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Realme and Samsung preferred choices in 20K-30K, claims CMR

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The INR 20,000-INR 30,000 smartphone price segment is one of the most competitive smartphone segments in India, claims the research agency, CMR.

As per CMR Insights On the Go Survey, consumers in this price segment seek the best specs and highest quality. They seek to invest in the future by getting 5G capable phones (72%), with enhanced capabilities for camera (66%), and wireless charging (61%).

The top three drivers for consumer satisfaction in the INR 20,000 – INR 30,000 price segment include Smartphone camera (86%), Performance (81%) and Battery life (77%).

Realme has scored the highest (79 out of 100) followed by Samsung (77 out of 100) amongst current smartphone users in the segment.

The overall satisfaction score has been derived by calculating weighted average of satisfaction score on parameters. As an industry leader, Samsung consumers love the brand for its product innovation, trust and durability.

Sugandha Srivastava, Manager- Industry Consulting Group (ICG), CMR, “The pandemic reinforced the importance of the smartphone as a key driver for consumer lives. Our study results point that consumers seek to future-proof themselves with 5G ready phones. In addition, mobile brand considerations are increasingly driven by the need for latest specs, including enhanced camera capabilities for life’s precious memories, more storage and long battery life.”

Amongst millennials and GenZ, the smartphone in the INR 20,000-INR 30,000 price segment is considered as a powerful lifestyle statement (74%), with attractive design (69%), and enabling amazing gaming experiences (69%). Smartphone brand choices are dictated by recommendations from friends and family (70%), with brand imagery playing a key role (73%).

Amongst those consumers seeking to upgrade to INR 20,000 – 30,000 price segment, they consider a higher model from the same brand or even explore other phone brands.

Interestingly, realme users are not only most satisfied but also tend to advocate their brand most to their peers and friends. Among smartphone users in INR 15,000-20000 seeking to upgrade, realme is the most preferred brand (18%) consideration followed by Samsung (16%). realme X3 is most popular among realme phones whereas Samsung Galaxy A51 is most popular among Samsung phones.

Amit Sharma, Manager- Industry Intelligence Group (IIG), CMR, “In the INR 20,000 -INR 30,000 price segment, smartphone brand loyalty is not absolute. Consumers seek best-inclass capabilities across the board. Whether it be Samsung, vivo, Xiaomi, OPPO or realme, the smartphone brand appeal is driven by various factors. Samsung’s horizontal play across pricepoints makes it a key consideration for consumers. realme consumers are most satisfied, and the brand scores amongst youth for its design aesthetics and performance.”

Samsung to launch S Pen Pro for the Galaxy S21 Ultra later this year

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The South Korean Tech Giant is all set to launch a bigger stylus called S Pen Pro later this year. The Galaxy S21 Ultra‘s S Pen costs $40 if you want it as it does not come included in the box. It also doesn’t have the same features as the S Pen of the Galaxy Note 20 series. The upcoming S Pen Pro will have more features and will arrive for the new flagship.

The S Pen Pro is much bigger than the S Pen for the Galaxy S21 Ultra. It actually looks like the Apple Pencil in black. Some have said that it is just the S Pen of the Galaxy Tab S7 in black but it appears that is not the case.

The S Pen for the Galaxy S21 Ultra doesn’t have Bluetooth and also doesn’t have air gestures but the S Pen Pro will have these features. Seeing as Samsung says that you can use the S Pen available with its other devices on the Galaxy S21 Ultra, you would think Bluetooth and air gesture feature of the S Pen of the Galaxy Note 20 will carry over the S21 Ultra, right? No. You only get the same basic functions as the standard S Pen.

What this means is that if you want these extra features, you will have to purchase the S Pen Pro. Samsung says it will arrive later this year but did not reveal the price. The stylus will also not have a special phone case where users can store it based on its size.

Trump banned from Snapchat for trying to incite violence: Report

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Snapchat permanently banned US President Donald Trump’s account, saying he has violated the mobile app’s rules many times by trying to spread hate speech and incite violence.

According to some media reports, after indefinitely suspending Trump’s account following the Jan 6 Capitol riots, Snap Inc has “been assessing what long term action is in the best interest of our Snapchat community,” the company said in a statement. “In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account.”

Earlier, Twitter also permanently banned Trump. He’s been suspended from Facebook’s main social network and Instagram indefinitely, and his account on Google’s YouTube is blocked from posting for a week. Snapchat was one of the first social networks to take action on Trump’s messages, deciding last year during widespread US protests against police shootings of Black men that the president’s rhetoric was inspiring racial hate.

At the time, the app restricted the president’s posts from getting any reach beyond people who chose specifically to follow him.

Vaio launches E15, SE14 laptops with Full HD IPS displays in India

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Popular laptop brand Vaio, which reintroduced itself in the Indian market recently, today launched its brand new laptop series.

Japan-based Vaio Corporation is retracing its way into tech-enthusiasts’ hearts with Hong Kong-based Nexstgo Company Limited. The license agreement between both the companies includes manufacturing, sales and marketing as well as servicing of Vaio laptops under the Vaio trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan, Middle East markets and now in India.

The latest launch which is taking the tech-lovers for a ride includes two mid-range budget-friendly variants- Vaio E15 and SE14. The laptops will be available on Flipkart.

The laptops come bundled with the new Windows 10 Home, MS Office 365, and a 3-in-1 sleeve. Powered by AMD Ryzen 5 and AMD Ryzen 7 mobile processors, Vaio E15 model offers an uncompromised performance, as well as an ergonomic form factor and lightweight design. Smaller and lighter, Vaio E15 is designed from the ground up to be light and slim, starts from 1.77kg and 19.9mmD respectively, and with a 15.6-inch FHD IPS screen featuring narrow bezel, a larger visual display area is encased within the same-sized device. Vaio E15 delivers sustained all-day power for a life beyond work, with a long battery life ensuring a full day on-the-go is no impediment to a relaxing time after-hours.

Improved RAM performance is achieved by leveraging DDR4 memory technology ensuring Vaio E15 is always ready to provide fast application switching, elegant multiprocessing and reliable performance under demanding use conditions. Running alongside Radeon Vega 8 Graphics or Radeon RX Vega 10 Graphics, Vaio’s beautiful FHD IPS screen is served with razor-sharp, high-resolution and smoothly animated video playback and online gaming performance. Now users can work faster when required, leaving extra time to enjoy fast performance and immersive graphics experience for light gaming, multiple media editing and video entertainment.

This ultra-sleek, light-weighted laptop is available in a diversity of colours, and starts at Rs 66,990.

Alex Chung, CEO, Nexstgo Company Limited, said, “Vaio in collaboration with Nexstgo intends to reach out to the people of India once again, and with this latest launch of Vaio E15 and SE14, we are taking our first step in catering to the customers of the country. Providing them with highly-advanced, future-forward technology, we aim to deliver their tech-savvy dreams in a gadget, and these new models will help us do just that. Catering to the gadget-buffs as we bring our A-Game with Vaio E15 and SE14, Nexstgo allying with Vaio is looking forward to serving the customers to the best of our ability. This launch will also help in making India globally competitive by embracing new-age technology.”

Seema Bhatnagar, Regional Business Director (South Asia), Nexstgo Company Limited, said, “This collaboration will help us in contributing to the current market and changing its face for better. With this association, we are creating values for users that will surpass their expectations. With a promise to deliver them with the best in the domain, this allegiance will make sure that the customers are being catered to with the best of the abilities while simultaneously strengthening the foothold of the brands in the market. The partnership will add value to Vaio, accelerating its market penetration and growth trajectory towards becoming the go-to tech brand for the young target audience. India is a significant nation to tap and this alliance will help us cement our leadership position here as we form a durable, symbiotic relationship to benefit the customers.”

Samsung planning to stop shipping chargers with its smartphones

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Team My Mobile
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Looks like, Samsung is following the footsteps of the Apple iPhone 12 lineup, the South Korean tech giant is also planning to quit shipping chargers in the packaging box. This might even lead to the company eventually discontinuing providing chargers with any of its smartphones.

According to a report by Android Authority, the South Korean tech giant might gradually remove shipping the in box chargers and earphones with its smartphone offerings. Similar to Apple, Samsung also cited environmental concerns as the primary reason for removing these accessories from the retail box. While this may now only be for the newest premium grade flagship, the practice might extend to its other upcoming lineup as well.

As per the report, recently, the company published a set of FAQs about its new flagship handsets and the items that it ships with them. Along with this set of questions, Samsung even hinted at its possible future plans regarding the accessories it provides with its retails boxes. The company stated that “We believe that the gradual removal of charger plugs and earphones from our in-box device packaging can help address sustainable consumption issues and remove any pressure that consumers may feel towards continually receiving unnecessary charger accessories with new phones.”

Samsung further added that it first introduced USB Type C charging ports back in 2017. Meaning, there are plenty of older and compatible chargers that its Galaxy S21 series buyers can use. Keep in mind, the company hasn’t directly stated that it will remove these accessories completely, although, the move might be permanent for its Galaxy S series of flagship smartphones. In other words, the Galaxy A, M, and F family of devices might still continue to ship with these accessories in the future.

Zecurion collaborates with BD Software for Indian market

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In a bid to address the growing cybersecurity needs in the Indian market, BD Software, a leading IT distributor of cybersecurity solutions, has entered into a strategic partnership with Zecurion, a vendor of the next generation DLP. Zecurion is a global innovator and leader in information security solutions that address the risk of data leakages caused by internal threats. Headquartered in Moscow, Zecurion has established its presence in more than 70 countries.

Founded in 2001, Zecurion enjoys a robust clientele of over 10K corporate customers through 150+ strategic and technological partnerships globally. The company offers a range of cybersecurity products for data loss prevention, access management, secure web gateway, storage security, and more. BD Software will support Zecurion with its expertise in the Indian market.

With changing work practices caused by Covid-19, the emergence of remote working, bring Your Own Device (BYOD), paired with adoption of cloud computing tactics, there has been a steady surge in data security lapses worldwide. Currently, data security is a major concern for businesses in India. The easy-to-use and easy-to-deploy enterprise DLP by Zecurion support four times faster installation, 20+ customized options, and over 50 preinstalled reports. Scalable for up to 200k+ devices, the DLP solution prevents and protects sensitive and private data leaks within the organization.

Alexey Raevsky, CEO and Co-Founder, Zecurion, said, “The pandemic has left companies vulnerable. Standard measures to protect the corporate network will not help with hundreds of remote home offices. We look positive at the new normal, as our next generation DLP has proved its efficiency in protecting micro-perimeters inside and out. Zecurion and BD Software will offer Indian customers data loss and fraud prevention solutions, fine-tuned upon needs and with fast deployment.”

Incorporated in 2016, BD Software is rapidly expanding its footprint in the Indian cybersecurity space. The brand in 2020 itself has strengthened its IT portfolio aggressively, with several new partnerships in security software domain & services.

ZinQ sells over 2 lakh power banks last year

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Lifestyle gadgets and accessories startup ZinQ Technologies has sold over 2 lakh power banks in India since its inception in 2019. After selling an average of 1,000 power banks per day over the last year, ZinQ has emerged as one of the fastest-growing consumer tech brands in India, it claimed.

Portable power banks seem to be the gadget of choice for the youth of today. It is a must-have item in daily life, especially for millennials who use their mobile phones excessively. ZinQ Technologies power banks have a long-lasting life with 20,000mAh batteries and are so sleek that they can be easily carried on hikes, trekking, office, college, etc.

Arnav Mutneja, Founder, ZinQ Technologies, said, “We anticipated the demand and were assured that our products would be welcomed in the market because of their looks and durability but the overwhelming sales came as a surprise to us. We have witnessed a significant demand for power banks in the past year, as the trend of work from home has pushed the customers to invest more in smart accessories. We are looking forward to higher demand for our other products also.”

The online-only brand, ZinQ has a huge range of consumer tech products in India. This includes cooling pads, headphones, mouse, keyboard, speakers, UPS, etc. ZinQ is also gearing up to launch two new power banks in India. Meanwhile, the company has also highlighted that it sells over 75,000 units of IT gadgets and mobile accessories every month with 2500 units sold every day.

Moj surpasses 100 million downloads on Google Play Store

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Moj, a short video platform, surpasses the 100 million download landmark on Google Play Store. The platform took about six months to achieve this feat, becoming the fastest short video platform to reach this milestone.

Besides a slew of advanced features, the Moj app empowers its community of users with powerful creation tools, backed by robust editing capabilities, a vast music library, camera filters, and special effects for users to create highly engaging and fun original content.

Moreover, Moj encourages its high-quality creator ecosystem by organizing workshops, training, etc. to help them succeed on the platform.

Moj was launched on Google Playstore on July 1, 2020 and has consistently ranked amongst the top apps. Being immensely popular on iOS, Moj is ranked among the top 10 social networking apps on App Store. Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore.

The app is available in English and many Indian languages, making it accessible for every entertainment lover and creative talent of the country.

Ubon GBT-22A audio bar launched at Rs 1,199

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Homegrown gadget accessory and consumer electronics brand Ubon has amped up its wireless portfolio with the all-new GBT-22A audio bar, a true wireless speaker (TWS), in India. The audio bar is loaded with features like memory card reader, USB drive, portable speaker, TF, USB play, torch and FM radio.

The speaker offers a power backup with the support of inbuilt 500mAh battery. It has an inbuilt USB port and micro SD port to use micro SD card for playing music. Also, when you get bored of your playlist you can easily switch to FM mode and tune into your favourite FM stations.

This new speaker comes with the latest built-in TWS feature via wireless V5.0 and can be paired via Bluetooth to the soundtrack up to 10 meters operating range. The GBT-22A audio bar continues the trend with a round cylindrical shape. The micro USB port for charging and the auxiliary port are nicely protected with a plastic flap and right next to it are the battery indicator LEDs and the power button.

The Ubon GBT-22A audio bar comes in stylish Black, Blue and Red colours and is priced at Rs 1,199. It can be bought from all the leading retail stores and e-commerce platforms.

Mandeep Arora, Managing Director, Ubon, said, “In 2021, we at Ubon are committed to our promises of providing best product at pocket friendly prices. To live-up to our promise, we have expanded our product line with GBT-22A audio bar and coming soon with many versatile and stylish products from the stable of Ubon that will not only upgrade the style quotient but will also promise an unmatched quality for our young users.”

Apple to launch MacBook Pro 2021 with new design without Touch Bar

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Apple recently launched the new MacBook Air, MacBook Pro, and Mac Mini powered by the company’s latest ARM-based M1 chipset. With that, the Cupertino-based giant kicked off the process of transitioning from Intel chips to its own Apple Silicon.

The company has been long rumored to launching new MacBook Pro devices in the market and now reliable Apple analyst Ming-Chi Kuo has revealed some interesting information about the upcoming laptop.

According to a new report, Kuo indicates that the upcoming MacBook Pro 2021 will come with a refreshed design, featuring squared-off sides in both the top and bottom halves of the machine. The design will be similar to what we have seen in the iPad Pro and the new iPhone 12 models.

As per reports, the upcoming models will look similar to the current models with minor changes. Ming-Chi Kuo also claims that the company will remove the Touch Bar in favor of the physical row for the function keys.

The company is reportedly bringing back the MagSafe charger which is expected to have a similar design to the previous incarnation on Mac notebooks. But the devices will continue to support USB-C ports on both sides.

Apple is expected to launch two different models of MacBook Pro this year — one with a 14-inch display and another with a 16-inch display. The report goes on to add that the devices could be officially launched in the third quarter of this year.

Both of them will be powered by the company’s ARM-based chipset but this report doesn’t confirm if this will be a new processor. Previously, it was reported that the models in 2021 will be powered by the M1X or M2 chipset from Apple.

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