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Airtel upgrades mobile network in Tamil Nadu, deploys 5MHz spectrum in 1800 band to bolster capacity

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Telecom major Airtel has upgraded its mobile network in Tamil Nadu to offer enhanced network experience for its customers. It has deployed an additional 5 Mhz spectrum in the 1800 Mhz band along with advance network software tools across its network in the state to significantly bolster high speed data capacity.

The deployment will strengthen an already superior network for Airtel customers across the state, it said in a statement. It will enable improved network availability and data speeds along with better coverage inside homes and buildings in cities and urban areas.

The deployment also allows Airtel to offer wider coverage along highways and rail routes as well as increase footprint in villages as more people access high speed data services, it added.

Airtel had acquired large blocks of 1800 and 900 Mhz spectrum for Tamil Nadu during the recent auctions conducted by the Government of India. With this fresh spectrum, Airtel has the largest spectrum bank of 65 Mhz in Tamil Nadu.

With its diverse spectrum holdings across 2300 MHz (TD LTE), 2100 MHz (FD LTE) 1800 MHz (FD LTE), and 900 MHz (LTE 900), the company is well positioned to serve the growing demand for high-speed data services and its network is fully ready for 5G.

Amit Tripathi, CEO – Tamil Nadu, Bharti Airtel, said, “We continue to invest aggressively in deployment of latest network technologies to ensure our customers are enjoying seamless network experience at a time when data is the digital oxygen. The additional blocks of 1800 band spectrum and new technology upgrades will massively enhance our network capacity to serve the growing data requirement of customers.”

Airtel has also deployed advanced network technologies and tools such as pre-5G Massive MIMO, 4G Advanced and Carrier Aggregation to step up high speed network capacity and coverage.

Airtel has over 2.7 crore customers in Tamil Nadu and its network covers 98.54% population of the state.

Fire-Boltt ropes in Vicky Kaushal as brand ambassador, unveils next-gen 360 smartwatch

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Homegrown audio and wearable brand Fire-Boltt has brought on-board popular Bollywood actor Vicky Kaushal to launch yet another and one-of-its-kind smartwatch in the Indian market. The brand has unveiled Fire-Boltt 360, a smartwatch with a rotating menu and over 2,000 in-built games, at an introductory price of just Rs 3,499.

The Fire-Boltt 360 smartwatch is equipped with an SpO2 monitor, which provides a real-time tab on one’s blood oxygen level. This is in addition to a 24×7 heart rate monitor and blood pressure tracker. Heavy on specs and features, the smartwatch also comes with a meditative breathing feature that would guide the users to indulge in breathing exercises. Besides the health-related matrix, the smartwatch boasts of a rotating UI interface, wherein one can toggle between modes, folders and apps with utmost ease.

“Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a homegrown brand that is about prioritising health with the help of technology,” said Vicky Kaushal.

“The reason why we chose Vicky Kaushal to promote our latest smartwatch is that he is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360,” said Arnav Kishore and Aayushi Kishore, co-founders of Fire-Boltt.

The Fire-Boltt 360 comes with a high-definition large screen, durable metal body and looks classic, elegant and sporty. The smartwatch is equipped with a robust battery, which lasts up to at least 8 days following a full charge even when used incessantly. It comes with a full power standby that retains power for a whopping 20 days. Also, there are multiple watch faces and sports modes to choose from.

Infinix offers 60-day extended warranty amid pandemic

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With the second wave of coronavirus imposing lockdown and restricting movements across the country, thereby limiting consumer reach to products and services, Transsion’s brand Infinix has announced a 60-day warranty extension in India. The company announced that only those smartphones will be eligible that have their warranties expiring between April 15 and June 15.

Eligible smartphone owners would have to register themselves on the pre-installed CarlCare mobile application before June 30. The move comes amidst the ongoing lockdown regulations across multiple states that would prevent customers from visiting service centres.

Users need to follow a few steps to extend the warranty – Open the CarlCare app and click on the warranty button on the home page; check the validity of your device by entering IMEI; if your device is eligible for extension, a 60-day extended warranty option will be visible. Click on Receive to extend the warranty.

Crayon launches AI Center of Excellence in Asia Pacific region

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Digital transformation services provider Crayon has fully launched its Data & AI practice through an AI Center of Excellence in the Asia Pacific region that focuses on creating innovative and value-based artificial intelligence and machine learning solutions.

The center is located in Singapore and can provide clients across a range of industries and sectors with an end-to-end delivery service, starting from data assessment to AI model deployment and management in production.

“There is so much power in innovation to drive the greater good and we’re excited to leverage our global success in data and AI to benefit the Asia Pacific region,” said Melissa Mulholland, CEO Crayon.

Crayon’s global Data & AI practice was established in 2014 and has since successfully executed more than 100 AI and machine learning projects worldwide. Crayon started the project to build its Asia Pacific AI Center of Excellence in 2018 and has had recent AI offerings in the region including a partnership with a significant medical group and supporting non-profit opportunities.

The center in Singapore will continue to provide data, AI and machine learning services, supporting customers through every step of their digital transformation journey.

“As we continue to guide our customers on their cloud journey, the promise of advanced analytics, AI and machine learning becomes more than just a vision, but something that can be realized,” said Rhonda Robati, Senior Vice President APAC at Crayon. “Therefore, we believe that now is the right time for Crayon to establish this Center of Excellence to share our global expertise in these innovative technologies with our customers in the Asia Pacific region,” added Robati.

After opening its offices in Singapore in 2014, Crayon has invested heavily in developing deep competencies in the Asia Pacific region. The Center of Excellence in Singapore is an expansion of its services portfolio offering.

The expansion is supported by Microsoft, strengthening both companies’ long-term partnership based on innovation and implementation of new customer solutions. Crayon was previously chosen as Microsoft’s No. 1 partner in the world for AI and machine learning.

“I love to see partners invest so heavily in the region and it really does align with our vision as a company which is to empower every person and every organization on the planet to achieve more,” said Fiona Carney, Chief Marketing & Operations Office APAC at Microsoft. “I’m delighted that Crayon is going to help contribute to that to our shared customers,” added Carney.

Techniche: IIT Guwahati partners ESFI to launch mega esports event as part of their annual fest

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The Indian Institute of Technology, Guwahati (IIT-G) is all set to host the 24th edition of their annual techno-management festival – “Techniche” and the rise in esports popularity has prompted the organizers to initiate a special esports festival, titled as “Funniche” as part of the main festival in collaboration with the Esports Federation of India (ESFI). While the event will be IIT-G’s maiden experience to engage with esports, the event is scheduled from June 1-14.

The event will see popular esports games like Valorant, Rocket League being played by the participants and Online Chess has also been included keeping the rise in popularity for the chequered game in India. Valorant, which is fast catching up with the fancy of the esports players in India, will see four rounds followed by the knockouts. Alongside the esports titles, fun trivia based on web series, TV shows and movies will also be included to keep the audience and participants engaged.

Prof. Chivukula V. Sastri, Chairman of Technical Board, IIT Guwahati, said, “Techniche IIT Guwahati is pleased to partner with ESFI to launch their first-ever esports festival in India. This festival aims to foster and motivate young Indian minds and ignite competitive spirits despite being at home. The main motive of including esports was to boost the morale of the bright young brains and to develop the culture of esports among our students.”

IITG were the first ones to conduct India’s first virtual techno-management festival last year during the lockdown and it was a big success and with the rise in popularity of esports, it is expected that the first edition of “Funniche” will redefine the whole concept of the virtual annual festival and also raise the bar of excitement around the festival.

“We aim to boost the Indian esports ecosystem by promoting, encouraging and educating the younger generation and I am confident this partnership is a concrete step towards that direction. We aim to initiate an ecosystem where esports thrives without any limitations. I personally believe, our recent association with IITG, which hosts one of the most inspiring fests, will support us to fuel interest and awareness among the participants about the world of esports and who knows we have to get one of our future Champions amongst these IIT students,” said Lokesh Suji, Director, Esports Federation of India and Vice President of the Asian Esports Federation (AESF), while commenting on the expectations around the first edition of the “Funniche”.

Techniche IIT Guwahati Convenor Shubham Singh said, “Team Techniche is very excited to host an esports event for the first time. We have put a lot of thought into this and feel that it would be a great way for people to connect and get a competitive feel while being at home despite the pandemic.”

Poco records 300% YoY growth in Q1 2021 in India

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Xiaomi spin-off brand Poco has registered the highest growth at 300% YoY in the first quarter of this year, amongst the top 10 brands in India, as per IDC Worldwide Quarterly Mobile Phone Tracker, May 2021.

In November 2020, Poco was ranked the third online smartphone brand, overtaking Realme and OnePlus, within a span of 10 months, and today, it has added another milestone in its independent journey by registering highest growth in the first quarter.

Last year, Poco X2 became the best-selling smartphone on Flipkart under the Rs 15,000-20,000 price segment in March within one month of its launch and Poco X3 was featured as one of the best phones under 20K segment. Poco continued to cement its online position, driven by affordable models like Poco C3 and M3.

Launched in February this year, Poco M3 sold 500k units within 45 days of the launch. The company’s recent introduction Poco X3 Pro is all set to redefine the smartphone experience with unbelievably fluid and powerful performance to provide the highest levels of user satisfaction, the company claimed.

Anuj Sharma, Country Director, Poco India, said, “Our rise to the top 3 in the online smartphone space in just 10 months was a testimony of the love and trust we have received from our fans and consumers. This trust has helped us achieve yet another milestone by achieving the highest growth among the top 10 smartphone brands in the first quarter of 2021. As we continue to grow in the market, we aim to focus on delivering the best and compelling proposition, without compromising on the quality of the devices, with continuous belief in our philosophy of “Everything you need and nothing you don’t.”

Tecno set to launch Spark 7 Pro on May 25

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Transsion’s subsidiary Tecno is scheduled to expand its latest Spark 7 series in India with the launch of Spark 7 Pro on May 25. It will be available for purchase on leading ecommerce platform Amazon, as per the company.

The smartphone was launched in the global market recently. It is said to come with a 90Hz display, triple rear cameras, a MediaTek Helio G80 chipset, and a 5,000mAh battery.

The Tecno Spark 7 Pro is likely to come in 4GB+64GB, 4GB+128GB and 6GB+128GB RAM/ROM variants, if we look at its launch in the global market. Also, it may come in four colour options.

As for the prices, the upcoming handset might cost around Rs 10,000, considering its technical specifications in the international market.

“We see mobile games leading the esports scene in the coming years”

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Believe it or not, esports is the next big thing, about which some says, has the potential to outrun Cricket in India. Even though it is still at a budding stage over here, the popularity of this form of sports has been on a steady rise over the past couple of years. While esports has been taking its sweet time to build its foundation among the Indian gaming community, the COVID-19 pandemic has put this change on steroids, acting as a catalyst for the sudden increase in attention. Ultimate Battle is one such esports platform that offers online tournaments and gameplay for mobile, PC and consoles in India. The platform beautifully blends gameplay along with features like social networking, news, and online game store, to enhance the overall user experience. To discuss the state of Indian esports and its prospects for the future, Ramesh Kumar Raja talked to Tarun Gupta, Founder, Ultimate Battle, who wants to make it big in India. Excerpts:

Online gaming has undergone a massive change, especially in the wake of the COVID-19 lockdown. How do you look at this emerging trend, especially in the context of esports?

Esports has gained substantial growth to come into the mainstream in recent years. The esports scene in India will see steady growth with its massive young audience. I see a lot of high-value esports leagues powered by OEM/brands becoming a part of the ecosystem which will give a much-needed push to esports in India. We see mobile games leading the esports scene in the coming years in India.

Can you please tell us about the whole business of esports, its market size and opportunities in India?

Just like sports, esports is all about competitive gaming between esports athletes watched by millions of fans supporting their favourite players/teams. From organizing leagues to media rights and sponsorships, this all pertains to the basics of the esports market. India has seen a whopping increase in the year 2020 with 17 million spectators for live esports tournaments.

According to the recently-released EY FICCI 2021 report, the online gaming segment grew 18% in 2020 to reach Rs 77 billion as online gamers grew 20% from 300 million in 2019 to 360 million in 2020. Consumption of gaming content has also risen exponentially and this has created a huge opportunity for organizations to garner a fanbase as well as providing an avenue for monetization.

What exactly Ultimate Battle does and how it is contributing to this emerging tech revolution?

Ultimate Battle is an esports platform that aims at provisioning gaming communities of popular esports game titles, organized competitive gameplay for gamers for award and recognition. The 360-degree platform is not just limited to gameplay; but also forays into other aspects of gamers’ requirements. The platform beautifully blends gameplay along with features like social networking, news, and online game store, to enhance the overall user experience.

It is needless to say that it is technology, be it in the form of connectivity, advanced games, hardware, or platform that is fuelling and shaping the growth of esports. The very foundation of the Ultimate Battle platform lies in how technology has been used to create this unique experience for gamers.

How many games and tournaments do you offer on your platform and what have been their responses?

Ultimate Battle currently hosts nine esports title games on the platform. Every game has its own community and the frequency of tournaments depends on player engagement. Most of the games provisioned are the top popular esports title games in the world. The top ones being Free Fire, COD: Mobile along Chess. India is a mobile-centric gaming space, so the community size and engagement levels of mobile gamers are high compared to PC/console games.

The response we have received from the gaming community has been overwhelming.

How has been the business so far for Ultimate Battle in the last few months? What are your expectations post COVID-19 era?

Ultimate Battle has seen a 45% increase in user engagement on the platform, we are currently adding around 35K users to the platform every month, which is expected to rise in the coming months. The pie is only getting bigger. Esports entertainment has managed to accelerate the change which was anyway brewing pre-Covid. The Covid has only put this change on steroids and it is around the corner.

We don’t expect user engagement to change drastically post lockdown, but it can have its impact when life boils down to normal. We are expecting to retain a good 50-60% of the newly-gained user base on our platform.

What are the ways to promote, encourage, organize, educate, train and regulate esports in India?

Esports in India is still at their nascent stages. But the past few years have given a great push forward to bringing esports to the mainstream in the Indian gaming industry. The bifurcation of esports from other gaming categories and government legislation will be the major impetus that can bring a monumental change to the esports scene in India.

The massive audience is already seeing esports as a viable career option. And we as an organization, emphasizes providing a centralized platform to esports athletes and enthusiasts to showcase their skills, learn from interactions, and compete on the Ultimate Battle platform. With more players feeding into the esports ecosystem, this will give rise to multiple opportunities for various profiles like coaches, casters, team organizations, etc.

“Esports in India is still at their nascent stages. But the past few years have given a great push forward to bringing esports to the mainstream in the Indian gaming industry. The bifurcation of esports from other gaming categories and government legislation will be the major impetus that can bring a monumental change to the esports scene in India”

Prime Minister Narendra Modi recently routed for #AtmanirbharBharat in the gaming sector. How prepared is India for the same?

Indian game development companies are already playing a significant role in the gaming industry ecosystem and are striving forward with innovative ideas. I expect to see some homegrown world-class gaming content to be released from Indian gaming companies in the near future. Prime Minister Narendra Modi in a recent speech has also emphasized promoting Indian ethics and culture into the games that are developed in India.

What have been the major achievements of the Ultimate Battle?

Back in 2017, esports events were much disorganized with no protocol to cater to the Pan India gaming audience. With Ultimate Battle online gameplay and frictionless user experience, we’ve been able to provide the gaming community a space to grow and enjoy gaming in all its glory.

We’ve been growing ever since with player feedback and our interpretation of a gamer’s requirement. Here are some achievements in recent years- Community Size of 3 lakh gamers; Achieved MAU of 28,000; Successfully integrated 10 esports title games to the platform; Addition of news portal and game ecommerce store making us a one-stop platform.

“Back in 2017, esports events were much disorganized with no protocol to cater to the Pan India gaming audience. With Ultimate Battle online gameplay and frictionless user experience, we’ve been able to provide the gaming community a space to grow and enjoy gaming in all its glory… We’ve been growing ever since with player feedback and our interpretation of a gamer’s requirement”

What innovations and diversifications are you doing to stay ahead of the curve in India, which is a highly competitive market?

We believe scalability to be one of the main pillars for the growth of the platform. We have structured the platform making it scalable using different levels of platform automation.

Besides gameplay, we’ve also incorporated multiple verticals like Social Networking, Gaming News, as well as Game Shop on the Ultimate Battle platform which gives a 360-degree gaming platform experience.

How has the model of gaming on the cloud been one of the biggest boons of the industry which has helped handle the sudden upsurge?

The requirements for playing high-end games are not budget-friendly to most Indian gamers. Cloud gaming provides a solution to this whereby the most basic requirement comes down to a good internet connection which is widely available in top cities. This not only reduces the hardware requirements; but also provides remote gameplay a much better option as a player can sit on any computer and enjoy the seamless experience of playing on a high-end device.

With the introduction of 5G in coming times, we’d see a wider coverage for cloud gaming services giving a boost to the gaming ecosystem.

What are the challenges you see from a gaming point of view in India?

The major hurdles faced by Indian gamers are- Uneven distribution of high-speed internet connections compared to Tier 1 cities; and lack of budget-friendly gaming PCs.

Esports is growing, and we need to establish a wider wireframe to support the ecosystem so that new skilled players can grow from all over India.

How do you look at the future of esports in India, especially after the ban on many gaming apps from China?

Esports in India have gained sufficient momentum and are becoming mainstream. Every game has its community size but overall growth has never been dependent on any single game/entity. With the competitiveness in the market, players can always opt for something better as esports is majorly pushed via leagues being organized in line with game publishers. This can be seen with the popularity of Free Fire in India. Players will always have a top-tier game to play and what we’ve to do is just keep up with player behaviours.

Barclays empowers Paytm to win Asset Triple A Award for best payments and collections solution

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Paytm Payment Gateway has won the ‘Best Payments & Collections Solution in the Fintech Industry’ award for its OPGSP (Online Payment Gateways Service Providers) Import solution. In Its Triple A Treasury, Trade, Supply Chain and Risk Management Awards, the jury awarded Paytm Payment Gateway as one of the most unique structured cash management and FX solutions under the ‘New Economy’ category.

The recognition reflects Paytm’s success in maintaining its leadership in the field of digital payments. Barclays helped Paytm Payment Gateway enhance its capabilities to offer import payment solutions to foreign marketplaces, making the payment giant one of the leading cross-border payment service providers.

It is a symbol of the future of financial services partnering with the players in other ecosystems for new solutions. Barclays offered the company an OPGSP solution that enabled cross-border payments in the Indian currency for marketplaces across the globe.

Barclays, a leading corporate and investment bank in the Asia Pacific region, submitted Paytm OPGSP solution to the Asset Triple A jury. The utility of this solution to achieve the collaborative vision of the bank and the payment company has led to the nomination and then winning the award.

“We are extremely happy to receive this award. The cumulative efforts of our teams reflect our commitment to provide our partners with the best payment solutions they need to succeed. We will continue to push the envelope further and deliver unique solutions to all our clients and partners,” said Praveen Sharma, Senior Vice President, Paytm.

Taranjit Jaswal, Head of Corporate Banking, Barclays Bank India, said, “We are delighted to have supported Paytm in building its cross-border payments aspirations. We keep client’s needs at the centre of our innovation, and this recognition is a result of our collaborative and cross functional team efforts. We will continue to support Paytm to scale this solution enabling them to deliver seamless experience to their partners and clients.”

Mobile app growth up 31% in Q1 2021: Adjust

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The mobile app growth continues to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up 31% YoY in the first quarter of 2021, while sessions, which increased by 30% in 2020, are up by another 4.5%, revealed a report by Adjust, a global app marketing analytics platform.

“The app economy experienced immense growth in 2020, as people all over the world realized the benefits of mobile in many aspects of their daily lives,” said Paul H. Müller, Co-Founder and CEO, Adjust. “For mobile marketers, the potential to reach new users is at an all-time high, but so is competition. As we move through 2021, and begin a new era with iOS 14, the importance of enhancing marketing through automation and understanding how users behave in-app throughout their entire journey is more pivotal than ever,” he added.

Fintech apps posted the best YoY growth in installs of all verticals, 51% in 2020. The installs are up again in 2021 by 12%, compared to the 2020 average. This is no doubt buoyed by huge adoption rates for trading apps such as Robinhood, Acorns and Gatsby. Fintech app sessions also boomed in 2020, representing a significant move towards digital banking and payments. The sessions increased 85% YoY, and are already up 35% in 2021.

Gaming reached new heights in 2020, particularly in hyper casual, where installs increased 43%, compared to 26% for non-hyper casual. The sessions for non-hyper casual games increased by 27% in 2020 YoY, while the hyper casual sessions increased 36%. So far in 2021, the hyper casual game sessions are down 21%, but with the huge “first-lockdown” spike removed, YoY performance is roughly the same, and growing steadily, with February outperforming January by 47%.

Ecommerce’s install growth was relatively small at 6% in 2020, but performed consistently throughout the year. Its sessions, however, grew 44%, showing just how highly engaged shoppers on mobile have become. 2021 is off to a very strong start in both installs and sessions, up 11% and 14% respectively, over their 2020 averages. The vertical’s highest weeks ever for sessions were at the end of February and beginning of March 2021, up 23% YoY.

The annual report titled, “Mobile App Trends 2021: A Global Benchmark of App Performance” is based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, ecommerce and fintech. It analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across the globe. These insights enable developers and marketers to better understand their audience and the state of the app economy.

As the mobile ecosystem becomes ever more competitive with iOS 14, apps that build data-driven and UX-focused strategies will be well-positioned to come out on top. With insights into how users behave in-app, and when they return and why, mobile marketers can create a comprehensive strategy, incorporating highly personalized campaigns and communication that build brand trust.

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