Expanding its bouquet of new-age wearable ecosystem, connected lifestyle brand Noise has added a new smartwatch to its existing product portfolio. Colorfit Pulse Buzz, the latest edition of the “made-in-India” smartwatch, is in line with Noise’s vision to equip Indian consumers with technologically advanced gadgets that blend the best of power, performance, and price, it said.
Specs and features
The Noise Colorfit Pulse Buzz comes with a 1.69-inch TFT LCD display for a sharp and clear view. The smartwatch features 60 sports modes, including running, outdoor sports, hiking, cycling, and indoor sports, to help fitness enthusiasts enhance their game. It comes with 150+ customisable and cloud-hosted watch faces so that users can personalise style as per their mood, whether at work or while hanging out with friends.
The device comes with many health tracking features, such as continuous heart rate monitoring, SpO2 for blood oxygen level tracking, female cycle tracking, and sleep monitoring, allowing users to monitor health metrics and manage overall wellbeing. Users can also track their fitness progress with a complete health report and performance assessment on the indigenously developed NoiseFit Prime app, available on Android.
In addition, the watch features an IP68 rating, which makes it resistant to water. It comes with an exclusive Bluetooth calling feature – one will also be able to receive, reject, and silence calls using the smartwatch. In terms of productivity suite, it includes features such as SMS quick reply, reminder and weather forecast for Android users to ensure more efficiency in day-to-day tasks.
Potential to revolutionise
“Noise has always been at the forefront of innovation. And we are back with another prized offering that has the potential to revolutionise the country’s wearable space. With a wealth of intriguing features, it meets the needs of our smart and fashion-forward consumers who desire precision, cutting-edge technology, cost-effectiveness, and modern designs. We are optimistic that this latest launch will help us further strengthen our leadership in this segment,” said Gaurav Khatri, Co-founder, Noise.
Availability and price
The product is available for purchase in five colour options- Rose pink, Jet black, Olive green, Champagne grey and Electric blue. It comes with a price tag of Rs 3,999, and is up for grabs on Amazon and the company’s website, gonoise.com.
Wearables market
It must be noted that India’s wearables market saw record double-digit growth in the first quarter of 2022 with shipments crossing 13.9 million units, according to the recent findings from IDC. The research firm attributes this growth, up 20.1 per cent year-on-year (YoY), in the wearable segment “to new launches, discounts across channels, and aggressive marketing by brands.”
Wearables include basic watches, smartwatches, and smart earwear as well as True Wireless Stereo (TWS) devices. It should be noted that the average selling price (ASP) of this overall category declined by 17.1 per cent YoY driven by a stronger decline in the ASP of smartwatches. As per IDC, watches remained the fastest-growing category and their shipments stood at 3.7 million in the quarter.
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