performance.

Both the devices are backed by Dar-Link 2.0 Game Boost technology. Along with that, both devices come with Unique Supercool system (6 layer Graphene blocks in the device which increases the thermal conductivity) so that the device doesn’t get heat up even in the prolonged gaming scenarios. The Note 11S also comes with haptic feedback Linear motor which provides life-like gaming experience. The optimised technology further enhances the gaming interaction and display experience in heavy games like Call of Duty, Free Fire, Battlegrounds, Asphalt 9: Legends, etc. by preventing screen tearing, ensuring natural colour reproduction, elevating the performance of the touch panel, and managing the resource allocation between the game and the chipset efficiently to prevent heating from long game play hours.

Also Read: Infinix Hot 11S Review: A perfect all-rounder on a budget

To protect the eyes from fatigue after long hours of gameplay and content consumption, the display of Note 11S emits Low Blue Light that has been certified by TUV Rheinland. The Note series’ safe and immersive viewing experience is backed by powerful audio experience enabled by the cinematic dual stereo speakers with DTS surround sound.

Both the devices operate on the latest Android 11 with the latest XOS 7.6 skin enabling users to enjoy smooth and faster software UX with refreshed icons, new design, refreshing wallpapers, and moved down interaction area for smoother reachability. It makes the device more entertaining by bringing in features like Ultra Touch to increase the swipe speed of the articles on the menu; Video Assistant for uninterrupted consumption of OTT apps; Thunder Back for smooth switch between apps, Game Zone, etc. Moreover, the latest OS has the capability of bringing in any app in Picture in Picture mode. It has built-in features like XHide for keeping private apps, message notifications and media secure; Theft alert, Peek Proof and Kids Mode for enhanced security. Moreover, for smart and localized usage, the upgraded operating system comes with an XClone feature to help users log in to multi-accounts simultaneously; the Photo Compressor feature to save space in the AI gallery; the Wi-Fi Smart comm feature for auto-connecting to the saved network through mobile data whenever the device enters the saved Wi-Fi network; and 360-degree flashlight feature which allows users to switch on all the front and back lights together.

The smartphones also come with the face unlock feature and a multifunctional side-mounted fingerprint sensor that is not just for unlocking the smartphone but also for accepting calls, dismissing alarms, and quick-start apps.

In terms of optics, the all-new Note 11 comes with a triple camera set up with 50MP as the primary camera lens with f/1.6 large aperture, a secondary lens with a 2MP depth sensor to capture perfect portrait shots, and an AI lens along with Quad LED Flash. It has a fully loaded video camera with multiple features like Time-lapse video recording mode, Slow Motion video mode, even Bokeh video recording mode, which blurs the background, making the subject stand out by focusing on it. The Super Night mode allows capturing bright and low noise pictures even in low light conditions. Users can also record short videos and videos with up to 2k resolution.

Also Read: Truke BTG 1 and BTG 2 Review: More pluses than minuses

Meanwhile, the Note 11S also comes with a 50MP AI triple rear camera with dedicated 2MP macro lens, 2MP depth lens and quad-LED flash. On the front, both the devices feature a 16MP AI selfie camera with dual-LED flash.

Both the Note 11 and Note 11S feature a heavy-duty 5,000mAh battery that keeps the smartphone operational even after long hours of heavy usage. They have a 33W charging support with a Type-C charger. Even Note 11S is certified by TUV Rheinland for its 33W Safe Fast Charge Support.

Anish Kapoor, CEO, Infinix India, said, “The Note 11 series brings the most advanced processor and the latest technology to our users. The Note 11S will be the second device to be available on Flipkart with a Helio G96 processor and a 120 Hz display. As the market had not many offering an AMOLED screen display below INR 13k, Note 11 will be featuring an AMOLED FHD+ display. A big immersive display, powerful processor, RAM, massive storage, High-refresh rate, dual stereo sound and TUV certification for less eye fatigue while consuming content for long hours put Note series as serious contender for gamers. We have also introduced some exciting features like 33W fast charging support with Type C charger in both devices. These smartphones are also equipped with “Dar-Link” an Infinix patented technology that improves a device’s gaming ability by optimizing functions on several parameters. With its technology innovation and aesthetic design, we are confident that both Note 11 and Note 11s are going to be the best gaming smartphones that will live up to the expectations of the millennial consumers.”

Western Digital comes up with WD Blue SN570 NVMe SSD for content creators

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Team My Mobile
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Data storage solutions provider Western Digital has launched a new solution for the growing community of creators around the world – the WD Blue SN570 NVMe SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

“At the heart of Western Digital lies innovation, and we are very excited to add this device to the house of WD’s diverse SSD portfolio. Especially designed for content creators, this powerful new internal drive delivers up to 5X the speed of our best SATA SSDs, so creators can let their imagination flow and worry less about PC lag or load times,” said Khalid Wani, Senior Director – Sales, India, Western Digital.

Jaganathan Chelliah, Senior Director, Marketing, India & MEA, Western Digital, said,  “At Western Digital, we work relentlessly to introduce the best storage solutions per our varied customers’ needs. Our WD Blue SN570 NVMe SSD is built to support creative vision. This new internal drive enables creators to reliably tackle complex workloads to continue to create more and faster while maintaining low power consumption. With these drives, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes.”

Also Read: Sevenaire launches Dock D1600, a 15W portable 3-in-1 wireless charging mat for Apple users

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud, offering access to some of the world’s best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing — all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD include:

  • NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s† (500GB‡‡ – 1TB‡‡ models), systems can run up to 5X faster than Western Digital’s best SATA SSDs
  • Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital SSD Dashboard helps monitor the drive’s health, available space, temperature and more
  • Slim Design: Save on space with a single-sided M.2 2280 PCIe Gen3 x4 NVMe SSD — perfect for building the ideal creation engine, whether it’s a desktop or laptop PC
  • Reliability: Help protect your content with features like end to end data path protection

The WD Blue SN570 NVMe SSD is now available for purchase from the select IT Retail and Amazon.in, and comes with a 5-year limited warranty. Capacities range from 250GB‡‡ up to 1TB‡‡ and start at an MSRP of Rs 3,899.

“Snowflake simplifies complex gaming data to empower gaming companies”

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Big data analysis is one of the most accessible and most impactful tools the gaming industry can discover to market games through better audience segmentation, improve player retention, and much more. Globally-renowned Snowflake is one such data cloud and analytics platform that empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. Vimal Venkatram, Country Head, Snowflake India, in a conversation with Ramesh Kumar Raja, discusses how gaming companies need to securely and effectively leverage data, to capitalise on the market opportunities and meet the challenges. Excerpts:

How can gaming companies leverage data analytics to meet the demands of the growing gaming industry in India?

In India, the gaming industry is revving up, as consumers are increasingly spending their additional leisure time on mobile video games, followed by PC and console gaming. According to a co-contributed report by the Internet and Mobile Association of India (IAMAI), India is the largest mobile gaming market by the number of app downloads, contributing up to 12% of the world total. The country offers a massive opportunity for mobile gaming with a projected market valuation of $ 6-7 USD billion market by 2025.

The huge investment interest in this sector is supported by the growing ratio of paid users. This is creating a competitive momentum amidst gaming companies to excel and succeed rapidly. To achieve this, it is important for game developers to create games that are not just personalised to each player’s performance, behaviour, and preferences but also offer consistent design customisations of characters, rewards, game interface, and level complexity.

Effective data analysis can make all this possible and more. It offers a new direction to development strategy for gaming companies by empowering them with data-driven decisions. The centralised management of micro and macro data on a seamless platform brings a repertoire of possibilities, including a comprehensive view of audiences, smarter content, improved user experiences, rich sales and advertising revenue; all at one place.

How can the gaming industry capitalise on the market opportunities and meet the challenges with big data?

As gaming is blooming faster than ever before, it is critical to reaching the market with innovative offerings and new content rollout at lightning speed. This can be made possible by powerful big data solutions that enable integrated game data feeds and capabilities to handle large workloads concurrently. In this way, smart big data analysis equips gaming companies to gain ownership of their own data warehouses and dive deeper into the inflow of data, structure better, and create customised dashboards for customers. By harnessing this potential of data analytics, developers can significantly improve the overall gaming experience and simultaneously attract new customers.

Simply put, big data does the groundwork to analyse consumer behaviour and is really essential for digital gaming companies to tackle growing user requirements and to continue scaling. It helps to determine what game features garner interest for long-term players while addressing existing defects and bugs that lead to lost players. Effective analytical solutions dilute data silos by enabling faster, well-informed, and safe decision-making.

“Big data does the groundwork to analyse consumer behaviour and is really essential for digital gaming companies to tackle growing user requirements and to continue scaling. It helps to determine what game features garner interest for long-term players while addressing existing defects and bugs that lead to lost players”

How can big data be leveraged to optimise the gaming experience?

When companies query large data with no limitations on volumes and performance, they open avenues for predictive modeling to forecast player behaviour, and derive valued insights on gaming usability trends. This accessibility and awareness of data trends brought to the table by big data, effectively bridges gaps from data collection to insight analysis for data teams, as they carry out complicated analysis and monitor relevant user activities from the large pool of raw data.

Restriction-free access like this, enables improved data-sharing, faster up-gradation and ensures clear visibility of game performance and player interaction, resulting in an optimised gaming experience. Continued consumer insights give companies a bird’s eye view of player dynamics that leads to improved stimulation and motivation, and also enhanced multi-device access.

Also Read: Chipsets are the driving force of any innovation today: UNISOC EVP

Do you think the gaming industry is more vulnerable to data breaches? How can gaming companies leverage data effectively and securely?

There have been quite a few examples of damaging data leaks within the gaming segment, to learn from, in recent times. Although sharing data across internal and external channels for strategic development, collaboration and marketing campaigns are unavoidable for gaming companies to sustain and grow, it is important that they always place data security at the forefront. When exchanging confidential data every day to address concerns, improve games and provide functional support, companies must comply with privacy regulations, assess and govern all data flow on remote servers from a single, secure location.

A strategic data infrastructure designed to meet compliance requirements and allow secure data sharing builds user loyalty and attracts new consumers with zero management and full security. To protect sensitive data further, companies should enforce unified security protocols including authenticated identity management and hierarchical access control that necessitates full-proof verification and nullifies data risks.

How can gaming companies use data analytics for effective marketing and monetisation of gamers?

Advertisers are eyeing the Indian gaming sector, as the number of gamers per household is increasing by the day. According to a KPMG India analysis, India is home to the second-largest base of online casual gamers in the world with 420 million users. But to tap on this advertising opportunity, companies need to gauge player behaviour continuously and understand preferences to determine the best type of ads and the best time to offer them.

Ads or in-app purchase campaigns can get tricky and are bound to be successful only when based on a factual analysis of target markets across regions, purchasing power, and other demographic factors. Guess-work and random allocations can often lead to the immediate exit of players.

Companies must turn to established data infrastructures that aggregate the large scale of data sets and run new, performant technologies such as AI, augmented reality, and machine learning to localise marketing efforts and better position gaming content. In this way, advanced data analytics decodes customer interactions, creating unique and compelling gaming experiences for the type of consumers that companies want to attract, adding the much-needed muscle to monetising efforts of gaming companies.

What exactly you do and how effective are Snowflake solutions?

A globally-renowned data cloud and analytics platform, Snowflake empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. It offers data-empowered gaming solutions and data-warehousing services that are easy to use, tremendously scalable, and more cost-effective than traditional tools.

With Snowflake, gaming companies can leverage data to find essential insights and meet existing sourcing, analytical, and marketing challenges. By holistically accessing large volumes of data generated by downloads, visits, conversions, activations, interactions, and more, Snowflake simplifies complex gaming data. High user engagement and rigorous marketing efforts will lead to increased paid user conversions over time.

The platform’s data expertise combines incoming data feeds and dramatically reduces the time to process new data, eliminates failures and instability of legacy tools and explores granular data to create new features. Before they know it, gaming companies have shifted their focus from infrastructure maintenance to insightful analysis that eventually improve products, experiences, and profit growth.

“Snowflake empowers gaming companies to optimise and personalise the complete gaming experience by overcoming scattered data and harnessing insights securely. It offers data-empowered gaming solutions and data-warehousing services that are easy to use, tremendously scalable, and more cost-effective than traditional tools”

What’s your opinion about managing data privacy and security with data analytics?

With fierce competition among gaming companies, gamers are justifiably concerned about how companies are using and sharing their data. As data sets are completely migrating to the cloud, traditional traffic control perimeters are becoming harder to define. Today consumer data is priceless and companies must strive to protect this data both in transit and at rest.

The government’s flagship initiative, the ‘Digital India’ program enables improved focus on innovation and affordability and is expected to boost the required digital security infrastructure for the online gaming ecosystem. However, gaming companies themselves can prioritise present and future data security by enabling reliable enterprise controls and building a highly elastic infrastructure – one with faster data availability but also secured by an end-to-end security model encompassing identity, credentials, access management, and thorough endpoint checks for the interconnecting infrastructure.

Also Read: PlayGo N37 Review: Good for its price

Yellow Class: Designed for Parents and Kids Looking For Free Online Hobby Classes From World-Class Mentors

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Team My Mobile
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The year of COVID-19 has put kids in a restricted zone of learning. The nationwide closure of schools has also disrupted kids’ accessibility to non-academic centers, thereby affecting their extracurricular learning and development. Considering the impact, the parents of young children constantly look for unique opportunities that could contribute to their kids’ growth outside the school ecosystem.

Yellow Class, an online community of parents focused on the extracurricular learning of their kids (2-12 years old), aims to help young parents impart new skills and introduce a plethora of hobbies to their kids digitally. Its newly-launched state-of-the-art app bolsters access to a wide range of digital learning programs and provides a seamless and superior experience to its users. The classes on the app are available for free to registered users that making Yellow Class one of the most preferred platforms for kids’ after-school learning.

Yellow Class fee – Is Yellow Classes Free of Cost?

Yes! All the classes provided by Yellow Class – Kids Live Hobby Classes are totally Free. Yellow Class provides free co-curricular and extracurricular activities for kids between the age of 3 and 12. The app provides classes across 40 categories, including dance, art & craft, general knowledge, yoga, and logical reasoning.

How Do I Join Yellow Classes?

You can easily start with Yellow Class by joining us by clicking on – www.yellowclass.com or mobile app using a valid mobile number.

How To Download Yellow Class –Kids Live Hobby Classes App? 

Yellow Class App is available for Android and Apple users to be used on a variety of platforms – web desktop, tablets, and mobile. One can easily download it from Google Play Store and start using it by creating their account for registration. With a 4.7 user rating and positive reviews from young parents, the app has more than 10K downloads. The size of the app is 14 MB that does not interfere with the functionality of the phone.

Steps To Install Yellow Class App on Your Mobile

Here, follow the steps to install Yellow Class App on your mobile phone:

Step 1: Go to Google PlayStore on your android phone.

Step 2: Search Yellow Class – Kids Live Hobby Classes Application

Step 3: Click on the Install option that will initiate a download. Once the download is complete, you can find the app in your phone

Now, you can start using the app as you normally do.

Getting Started

After registering on the app, it features a wide array of programs ranging from literature, visual art, storytelling, vocabulary, painting, drawing, flameless cooking, etc. The simple user interface of the app helps parents with relevant information related to class timings, instructors, topics, etc., within a single click. Material required and other relevant information related to classes are updated in the app’s calendar at least 48 hours before the class.

Also Read: Indian electronics poised to be $300 billion industry by 2025

The app boasts state-of-the-art usability and intuitiveness to promote simple digital interaction and easy navigation for parents. It is Yellow Class’ big step towards its goal to make it easier for a mother to introduce new skills to her kids. It features certified and experienced mentors who focus on providing inexpensive and more structured solutions than offline platforms. The LIVE classes on the app serve as a supportive ecosystem where parents are able to get the required guidance and solutions (online classes, programs, contests, etc.) to achieve their objectives.

Key Takeaway

The app is an appropriate solution for parents trying to find growth avenues for their kids. The innovative model and interactive community of teachers bring childhood back to children with hobby classes.

FAQs

What is Yellowclass?
Yellow class is an online educational platform that aims at providing highly engaging, informative and fun classes for the children under the age of 12. All the classes are designed by professional mentors to teach prime life skills to your little ones.

What is Yellow Class app?
Yellow Class is a free online platform for kids to learn, explore and discover through various live hobby classes and courses for kids.

How do I download the Yellow class app?
You can easily download the app from Google PlayStore and Apple App Store.

How do I join a Yellow Class?
You can easily start with Yellow Class by joining on its website www.yellowclass.com or mobile app using a valid mobile number.

Sevenaire launches Dock D1600, a 15W portable 3-in-1 wireless charging mat for Apple users

By
Team My Mobile
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0

Apple users would relate to this problem – multiple devices, multiple chargers, cable mess, tangled wires. Why not make things super easy and convenient with just a single charger across all your Apple devices? Sevenaire has something for Apple users that can relieve them from the above troubles – the Dock D1600, a 3-in-1 portable wireless fast-charging mat for Apple and Android users.

Not all Apple users have their entire family using Apple devices. They could have an Android phone too. Though built especially keeping Apple users in mind, the Sevenaire Dock D1600 is compatible with phones of both platforms. The D1600 is Qi-certified and works for any Qi-compatible gadget – be it smartphones, earphones, and more.

15W fast wireless charging

D1600 feature 15 watt of fast wireless charging which can charge iPhones 0 to 100% in less than 3 hours and Samsung phones in 2.5 hours which is pretty impressive for a wireless charger. It’s the first time a brand has introduced a 15 watt wireless charger in a 3-in-1 charging dock module.

Dual phone charging

Sevenaire D1600 has 2 slots for phone wireless charging which is a great feature as it can be used by multiple members of your family or friends at the same time. The main phone charging slot on the right side is 15 watt and the left side slot is 7.5 watt fast wireless charging.

Also Read: Western Digital hosts second edition of the WD_BLACK Cup Esports Tournament for gamers across South Asia

Surge protect. Heat protect. Safe charging

Sevenaire Dock D1600 comes equipped with inbuilt safety protocols to offer surge protection and overcharge protection. So that the phone stops charging automatically after 100% charged. This is super useful for leaving phone on charging overnight and does not damage or harm the battery in any way so you have peace of mind when using it for your expensive devices

Compatible Devices List

Phones

Sevenaire D1600 is compatible for iPhone 13 series, 12 series, 11/11 Pro/11 Pro Max, X, XS, XS Max, XR, SE, 8, 8 Plus and 15W for Samsung Galaxy S21 series, S20 series, S10 series, S9/S9 Plus/S8/S8 & also Samsung Note 20, 10, 9, 8 Series. It’s also compatible with other Android smartphones from OnePlus 8 Pro, 9 Pro, Google Pixel 4,5,6 Xiaomi Mi 10,11 and Vivo X70 Pro+. Also supports a few other models as well and the full list is given on the Sevenaire brand website.

Watches

Apple Watch Series 7/SE/6/5/4/3/2/1. The D1600 is only made for Apple watches and not any other smartwatch brands.

Wireless earbuds

AirPods 2,3 & AirPods Pro and Samsung Buds, Buds pro, Buds live and all other wireless charging earbuds in the market.

Small, portable and easy to carry

The Sevenaire Dock D1600 is designed with elegance. Keep it on your desk, lay it on your bedside table, or carry it around in your bag on a vacation, the D1600 can charge your devices anywhere, anytime. All you need is a USB mobile charger adapter with at least 18 to 25 watts of power (QC 3.0) to simultaneously charge multiple devices. It is also case-friendly – up to 8mm cases can be used with ease.

The Sevenaire Dock D1600 has three wireless charging zones. While the left and right zones are for Qi-compatible wireless charging devices, the center is specifically meant for the Apple Watch. All three wireless zones can work simultaneously to charge a combination of phones, watch and audio devices. The D1600 is compatible with the following devices –

Available in Black color, the Sevenaire Dock D1600 3-in-1 wireless charging mat will retail for Rs 2,899 and can be purchased from Amazon.in or Sevenaire.com.

Also Read: Acer launches Aspire Vero eco-friendly laptop in India

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