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MapmyIndia welcomes Govt’s move to open maps and geospatial sector

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India’s very own navigation solutions provider MapmyIndia has welcomed the government’s historic initiative to open the geospatial sector. The impact of the new guidelines announced yesterday (Feb. 15) would be far reaching and deep, making a difference to the lives of millions of Indians directly and indirectly.

“With the unlocking of the value of the geospatial sector to all of India and all Indians – consumer, business, government or social sectors – PM Narendra Modi has driven India into a historic, new reformed era. There will be unprecedented value creation for Indian economy and society. We whole-heartedly and sincerely applaud and thank the Honourable PM and the Government of India on this historic step,” said Rakesh Verma, Chairman and Managing Director, MapmyIndia.

“Sectors such as agriculture, healthcare, finance & revenue, logistics, transportation, technology, commerce and many more, which form 70% of India’s GDP will be positively impacted, and the country will see 4-5% GDP growth due to the horizontal, wide-spread and all-pervasive benefits of geospatial technologies,” he added.

The company has been building digital maps and advanced geospatial technology products, APIs and solutions for 25 years tirelessly because of its passion to enable India’s growth. MapmyIndia’s maps covers all 7.5 lakh villages, 7,500 towns at street and building level, 66 lakh kilometers of roads across the country and in cities, and in total provide unprecedented and unmatched precise door-step level maps and rich real-time information for 3 crore places such as house address, buildings and point of interest across hundreds of categories.

Five thousand customers, including leading vehicle manufacturers, tech companies, app developers, business as well as top government organisations use MapmyIndia, which indirectly empowers 20 crore Indians through its maps and tech, all built indigenously, to enable Aatmanirbhar Bharat, Sarvottam Bharat in strategic area of maps and geospatial.

Elaborating on how this unlocking will enhance the reach and benefits of MapmyIndia’s state-of-the-art solutions suite, Rohan Verma, CEO and Executive Director, MapmyIndia, said, “We have built the world’s most advanced digital maps and geospatial technologies – we call it the 4D Digital Map Twin of the Real World. This is a 3-dimensional map of the world, which updates live (the time 4th dimension) – for the outdoor and the indoor. Our 4D Digital Map Twin, of the outdoors, of the roads, of buildings and of the indoors, is in High-Definition, delivering maps which are extremely accurate and precise. These are advanced maps built by Artificial Intelligence, LiDAR, Cameras, Computer Vision.”

Recently, the Indian Space Research Organisation (ISRO) and MapmyIndia partnered to offer fully indigenous mapping portal and geospatial services by combining the power of the latter’s digital maps and technologies with the former’s catalogue of satellite imagery and earth observation data.

“Anker is predominantly driven by R&D”

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Team My Mobile
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When it comes to mobile accessories, computer peripherals and other portable digital products, Anker is a name to reckon with. Having a presence in over 100 countries, the brand is a widely-accepted name in power banks, earbuds, headphones, speakers, data hubs, charging cables, flashlights, screen protectors etc. under different sub-brands. Gopal Jeyaraj, Head India & SAARC, Anker Innovations, speaks more about the company, its product line and plan to be a market leader, in an interaction with Ramesh Kumar Raja. Excerpts:

The third quarter of 2020 might have been good for you, especially considering the rise in sales of digital devices. Was it so, from the business point of view?

Yes, it was the case from the business point of view. Actually, Q1 was largely in the lockdown period, even the import was shut, and the factories and the markets were all shut due to the pandemic. Slowly and steadily, things started opening, and businesses began the work from home operations, while education went online, with which requirements for digital lifestyle products started rising. Overall, Q3 situation got normalized which gave us a steep growth in Q3 as well as Q4.

Which among the product categories yielded maximum business for you?

The Soundcore business was largely dominated by headphones, followed by TWS. The demand in influx was because of the new-normal working and learning lifestyle.

Is it the age of TWS now and where it’s going? What factors are driving its growth?

Yes, it’s the age of TWS, as it is very comfortable to use and handy. No doubt, it makes a style/fashion statement, so definitely people are looking forward to own one TWS with them on top of having other categories of headphones. The main point of driving its growth is – Comfort and Handiness. The battery life, the play time are also getting improved and these few common factors are driving TWS sales.

Besides TWS, which product category/ies is/are future-ready and how Anker Innovations is leading the charge?

Robotic Vacuum Cleaners and Handstick segments are growing. At Anker, we are focusing on introducing new technology in this segment with both dry and wet options. We foresee this to be the future of households, which is coming in focus with COVID-19, as maids are not preferred to visit households. Since it’s all on the individual to do their household work by themselves, this particular cleaning device is expected to grow very well and this is the category which we want to focus on in 2021 too.

Since you offer products under five different brands, how they are gaining traction in the market?

It’s the strategy of the management to have different categories under different brand names to develop each category and their brand with utmost importance. We are driving this strategy globally and in India, the focus is as per the growing categories. In India, Charging Solutions and Audio are well acceptable (Anker, Soundcore), Eufy (Smart Home Appliances), Roav (Car Solutions), and Nebula (Projectors) are in the growing stage.

Which are the areas from where maximum demand is coming for the Anker products in India?

Most of the demand comes from Tier 1 and Tier 2 cities; they have always been our key markets. Currently, we are working on a plan to focus on Tier 3 and Tier 4 cities and explore the new unchartered markets as well.

Anker has expanded its business to a number of countries. How has been the experience so far and what are your expectations from different global markets?

Anker was incepted in 2011 and we have been growing year on year. Initially, the US was our core market and now we are established in more than 100 countries. Every country has its niche and we have captured strong numbers in terms of market share. We have been planning and making strategies as per the requirements of the respective country. We want to develop the brand in all the respective countries and our vision is to be among the Top 3 in the respective category with respective brands for Anker.

“Anker was incepted in 2011 and we have been growing year on year. Initially, the US was our core market and now we are established in more than 100 countries. Every country has its niche and we have captured strong numbers in terms of market share. We have been planning and making strategies as per the requirements of the respective country”

Which platform yields maximum revenue for you – Online or Offline?

Currently, it’s equal for us and we want to maintain the same because we do not want to have one channel contributing higher revenue to us, so our strength which we want to derive is to have equal base in both online and offline channels. We want equal contribution from both the channels towards all the 5 brands of ours.

What is your approach to the after-sales service?

We have set up service centres in India now. We are currently in the expansion phase, as we are facilitating much more streamlined way of pick up and drop solutions to the customers. With the lifestyle and small home appliances category in focus, we are aggressively building our outreach pan India.

How do you deal with the competition to be a market leader in India?

We want to derive our own strategy rather than just competing with other companies. We believe in our products and do our own R&D and devise new technological innovations; even our product quality at the budgeted price points sets new benchmark for the industry. We remain one of the few brands focussing on maximum warranty period and now our aim is to provide strong base for the after-sales service to the customers. With these aspects in mind, there is no doubt in achieving the number one position in the Indian markets.

Can you please tell us about your outreach and investment plans for India?

We are planning to expand our team in India. Our focus will be to create separate teams for each brand, one of the key investments for us too. Also, we will be investing on marketing aggressively to build good product visibility and attention.

Please throw some light on R&D and innovation at Anker.

Anker is predominantly driven by R&D, so each brand has its own R&D team and majority of its profit is spent on R&D and that is the only factor that makes Anker a global brand and conquers the number 1 position in many of the countries we are operating in. India is a huge consumer market and this particular strength of ours which is into R&D will give us more strength to compete and will help us get the number 1 tag or the required market share in India.

DataSutram launches its Plug & Play Location Intelligence Platform

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Team My Mobile
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Data Sutram, a location intelligence startup, has launched a new plug-and-play platform for location data analysis and decision making. The new product comprises two parts – data insights which will be available to Data Sutram’s clients for integration to track or recce a location through location attributes – affluence, footfall, etc, and a deep dive analytics platform where clients can log in to zero in or evaluate & optimize assets or geo-location they wish to focus on.

Up until recently, recces were done by people physically visiting the location. However, with the pandemic creating movement restrictions, Data Sutram’s new product allows one to evaluate a particular location from the comfort of their office. Optimizing the entire location analysis process, the up-and-coming platform’s product allows integration to a business’s internal process to automate the end-to-end transactions.

Rajit Bhattacharya, CEO Data Sutram said, “Traditionally, location analysis has been a manual and inconsistent process. But our new product will revolutionize this sector by helping businesses get a deep-dive analysis for any location and streamline their search based on their target audience, and finally identify an ideal location with last-mile customizability for enterprises, remotely from their offices. Location intelligence is a largely untapped market that offers huge scope for innovation and exploration. We will be launching more sector-specific products in pharma, financial services.”

Enterprises can even create their own Key Performance Indicators (KPIs) and model the same on Data Sutram’s platform. Furthermore, the company also offers training to educate clients on using the new product and its host of features.

Incepted in 2018, Data Sutram caters primarily to the pharma, FMCG, and retail, and plans to foray into new sectors such as green energy, agriculture, and financial services in the coming years.

Average use of conferencing facility goes up to 35 min from 20 min before COVID: VideoMeet

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Team My Mobile
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Domestic video-conferencing platform VideoMeet has revealed that the average use of video conferencing facility on its platform has increased from 20 minutes before COVID to 35 minutes now.

The company also came out with other fascinating insights that throw light on the increasing popularity of such platforms in the aftermath of the global pandemic.

Ajay Data, Founder, VideoMeet, said, “People have realized the benefits of virtual platforms as it helps the people or corporate get in touch with each other irrespective of the geographical locations. These platforms have made business meetings much more comfortable and save a lot of time and energy. We are constantly working on upgrading our platform to enhance the experience of the users.”

Throwing light on the scale of virtual video conferences being held on the platform, Ajay Data revealed that 60 per cent of the meetings are held by a group of two to four people, 25 per cent of the conferences witness a gathering of four to 10 people, while 15 per cent conference has the participation of 10 or more people.

It has also been noticed that more than 70 per cent of the virtual conference users fall in the age group of 18-40 years, 15 per cent are in the age group of 40-50 years, and the rest 15 per cent belong to age group of below 18 years or above 50 years. Analysing the figures.

Spice Money achieves 100% productivity in their Contact Center Agents

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Team My Mobile
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Ameyo, a leading provider of omnichannel contact center technology, announced that its Mobile Call Center Solution has enabled Spice Money to shift their Contact Centre operations to a complete remote environment.

Amidst the COVID-19 pandemic and the ensuing nationwide lockdown, Spice Money faced challenges on its customer experience front. While they shifted most of their customer queries to Email and WhatsApp, the majority of their entrepreneurial network of Adhikaris based in semi-urban and rural areas preferred voice calls as a mode of communication. Like many other businesses, Spice Money saw a surge in call queries leading to a higher response time during this period.

There were two major goals for the team – to transition seamlessly from Spice Money’s office-based calling set up to a remote contact center solution and to scale the customer service operations by enabling the Adhikaris to run their business smoothly. Towards these, Ameyo offered its Mobile Call Center Agent Application, requiring no additional infrastructure, enabling Spice Money to handle customer queries over calls with 50% of agent capacity.

Amit Sharma, Head of Customer Lifecycle Management, Spice Money said, “With the historic lockdown in 2020, people in smaller towns and rural areas were hit harder. Therefore, it was Spice Money’s responsibility to ensure our Adhikaris could talk to us whenever they needed to, and their queries were resolved quickly. With the implementation of Ameyo’s solution, we achieved better query handling with a significant decrease in AHT from 8 minutes per call to 4 minutes within 10 days of implementation. Achieving a smooth transition from traditional calling to working entirely remotely, we successfully saved our Adhikaris’ time and increased their productivity.”

With Ameyo Mobile Call Center Agent Application, call center agents were able to deliver high-quality customer service with just a smartphone and a stable internet connection. The application backed by mobile WebRTC ensured no compromise on voice quality while offering a top-notch customer experience. Ameyo Mobile Call Center Agent Application has received 10,000+ play store downloads, significantly higher than mobile applications by any other global player.

Advanced remote monitoring capabilities allowed Spice Money to get a unified view of device monitoring and Adhikari productivity tracking while providing ease of identifying reasons for low productivity like unsupportive devices, low talk-time, poor internet connectivity, helping create a high trust environment with its employees.

Sachin Bhatia, Co-founder, Ameyo said, “Ameyo is at the forefront in enabling digital customer experience for fintech companies, especially post-pandemic with the launch of our remote contact center solution. Our products have assumed an all-encompassing role across customer interactions, debt collection, video KYC, and more. Within 8 months of the launch of Ameyo mobile call center agent application, we have onboarded 60+ customers & 40,000+ agents who have successfully shifted their operations remote and save huge infrastructure-related costs.”

TCL all set to bring a new line up of AC

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Team My Mobile
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Following the successful launch of AI ultra-inverter series air conditioners in the recent past, the global Top-2 TV Corporation TCL is all set to launch a new addition to its AC portfolio. The launch reaffirms the brand’s consistency in manufacturing and delivering high-quality products with innovation at the heart of its operations.

Sporting a matt finish, the new device features UVC Sterilization for instant elimination of bacteria by damaging their protein and DNA. The machine also offers a filter system for releasing fresh. When combined, all these elements ensure higher safety to users with a bacteria eliminating rate of over 98.66%.

According to TCL, the device also ensures robust cooling and heating in high (up to 60 degree Celsius) and low ambient temperatures (below 20 degree Celsius), respectively. On top of that, it also comes with a self-cleaning and sterilization option, which acts as an additional security feature. In terms of design, the machine is very easy to install (with an easily detachable bottom plate), maintain (with quick replacement of PCB and convenient leakage check), and assemble (with an increased assembly efficiency of up to 12.5%).

Vijay Kumar Mikkilineni, AC Business Head,  TCL India said,  “Safety and hygiene are the two most essential factors that consumers will need to prevent themselves from getting sick in the post-pandemic world. It is with this vision, we at TCL saw an urgency to manufacture a product that ensures safety to users, especially in terms of germs and bacteria that invisible to the naked eye, in addition to utmost comfort. We are happy to finally launch a product that meets all these factors while providing an amalgamation of both comfort and safety to our consumers.”

Harman Kardon celebrates 21 years of iconic speaker design with SoundSticks 4

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Team My Mobile
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Harman Kardon adds to its most iconic speaker series with the SoundSticks 4 in India. The latest design brings harmony into any living space with unparalleled beautiful sound quality and transparent materials.

Its sleek, transparent dome and silhouette blend in seamlessly with any home décor. The two satellite speakers and powerful subwoofer cover look stunning with an inner rippled surface design, allowing listeners to enjoy consistently rich bass and clear, vibrant sound.

Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India said, “Harman Kardon SoundSticks holds a special place in the lives of our consumers who have enjoyed their unrivaled beauty and elegance for many years. We are excited to introduce the newest edition of our iconic speakers that offer not just stunning design but an extraordinarily beautiful sound. Harman Kardon as a brand has set a very high standard of quality in both sound and design for decades, and the new SoundSticks 4 truly embody the transformative beauty of great audio and engineering.”

Features:

Iconic transparent dome design with two satellite speakers and subwoofer cover with an inner rippled surface design

Dome subwoofer for vibrant treble and incredible bass

Two satellite speakers each have four drivers for room-filling, clear, vibrant sound

100-watt dome subwoofer for vibrant treble and incredible bass

Wireless Bluetooth streaming

The Harman Kardon SoundSticks 4 priced at Rs 25999, is now available across leading retail stores across India.

After several years of growth, India’s smartphone market declines in 2020: IDC

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Team My Mobile
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According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the India smartphone market exited 2020 at 150 million units, a 1.7% YoY decline, after several years of growth.

Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26% YoY decline), particularly impacting 2Q20. However, H2’20 recovered, with 19% YoY growth, as markets reopened gradually. Lockdowns and restrictions rendered an urgent need for devices supporting activities such as entertainment, work from home, and remote learning, resulting in more devices per household, and leading to a resurgence in demand for consumer devices including smartphones, consumer notebooks, and tablets in 2020.

4Q20 (October-December) posted record fourth-quarter smartphone shipments of 45 million devices, with 21% YoY growth. While smartphone shipments for the full year 2020 remained below the pre-pandemic level, IDC believes a stronger market acceleration in 2021 will be led by upgraders.

Navkendar Singh, Research Director, Client Devices & IPDS, IDC India said, “The rebound of the smartphone market in the latter half of 2020 underscores the importance of devices in our day-to-day lives. In 2021, IDC expects the smartphone market to grow in high single-digit YoY, driven majorly by upgrading consumers, in the mid-range segment and affordable 5G offerings (~US$250). Also, revamped offline channel play is anticipated, to bring back growth in the very important brick and mortar counters for long term sustainability.”

 

The key market trends for 2020 are listed as below:

The online channel outpaced the overall market, growing by 12% annually with a 48% market share in 2020. Multiple sales events, promotions, trade-in/upgrade programs, and affordability initiatives helped it in clocking a record 51% share in 4Q20. However, in the pre-Diwali weeks of October and November, retail footfall gradually picked up the pace, as the offline channel registered 5% YoY growth in 4Q20.

MediaTek processor-based smartphone shipments led with a share of 43%, closely followed by Qualcomm at 40% in 2020. MediaTek expanded its lead in the <US$200 price segments.

5G smartphone shipments crossed 3 million in 2020, with Chinese OEMs rolling out aggressively-priced devices through 2020, including Xiaomi’s Mi 10i at a <US$250 price point. But adoption was limited by higher prices and the lack of a 5G network, which is expected to start to roll out in late 2021 or early 2022.

Upasana Joshi, Associate Research Manager, Client Devices, IDC India said, “As more 5G devices enter in 2021, the ASP for smartphones is expected to rise. IDC expects vendors to launch 5G devices at multiple price points backed by aggressive promotions, as 5G currently remains a novelty rather than a necessity to most.”

 

Top 5 Smartphone Vendor Highlights

Xiaomi’s performance in 2020 was led by its affordable Redmi 8 series, gradually replaced by the Redmi 9 series in H2’20. Though it continued to face supply shortages through H2’20, resulting in an annual decline, Xiaomi maintained its leadership in 2020. POCO, Xiaomi’s sub-brand, entered the “top 5 online channel vendor list”, strengthening Xiaomi’s online position at 39% share in 2020.

Samsung remained in its second spot in the 2020 ranking, with its online-heavy portfolio driven by the Galaxy M series and the newly launched F series. Online channel registered strong 65% YoY growth, while the offline channel shipments declined by 28%, thus leading to an overall drop of 4% in 2020.

vivo stood at the third position, with strong growth in the offline channel, dethroning Samsung for the leadership position in the offline channel with 30% share, driven by the affordable Y series and dedicated efforts in marketing and promotional activities in offline channels.

realme surpassed OPPO for the fourth slot with 19 million annual shipments, growing by 19% YoY in 2020. It continued to be the second-largest online vendor, with its affordable C-series as a major driver.

OPPO’s annual growth remained flat YoY in 2020, while it maintained a focus on the offline channels, and regained its third slot ahead of Xiaomi with an 18% annual share driven by the affordable A series.

Others: Transsion (ranked sixth) accounted for an impressive 64% annual growth in 2020, driven by its online-exclusive Infinix portfolio and its Itel and Tecno-branded phones widely available in smaller towns and rural areas. Apple, at the seventh slot, exited 2020 with YoY growth of 93%, driven by previous generation products like the iPhone 11, iPhone SE (2020), and iPhone XR, even as the new iPhone 12 series had a strong pickup in 4Q20.

pTron debuts its 1st fully wireless TWS with free Qi charger

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Team My Mobile
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pTron, the Indian Digital Lifestyle, and Audio Accessories Brand reclaim its crown in the under 1500 category of TWS earbuds with the launch of 2 power-packed TWS earbuds – Bassbuds Vista and Bassbuds Pro.

Recognizing the wireless trend amongst the youth, the products are loaded with features and technology that’s unparalleled yet pocket-friendly. The new additions to pTron’s TWS range account for substantial upgrades with color choices and aesthetics with the promise of an augmented audio experience.

Ameen Khwaja, Founder & CEO, pTron said, “From single product launched in 2019, we have gone over and beyond to grow the TWS category by offering everything in terms of features, aesthetics & affordability that the customers desire. Now we have grown as one of the largest contributors in the TWS segment competing with global market players and in the coming 2 years, we aim to become one of the most prominent brands in the cost-effective audio segment. In particular, Bassbuds Vista is the budget segment’s only TWS product that supports both wired and wireless charging. With such unique offerings, we hope to expand pTron’s wireless earphone shipment to 5 million units.”

The most iconic addition to the Bassbuds series, Bassbuds Vista is the ultimate audio wearable that one needs to bid goodbye to wires with the next-level 5W Qi Wireless Charging enabled case. No cables, no tangles, the fully handsfree Bassbuds Vista comes with the latest BT5.1 chipset and an enhanced ceramic microphone offering a rich-audio experience. Packed with powerful 10mm dynamic drivers and an enhanced ceramic microphone for super call quality, the snug and secure fit nano-coated earbuds come with an IPX4 rating for protection from water and sweat during those intense outdoor or indoor sessions.

Available in 4 elegant colors – Black, Grey, Blue, and White sleek and ergonomic earbuds are compatible with all the latest Bluetooth-enabled devices, including Android and iOS. With advanced features such as One-step smart pairing and Smart Voice Assistant Bassbuds Vista can be fast charged through the charging case, both wired and wireless. The price of Bassbuds Vista is Rs 1299.

The tech experts & consumers’ most favorite Bassbuds Pro gets upgraded to offer a revolutionary audio experience. Now with an advanced BT5.1 chipset in a flat touch surface earbud design for improved connectivity and flawless & smooth gesture control, the latest Bassbuds Pro is even more powerful. With improved connectivity and acoustics and a wide range of jaw-dropping features such as Smart insta-pairing, mono, and stereo modes, Smart Voice Assistance, Smart-Digital display charging case, IPX4 rated earbuds pTron Bassbuds Pro along with full-suite of media controls, Bassbuds Pro packs all the essentials of a zero regret, max performance audio experience. On top of all of the features, Bassbuds Pro offers up to 12 Hours total playback time with the charging case that comes with a Type C Fast charging for max level performance.

Available in 4 groovy colors – Blue, Red, Green, and Black take all-new Bassbuds Pro is here to take your Truly wireless experience to the next level just at Rs 1199. Work, Play, Relax – With a motto as diverse, Bassbuds Pro is a perfect companion irrespective of your audio consumption choices and needs.

Making the Truly Wireless audio experience accessible to all the newest launches are available for purchase on Amazon India from 15th February 2021.

Tesla all set to start its first production plant in Karnataka, India

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Team My Mobile
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Tesla, one of the leading electric vehicle maker, is finally entering the Indian market. Elon Musk, the Chief Executive Officer of the company had recently confirmed this development.

According to some media reports, the company has selected the state of Karnataka for its first production plant in India. The development related to the electric-car manufacturing unit was announced by the Karnataka state’s chief minister B S Yediyurappa.

Last month, Elon Musk had confirmed that Tesla was in talks with several states in India to open its office, showrooms, a factory, and a Research & Development center in India. The new announcement confirms that the company has chosen Karnataka for the factory.

Tesla has already incorporated Tesla Motors India and Energy Private Limited with its registered office in the city of Bengaluru in Karnataka. Bengaluru is a hub for global technology companies and is referred to as “Silicon Vallery of India.”

If the tweets by Elon Musk as to be believed, then Tesla is expected to start selling its cars in the Indian market by the end of this year. Ahead of the launch of the Tesla Model 3, the company had started taking pre-orders in India with a $1,000 deposit but it hasn’t been launched till date in India, after more than three years.

A few days ago, Tesla invested $1.5 billion in bitcoin and Elon Musk has said that the company could soon start accepting cryptocurrency as a form of payment.

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