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Xiaomi sells 2 million smartphones in the first wave of festive sales

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Xiaomi India claims to have sold over 2 million smartphones in just five days of the festive sale across channels. Continuing the brand’s legacy, ‘Diwali With Mi’ brought attractive discounts and offers across Mi.com, Great Indian Shopping Festival on Amazon and The Big Billion Days on Flipkart and offline channels. On the back of a strong product portfolio, the company recorded a 10X growth in the premium segment ( >20K )  vis-a-vis last year.

Raghu Reddy, Chief Business Officer, Mi India, said, “At Xiaomi India, our top priority is to enable “Innovation for everyone”. We thrive on offering products that are driven by technological innovation underpinned by great design that can help enhance the consumer’s product experience, lifestyle, and overall well-being. We are always focused on meeting our consumers’ and fans’ expectations by offering innovative products across myriad other categories. We are extremely proud to see the amount of love, appreciation, and response that our fans and consumers continue to show us. Achieving such milestones helps us to push the boundaries of technological innovation and elevate the consumer’s smartphone experience with every product.”

In the premium segment, Xiaomi 11 Lite NE 5G, Mi 11X Series, received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid and value-segment.

Elevating the festive spirit this season, Xiaomi India is offering exciting deals on the finest range of products across categories such as Mi 11 X, Mi 10i, Redmi Note 10 Series, Redmi 9 Series, among others, coupled with bank offers for consumers. In addition, the company also has hourly deals, coupled with exciting quiz and bundle offers for consumers to get their hands on their favorite products from the house of Xiaomi.

Telegram added 70 million users during Facebook-WhatsApp outage, says its CEO

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While social media major Facebook’s outage on Monday left millions of people disconnected for almost six hours, it was the turn of its rival messaging platform Telegram to rejoice as it managed to garner over 70 million new users.

“The daily growth rate of Telegram exceeded the norm by an order of magnitude, and we welcomed over 70 million refugees from other platforms in one day,” said Pavel Durov, Founder, Telegram.

Durov on his Telegram channel mentioned that even though some users in the US might have experienced slower speeds due to the load by millions trying to sign on to the platform and go back online, for most users, the services ran just fine.

“I am proud of how our team handled the unprecedented growth because Telegram continued to work flawlessly for the vast majority of our users,” he added.

“That said, some users in the Americas may have experienced slower speed than usual as millions of users from these continents rushed to sign up for Telegram at the same time.”

Users scrambled to alternatives such as Telegram and even Signal when WhatsApp, Facebook Messenger and Instagram were down.

Noise launches digital campaign with Taapsee Pannu

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Homegrown connected lifestyle brand Noise has come up with its latest campaign – #ListenToTheNoiseWithin starring Bollywood actor Taapsee Pannu. Recently, she was signed as Noise’s brand ambassador for the smart wearable category. With this, the brand endeavors to inspire Noisemakers to never give up and face the challenges as they come by listening to their inner voice and instincts. As part of the digital campaign, Noise has released an aspirational video that is live across Noise’s social media channels – Facebook, Twitter, and Instagram.

The narrative of the newly-launched campaign is pivoted on Noise’s core belief in listening to the noise within and belief in oneself – dil ka shor which completely resonates with Taapsee Pannu’s professional journey. This campaign is aimed at encouraging today’s youth and millennials to have belief in their abilities without getting impacted by daunting opinions and the “Shor” outside. The recently released 10 seconds video demonstrates the inspiring story of Taapsee who followed her inner voice to overcome her struggles and emerge as an independent, self-made actor. The actor is seen following an indomitable spirit for fitness which led to her new transformational avatar and wearing Noise’s smartwatch. Her voiceover narrates the antagonistic opinions of people who were directed to discourage her but, she suppressed these notions/voices to #ListenToTheNoiseWithin. Taapsee has shared the video on her social media accounts.

Amit Khatri, Co-founder Noise, said, “We are immensely elated to launch our first campaign with Ms. Taapsee Pannu. She has a one of its kind, high-spirited and fierce persona, which resonates with the core beliefs of Noise. Our synergies are harmonized when it comes to stifling the clouding voices and taking over the challenges to be better than ever. With our campaign featuring Taapsee, our core motive is to inspire Noisemakers that obstructions can never stop you if you listen to your instincts and follow your heart even if you are surrounded by several repulsive voices. We have always advocated the importance of listening to your ‘dil ka shor’ and to do so Taapsee.”

Taapsee Pannu said, “Time and again, people tried dragging me down or diminishing me with their criticism, but I made sure I neglected the dispiriting comments. The biggest learning of my journey has been to believe in myself and never lose touch with the inner Noise. Our instinct is the greatest driving force when we come across any challenge, and Noise echoes the power of listening to the inner Noise for a better version of yourself. Both of us are Ziddi and that is why the connection fits. I am glad to be a part of the campaign. The video is a brief glimpse of my journey.”

As a part of the campaign, Noise will be releasing series of videos with Taapsee Pannu featuring different products from Noise’s wearable portfolio. Noise has been catering to the growing demands of wearable devices in India and has emerged as the market leader in the category. The brand is geared up with the exciting campaigns and launches in the next few months.

Nodwin, PVR bring esports to big screen for the first time in India

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Cinema exhibition company PVR and esports major Nodwin Gaming have announced the partnership of an innovative entertainment experience with the launch of India’s first In-Cinema Esports live tournaments together. The pilot will commence with the popular game ‘Battlegrounds Mobile India (BGMI)’ and going forward would include games from different genres. Gamers and gaming enthusiasts across the country will be able to participate in Online Esports Cups and In-Cinema tournaments with separate prize pools for each city.

This initiative is expected to fast track esports entertainment’s growth trajectory in India by combining the appeal of esports gaming with the magic of big screen experience. The quarter-final, semi-final and finals of the cups, in each participating city, will be broadcasted in select PVR Cinemas, along with live streams on various digital platforms, including Nodwin Facebook page , Nodwin Youtube page , www.pvrcinemas.com and PVR mobile app.

“Nodwin Gaming has always emphasized on the importance of reinforcing grassroot development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This in turn paves the way for collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring action to the silver screen. Nodwin, along with building grassroots, will also give its audience a premium watching experience with this partnership,” said Akshat Rathee, MD and Co-founder, Nodwin Gaming.

Also Read: Aiwa introduces its new range of Hi-Fi speakers in India

“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with Nodwin Gaming,” said Sanjeev Kumar Bijli, Joint Managing Director, PVR.

“Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of Indian esports eco-system, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. Nodwin team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative,” said Kamal Gianchandani, Chief of Strategy, PVR.

Aiwa introduces its new range of Hi-Fi speakers in India

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Iconic Japanese audio brand Aiwa has come up with its new range of luxury acoustics, hi-fi speaker range in India. The new premium MI –X series and the SB-X bring with them a testament of Aiwa to have only the best in sound.

These new devices will fulfill the requirements of audiophiles, music enthusiasts and for the discerning Indian consumers who look for exclusivity, luxury and high quality, said Aiwa in a statement. All the six models are portable, with high power rechargeable batteries and can be used both at home and the outdoors.

MI –X450 Pro Enigma and MI –X 150 Retro Plus X

MI –X450 Pro Enigma comes with best in class audio components delivering stunning audio with a twist of retro styling, in terms of design. It is equipped with a triple-driver set-up, Bluetooth version 5.0 and built-in Lithium ion battery. The new compact MI –X 450 Pro Enigma speakers support a frequency response of 50 Hz to 15 KHz. Additionally, it has a custom engineered audio limiter which helps in delivering distortion free sound at the maximum volume. MI –X450 Pro Enigma comes with two wireless mics for singing along and has separate Echo/Bass/Treble/volume controls for mic output, further it has mic priority function along with recording facility to record while singing on a karaoke track.

MI-X 150 Retro Plus X reflects Aiwa’s best sound-first philosophy. Built with best in-class technology and the highest quality audio components, MI –X 150 Retro Plus X delivers the best-in-class audio performance. It is also equipped with high efficiency amplifiers – class H & AB and dual-link Technology that significantly improve the quality of audio.

Also Read: Stuffcool brings in India’s smallest PD charger Neutron 20

MI –X450 Pro Enigma and MI –X 150 Retro Plus X have original branded components and unique designs for optimum and luxurious audio experience. They are priced at Rs 59,990 and 24,990 respectively.

SB-X350A, SB-X350J and SB-X30

SB-X350J is a compact high-performance desk speaker with a calm yet commanding character. It is equipped with best in class software – Qualcomm aptX HD (high resolution audio) supporting 24-bit music quality over Bluetooth 5.0. SB-X350J and has two passive bass radiators (front+ back facing) for even distribution of sound. The speaker also comes with two custom designed 40 mm active audio drivers and a Type – C charging point that enables 3 hours of charging time and 5 hours of playback time. SB-X 350J is built of solid oxidized Aluminium which gives a premium look to the speakers.  There is also an LED battery display, a control panel and 3.5mm Aux –In.

Then there is the SB-X 350 A– a class-leading sub-compact portable speaker with a raw and powerful audio character. SB-X 350 A is equipped with two opposite-facing bass radiators, packing 40 watts of power. SB-X 350 A sports Type-C charging and has a USB –IN port function along with an AUX-IN feature. SB-X 350 A delivers an immersive cinematic experience, anywhere and anytime. SB-X350 A has solid aluminium build with a high luxe finish.

Both SB-X350A and SB-X350J have TWS multi-link technology to give synced audio playback from multiple speakers for true surround sound experience.

Whereas SB-X30, the ultimate companion for an active lifestyle, comes with IP67-water and dustproof technology. The included steel carabiner buckle enables our young consumers to hook the unit instantly to their bags and belts. The SB-X30 is equipped with a 1200mAh rechargeable battery with a playback time of up to 15 hours. The lightweight speaker has hyper bass and a built-in mic for phone calls hands free function.

The new stylish and compact portable speakers are ideal for outdoor use and they can also brighten your room without worrying about space.

SB-X350A, SB-X350J and SB-X30 are priced at Rs 19,990, Rs 17,990 and Rs 2,799 respectively

Ajay Mehta, MD, Aiwa India, said, “We are happy to announce the new standard in luxury acoustics, from Aiwa Japan with the range introduction today, of the MI-X Series and SB-X series. AIWA is known for providing the best music experience for 70 years, since 1951. With this launch the music enthusiasts and audiophiles across India are in for something really special!. The series will deliver an amazing experience with an enhanced sound and Luxurious quality. Additionally, with the range we expect to increase our market share significantly. The India market has always been very special to AIWA and with these devices, we hope to soon see AIWA as the “brand of choice.”

Both the MI –X series and SB-X Series come with Aiwa’s patent Japanese technology and premium build quality support.

The new Hi-Fi range is available at Reliance Digital Stores, Amazon and Aiwa’s key retail partners across India.

Stuffcool brings in India’s smallest PD charger Neutron 20

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Domestic tech accessories brand Stuffcool has launched its latest innovation – India’s smallest PD (power delivery) charger – Neutron 20. It’s a dual port charger, with 20W power delivery Type-C port and an 18W QC3.0 port, capable of fast charging even the latest iPhones – packed in a size that fits in your palm.

The Neutron packs 20W PD power in a body measuring only 3.5cm wide and 3.6cm deep (without the pins). The Neutron is BIS-approved, meets all Indian safety standards and is also equipped with a 6-layer safety protection. The Neutron is also equipped with an auto detect IC, delivering only the required power to the connected device ensuring safety of both, the charger and the device.

The Neutron is 40% smaller than conventional PD chargers, and also packs an extra QC3.0 port to fast charge compatible Android devices and other personal devices such as neckbands, wearables etc.

The Neutron 20 retails at Rs 1,899 and is available at stuffcool.com. There is a special launch price of Rs 1,399 on stuffcool.com.

Also Read: Zoook unveils two stylish yet compact soundbars ‘Melody Bar’ and ‘Harmony Bar’

Oppo to roll out ColorOS 12 based on Android 12 on Oct. 11

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Following the release of Android 12, smartphone brand Oppo just released its new ColorOS 12 (global version) based on the new Google operating system. This makes Oppo one of the first OEMs to release Android 12, now available on its Find X3 Pro devices in Malaysia and Indonesia.

Oppo plans to unveil the full details of ColorOS 12 (global version) with an online event on October 11 at 2:30pm IST, during which it will disclose the inclusive and customizable design, rich features and strong performance, and the rollout timeline of ColorOS 12.

With the launch, Oppo will cover 110+ devices and 150 million users across the world, making it the fastest and widest reaching ColorOS update in Oppo history.

Also Read: Fire-Boltt ropes in Virat Kohli as new brand ambassador ahead of global debut

For the very first time, Oppo is also announcing a major update policy, specifically, for Oppo devices that were launched from 2019 onwards. The company will guarantee three major Android updates for its flagship Find X Series devices, two Android updates for the Reno/F Series and an Android update in some of the A Series models1, along with four years of regular security patches for the Find X/Reno/F Series, and three years for the A Series.

Fire-Boltt ropes in Virat Kohli as new brand ambassador ahead of global debut

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Wearable brand Fire-Boltt has named cricket captain and young India’s heartthrob Virat Kohli as its new brand ambassador. The skipper will participate in different marketing, ad, and endorsement campaigns of the homegrown brand, which as per IDC is driving the Indian wearable market with unprecedented growth numbers. Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners, and this is what makes the collaboration a natural unison.

“Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches,” said Fire-Boltt, Co-Founder, Arnav Kishore.

The Indian cricket skipper too echoed the sentiments about the health concerns for people. Referring to the collaboration, he added, “Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey. The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”

Interestingly, Fire-Boltt had a few months earlier brought on board Bollywood star Vicky Kaushal as its first brand ambassador. The company also recently announced its plans to go global in a big way, however, details of the same are yet to be unveiled.

Also Read: Poco X3 Pro sells over 1 lakh units by end of Flipkart Big Billion Day 1

Poco X3 Pro sells over 1 lakh units by end of Flipkart Big Billion Day 1

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Poco today announced that the company has recorded whopping sales of the Poco X3 Pro with over 1,00,000 units sold by the end of Flipkart’s BBD Day 1.

Known for its smart refresh rate display and outstanding performance, Poco X3 Pro with the world’s only Qualcomm Snapdragon 860 puts performance above all else. For all the gaming enthusiasts, this Poco ranger features a 16.9 cm (6.67) FHD+ Smart display and stereo speakers for an immersive gaming experience, and its Game Turbo mode is the cherry on top. Boasting a big 5160mAh battery with 33W fast charging support, Poco X3 Pro handles heavy tasks with ease. It is designed to offer pro-grade features and tech that not only offers a smooth and seamless smartphone experience.

As part of the Flipkart Big Billion Days Sale, with Poco MAD discounts, consumers can purchase Poco X3 Pro at just INR 15,499.

Celebrating with the Poco Community

With the X3 Pro reaching this milestone, Poco is also announcing the “ROM COM” Program in a way to express gratitude to all its fans. This initiative is a community-led event where POCO will be sending out X3 Pro units to popular custom ROM developers for continued community-focused development.

Also Read: Zoook unveils two stylish yet compact soundbars ‘Melody Bar’ and ‘Harmony Bar’

Zoook unveils two stylish yet compact soundbars ‘Melody Bar’ and ‘Harmony Bar’

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Team My Mobile
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French lifestyle brand Zoook has introduced an all-new range of innovative compact soundbars – Zoook Melody Bar and Zoook Harmony Bar. As the name suggests, the soundbars have been engineered especially for music and cinema lovers who desire an immersive theatrical experience even at home. Designed in an exquisite modern look and feel, the Melody and Harmony variants have been launched at introductory price of Rs 1,999 and Rs 1,699, respectively. Zoook Harmony Bar is available at Amazon and Melody Bar is available in offline stores.

While Zoook Melody Bar offers a powerful 24 Watts output, the Harmony Bar promises an output of at least 20 Watts. Packed in a modern look, the compact soundbars from the French lifestyle brand are extremely easy to use and portable. Powered with the latest Bluetooth 5.0 technology, these soundbars also support connectivity with USB, TF Card, Aux-In and Handsfree.

Country Head-India at ZoooK, Achin Gupta said, “With the new compact soundbars, we intend to provide the immersive stereo and audio experience that is predominantly scarce in the affordable segment. In sync with the needs of the Indian market, especially in wake of the new normal, we have laid greater emphasis on portability as well as affordability without any compromise on the sound quality. Our new offerings take forward our ethos of making instrumental changes in people’s life through innovative consumer technology products.”

Both Zoook Melody Bar and Zoook Harmony Bar are powered with powerful 4000mAh batteries that enable a music playback time of at least 10 hours following one complete charge cycle.

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