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TSSC to certify 50K youth and make them job-ready under ‘Samsung DOST’ initiative

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The Telecom Sector Skill Council (TSSC) have partnered with Samsung Electronics and National Skill Development Council (NSDC) to skill 50,000 candidates over the next few years in India. This is one of the largest of its kind skill development projects in the country. The project titled “Samsung DOST” is an initiative under Samsung’s Corporate Social Responsibility (CSR) efforts.

This initiative aims to train 50,000 candidates in the role of In-Store Promoter. An individual at this job demonstrates and highlights the product FAB (Features, Advantages & Benefits) to walk-in customers, offering them the opportunity to experience the product(s) on display, respond to queries on product and services. The pilot program will train 2,500 candidates over a period of one year. The pilot program which will be executed at 120 NSDC approved training centres across India. This will include 200 hours of blended online and classroom training and 5 months of on-the-job training (OJT) at Samsung retail outlets.

Arvind Bali, CEO, TSSC said, “This is a novel initiative by Samsung for skill development in the ICT domain. India is poised to become the global hub for ICT manufacturing & services as well as a provider of skilled frontline workforce. By creating an opportunity for our youth, this project will surely go from strength to strength and fulfill the skill requirements of the industry.”

TSSC will be conducting quality assurance through overall assessments and certification of the candidates. The assessment will be conducted after the participants complete their OJT period. TSSC will supervise the training to ensure National Skill Qualification Framework (NSQF) standards are maintained across all locations, assessments, and certification.

“We have also created additional digital content free of cost for the participants for their future reference in their career”, he added.

The initiative is aimed at candidates who are 12th pass outs and will train them in skills like customer engagement, managing sales counters, handling customer queries, product demonstration, selling skills and most importantly post-COVID etiquettes.

TCL TV Days sale live on Amazon

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Consumer electronics brand TCL has come up with TCL TV Days sale on Amazon that started today and will go on till August 23. TCL is providing up to 60% off on its range of premium smart TVs including some of the latest launches. During the sale, premium models from TCL like the newly-launched Mini LED C825, P715, and other 4K TVs would be available at the best price, as per the company. During the TCL TV Days, the customers can also avail exciting bank offers for added benefits.

TCL’s range of TVs comes equipped with Mini LED technology, ONKYO speakers, MEMC, IMAX Enhanced certification, Dolby Atmos, Dolby Vision IQ, micro dimming technology and more. The exclusive TCL Home Entertainment system coupled with TCL Home Centre offers a user-friendly interface making the lives of the consumer easy and convenient.

“As a leading consumer electronic brand in India, TCL promises to take the home entertainment experience to the next level. The latest TCL TV Days campaign focuses on offering premium televisions at extremely cost-effective prices. Our focus is to bring together the latest innovations in our range of products to make life simpler and more entertaining for our customers across the country. India happens to be one of our key strategic markets and we will continue to come up with exciting offers for our consumers,” Mike Chen, General Manager, TCL India said in a statement.

C825 Mini LED

Said to be India’s first-ever Mini LED the TCL C825 promises to take your TV viewing experience to a new level. The Dolby Vision IQ coupled with Dolby ATMOS ensures that the viewers enjoy a theatre-like experience at the comfort of their home. The device also features Hands-free Voice Control for ensuring seamless control to users, enabling them to operate their TV using simple and direct voice commands. Available in 65-inch and 55-inch the Mini LEDs are priced at Rs 1,47,999 and Rs 1,05,999 respectively.

C815 4K QLED

Sporting Quantum Dot technology along with Dolby Vision the TCL C815 offers a flawless viewing experience, the TV also features HDR 10+ and MEMC. In terms of audio, the TV supports Dolby Audio, which is combined with an ONKYO soundbar for immersive listening. The ultra-slim metallic casing of the TV complements any interior. Available in 65-inch and 55-inch, the C815 4K QLED TVs are priced at Rs 1,07,999 and Rs 77,999 respectively.

C725 4K UHD QLED

Offering awesome display and sound quality the TCL C725 comes with in-built smart features. The TV helps you to stay connected, updated and happy. With the far-field voice control, you can now access and control your TV without using the remote. While the game master allows you to enjoy a gaming experience like never before. Available in 50-inch, 55-inch and 65-inch, the TVs are priced at Rs 64,990, Rs 72,990 and Rs 99,990 respectively.

C715 4K QLED

Featuring the latest technological innovations like the Quantum Dot, Dolby Vision, HDR10, and IPQ Engine the device promises an exceptional TV viewing experience. Supported by Dolby ATMOS the TV also offers DTS Smart Audio Processing for a listening experience like never before. Available in 50-inch, 55-inch and 65-inch, the TVs are priced at Rs 52,999, Rs 54,999 and Rs 92,999 respectively.

P725 4K LED

Powered by TCL Smart AI and Android R(11)  the P725 comes with a magic camera to give you cutting edge intelligent functions and a range of entertainment experiences. The viewers also get to enjoy super smooth visuals through MEMC. The TV is built for more interactive functionality and better entertainment. Available in 65-inch, the TV is priced at Rs 87,999.

P715 AI-Enabled 4K LED

Featuring an A+ grade panel with micro dimming for the finest picture the device also sports Dolby Audio for a unique and amplified listening experience. The TCL P715 also has smart connectivity, allowing you to control your TV in smarter ways. Available in 43-inch, 50-inch and 55-inch and 65-inch, the TVs are priced at Rs 32,999, Rs 41,999, Rs 45,999 and Rs 69,999 respectively.

P615 4K LED

Capable of producing excellent details the TCL P615 promises to give you a completely immersive experience. The combination of 4K upscaling and micro dimming enhances the TV viewing experience. The Dolby audio delivers crisp, strong sound. The TV also has an integrated Google Assistant. Available in 43-inch, 50-inch, 55-inch and 65-inch, the devices are priced at Rs 31,999, Rs 38,999, Rs 42,999 and Rs 58,999 respectively.

P30FS

The TCL P30FS ensures to uplift your TV viewing experience, all thanks to the A+ Grade Panel, along with HDR 10, and micro dimming. The TV also comes with built-in stereo box speakers and Dolby Audio that helps in optimizing the sound quality. The voice remote makes your life easier by allowing you to control the TV through voice commands. Available in 43-inch, the TV is priced at Rs 27,999.

P30S HD Ready

The elegant and powerful P30S smart Android TV delivers immersive pictures, thrilling acoustics, and a diverse selection of entertainment options. This home entertainment device features a slim design to enhance your décor, a stereo surrounds sound box speaker for dynamic sound, and a Chromecast built-in to cast content from your smart devices. Available in 32-inch, the TV is priced at Rs 15,999.

FHD S6500FS

The TCL S6500FS along with offering the best in class TV viewing experience also comes with a host of connectivity features to ensure you can expand the horizons of your entertainment. Supporting internet browsing the television also allows you to experience the online world on a huge screen and keeps you connected at all times. All this coupled with a sleek design blends right in with your home décor. Available in 40-inch and 43-inch, the TV is priced at Rs 21,499 and Rs 27,999 respectively.

S6500S

Featuring ample connectivity features the TV also provides a completely immersive viewing experience and ensures you the best entertainment experience as well. The TV also sports internet connectivity which allows you to browse and watch your favourite program without any glitch. Available in 32-inch, the TV is priced at Rs 15,999.

S65A HD Ready LED

The HDR feature on the TCL S65A Android TV optimizes picture contrast, image details, and adds colours to the images, enhancing your viewing experience. The use of a special algorithm automatically alters the illumination of this smart TV to augment the brightness of on-screen objects. This allows you to create graphics with a larger range of brightness and finer details. Available in 32-inch, the TV is priced at Rs 16,499.

U&i unveils four new products in audio accessories category

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Team My Mobile
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Gadget accessories brand U&i has introduced four new products in its audio accessories category and they are Bomb Neckband Series, Wanted Neckband Series, Cruise Neckband Series and Welcome Earbuds Series.

In terms of sportiness and productivity, these audio accessories are comfortable to wear while running, walking, and doing outdoor activities. The series boasts of advanced Bluetooth technology 5.0. It is compatible with both Android and iOS devices and can be paired easily with good range of connectivity up to 10 m.

Paresh Vij, Founder and Director, U&i, said, “We are happy to announce the launch of our new products series. Being an innovative brand, we understand the requirements of our customers. And thus, with the increased demand for audio accessories during the festive season in the Indian market, we are continuously working to bring premium and affordable smart digital products for our users.”

Equipped with multi-functional and volume/track control buttons, these products offer rich bass HD stereo sound with passive noise cancellation for an uninterrupted music experience. These products also boast a longer battery life ensuring prolonged playtime with added comfort, and crystal clear sound. With an available voice-assistant, the earphones let you easily navigate the music, make/ receive calls, or just enjoy a run without the hassle of staring at your smartphone, constantly.

The U&i Bomb Neckband Series, Wanted Neckband Series, Cruise Neckband Series and Welcome Earbuds Series can be purchased at Rs 2,999, Rs 2,199, Rs 2,499 and Rs 3,499 respectively. All these products are available at leading retail stores across India and are backed with a 1-year warranty.

Love playing games? Here are the top 5 phones for gaming

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Team My Mobile
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The youths in India are looking to play high-end graphic intensive games on their smartphones, thanks to games like – PUBG, Garena Free Fire, Asphalt and more. The demands of gamers are also forcing mobile phone makers to bring performance and experience-focused gaming handsets to the market. If you are on a quest to find the best gaming smartphones, we have compiled the best 5 phones specifically designed for gaming for you. Check out the list.

Asus ROG Phone 5

Asus ROG Phone 5

The Asus ROG is the best gaming mobile phone one can buy with software perks and design features that augment the playing experience. But it is also one of the best smartphones to enjoy any type of media given its great display and extensive battery life. The Asus ROG Phone 5 comes with a 6.78-inch Full HD+ AMOLED display with a 144Hz refresh rate and has 8GB of RAM. It is powered by an octa-core Qualcomm Snapdragon 888 processor and is based on Android 11 with 128GB of inbuilt storage. Asus ROG Phone 5 price in India starts from Rs 49,999.

Xiaomi Black Shark

Xiaomi Black Shark

The Black Shark gaming phone from Xiaomi has a lot to live up to. It comes with a Gamepad that slides onto the end of phone. Xiaomi Black Shark comes with a 5.99-inch touch screen display with 6GB of RAM. It is powered by a 2.8GHz octa-core Snapdragon 845 processor and runs Android. Powered by 4000mAh battery capacity, the phone comes with 64GB of inbuilt storage. Black Shark price in India starts at Rs. 34,100.

Nubia Red Magic Mars

Nubia Red Magic Mars

The Nubia Red Magic Mars, when launched, made a big splash in the best gaming smartphones market. It features a 6.00-inch touchscreen display for a more immersive experience with a 144Hz refresh rate. The smartphone is powered by a 2.8GHz octa-core Qualcomm Snapdragon 845 processor and has 6GB of RAM. Nubia Red Magic Mars runs Android 9 Pie operating system and is powered by a 3800mAh battery. The smartphone price in India is likely to be Rs 27,490.

Xiaomi Mi 11X

Xiaomi Mi 11X

The Xiaomi Mi 11X is the best phone under Rs 30,000. The phone has a big, bright vibrant 6.67-inch 120Hz full-HD+ display and a battery that will last long throughout a day. It is powered by Snapdragon 870 SoC and paired with LPDDR5 RAM, which is great for gaming and entertainment. The smartphone has UFS 3.1 storage and an excellent E4 AMOLED panel with a 120Hz refresh rate and 128GB storage. Mi 11X price in India starts from Rs 29,999.

Poco F3 GT

Poco F3 GT

This is an upcoming smartphone by Poco. It is rumored to come with a 6-67-inch touchscreen display with a resolution of 1080×2400 pixels. Powered by an octa-core MediaTek Dimensity 1200 processor, the Poco F3 GT come with 6GB of RAM. It is expected to be powered by a 5065mAh battery and rumored to run Android 11. The company officially confirmed to launch Poco F3 GT in India on July 23. As per the reports, the mobile phone could be priced around Rs 30,000, and the high-end model could be priced under Rs 35,000 segment.

Tech NewsWrap: Redmi 10 goes official… and more

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Team My Mobile
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Redmi 10 goes official

Xiaomi has launched its budget smartphone Redmi 10 globally. The latest device comes with a new chipset, an improved camera set-up and more. It has 6.5-inch FHD+ display with a 90Hz adaptive refresh rate. The display also comes with Sunlight display and Reading Mode 3.0 features. The new Redmi 10 uses MediaTek Helio G88 and will be available and comes in three storage variants. The phone is likely to come to India soon, which is likely to be priced around the Rs 10,000 bracket.

Google launches its first earbuds in India

Google Pixel Buds A-series earbuds are official in India. Google has launched its first ever truly wireless earbuds, making its entry into the personal wireless audio segment in the country. The new TWS earbuds come with 12mm dynamic drivers and can deliver up to 24 hours of playback time with the charging case. The tech giant has launched the Pixel Buds A-Series in India at Rs 9,999 and it will be available for purchase via Flipkart, Reliance Digital and Tata Cliq on August 25.

Realme Book Slim launched in India

Realme Book Slim have been launched in India. It is the company’s first laptop model, which comes in two distinct colour options. It features a 2K display and is powered by 11th Gen Intel Core processors. The brand has also launched its smartphones – Realme GT 5G and Realme GT Master Edition – in the country. The GT series is already available outside the country and its specifications are similar to the Chinese models. The Realme Book Slim will cost you Rs 44,999 for the Intel Core i3 variant and 256GB storage. There is also an Intel Core i5 model with 512GB storage, which is priced at Rs 56,999.

JBL launches Wave 100 TWS earbuds in India

Popular audio brand JBL is expanding its true wireless (TWS) line up of earbuds with the launch of the brand new JBL Wave 100 on Flipkart. Named after its unique design, the headphone has an uber-cool look with a stylish topless case having no edges or top cover and a wave-like free-flowing form. It comes at a pocket-friendly price and promise to offer a total of 20 hours of music playback. The company has priced the new earbuds at Rs 3,499 and can be purchased in Black, White and Blue colour options.

YouTube rolls out new search features

YouTube has announced some new features that will make it easier for users to search and discover new content on the platform. The new updates include – integrating video chapters with search results, automatically translated captions, expansion of video previews to mobile, and more. The Google-owned video platform now lets creators split their videos into multiple chapters that show up on the seek bar. It helps the viewers to see the various sections of a video and jump to the most relevant part with ease.

Fed up of waiting for your phone to charge quickly? Here are 5 best fast chargers to buy

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Team My Mobile
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Ever been in a situation where you have to rush out of your place and the battery of your phone is red? If so, you understand how precious the power is. And of course, the faster you can charge your device, the better it is. With increasing usage of our smartphones, tablets or laptops as well as larger displays to view content, fast chargers are becoming the need of the hour. It lets you charge your phone quickly without overheating it. If you are someone who don’t have patience to wait for hours for your device to get fully charged, we bring you five best options available right now that you can consider.

Baseus GaN Charger 60W

The Baseus GaN Charger 60W has a dual-port output charging interface that works with a multitude of devices. It is compatible with PD 3.0, QC 3.0, SCP, AFC and BPS charging. This charger can let you charge multiple devices at the same time. Also, it comes with a safety indicator light that can be seen clearly when the device is in a charged stage. The price of Baseus GaN Charger 60W is Rs 3,499.

OnePlus WarpCharge 65 Power Adapter

OnePlus provides one of the best fast chargers that can be used not only for charging OnePlus mobile phones but a plethora of other devices too. It supports up to 65W PD charging which means one can use the charger to charge the PD Power Banks, Nintedo Switch, MacBook Pro and other smartphones that support Power Delivery Protocol. It is also an incredibly well-built charger. It is also small and lightweight enough to be a portable travel companion. You can avail it at Rs 1,990.

Mi 27W charger

Xiaomi offers the Mi 27W charger that gets a compact design with overheat protection guaranteed. It supports Qualcomm Quick Charge 3.0 standard which helps you charge non-Xiaomi mobile phones as well. The charger supports Surge Protection so that your devices remain safe in case of power fluctuations. Also, Xiaomi helps you to connect other devices like tablets and power banks for charging. Mi 27W charger will cost you Rs 549.

Portronics Adapto 22 Quick Charger

Next up, we have Portronics Adapto 22 Quick Charger. It sports a slim and compact design that allows you to easily carry and store it. The charger supports up to 18W quick charging with compatible devices. Thanks to dual USB ports, one can charge multiple devices simultaneously. However, one port is the regular USB Type A and the other is USB Type-C. Portronics Adapto 22 Quick Charger allows you charge smartphones, MP3 Player, Power Banks, etc. It will cost you Rs 449.

AMX XP24+ 2-Port Fast Mobile Charger

AMX XP24+ 2-Port Fast Mobile Charger can help you charge all your devices at top speed. It comes with two USB Ports and supports total power output of 2.4A from either of the two ports. The charger also lets you connect two smartphones at the same time, with each port charging up to 1.2A. The major highlight of this charger is that one can charge iOS or Android devices without any concerns about damaging them. You can get the charger at Rs 449.

Noise, Optiemus Electronics partner to manufacture gadgets in India

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Team My Mobile
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Homegrown connected lifestyle brand Noise has partnered with Optiemus Electronics, a wholly-owned subsidiary of Optiemus Infracom, to manufacture gadgets in India.

In the initial phase, Optiemus Electronics will design and manufacture hearable products for Noise. The latest move intends to create job opportunities for homegrown talent and the workforce, supporting the government’s Atmanirbhar Bharat and Make in India initiatives

The manufacturing will happen at OEL’s two state-of-the-art manufacturing plants in Noida. The preliminary phase will witness the production of Make in India TWS earbuds by Noise. With this partnership, Noise intends to launch half a dozen products in the next six months. These products are expected to launch in the Indian market by the end of this month.

“Today, we are really excited to partner with Noise, India’s leading and fastest-growing wearable brand. Wearables are witnessing tremendous growth in India as we are the world’s youngest nation with disposable incomes, fitness-conscious youth and working-class people. Optiemus has a rich legacy to deliver on high-quality electronic manufacturing and through this partnership; we are committed to delivering the best value to Noise in line with their business objectives,” said A. Gururaj, MD, Optiemus Electronics.

Gaurav Khatri, Co-founder, Noise, said, “The long-term alliance brings together our synergies to contribute towards the noble vision of Atmanirbhar Bharat. Our partnership will further our vision of being proudly Indian and the coming together of two homegrown brands. The enthusiasm for wearables and its connection with youth make India a big potential market. Our strategic partnership with Optiemus will help us expand our portfolio to deliver on the growing appetite for wearables in the country.”

A leading player in the Indian manufacturing industry, OEL has manufactured and delivered over 14 million mobile devices for Indian and global brands since 2016, catering to a gamut of products and industries such as telecom, IT, hearables and wearables and retail technology solutions, to list a few.

While OEL has the expertise in device manufacturing, Noise has been one of the most preferred brands by the Indian consumers. Noise has been India’s No. 1 smartwatch brand for all of 2020, as per IDC reports and in recent quarter of 2021 as well. Despite pandemic, Noise has registered over 100% growth in the past 30 months.

Oppo partners with Jio to offer exclusive benefits on Oppo A15 3GB

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Team My Mobile
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Smartphone brand Oppo has come up with an exclusive customer benefits program in collaboration with telecom major Jio. As part of the program, the sleek and smart Oppo A15 3GB model, which has been customised for Jio and comes with an AI triple camera set up, 16.55cm HD+ Screen and a stylish 3D curved design, will now be available to customers at a special discounted price.

Under the Jio Exclusive offer, customers will get- a brand new Oppo A15 3GB for just Rs 9,991 after price support of Rs 999; no cost EMI up to 6 months; and additional benefits worth Rs 7,000.

These offers are available to all new and existing Jio users. While customers will have the option to buy the Oppo A15 3GB with or without Jio locking from mainline retail outlets to enjoy all the benefits under this program, customers need a Jio SIM card for both data and voice services.

Available in Dynamic Black and Mystery Blue colour variants, the Oppo A15 3GB comes with a 4,230mAh battery, and is powered by an octa-core MediaTek Helio P35 processor. The sleek and smart device measures 164.00 x 75.00 x 8.00mm (height x width x thickness) and weighs only 175.00 grams.

Inbase launches Urban Lite Z smartwatch with 1.75-inch IPS display at Rs 2,999

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Team My Mobile
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Homegrown tech brand Inbase has launched a new smartwatch called Urban Lite Z, which is said to be designed for those who prefer an adventure-driven life with a complete fitness coach on the wrist. It comes with a big and brighter screen of 1.75-inch supporting a crystal clear and colourful display output for the users.

Having 240×280 resolution, the smartwatch supports a number of watch interfaces to match the style orientation. It comes with colourful strap variants- Rose Gold, Metallic Blue, Jet Black, Gold, and Metallic Grey.

The smartwatch comes with a number of features to track the health vitals of the user – the heart rate monitor enables you to keep a check on the heartbeat and optimize living. It monitors the SpO2 or blood oxygen level with an inbuilt oxygen measuring device, which helps the user to perform better every day. User can track their steps to trace the goals in real-time, paving the way to a healthy lifestyle and everyday living.

Users can further keep a tap on social media through the new Urban Lite Z smartwatch, by enabling the call notification or the caller name, syncing the social media platforms like Facebook, WhatsApp, Twitter, Instagram or any third-party apps. Users can further sync music with the smartwatch to keep them entertained any time.

For those who believe in newness- the Urban Lite Z smartwatch comes with over 200-plus customizable faces with different colours to match the persona of the user. Users can also create their personalised watch faces of their choice, by using personal photos or quotes of their choice to make them feel vitalised and positive every time they look at their smartwatch.

It boasts of Bluetooth 5.0 and an easy home button and is equipped with an advanced Nordic chipset for a smoother and faster user experience. The watch is lightweight and is protected with IPX68 certification, making it water-resistant, certainly designed for those who love to travel on rough terrains and be on active mode.

The Urban Lite Z smartwatch can last for up to 8 days with normal usage and 35 days of standby time with a single charge – making it a perfect fit for a long trek or weekend escapes. It also boasts of a plethora of features like Breath Training, Weather Updates, Physiological Reminders, and more.

Users can further enjoy Dual UI, and access detailed data contents of health, weather forecast and various other functions available in the watch. The Urban Lite Z smartwatch can be synced with DaFit app which is compatible with Apple and Android devices.

The all-new smartwatch is available exclusively through Urban’s official website (https://gourban.in/) as well as leading retail outlets at an introductory price of Rs 2,999.

We have always been a digital-first brand: Noise Co-founder

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Team My Mobile
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Homegrown brand Noise has carved a niche for itself in India’s lifestyle tech space, which is highly cluttered with multiple players. From noise-cancelling headphones and truly wireless earbuds to smartwatches and Bluetooth speakers, Noise covers almost everything that one might look for to lead a convenient life. Founded in 2018, the company is leading the industry with a 24.5% market share in the wearables category, as per IDC Worldwide Wearable Device Tracker. Amit Khatri, Co-founder, Noise, reveals more about the brand, its business model and strategy to lead the India market, in an interaction with Ramesh Kumar Raja. Excerpts:

What was the idea behind the inception of Noise?

The inception of Noise happened when we saw a nascent latent market gap of not finding a decent solution in the connected lifestyle category for ourselves and others. While relating with it, we realised that there is a huge opportunity with no other Indian brand standing strong and building a lifestyle and fitness community of a kind. This led to the setting up of a brand that’s all about quality, innovation and above all, what the consumers need.

Can you tell us about your product category?

As a lifestyle gadgets brand, we operate in the audio and smart wearables categories. At present, we have more than 30 products catering to different segments of consumers.

How do you keep yourself different from your existing competitors?

Our uniqueness lies in our customer-centricity, where we engage with our consumers in order to create products that truly fulfill their needs. When this approach comes together with data-driven design and development, we are able to set ourselves apart from our competitors.

How difficult was it for you to set foot in the wearables market in India?

In a cluttered market with multiple players, the first challenge was building a product that was innovative, differentiated and matched the consumer demands. This is because we are a people-first organisation, and that also translates into how we function as a brand back on home turf. Becoming a culture-driven company where people and their voices matter was a challenge that we were excited about and today, we have a team of more than 150 young, enthusiastic and creative people who work together to bring the best to the Indian consumers, while understanding what they exactly need.

“Whether it’s a work call or a Netflix binge session, our audio devices help in doing both with perfection, without the need for any extra gadget. Being at home with minimal physical activity, people have now become more conscious about fitness, which is where our smart wearables come into the picture with a variety of features to keep up with their changing needs”

How much did your business model change because of the COVID-19 situation?

The spread of COVID-19 pandemic across the world had a significant impact on the consumers’ expectations and demands across categories. From changing lifestyle to the emerging WFH scenario, there were multiple behavioural changes in the customers’ psyche. After providing a seamless experience to our customers before the pandemic, identifying transition in the buying behaviour and needs was of paramount importance. We diverted all the marketing efforts towards digital media and in leveraging the available e-commerce platforms effectively. Keeping the WFH scenario in mind, we introduced new smart wearables and audio products so that the tech demands during the new normal could be met. So far, it has been a successful exercise for us, as the response has been phenomenal, to say the least.

How much new-age tech solutions are in demand nowadays?

The consumers are constantly looking for the latest technology that can add value to their lives. For this, they want nothing but the best and we help them by bringing new-age tech solutions in the form of audio and smart wearables.

What is your marketing strategy?

We have always been a digital-first brand as that’s where our target audience is. Our strategy revolves around reaching out to people where they are and speaking to them in the language they understand. Apart from that, we have also forayed into traditional marketing techniques via print and offline ads lately.

Can you please tell us about your market share in India?

As per IDC Worldwide Wearable Device Tracker, we are leading the industry with a 24.5% market share in the wearables category. Going forward, we would like to maintain the lead by being at the forefront of innovation and technology.

How has the consumer behaviour changed amid the pandemic?

With work from home becoming the norm, people now need gadgets that help them switch seamlessly between their professional and personal lives. Whether it’s a work call or a Netflix binge session, our audio devices help in doing both with perfection, without the need for any extra gadget. Being at home with minimal physical activity, people have now become more conscious about fitness, which is where our smart wearables come into the picture with a variety of features to keep up with their changing needs.

What’s your expansion strategy?

After successfully exploring digital avenues, we are now planning to expand further via offline mediums. Our recent partnerships with Reliance Digital and Vijay Sales are helping us reach out to a larger section of consumers who we haven’t talked to before.

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