OnePlus Unveils First of its Kind Audio Brand Campaign, empowering users to ‘Find their Zone’

Highlights

• OnePlus, announced the launch of its new, exciting audio brand campaign.
The campaign, titled “We Don’t Settle”.
• The campaign, titled “We Don’t Settle”, is OnePlus’s first ever brand campaign dedicated to its audio category.

OnePlus, announced the launch of its new, exciting audio brand campaign.

The campaign, titled “We Don’t Settle”, is OnePlus’s first ever brand campaign dedicated to its audio category.

At the heart of the ad film is an original track created by the popular hiphop/rap artist, Hanumankind.

The new audio campaign encapsulates the “Never Settle” spirit of OnePlus, reflecting its determination to challenge the status quo, while delivering unparalleled audio quality to its users across all segments.

Simultaneously, the brand showcases how its audio products play an instrumental role with helping the users across all walks of life in ‘finding their zone’.

The campaign features a student using her Nord Buds 2 while dealing with intense compeition and striving to perform at her highest potential; a passionate basketball player using his OnePlus Bullets Wireless Z2 ANC while seeking to push his limiting boundaries in his game, and a head chef using a OnePlus Buds 3 while on his relentless pursuit to perfect his craft.

All three OnePlus audio devices serve as a catalyst in the lives of their users to boldly pursue their ambitions.

The campaign plays on the universal phenomena of how music serves as the gateway to tune out the external chaos, and helps one find their state of flow; thereby driving them to achieve their goals and aspirations.

Addressing the campaign launch, Ishita Grover, Director of Marketing, OnePlus India shared, “We are thrilled to introduce our first ever audio brand campaign for our audio devices that connects back to OnePlus’ guiding spirit of ‘Never Settle’.

The key idea behind the campaign is to highlight the role that a seamless music experience can play in helping our user community find their ultimate state of focus. OnePlus is committed to creating cutting-edge audio devices aimed at empowering our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.”



“We Don’t Settle” ad film has been conceptualized and scripted in-house by the OnePlus India team.

The ad film is directed by Aneesh Malankar and produced by Supari Studios.

And the “We Don’t Settle” song has been written and sung by Hanumankind and produced by Kartik Shah.

The ad film is available across YouTube, Twitter, and Instagram.

Faqs

What is the noise cancellation in the OnePlus neckband Z2?

OnePlus Bullets Wireless Z2 ANC. OnePlus India. Enjoy quieter listening sessions with 45dB¹ hybrid noise cancellation² that combines feedforward and feedback noise cancellation mics and a wide 3,500 Hz frequency to capture more sound.

How does the button function work on OnePlus Bullets Wireless Z2 ANC?

The following are the button functions –
* Function – Middle button
* Play / Pause, Answer a call – Press Once
* Next track – Double Press
* Previous track – Triple press
* Switch Between Noise Cancellation / Transparency – Long Press
* Decline calls – Press and hold for 2s

Should You Buy OnePlus Bullets Wireless Z2 ANC?

In a nutshell, the OnePlus Bullets Wireless Z2 earphones are a decent to good set of audio companions. The bass is good, the sound is clear, and these easily get rid of almost 75 to 80 per cent of annoying outside noises.

So whether you’re jamming to music or having a chat, these earbuds are there to make your ears really happy.

Available at the price of Rs 2,299, we would recommend OnePlus Bullets Wireless Z2 ANC to anyone who is looking for a decent neckband audio set.

What are 5 Reasons to Buy OnePlus Buds 3?

* Exceptional Audio Quality: With its dual driver setup and LHDC 5.0 codec, the OnePlus Buds 3 delivers crisp, clear vocals and balanced bass, offering an immersive listening experience.
* Effective Noise Cancellation: The ANC capability, providing up to 49dB noise cancellation, ensures a distraction-free audio experience, making these earbuds ideal for noisy environments.
* Convenient Dual-Device Connectivity: The ability to connect to two devices simultaneously and seamlessly switch audio playback between them adds a layer of convenience for multitasking users.
* Robust Battery Life with Fast Charging: The earbuds offer up to 10 hours of playback, with the case extending total battery life to 44 hours. The fast charging feature is a significant advantage, providing 7 hours of playback with just 10 minutes of charging.
* Customizable Controls and Water Resistance: The IP55 rating for dust and water resistance, combined with customizable controls through the HeyMelody app, makes the OnePlus Buds 3 versatile and suitable for various lifestyles.

What are the key features of the OnePlus Buds 3?

The OnePlus Buds 3 features dual drivers, LHDC 5.0 codec support, up to 49dB ANC, and fast charging capability, offering a premium listening experience.

Does the OnePlus Buds 3 support wireless charging?

No, the OnePlus Buds 3 does not support wireless charging but compensates with its fast charging feature.

How does the ANC feature on the OnePlus Buds 3 perform?

The ANC on the OnePlus Buds 3 effectively reduces ambient noise up to 49dB, providing an immersive audio experience even in noisy environments.

Can I connect the OnePlus Buds 3 to two devices simultaneously?

Yes, the OnePlus Buds 3 supports dual-device connectivity, allowing seamless switching between two devices.

What is the battery life of the OnePlus Buds 3?

The OnePlus Buds 3 offers up to 10 hours of playback on a single charge, with the case extending total battery life to 44 hours without ANC.

Also Read: OnePlus Bullets Wireless Z2 ANC First Impression, Unboxing and Review – For Those Missing Neckbands!

Also Read: OnePlus Buds 3 Review: Pro Features at a Budget Price