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Inbase Urban LYF smartwatch with unique ‘Bluetooth Calling’ feature launched at Rs 4,999

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Portable digital product maker Inbase has expanded its smartwatch segment with the launch of Urban LYF in India. It is one of the few smartwatches available in the market which comes with the ‘Bluetooth Calling’ feature through which one can make important calls without pulling out smartphone from his/her pocket.

The new smartwatch comes equipped with a host of features. It is an apt device to keep a check on daily health activities, i.e. to measure the vitals, heart rate, calories, ECG, sPO2, blood oxygen level, blood pressure as well as the steps taken accurately. With its Bluetooth 4.0 connectivity, the smartwatch connect swiftly with iOS and Android smartphones, the company said in a statement.

Urban LYF is waterproof as it is IP67 certified, making it an ideal companion for your water related events and sports. The smartwatch comes with a full touch HD display screen of 1.75 inches with a 240*240 resolution getting out a crystal clear and colourful display output and single-touch sensor through which every information about one’s daily health and fitness activities can be tracked and accessed via the device or the app.

Furthermore, one can even access their social media and smartphone notifications via the smartwatch that vibrates when there are alerts. It offers a battery life of 7 days without calling and 2 days with calling feature. The smartwatch has a stand-up time of 15 days overall.

Urban LYF is available in three colour combinations and easy swappable straps starting with Jet Black case with Midnight Black band, Silver case with Frost White band and Rose Gold case with Pink Salmon band.

The Inbase Urban LYF smartwatch is available through the Urban’s official website (https://gourban.in/) at an introductory price of Rs 4,999. It’s also available on Amazon. The customers can also avail a special discount offer of Rs 1,000 till March 5 by using a promo code ‘URBANLYF’ at the time of purchase.

Infinix Smart 5 Review: Big display and big battery on a budget

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Team My Mobile
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Infinix has expanded its popular Smart series with the launch of Smart 5 in India. The smartphone has some headlining features which you may call the category-firsts such as a 6,000mAh battery, a large 6.82-inch display and Helio G25 octa-core processor at the price of Rs 7,199. The Infinix Smart 5 comes in four colour options: Morandi Green, 7° Purple, Aegean Blue and Obsidian Black, and the one that I had for review is the Aegean Blue variant. Even though it looks interesting on the spec-sheet, let’s find out where it stands on different parameters of excellence.

Design

The all-new Infinix device is bigger in size than most other smartphones in this price segment. It sports a 6.82-inch HD+ display with moderately thick bezels all around on the front, whereas the back is glossy, having a gem-cut texture design with a flow pattern which pops when light falls on it. There is a dual-camera module located at the top left on the rear which is designed in such a way that it looks like there are three lenses. The camera setup appreciatively is not protruded and sits nearly flush with the rear panel. The handset has a rear-mounted fingerprint scanner which is placed a little higher than usual. Performance-wise, the fingerprint sensor is accurate enabling the device to unlock swiftly.

While there is a SIM tray – housing two nano-SIM slots as well as a microSD card slot – on the left, you’ll find the power and volume buttons on the right side of the frame. The power button is suitably positioned, whereas you need to shuffle the phone in your hand to reach the volume buttons. On the bottom, the smartphone offers a micro-USB port, with a 3.5mm headphone jack and the primary microphone on either side. As usual, the company provides you a screen protector along with a plastic case and a 10W charger in the box.

The Infinix Smart 5 weighs 207g and is among the heaviest smartphones in its price range. This is something you’ll notice as soon as you pick it up. It’s weighty possibly due to the big 6,000mAh battery that it houses. Thankfully, it has curved edges that give you a better grip over the phone.

Display

As mentioned above, the smartphone features a 6.82-inch HD+ cinematic drop notch display and a 90.66% screen-to-body ratio. The display comes with an aspect ratio of 20.5:9 which makes it an outstanding device for enjoying videos. It also has 440 nits of brightness and a 1500:1 contrast ratio. At the top of the display sits a selfie camera in the dewdrop notch, along with a big earpiece just above it. The Smart 5 houses a selfie flash that is hidden in between the display and the frame. Overall, the display is quite decent indoors but a bit reflective in the open.

Platform

The Infinix Smart 5 is powered by the MediaTek Helio G25 octa-core processor, and it comes in only one configuration– 2GB of RAM and 32GB of storage which is expandable up to 256GB using the microSD card. It runs Android 10 with the brand’s custom XOS 7 UI on top, which is easy to use and you’ll not find any issue while using the phone. You can customize the UI your way with theme support.

There are some unwanted apps and games preinstalled on the phone that will irritate you a bit, however, you may disable them. Thankfully, the smartphone comes with a Game Mode which turns off auto-brightness and prevents the phone from switching between data and Wi-Fi while you are gaming.

If we look at its performance, the Helio G25 is capable of handling casual usage and definitely not ideal for heavy users. It’ll not satisfy you, if you are a gaming enthusiast willing to play heavy games. Besides, there is not a huge scope for multitasking owing to only 2GB of RAM in it. However, it’s a good device for watching videos, browsing the internet and using messaging and social apps. Anyway, what else can you expect at this price?

Connectivity options on the phone include Bluetooth 5, VoWiFi and dual 4G VoLTE. On the audio front, it has DTS Surround Sound in four modes which will enhance your viewing-listening experience.

Cameras

The handset offers a dual-camera setup, comprising a 13MP primary camera and depth sensor. On the front, it sports an 8MP camera and a selfie flash. The camera app is basic and user-friendly. The primary camera uses AI and is quite quick at detecting the scene. I clicked some nice daylight shots with this phone. Although it was a bit slow at times to lock focus on the object while shooting close-ups, the pictures came out well. On the other hand, low-light shots were not that good as they lacked sharpness and colour accuracy. Similarly, the selfies taken with the front camera were up to the mark in daylight but lacked the quality in the low-light. Likewise, the videos made via this phone were above average. The camera of Smart 5 also comes with a category-first mode like Slow Motion video recording feature that’ll allow you to capture and edit super slow-motion videos through the camera interface.

Battery

The smartphone houses a heavy-duty 6,000mAh battery, backed by an ultra-Power Marathon technology that optimises the power used by the apps and thereby increases battery backup by up to 25%. This keeps the smartphone operational even after long hours of heavy usage. Standing tall in this department, the battery delivered over 22 hours of video playback and nearly 14 hours of gaming. It took nearly three hours to charge the phone completely.

Conclusion

Although it’s a bit bulky and heavy, the smartphone scores big on display and battery at a budget price. While a big display means it’s good for watching videos and playing games, a big battery means you won’t have to charge the phone very frequently. Even the Helio G25 processor that it comes with is not bad; it’s fairly fine from the gaming point of view. One area where it slips massively is the 2GB RAM which definitely is not good from the performance perspective at the price point where you’ll find a number of alternatives in the market.

ICEA welcomes Government of India approval under the PLI Scheme for IT Hardware Products worth Rs 7,350 Crores

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Team My Mobile
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India Cellular and Electronics Association (ICEA) wholeheartedly welcomes the recent announcement on the PLI scheme for IT Hardware Products – Laptops & Tablets worth Rs. 7,350 crores for over 4 years.

The PLI Scheme for IT Hardware is a further step in the same direction. The scheme would position India as a manufacturing hub, spur export and create new job opportunities. It will extend the incentives between 4% to1% on net incremental sales (over base year i.e. 2019 – 2020) of goods manufactured in India and covered under the target segment, to eligible companies.

Pankaj Mohindroo, Chairman, ICEA stated, “It is a strong beginning by the Government of India (GOI) to cover the IT hardware sector followed by the PLI for the mobile manufacturing sector. We currently import a large part of our laptops and tablets for consumption. The proposed scheme is likely to benefit major global as well as domestic manufacturers of IT hardware products such as Laptops, Tablets. Over the next 4 years, the scheme is expected to have a total production of INR 3.26 lakh crore out of which exports will be INR 2.45 lakh crore. It will also create 1.80 lakh employment opportunities. We are thankful to Shri Narendra Modi, Hon’ble Prime Minister and Hon’ble Union Minister for Communications, Electronics & Information Technology Shri Ravi Shanker Prasad for this path-breaking initiative.”

ICEA believes that this segment was very much crucial to promote manufacturing as there is huge import reliance on these items at present. As per the research, the global market for Laptops and tablets is expected to reach 220 Billion USD and in India, the domestic market is expected to reach 7 to 10 bn USD by the year 2025. The IT hardware (laptops, tablets) will definitely emerge as the second-largest contributor after the mobile handsets and will ensure India’sAatmanirbhar Bharat’s vision. With this new PLI scheme, we will not only meet our domestic needs but would also capture a large share of the global market”.

ICEA stated that it will continue to work with the Government and various industry stakeholders, located both within India and outside India as well, on outreach initiatives and handholding support to help actualize these objectives covered under PLI.

Anker introduces Powercore, a 20,000mAh power bank in India

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Team My Mobile
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US-based charging brand Anker has launched a 20,000mAh power bank called Powercore in India. The power bank is extremely handy to carry. Designed in matte finish, it enhances grip and doesn’t leave smudges or fingerprints.

The high speed charging, with Power IQ and Voltage Boost, combines to deliver the fastest possible charge. The ultra high capacity offers two-way fast charging and a conversion rate of more than 90%. It provides more than five charges for iPhone X, five full charges for Samsung Galaxy S10 and over two and a half charges for iPad Mini5. The power bank supports micro USB input.

The device sports Anker’s multi-protection system that ensures complete protection of the devices, along with temperature control when charging. It protects the devices from overcharging, overheating, short-circuit etc. Fabricated with A-Grade li-polymer battery, with rugged design, the power bank is also safe from external damages and mishaps.

The all-new Anker Powercore is available with Amazon India and leading retail stores in Black colour. The product also comes with 18 months warranty.

Infinix Mobile Bonanza sale goes on at Flipkart

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Team My Mobile
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Transsion Group-owned Infinix has come up with an exclusive Mobile Bonanza sale on Flipkart which started on February 24 and will go on till Feb. 28. The smartphone brand has put out special offers on the purchase of its latest devices: Infinix Note 7 and Infinix Zero8i. The brand has announced an additional Rs 1,000 prepaid offer on its newly-launched 32-inch and 43-inch smart TVs from February 25 to 28.

Available at a discounted price of Rs 9,999, the Note 7 comes with a 48MP AI quad rear camera, ultra-power Helio G70 octa-core processor and a long-lasting 5,000mAh battery with an 18W fast charger that delivers up to 20 hrs of video playback.

Powered by an octa-core MediaTek Helio G70 processor, the smartphone is backed with 4GB DDR4 RAM and 64GB internal storage and operates on Android 10 XOS 6.1 Dolphin to guarantee a seamless, glitch-free, and connected usage experience for the users. Note 7 is the first in its segment to come with a near bezel-less 6.95-inch pin-hole display with HD+ resolution and a 91.5% screen-to-body ratio for an immersive viewing experience.

Priced at a discounted rate of Rs 14,999, the revolutionary and elegantly designed Zero 8i is for the new-age multi-taskers. It comes with a 48MP AI quad rear camera with 8MP ultra-wide angle lens. The device features a unique Ultra-steady Video mode in collaboration with advanced Vidhance video stabilization solution, which allows the camera to capture clear and stable images/videos from both the front as well as the rear camera in all scenarios. The advanced camera of Zero 8i also comes with multiple category-first modes like Slow Motion video recording mode. To ensure a power-packed performance, the smartphone operates on Android 10 XOS 7, and is backed by an ultra-powerful MediaTek Helio G90T 64 bit octa-core processor with 8GB DDR4 RAM and 128GB internal storage. The newest entrant in the Zero series stands out for its 6.85-inch FHD+ Dual Pin Hole with a 90.1% screen-to-body ratio and 480 nits brightness and 1500:1 contrast ratio for bringing out the best video viewing experience.

 

Priced at a discounted rate of Rs 11,999 and Rs 19,999, Infinix’s TUV Rheinland-certified 32-inch and 43-inch Android smart TVs promise the best viewing experience with EPIC 2.0 picture engine that uses algorithms to enhance the overall picture quality and improve the brightness, color, contrast, and clarity to deliver a vivid picture quality. Meanwhile, the Eye-Care technology implementation on them has been done at the LED panel hardware and software level to provide the safest viewing experience. Powered by Mediatek quad-core processor with 1GB of RAM and 8GB of ROM, the Infinix Smart TVs come loaded with built-in Chromecast for seamless connectivity to your favourite video apps such as Netflix, Amazon Prime, YouTube, etc. and Google assistant to have a personalised and hands-free experience. The TVs come with in-built Box speakers with Dolby Audio’s surround sound capabilities to separate sound channels for creating a cinematic surround sound experience.

Nokia 3.4 Review: Refreshing Contours but is that enough?

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Team My Mobile
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Nokia has finally announced the launch of Nokia 3.4 which the company was delaying for a long time. The new Nokia 3.4 is the latest entrant in the budget range where it is sure to face tough competition from the likes of Redmi Note 9, Poco M3, Realme Nazro 20A, etc. In this review of ours, we will highlight what the new Nokia 3.4 has to offer to make it stand in the top tier of the competition.

Design

Nokia has used the unique pattern design on the new Nokia 3.4 as well which we have seen earlier in Nokia 5.3 and Nokia 5.4. The pattern design at the rear side of the phone is giving an aesthetic appeal to the phone. The phone size is compact and fits the palm quite comfortably and thanks to the curvy edges the phone has a better grip as well. The bodyweight of the phone is light as the company has used plastic body which reduces some amount of body weight. The company is now accustomed to using the circular frame at the rear side to incorporate the camera sensors and the new Nokia 3.4 also has the same circular frame inside of which lies a triple camera sensor and an LED flash. The rear side also has a physical fingerprint sensor which is quite fast to respond to touch. The front side of the phone sports a huge display and a punch hole notch.The use of punch hole notch in the Nokia 3.4 which is a budget range phone is something that will get the attention of the users. The placement of the buttons is just like the previously launched Nokia phones whereon the left side lies a Google Assistant button and a dual-SIM tray and a dedicated micro SD card slot and on the right side the power button and the volume rocker. The top of the phone holds a 3.5mm headphone jack, while the bottom is having a USB-C charging port and speaker grille.

Display

The Nokia 3.4 comes with 6.39-inch IPS LED screen and has an aspect ratio of 19:5:9. The screen offers wide viewing space and the colors produced on the screen maintain a good contrast level. The bezels on the screen are quite prominent on the bottom side of the screen where lies the logo of the company whereas the bezels on the sides are slim. The display has a screen resolution of 720×1560 pixels and has 400nits brightness which enables the screen to be visible under bright daylight.

Cameras

Nokia 3.4 has three rear camera sensors which when tested provided satisfying results. The primary sensor is of 13MP wide lens. The secondary sensor is a 5MP ultrawide lens and the third lens is a 2MP depth sensor. The images captured during the daytime maintained a good color level with an average contrast level. Sometimes the images get over-sharpened but overall the quality is ok to be for a smartphone in this price range. Increasing the resolution makes the images unstable so I would suggest using the camera lens in their default mode. The images captured at night were of average quality, not something very exciting. The flashlight though assists you to capture a good amount of light in dim lighting conditions. At night there are some graining and noise effect visible. Overall, it could be said that the Nokia 3.4 delivers an average quality of images which is to me is ok when we look at the price tag of the phone but it surely falls a little bit behind Redmi Note 9 in the camera section. The selfie sensor is 8MP which delivers selfies of good quality as the selfie captured were clear and bright. The selfies did not possess any unwanted effect which we liked about the selfie sensor. Nokia 3.4 can record videos in 1080p@30fps and there is not stability feature so the videos recorded will be a little shaken up if you won’t keep the camera steady.

Platform

The new Nokia 3.4 is powered by Qualcomm Snapdragon 460 processor which has eight cores where four cores are clocked at 1.8GHz Cortex- A73 and the rest four cores are clocked at 1.8GHz Cortex- A53. The processor is mediocre as it is only good for using light applications. The processor gets slow while using heavy apps and multitasking. You have to be very patient while multitasking as it takes few seconds to launch the apps. The 4GB RAM though provides some power to the processor to carry out the tasks. The ROM size of the phone is 64GB which can be expanded with the help of a dedicated microSD card slot. The gaming experience is not that so good as the phone fails to impress us while playing 3D games. The normal games run smoothly but if you try to switch to big games then the phone gets extremely slow.

Nokia 3.4 has the Android 10 stock version and just like the previously launched phones from Nokia, it will be able to receive the update of Android 11 whenever it will be available. The Android One has a clear interface which we liked.

Battery

The battery power of the Nokia 3.4 is impressive as it is powered by 4,000mAh battery power. The battery can last a day if it is used moderately otherwise if you prefer heavy usage like watching movies for hours, browsing, or playing games for hours then you have to charge it once again to make it last a day. The battery draining could have been avoided if the processor would have been more powerful. The charging speed is moderate and the phone comes with a 10W charger and it takes few hours to completely charge the phone.

Conclusion

The Nokia 3dot4 comes with decent cocktail of features and pricing. The smartphone comes in attractive colour options that feel refreshing. The display provides enough area to enjoy content. Cameras do as expected, not very detailed but, can manage decent clicks. The octa-core QS chipset assists the 3dot4 comfortably. The battery can take you for a day under normal conditions. The Nokia 3.4 sells at Rs 11,999 for the base variant of 4GB and that makes it stay away from the crowd with stock Android and Nordic feel.

Nothing unveils teenage engineering as Founding Partners

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Team My Mobile
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Nothing, a new forward-thinking London-based consumer technology company, announced teenage engineering as a founding partner of the company.

teenage engineering is a Stockholm-based company praised around the globe for their unique craftsmanship and industrial design prowess. For over ten years, they have been developing highly acclaimed products for people who love sound, music, and design. The company’s emblematic first product, the portable wonder synthesizer OP-1, was launched in 2010 and is still used by world-famous musicians today.

Carl Pei, CEO & co-founder of Nothing said, “I’m really excited to welcome teenage engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product roadmap that’s unique and true to Nothing’s vision.”

Jesper Kouthoofd, co-founder & CEO of teenage engineering, is the Creative Lead and the visionary behind Nothing’s design world, while Tom Howard has been appointed as Head of Design of Nothing.

Jesper Kouthoofd, Founding Partner & Creative Lead of Nothing said, “When Carl first told me about Nothing’s vision I remember being super excited thinking about how this would be translated into the design identity of the products. After months of research and development, we are now in a place where I believe we will have something exciting to show to the world.”

Nothing will be releasing its first products in the coming months.

Finally, the company recently announced that it is opening up for its community to invest as part of its Series A. So far, over 20,000 people have signed up for early access with a registered interest of close to $30 million in total. This community funding round will be carried out through a crowdfunding campaign starting on March 2nd.

Motorola e7 Power Review: Huge Battery, Clean OS, and Type-C in Budget

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Team My Mobile
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Motorola has added a new smartphone to its e-series with the launch of Motorola e7 Power. The e-series of Motorola is one of the successful series from the company in the budget range section as the e-series was once on top of the budget range section in the Indian smartphone market. The company is eyeing to capture its top spot in the budget range with the launch of Motorola e7 Power. So, we will be looking at all the features that the new Motorola e7 Power has to offer and whether it can emerge as a new favorite in the budget range section.

Design

The new Motorola e7 Power comes with a general look meaning it’s neither too catchy nor too dull. The phone has a light body weight which is due to the plastic body of the phone. The phone fits the hand quite easily and the curvy edges provide a better grip to operate the phone comfortably. The front fascia of the phone is dominated by the tall screen with a waterdrop notch. The backside has dual rear camera sensors followed by an LED flash within a frame that is slightly protruded outside. At the middle of the rear side lies the physical fingerprint sensor which has a quick response rate. The right side has tri-buttons, one for power, one for volume, and a customizable side key that can be used for specific tasks or apps.The left side offers a hybrid SIM tray in which you get two SIM slots with a microSD slot. The bottom side has a USB Type-C port for 10W charging and a microphone while the 3.5 mm is at the top side, the loudspeakers are at the backside.

Display

Motorola e7 Power comes with 6.5 inches Max Vision HD+touchscreen with an aspect ratio of 20:9. The display offers wide viewing angles which allow you to enjoy games, movies and edit documents very comfortably. The phone has a screen resolution of 720×1600 pixels and has 269 PPI density making the screen visible under bright daylight when adjusted to the maximum brightness level. The colors produced on-screen are bright and vivid. The screen is quite good considering the price range in which the new e7 Power falls.

Platform

The Moto e7 Power runs on Android 10 with a clean stock interface, bloatware-free which is one of the good things which we like about Motorola phones.

Motorola e7 power comes with an entry-level processor which is MediaTek Helio G25 with eight octa cores where four cores are clocked at 2.0 GHz Cortex-A53 four cores are clocked at 1.5 GHz Cortex-A53. The processor does a decent job handling the tasks but you can’t indulge in heavy multitasking. The processor is good for light apps and it struggles while using big apps. To support the gaming and graphic applications the phone has PowerVR GE8320 GPU. The graphic support is good for average games but you cannot play heavy games on this phone because the graphic level degrades and it takes a lot of time to load the heavy games. The processor is supported by 4GB RAM which helps the processor to maintain stability while using the applications. Motorola e7 Power has 64GB ROM and it can be extended with the help of a microSD card but for that, you have to sacrifice one of the SIM slots.

Cameras

Motorola e7 Power offers a good quality of images in the budget range section. The images which we captured from the rear camera sensors stood out to be exciting as they maintained a good color level and clarity. The portrait shots were decent with the right focus level on the subject. The focus of the rear camera sensors at daytime was good as we were able to capture some well-detailed images and the contrast level was average as well. The images captured at night were not as good as the images captured at daytime but they can be considered of average quality. There was some noise and graining effect when we increased the resolution both at daytime and night and the focus level also gets distorted. The dual rear camera sensors hold such configurations where the primary sensor is 13MP with an aperture of f/2.0 which is also the wide lens. The secondary sensor is a 5MP macro lens with an aperture of f/2.4. For selfie lovers, there is a 5MP selfie sensor with an aperture of f/2.2. The selfies captured were of good quality with no extra effects on your face. The camera interface includes Portrait mode, Manual mode, Macro mode, Panorama mode, and a video mode that records videos at 1080p resolution at 30 fps.

Battery

The new Motorola e7 Power comes with an impressive battery power of 5,000mAh. The battery is long-lasting and while testing its longevity we found out that the battery can last a day easily with moderate use. To charge the phone it has a 10W Charger which charges the phone completely within few hours. The Type-C port makes it a worth deal too in its segment which is a rarity.

Conclusion

The Motorola e7 Power constitutes the elements of being a complete smartphone in the budget segment such as a high capacity battery backup, dual rear lenses, and a huge sized display. At Rs7,499, the moto e7 Power beats its rivals with clean performance and yes of course, the Type-C charging port availability makes it even more desirable. The smartphone suffices the ongoing demand of e-learning and online classes with its features.

Telegram launches new features for enhancing user’s chat experience with higher security

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Team My Mobile
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Telegram has launched a slew of new features to enhance user chat experience with higher level of privacy and security. The messenger introduces an Auto-delete messages feature for Telegram individual Chats, Groups and Channels.

A new form of Telegram Group has also been introduced called Broadcast Groups where the participants can connect with a live voice chat. Upgrading the security level on the platform, Telegram makes it quicker and easier for users to report any spam content or fake accounts. The messenger enhances the user privacy by launching Expiring links where admins has the right to edit the duration and number of uses.

Telegram users can delete messages for all participants in a conversation at any time without leaving a trace behind. This feature was only available for Secret Chats earlier. Now they can able to set a timer of 24 hours or 7 days in any chats before sending messages. After the selected timeframe, the messages will be disappeared for all the users in a Group or Channel, or for the single recipient in an individual chat. In Group and Channels only admins are able to enable this feature or edit it. All the messages shows a countdown to their deletion time, users can track the time to a specific messages by simply tap on Android or press and hold on iOS. Auto-delete only applies to messages sent after the timer is set, earlier messages will stay in the chat history.

Telegram introduces a new form of Group where only admins are able to send messages but all the participants can join the live voice chat for discussions via audio. Normal Telegram Groups allows member addition upto 2, 00,000. Broadcast Groups are ideal for large communities, where people can follow along, and catch exclusive interviews, news, or just casual talks.

Telegram is working towards making the platform abuse free for all the users with their improved reporting system which is much more efficient, user can now report any spam content, Fake accounts, any content related to violence, child abuse, pornography, etc. User can also select a specific message while reporting. Additionally, all reporting options allow you to add a comment to give more context. This overall helps Telegram to better understand the concern quickly.

Joining links help the communities on Telegram to grow faster. In addition to the main joining link to any Channel or Group, admins can create additional links to share with limited duration and number of uses, or both.

Along with the same, now any invite link can also been converted to scannable QR Code to put on everything from brochures to billboards. Admins can also track from what sources more number of users are joining. This helps them to map performance and growth of Channels or Groups.

Users can now add widgets on their screen while they are on Android or iOS. The Chat Widget shows a preview of recent messages, while the Shortcut Widget shows only names and profile pictures. On Android, the chats and messages in the widgets will always up to date with further expansion options whereas as iOS, it will be on an occasional basis.

Telegram is continuously making efforts for users who are migrating from other messaging applications. With this new update, now it is much easier for users to sort the imported messages by their original date if added to a Telegram chat that is new or has fewer than 1000 messages. Sorting by the original date is only available for one-on-one chats currently all newly created groups, and smaller existing groups. The platform has also introduced new and updated animated emojis as well.

Airtel enters advertising industry with adtech platform

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Team My Mobile
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Telecom services provider Airtel has entered the advertising business with the launch of Airtel Ads, which allows brands of all sizes to curate consent-based and privacy-safe campaigns to customers in India.

Airtel has over 320 million customers across its businesses – Mobile, DTH and Homes. Airtel’s Mobile customers have the highest average monthly data consumption at 16.8 GB and the highest monthly ARPU of Rs 166. Airtel’s fast growing DTH and Homes networks serve premium households across the country.

Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.

“Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.

Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions. Its rigorous compliance with ad-tracking standards and norms allows complete transparency with advertisers and ensures zero ad frauds in the form of false impressions and clicks.

“Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve,” Nair added.

During the beta phase, Airtel Ads delivered successful campaigns for over 100 brands across multiple categories – FMCG, BFSI, digital startups, et al. Early advertisers include PepsiCo, Zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, Harley Davidson.

Gajendra Jangid, CMO, Cars 24, said, “Airtel Ads is a marketer’s delight and offers the most comprehensive set of customer cohorts, including premium. We believe that going forward telco platforms will emerge as an important platform in the media mix for brands to deliver high performance campaigns in a digitally connected world.”

“As a brand, we are always on the lookout for more engaging and authentic ways to interact with our customers. With Airtel Ads, we were able to build a high level of engagement and traffic on our platform,” said Pradyot Ghate, VP – Product and Partnerships, Zomato.

Meanwhile, Om Jha, Associate Director of Media at PepsiCo India had this to say, “We have had a great experience of working with Airtel Ads, which brings fresh perspective to the advertising inventory available to brands in India. Youth is at the core of our brand strategy, and we always look for innovative ways to interact with them. Through Airtel Ads, we ran a focus digital campaign on the Wynk music app for the launch of new packs of 7UP and Mirinda. The outcomes of the campaign were really impressive given the customizable ad formats and quality audience base.”

The Indian advertising industry is expected to grow to USD 19 billion by 2025 from the current USD 10 billion. Airtel Ads is well-positioned to capture a meaningful share of the growing pie with its sharp focus on quality, it said.

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